Printed newsletters are one of the oldest forms of content marketing. Newsletters are an effective marketing tool because they can complement your online services.
It’s important to create a professional, well-structured newsletter that sends the right message. And, believe it or not, the font you use matters!
If you use a cursive font, the newsletter could be hard to read. If you use a fun font, you may come across as unprofessional. At the same time, you may want your font to help showcase your company’s brand. So, what are the best fonts for newsletters?
There are many fonts to choose from, and we’ve compiled a list of the best fonts to use for printed newsletters. Keep reading to find out which one is best for your newsletter!
Use One of the Best Fonts for Your Printed Newsletter!
Developed in 1988, Avenir was created as a tribute to its roaring ’20s counterpart. Interestingly, the word Avenir is French for future, showcasing its modern look. In the past, Avenir has been used in various advertising industries due to its professional appearance and clear readability.
Rockwell is a slab serif typeface that was officially created in 1934—although it was modeled after the 1910 Litho Anitque font. This historical type is perfect for formal newsletters that need a touch of personality.
3. Nanum Myeongjo
Nanum Myeongjo was developed as a Korean language font. However, it’s English counterpart is just as understated. It’s light and elegant, while still maintaining a professional appearance. This font is perfect for newsletters that aim to draw customers in with its graceful air.
4. Playfair Display
Playfair display takes a modern twist of fonts dating back to the mid to late eighteenth century. This serif typeface was designed by Danish type designer Claus Eggers Sørensen. This font is full of character. In addition, its condensed letter spacing distinguishes itself from other fonts. Therefore, it can work great for short spans of text or titles within a newsletter.
5. Proxima Nova
Proxima Nova combines six fonts, called Proxima Sans, from 1994. Because of its geometric appearance, this typeface is perfect for modern-looking newsletters that need a touch of style to compliment bold colors and sharp lines.
6. Trebuchet MS
Trebuchet MS was designed in 1996 for the sole purpose of improving readability with its rounded features. Moreover, this unique sans serif typeface is based on fonts from the 1930s. If your newsletter has a personable tone and voice with a professional flair, this may be the font for you.
Quicksand is based on typefaces from the 1920s and ’30s. Like Proxima Nova, Quicksand is inspired by geometric shapes. However, with its thin design and rounded features, Quicksand gives the right amount of creative flair and modern appeal.
8. Courier New
Courier New is based on fonts used by typewriters. This font is great if you want your newsletter to have a vintage look. However, keep in mind that this typeface has a larger kerning, or wider space between letters, than other fonts and may take up more room than fonts like Times New Roman.
9. Book Antiqua
Book Antiqua has a rich history, based on handwritten letters from the Italian Renaissance. Additionally, the roman typeface has a very distinctive, gentle appearance that is perfect for classic newsletters in need of some character.
10. Josefin Slab
Last but not least, is the typeface Josefin Slab. This typeface is influenced by geometric types from the 1930s with a modern twist. This font is casual and distinctive, giving newsletters an interesting look. However, the lowercase letters have a lower x-height than other fonts, so the type may not work with a small font size in a large block of text. Rather, Josefin Slab makes great headings and subheadings.
Design and Print Your Newsletters!
In addition to choosing the best font for newsletters, you will have to create and format other parts of the newsletter.
Here at The Print Authority, we provide quality services to help you design your printed marketing tools and get them shipped. With our on-demand printing services, you can order newsletters when you want them, rather than over-ordering and storing them.
Moreover, you can choose between our digital and offset printing presses so you can get the best printing products possible. With our wide variety of services, we are sure to have exactly what you need in order to create the perfect printed newsletter for your business! Contact The Print Authority today for more information!