Did you know that Zillow expects home values to increase by over 13% between October 2021 and October 2022? Now is the perfect time to make sure you’re ready for this future growth of the real estate industry by preparing your real estate marketing material resources.
In this article, we’ll explain the top items every real estate agent needs on their real estate marketing checklist.
What Marketing Materials Do Realtors Need?
According to the National Association of Realtors, 87% of people who bought homes recently purchased their home through a real estate agent or broker. This means that prospective homeowners are looking for real estate agents, and your marketing strategies help them find you.
Whether you’re starting your real estate business or improving a pre-existing marketing strategy, updating your marketing plan can feel intimidating. As you’re creating a comprehensive marketing plan, be sure to include the following.
Print Real Estate Marketing Materials
Printed materials are the rock-solid foundation that supports real estate marketing. Here are some of the most important items, as well as helpful marketing tips.
Distributing a newsletter is your best opportunity to connect with potential clients and help them become familiar with your services, aims, and expertise. By providing helpful information, explanations of the neighborhoods you work with, and informational articles about real estate, you give readers both important knowledge and a glimpse of what working with you is like.
Real Estate Marketing Tip: In your newsletter, include articles that benefit people in all stages of the home purchasing process, from those who are just starting to look for their first home to long-time homeowners. This can include advice for saving up for a home, home repair ideas, updates on community resources and events, and more.
Every marketing item is a chance for you to advance your brand, and your yard signs are no exception. Anywhere from hundreds to thousands of people drive past your properties every day, making yard signs your biggest source of exposure in your community. Therefore, it’s important to make them count!
Real Estate Marketing Tip: Your brand is vital to your success. Keep your yard signs consistent with your branding on your other marketing items, including colors, fonts, and your logo. This way, your yard signs will be instantly recognizable to all who pass by.
Your clients collect many papers over the course of their house search, so providing them with elegant, customized folders are both practical for them and useful for you. Your clients are able to keep track of their many papers, as well as have a physical reminder of your company, and you’re able to give your clients a branded item that they’re likely to keep long after your work together is done. It’s a win-win!
Distributing brochures at your open houses is a surefire way to help recipients remember the house and what they loved about it. Brochures are easy to read and easy to store, and they contain the maximum amount of information in a limited amount of space, making them some of the most important real estate marketing materials.
Real Estate Marketing Tip: Making the information on your brochures clear and easy to read is key to their success. Include bold headings that direct readers’ attention, and use bullet points that list features and key data about the property. As well, add a couple of photos that readers can use to better remember the property.
Sending targeted real estate postcards is an innovative real estate marketing strategy that maximizes efficiency. Postcards are short and to the point, and they’re frequently cheaper to mail than traditionally-sized letters or newsletters. Therefore, you can typically send them to more recipients for less money. They’re the perfect tactic to spread the news about your most exciting properties.
Real Estate Marketing Tip: Many printing companies are able to help you target mailings by specific demographics such as age, neighborhood, or average income. If you have questions about how to mail postcards to your target audience, ask your printer. They’ll be happy to take care of the targeted mailing process for you.
Flyers are some of the most important marketing materials for realtors. They contain space for lots of information about a property, and they’re highly versatile. You can distribute real estate flyers at open house events, send them in the mail, and post them in community businesses such as local restaurants and stores. Let your flyers do the work for you!
Real Estate Marketing Tip: Use on-demand printing services to ensure that you have as many flyers as you need while wasting as little as possible. Talk with your printing company about setting up on-demand printing for your flyers and other printed materials.
Floor plans are the ultimate real estate marketing materials. What better way to help clients remember a property than to provide detailed images of the property’s layout? Be sure to give each of your clients a floor plan of each property they visit so that they can remember which property is which.
Real Estate Marketing Tip: When designing your floor plan documents, be sure to leave some space for clients to take notes in the margins. As well, include key information such as the property’s address and square footage so that clients can keep track of which floor plan belongs with which property.
Every realtor makes business connections and acquaintances, so every realtor therefore needs excellent business cards. By distributing your business card to prospective clients, you let your contacts know that you’re always available to support them.
Real Estate Marketing Tip: Consider adding a design element to your business card that relates to real estate. This could mean a tasteful image of a house, a minimalistic cityscape of your city, or an icon of a roof. Either way, be sure to include your typical branding on your business card as well, so that it coheres with the rest of your print materials.
In every interaction with your clients, you try to go above and beyond. One way to demonstrate your dedication is by sending clients handwritten letters on custom stationery, including a welcome letter when you begin your working relationship and a thank you letter at the end. Your clients will notice and appreciate these personal touches.
Door hangers are frequently the most underutilized tools in the realtor’s toolbox. However, they’re worth considering, as they’re effective ways to spread your reach in your community. Recipients are guaranteed to see a door hanger on their front door, making these marketing materials great resources. If you see a house you’d like to sell, or if you’d like to spread the word about one of your properties, let the owner know with a well-designed door hanger.
Real Estate Marketing Tip: Door hangers are versatile. They can advertise a specific property on the market, state that a house in the neighborhood was just sold, or advertise your realty services. If you’re looking for help designing a door hanger that fits your needs, consult your printing company.
Branded Specialty Items
It’s always a good idea to distribute branded specialty items to customers. There is an almost infinite range of items, from beer koozies, to custom pens, to apparel. Consider what items your clients might appreciate, and ask your printing company if they can print them. Chances are, they can!
Digital Real Estate Marketing Materials
While print marketing is paramount, be sure to complement it with effective digital marketing. Here are some of the most important tactics.
Build an SEO-Focused Website
Help potential clients find you by creating an intuitive website that uses search engine optimization (SEO) to boost your presence on Google. After all, people can only choose to use your services if they can find you!
Real Estate Marketing Tip: Include a blog on your website which you update regularly with informative articles that use common real estate keywords. The better Google understands that your website is a helpful resource, the higher it will rank your website in search results.
Cultivate an Active Social Media Presence
Let clients know that you’re a responsive community member by maintaining an active social media presence. This includes Facebook, Twitter, Zillow, and neighborhood networks such as Nextdoor. Be sure to post regularly and engage with your followers to demonstrate that you’re eager to help.
Create Video House Tours
These days, some clients prefer to take virtual tours of properties. Therefore, provide detailed video house tours that you can send to interested clients. These videos provide all of the information and exposure that you would typically provide in an in-person tour, and clients can enjoy them from the comfort of their own homes.
Real Estate Marketing Tip: Be sure that these videos uphold your value of providing high quality materials. If filming and editing isn’t your specialty, consider employing a local production company or freelancer to create the video for you. That way, you can focus on giving a stellar house tour for the camera and let the production company take care of the rest.
Use Email Marketing
Email marketing is a useful complement to your print marketing. When recipients see regular, useful emails from you in their inbox, they’ll be more likely to remember you the next time they’re looking for a realtor.
Partner With a Trusted Real Estate Printing Company
When you’re looking for a real estate printing company, The Print Authority is excited to help! With over three decades of expertise designing, printing, and distributing all types of real estate marketing materials, we are passionate about bringing you success.