Have you ever exited a store with many unexpected purchases because of free samples? You’re not alone. The psychology of giving away free branded items to increase sales works!
Even if you are not a wholesale warehouse store, giving away free promotional items is a great way to boost sales, and personalized notepads for business are the perfect method to advertise in a nondescript way. Potential customers can record notes, memos, and other messages while seeing your company logo on a daily basis. Keep reading to learn our top recommendations on how to create print on demand notepads that increase sales!
What To Know About Print On Demand Notepads
Custom print on demand provides you with the notebooks you need when you need them. This eco-friendly process is simple: first, send your custom notepad design to your printing company or have your printing company design one for you. Then, order notepads when you need them, and The Print Authority prints and ships them directly to you.
By placing smaller orders, you cut down on costs, waste, and storage. The smaller orders also provide more flexibility for you to change them whenever you want without rendering large numbers of pre-printed notepads obsolete. Simply put, print on demand maximizes your ease, making business easier for both you and your budget.
Design the Best Notepad to Promote Your Business
When it’s time to delve into printing your very own personalized notepads for business, keep these design tips in mind.
1. Incorporate Your Company Logo
Your logo should be the most distinctive feature on your notepad. After all, the notepad functions as a form of advertising for your company. Make sure that the logo is easily recognizable and has a clean design. If your company name might be ambiguous, adding in a motto along with the logo is a great strategic move.
2. Design with Business Details In Mind
A poorly designed notepad runs a high risk of finding itself in the garbage can. For this reason, it’s important to carefully plan out your design process. In addition to your logo and motto, you will need to decide what other information you wish to include.
Is your company location based? If so, put your address on the notepad. Or, consider including your phone number for an easy point of contact. Even more, consider incorporating company colors or watermarking the pages with a company-specific design. Whatever you choose, make sure it’s not an overwhelming amount of information.
3. Create an Interactive Design
It’s time to get creative! Put your own unique spin on your notepad to stand out from the crowd. For example, if your business is targeted toward busy parents, consider designing a to-do checklist format. It’s an easy way for your promotional material to be used the way you intend.
Or perhaps for a personal finance consulting company, why not make a notepad with a weekly budgeting checklist? The more helpful your notepad is, the more inclined people will be to use it and spread awareness of your company. The world is your oyster; there is a wide variety of options in designing personalized notepads for business!
4. Take Advantage of Color
Color is an integral part of your company branding, so be sure to print your notepads in color. For simple notepads that only include a company logo, consider using spot color printing in one or two shades to keep costs low. For more engaging notepads, full-color printing allows for all the colors you can imagine. If you include a design or image on your notepad, full-color printing is the way to go.
5. Keep It Simple
Ultimately, your notepads are marketing tools that can only work if recipients use them. In the best-case scenario, your print on demand notepads become part of recipients’ everyday life, such as for to-do lists, grocery lists, and other casual reminders. As such, unless your business has a focus that lends itself to a specific design, keep your notepads simple enough to meet versatile needs.
Let users decide how they want to incorporate your notepads into their lives. This way, they’ll be able to use them however they see fit, giving your notepads–and therefore your company name and logo–a better chance of being seen regularly.
What to Know About Print On Demand Notepads
When you’re getting ready to print your notepads, you are faced with many technical decisions. Here are some of the most common technical aspects of personalized notepads that lead to increased engagement.
Choose A Useful Size
When preparing your notepad design, one of your first choices is your preferred size. Some of the most common notepad sizes include:
- And more! Notepad size is highly flexible.
Choosing a size is largely a question of how you intend recipients to use your notepads. For example, a 5.5×8.5 pocket notebook is perfect for grocery lists, and 4.25×5.5 is a great size for to-do lists. If you’d like to provide more space for your users to spread out and express themselves, 8.5×11 notepads offer all the space they could need.
However, notepads can be almost any size, so don’t hesitate to think outside the box. If you have a specific size in mind, your printing company can work with you to bring it to life.
Let Your Paper Make a Statement
Notepad papers are extremely versatile. If you can dream up a paper’s weight and texture, there’s a good chance that it already exists. 50#, 60#, and 70# uncoated stocks are all common for notepads, but feel free to talk with your printing company to determine the paper that best fits your specific project.
When choosing your notepad paper, you can also consider the environment. Many printers offer environmentally friendly paper options ranging from 10% to 100% post-consumer recycled waste papers. Including a small note on your notepads indicating this is recycled paper will let users know that you’re keeping the planet’s health in mind.
Bind Your Notepads Well
A prominent feature of any notepad is how it is bound. Similar to other design choices, your notepad binding largely depends on your notepad’s intended uses. Glue binding is one of the most common notepad binding techniques. The sheets are easy to separate, making it perfect for a wide range of uses including grocery lists, to-do lists, and other reminders.
Sticky pad binding is also a much-loved binding because people can place sticky notes wherever they need them. On the other hand, hardcover bound and spiral bound notepads help notepads withstand the test of time. Simple staple-bound notepads are cost-efficient and sturdy.
Finishing Processes Add Useful Features
Finally, it’s time to decide on the finishing processes that elevate your personalized notepads for business to the next level. When it comes to notepads, cardboard backing is an extremely helpful feature that provides a sturdy writing surface. With this additional stability, users can use your notepads in diverse locations and situations without being confined to a table or desk.
Magnet backing on notepads is also a good option. If you believe that recipients could use your notepad for grocery lists or to-do lists, a magnet is vital so that they can place it on the fridge. Any magnetic notepad on a fridge will be seen every day, increasing its visibility and presence in the recipient’s life, raising your company’s profile in consumers’ homes.
Finally, aesthetic touches such as rounded edges bring an element of sophistication to your notepads. By taking the time and energy to provide notepads with rounded edges, you’re making a statement that your company cares about the finer things in life.
Partner With a Professional Design and Printing Firm
If you’re looking for high-quality personalized notepads for business without the hassle, contact the professionals at The Print Authority. With over three decades of experience, we are a premier printing service delivering high-quality printing and graphic design solutions, including print on demand notepads that help businesses get noticed.
The Print Authority provides cost-effective on-demand printing services to its clients. In addition, our team of experienced graphic design professionals helps you create the perfect notepad and other printed goods like business cards and custom labels. To get started, call 615-468-2679 or contact us online.