Marketing is all about spreading the word, whether it be about a product, a service, a company or a person. But, since you can’t be everywhere at once, let a flyer do the job for you! When it comes to brand awareness, creating engagement, and implementing a well-rounded marketing strategy, learning how to create a flyer for your business is the way to go.
Is Flyer Distribution Still Effective?
Even in today’s “digital age,” printed marketing materials provide a significant return on investment time and time again. Although there are many perks to online marketing, we oftentimes find that printed materials, especially flyers, are a great way to represent your brand. Printed pieces engage two of your senses (visual and sense of touch), last longer than digital marketing, and don’t require compatibility or electricity for distribution. Plus, they work indoors and outdoors!
With that being said, let’s dive into how to create a flyer for your business!
#1. Use High-Quality Design
Design is often the differentiator of successful marketing for both online and print media. Especially when it comes to flyer design, there is a lot to consider. From fonts, whitespace, colors, and the overall message you are communicating, every design component works together to create effective messaging and targeting.
To get the most out of your design efforts, we have two primary tips so that you can knock your flyer design out of the park. Tip #1: If you can afford it, get professional design help. Tip #2: Remember, sometimes saying less can be more effective!
#2. Decide On the Right Size
After creating a high-quality design, your next step is deciding on the best size for your messaging. When it comes to smaller-sized flyers, you will find that they are less expensive and are easier to distribute and hold on to. Oftentimes, the convenient and inviting size of smaller flyers encourages individuals to pick one up. Posters, on the other hand, prove to be more effective due to their large size, so long as they’re displayed. Posters are perfect for displaying a large image and large text in areas such as a storefront or a large bulletin board.
With that in mind, it is important to consider where the poster will be displayed, what information you are communicating, and to whom. Our biggest recommendation is to start with the end in mind and go from there!
#3. One-Sided or Two-Sided?
Since larger posters are typically displayed for long periods of time, they are typically one-sided. However, flyers can be either one-sided or two-sided. If you plan on handing out the flyers, why not use both sides of a flyer since they are both available? On the other hand, if your flyer is going to be hung up like a poster, opt for one-sided.
#4. Color or Black and White?
A clean, black and white poster with bold typeface can be just as eye-catching as a vibrantly colored flyer. Both types of printing can be extremely effective with the right design and ideal paper.
#5. What Paper to Use?
Printing on coated papers tends to “pop”, but it’s important to test different finishes and stocks to find the best look for your design. The type of paper used often depends on the purpose of the flyer or poster.
#6. Single issue flyers and posters
Frequently, flyers and posters market one event or one product. This kind of single focus advertising is easy to track. Put a coupon code on the flyer or poster, and when the customer uses it, they inadvertently help you analyze your target audiences’ purchasing habits.
The Print Authority
Marketing doesn’t have to start and end at your computer. If you’re stuck in a rut or want to expand your reach, try printing flyers or posters as your next tactic. Contact us at The Print Authority for high-quality printing at affordable rates. We’re looking forward to hearing from you.
