August 17, 2023 The Print Authority

What is Print Collateral?

Did you know that print marketing has a longer impact on potential customers than digital? High-quality print collateral gets your business noticed, attracts new customers, and helps your company grow. 

This article will explain the types of collateral that make the biggest difference to potential clients. Keep reading to learn about print collateral’s effectiveness, some of the best items to include in your marketing strategy, and more!

Definition: What is Print Collateral?

Print collateral consists of all of your company’s printed promotional materials and all of the communication that you distribute. Your print collateral shows readers what you offer and teaches them everything they need to know about your services. These marketing efforts are key to getting your business in front of the right audiences.

If you’re asking yourself, “What is print collateral?” you’re not alone. Some of the most common types of collateral include: 

When it comes to print marketing, professional printing makes all the difference. The best collateral is professionally printed, as it makes a great impression on prospects and provides sophistication that cannot be obtained through inhouse printing. 

The Effectiveness of Print Collateral in Modern Business

All of the marketing materials and promotional products you send out into the world should convince recipients that you’re the best-choice company and give you an edge over your competition. Otherwise, what’s the point? Well-designed and professionally printed collateral helps you achieve this goal. 

Here are some of the most important reasons why print collateral can help your business. 

  • Readers trust print material. 82% of consumers trust print ads, so putting information in print improves how readers receive it. 
  • Readers remember print material. Holding a brochure in your hand sticks in your memory longer than reading information on a website. Print collateral takes advantage of this fact and makes more of an impact than digital marketing
  • Readers are impressed by print material. Professionally designed, informative content printed on high-quality paper feels luxurious. It impresses readers and demonstrates your commitment to exceptional service. 

All in all, print materials make a long-lasting impression and lead to conversions. 

Types of Print Collateral 

If you’re wondering what types of marketing collateral will work best for your project, here are some of the products that make a difference. 

Commercial Print Collateral 

Commercial print collateral consists of everything that can be used to sell products to current clients and prospective ones. This can include posters, brochures, pamphlets, and more. Great commercial print collateral targets your specific prospects and encourages them to take the next step through a strong call to action. 

The Print Authority offers a wide range of commercial print collateral items that make sales easy. We use both offset and digital printing to print all of the items that convert prospects. If you’re looking for a specific item, feel free to ask The Print Authority about it. There’s a good chance we can print it for you!

Booklet Printing

Booklet printing gives you ample space to spread out and transmit a detailed message. Booklets combine detailed text with attractive images and design to give prospects the information they need before they make a purchase. 

You can use booklets in a wide range of marketing situations. From real estate booklets that list all of the properties you offer to franchise booklets describing your company’s unique qualities, booklets are easy to adapt to any situation and business opportunity.  

The Print Authority prints booklets in all sizes and styles, so you’re sure to find the booklet that works best for your project. We can print staple-bound booklets as short as four pages and perfect-bound booklets as long as a few hundred pages. We also offer thicker cover papers that give your booklet an extra level of professionalism. 

General Marketing Print Collateral

General marketing print collateral includes all of the print products that promote your company’s services to your target audiences. 

Successful marketing collateral focuses on the benefits of your product or services, not just the features. By explaining how you can help prospects increase profits, you become much more likely to end up with conversions from your marketing campaign. 

The Print Authority’s expertise with print collateral includes a full range of print items, including business cards, brochures, flyers, posters, direct mailers, and more. Our design team can also help you create the item you have in mind. 

Print Authority: The Ultimate Partner in Printing

When it’s time to create your print collateral, partner with The Print Authority! Impressing prospects with top-tier materials is a necessity, and The Print Authority makes this possible. We use the best products and processes to print items that make a difference. We also offer custom web-to-print portals, which let you order high-quality customized collateral for every location. We want to make business easy through print. 

To learn more, contact The Print Authority today!