August 19, 2019 The Print Authority

How to Use Informational Booklets as a Marketing Tool

Believe it or not, informational booklets are highly effective marketing tools. For one, they are pocket-friendly, making it easy for customers to take one with them. Moreover, if designed right, they are both eye-catching and comprehensive, giving potential customers all the information they need while capturing their attention. 

Furthermore, brochures and booklets are versatile. They can promote a variety of services and products and in a variety of formats. Because of this, they tend to attract customers in an effective, personable way. They also cost less than most other marketing endeavors.

What topics should you cover in an informational booklet for clients to take home? Here are some common examples:

  • Medical Office: Symptoms, background, and treatment of a disease
  • Beauty Salon: Service menu with a description of the procedure, benefits, and care tips
  • Hotel: Other hotel locations with images and amenities
  • Private or Charter School: Extracurricular activities and academic programs

So how can you make your own booklets geared toward marketing your products and services? Read on to find out!

A Comprehensive Guide to Help You Make Informational Booklets for Marketing

1. Write With a Clear Purpose

When you first begin writing your informational booklet, you should identify the purpose of the booklet. It would be best to focus on your business and its services. However, don’t begin your cover page with your company’s basic information. If your brochure is not initially interesting, your audience probably won’t open it up and read the inside.

On your cover, include a headline that will relate to the perceived problems of your targeted audience. If your cover is relatable to someone, they will be more likely to pick it up. Following the headline, include solutions that your company offers to the mentioned problem. 

Inside, write interesting and informative content that relates to your company and its services. Lists are good because they may help with readability, but don’t list too much information. If you have too many messages, you may confuse the reader. Focus on the information you think would be interesting to your audience and remember to keep it brief and succinct. Moreover, big words might intimidate or bore some readers, so avoid hard-to-understand words and phrases.

To structure your content in your booklet, it’s important to add even basic information, and not leave anything out. Make sure your company name stands out, you have at least two types of contact information, you include your logo and tagline, and there are at least two or three brief sections that outline the benefits of your organization.

Lastly, every effective brochure or booklet includes a call to action. Perhaps you can include a free estimate, a gift, or coupon to entice readers to visit your website or call you. 

2. Optimize for Readability

After all of your content is written out, you need to format it so it is easy to read and attractive. Make sure your text is in small blocks to increase the surrounding white space. In the end, clutter-free content is vital. Basically, if your booklet looks confusing, is hard to read, or has an overwhelming amount of information, people won’t likely read it. 

One way to attractively space out text is to add pictures and graphics. Essentially, pictures are one of the most important parts of any booklet.

The amount of content, space between content, and graphics all determine the size of the booklet. You want to make sure your booklet isn’t too heavy, which will overwhelm potential customers. On the other hand, you don’t want it to be too light and flimsy. 

3. Finalize Format

Now that you have a good idea of how your informational booklet will look, you need to finalize the format. It may be best to get the help of a graphic designer who can format everything in a professional way. Some printing companies even offer professional graphic design services. The Print Authority, for example, offers a full array of design services for concept development, creation, branding, logo design, and design for printing. 

4. Choose the Texture of Paper

Believe it or not, but the type of paper you use can impact how well the booklet is received by your audience. The weight, texture, and overall feel of your booklet is just as important as the format of content and graphics. High-quality paper with a glossy finish will probably be better received than low-quality paper. Moreover, if your booklet is mailed to potential customers, it must be durable enough to survive shipment. 

5. Find a Printing Company

Last but not least, you have to find a printing company that offers all the services you require. For instance, not all printing companies offer high-quality printing, unique customizations, graphic design services, and all at an affordable price. The Print Authority offers all of these services and more, and is one of the leading printing companies for high-quality, on-demand printing.

Print Your Informational Booklets Today!

Now that you know how to create an informational booklet and use it as a marketing tool, you are ready to create one yourself! Contact The Print Authority today to get more information on how they can help you design, create, and print affordable informational booklets. Get your custom quote today!