What sets a company and its brand apart from the rest? Surprisingly enough, the answer is business stationery. Business stationery is the perfect way to emphasize your company’s unique brand, as well as make a name for yourself in a very competitive industry. There are several different kinds of stationery you can use that best suits you and your company’s needs.
Every company is unique and every experience requires a different kind of printed expression. We have compiled a list of business stationery for your company below.
5 Business Branding Stationary Ideas
A custom letterhead is an effective tactic to set your company apart from the competition. In today’s digital age, most business is handled via email; however, nothing beats this elegant and traditional form of communication. A consistent custom letterhead across all business correspondence establishes your company as a professional and reliable source of information. In addition, it further solidifies your personal brand.
Avoid the junk mail pile with custom-made business envelopes. Like letterheads, business envelopes are an eye-catching tactic to differentiate your company from competitors. In addition, the professional appearance of an envelope has the ability to build trust in the recipient and increase their likelihood of viewing the contents of the envelope.
Invitation envelopes are a unique and nontraditional way to brand your company. Event invitations are often attached to feelings of excitement and intrigue, what better moment to inform the recipient of your business. Capitalize on these positive feelings and take the opportunity to create new business connections or start a conversation about your company.
Personalized note cards are the perfect stationery to communicate a meaningful message. Larger than a business card, note cards combine the best aspects of business cards and flyers. Communicate your vision, mission, and values on a compact and transportable note card. Even more, oftentimes note cards are an inexpensive option for businesses that want to communicate a message to their employees and clients without a high price tag. Likewise, note cards are an environmentally-friendlier alternative to a standard-sized flyer or pamphlet.
Thank You Cards
The exchange of thank you cards at the end of business correspondence and meeting has long been a cultural custom. This practice is often used to express gratitude, communicate next step items, and to further establish a business relationship. Custom thank you cards are unique. A custom card tells the recipient that you took the extra time out of your day to express your appreciation. In addition, it is a positive technique to reinforce your business as a kindly-regarded professional.
A Printing Company that Your Organization Needs
Business stationery is a timeless branding technique that many companies use to position their organization as an expert in the field. The items listed above are just a few ways you can use business stationery to further establish and cement your company’s brand.