Did you know that the right printing products can boost your company’s reputation?
To start printing the right products, however, it’s important to understand commercial printing.
What is commercial printing? Read to find out what it is and how it can benefit your company!
What is Commercial Printing? Here’s Your Comprehensive Guide!
Commercial Printing Defined
Commercial printing is a term that refers to printing for businesses. In other words, if you need print products for your business, you need commercial printing services.
The type of printed products your company might need depends on the industry you work in. Read on to learn about some examples of commercial prints.
- Business cards
- Business cards
- Direct mail
- Custom floor plans
- For-sale signs
- Business cards
- Hotel stationery
- Hotel collateral
- Hospitality comment cards
- Local guides
- Take-out menus
- Table cloths
- Restaurant table tents
- Restaurant placements
- Guest checks
- Restaurant training manuals
Other Business Printing Ideas
Types of Commercial Printing
There are many different types of printing to choose from, and most of them work well with commercial printing. Most printing companies will print any of the above products, including large-format prints. Here are some of the main types of printing:
Offset printing generally produces the highest quality printed products and is good for large numbers of prints of a few originals.
Traditional offset printing uses printing plates and wet ink to create prints. This printing technique affords the technician the highest degree of control over color. As a result, you often get more vibrant colors, clearer pictures, and high-end printing materials.
However, offset printing takes a little longer to complete than digital printing does. Additionally, it can be more expensive.
Digital printing is the quickest way to produce short runs, especially when there are many originals.
While offset printing is often considered the printing type with better quality, digital printing has come a long way over the years. In fact, the quality of digital printing is comparable to that of offset printing.
Likewise, digital printing is also considered a cheaper option.
However, as a rule of thumb, if you purchase more than 1,500 prints, the cost of digital and offset printing will break even. If you purchase under 1,500 prints, however, it’s cheaper because the price per click is lower than the setup costs for offset printing.
Additionally, you can use on-demand printing services with digital printing. Print on demand is a process where the commercial printing company saves a copy of your file and prints your orders on an as-needed basis. Usually, on-demand printing companies can print your order the same day or next day as your order.
This process allows you to avoid backorders, finding storage for your prints, and destruction charges. It’s the most efficient way to print commercially.
Work With a Quality Printing Company!
Now that you know the answer to what is commercial printing, you are ready to start designing, printing, and distributing your products! That means you need to find a quality printing company to work with.
The Print Authority is one of the best printing companies in the United States. They can print practically any product you need for your commercial printing needs! Moreover, they have a strong reputation for their exceptional customer service.
Do you need to design your printing products? The Print Authority can help with concept development, creation, branding, and logo design for printing materials. Their professional graphic design services will allow you to make the best possible product to represent your business.
Whether you are looking for offset, digital, large-format, or on-demand printing, The Print Authority has the services you need! They even have an extensive background in franchise marketing.