Are you searching for the best way to market your new medical product to the public? If so, look no further! By answering the following three questions, we’ll explain why and how to create the perfect medical product brochure.
Making a Successful Medical Product Brochure
Why Should I Make a Medical Marketing Brochure?
The answer is simple: people are actually going to read them! While waiting at the doctor’s office, people are likely to read a brochure or two to occupy their time. Use this captive audience to your advantage!
As well, a brochure is a cost-effective way to market your product nationally. Even something as small as a trifold brochure can contain a detailed description of your product, along with photos, diagrams, and testimonials. A professional printer can easily ship your brochures to medical practices across the country that offer your service. All in all, it’s the perfect marketing tool!
What Should I include in my Medical Product Brochure?
Inform your readers about your product. Be detailed but concise, providing specific information but using a limited amount of words. Your brochure’s professionalism reflects your product, so a well-constructed, easily understandable brochure will increase consumer confidence.
Many readers are deciding between multiple products, medicines, or procedures, so convince them why yours is the best one. Does your medicine not produce a common side effect? Is your procedure a non-invasive alternative to an invasive one? Say so on your brochure!
Use attractive, pleasant visuals to entice readers to open your brochure and illustrate your product’s positive results. For a cosmetic service such as laser hair removal, include “before” and “after” images. For a machine or implant such as a pacemaker, include a clearly labeled diagram. In your explanations, use accessible, non-threatening terms. For example, instead of “pain,” use “discomfort.” Instead of “bandage,” use “dressing.” Instead of “cuts,” use “incisions.”
Answer common questions while accounting for multiple patient experiences by including a FAQ. Readers want to know your procedure’s recovery time and how much pain they will experience.
Answer these questions while avoiding prescriptive or promising language, and particularly, encouragingly discuss side effects.
For example, state that the patient “likely will have bruising, but most patients report that they feel better within a week.” If you’re trying to figure out which questions to include on your FAQ, ask medical providers who provide your product or service about what questions their patients commonly ask them.
This way, you will be answering the most frequently asked questions!
Most importantly, patients want to know that they’re safe. Reassure them that they’re in good hands and that your product is the right choice for them. Include a “Customer Review” section to give your product or service credibility. Let new customers gain confidence in your product from others who have already used it!
How Do I Make a Medical Product Brochure?
Once you’re ready to start making your medical marketing brochure, here are some important points to consider.
Choose the most effective paper size
Will one sheet of paper, either half folded or tri-folded, have enough space to convey all of your important information?
Or, do you need a bound booklet, stapled in a magazine-style, to fit all of your text, images, and facts and figures?
Although there are many standard sizes, 11” x 17” or 12” x 18” sheets, which are half folded or tri-folded, are perfect for medical brochures, or you can use 8.5”x11” sheets if you’re presenting less information.
Choose the paper that best fits your needs
First, choose your paper finish. Coated paper, usually either a glossy or matte (also called dull or silk), helps the image leap off the page. This is a great choice if you have full color images. Or, try uncoated paper for a subtle, understated look.
Next, choose your paper weight. Two of the most popular weight stocks are text weight and cover weight. While text weight stocks are less expensive, cover stocks—which are about the weight of a business card—give you a “weightier” image (no pun intended).
Consider making your medical brochure ecologically friendly by using recycled paper, such as stocks made of up to 100% post-consumer waste. If you go this route, indicate on the brochure how the paper or printing is ecologically friendly, such as including a recycled logo. Readers will appreciate your commitment to the environment!
Decide how many brochures you need
Generally, ordering more brochures lowers the cost per unit. However, balance this with a realistic estimation of how many brochures you’re likely to need for six months or a year. Fortunately, using modern, on-demand printing, you can order smaller runs frequently and cost-effectively while minimizing waste.
Decide where to distribute your brochure
Is this brochure for one medical office, a small multi-office group, or a national medical service provider? Consider this before completing your brochure to make sure the contact information and any maps are appropriate. If you need to have brochures or other printed materials distributed across a geographic area, you could consider on-demand printing fulfillment with a web portal enabling each of your locations to place print orders.
Contact an Expert Printer!
When you’re ready to start making your medical product brochure, The Print Authority is here to help. Our decades of experience with design, digital printing, fulfillment and web to print portals give us the expertise you need. Whether you have one medical office or a large group of offices, we can meet your needs! Contact us today!