The Issue:
In 2017, a restaurant industry franchisor with over 1,000 units approached The Print Authority to improve distribution of mandatory log books to every franchisee each quarter. Previously, they used another supplier, but the process was disorganized and franchisees were frustrated with the difficulty of paying for and receiving the books in a timely fashion. Our team received a contract to perform this work in early 2018.
What we did:
We developed a highly customized web portal. This portal helps franchisees
create a subscription which covered ordering these books. After the portal was completed, we conducted an email driven sign up campaign, and in conjunction with the franchisor, we ultimately achieved 100% sign up for the service. The subscription service provides automated payment and distribution of the books each quarter and allows subscribers to update outdated payment information, add new locations and remove outdated ones. We provide custom assistance to help new franchisees sign up as needed. Our web portal also allows multiple location owners to sign up one time for all of their locations. We print and distribute books to all franchisees in the U. S., Canada, and Puerto Rico.
The result:
Over the last two cycles, the process of franchisee payment for and distribution of the books has improved dramatically, allowing the franchisor to focus on more important core aspects of their business. All franchisees now pay for and receive the books on time or early for one unified price. We created this program to be a “low hassle” service and it has been an outstanding success!
