Did you know that 61% of consumers buy a product after they read about it in a pamphlet or custom brochure? Custom pamphlet printing is, therefore, an easy and effective way to educate potential customers and the general public, make conversions, and increase sales.
To access these advantages, it’s important to know the tips and tricks that lead to great pamphlet printing. Luckily, we’re here to help! Keep reading to learn everything you need to know about printing pamphlets that spread knowledge far and wide.
What is Pamphlet Printing?
Simply put, professional pamphlet printing brings your pamphlets to life. Pamphlets are educational or promotional materials that can inform readers about products, processes, or any other type of important information.
The pamphlet printing process frequently consists of printing single sheets of paper, folding them according to the customer’s desired folding type, which we’ll explain later in this article, and then distributing the pamphlets to their intended audience.
Pamphlets were some of the first-ever printed materials. They have been useful tools for centuries, going all the way back to religious pamphlets in the 16th century. Nowadays, standard brochures are helpful tools in both the public and private sectors.
Types of Pamphlets
Pamphlets are often used as educational or promotional tools, but there are many different types of business brochures. Here are some of the main types:
- Educational pamphlets. These detailed materials inform readers about a topic, such as a healthcare procedure, political movement, or business strategy.
- Product pamphlets. These pamphlets can include technical information, assembly information, and other important information about a given item.
- Informational pamphlets. These provide explanations that readers need in order to better understand a given issue, idea, or process.
Pamphlets can come in a wide range of popular sizes and shapes. If you can imagine it, there’s a good chance it exists! Here are just some of the popular folding options you can choose from:
- Tri-fold pamphlets
- Bi-fold pamphlets
- Z-fold pamphlets
- Gate fold pamphlets
- Unfolded pamphlets
All of these popular types give you a range of methods to spread the word about the topic of your choice. You can get pamphlets printed in custom sizes and decide if you want to use matte paper or paper with a gloss coating.
Benefits of Pamphlet Printing
Printing your own pamphlets provides a wide range of benefits that makes them worth your time and money. Here are some of the most important reasons why pamphlet printing might be the right choice for your organization.
You Send Your Own Message
Custom brochure printing gives you the freedom to send the exact message you want your readers or prospects to understand. When you design your own materials and write your own copy, you have complete control over what you’re putting out into the world.
You Increase Your Reach
You can easily mail your pamphlets to target audiences and demographics, distribute them at conferences and trade shows, and hand them out on the street. It’s easy to spread your ideas and make connections with the people you’re looking for.
Many professional printing companies offer targeted mailing, where they send your materials to households that fit your target demographics. If you’re interested in this, ask your printing partner if this is a service they provide.
You’re Remembered
Your pamphlets are tangible reminders of your company. Distributing physical materials such as pamphlets and other marketing materials gives recipients something to hold onto, which makes them more likely to read and remember your organization in the future.
You Make A Smart Financial Choice
Printing pamphlets pays off. You can choose affordable options when printing your pamphlets, including everything from paper stocks, to the type of fold, to finishing processes. In addition, distributing high-quality, professionally printed materials increases readers’ opinions of your organization. Investing your money in professional printing is worth it!
Best Industries for Pamphlet Printing
Pamphlets are useful tools in a wide range of industries. Here are some sectors that make great use of pamphlets:
- Healthcare. From information about procedures and medications to details about new medical practices, the healthcare sector uses a wide range of informational and marketing pamphlets.
- Hospitality. From pamphlets describing vacation packages to restaurant information, businesses in the hospitality industry can use pamphlets to spread awareness about their services.
- Home improvement. Home improvement companies offer a wide variety of services, and custom pamphlets help homeowners understand their benefits.
- Finance. Making financial decisions requires a lot of knowledge. Informational pamphlets help readers understand financial processes and make decisions about their money.
These are just some of the industries that can benefit from professional pamphlet printing. If you think that custom pamphlet printing would help your business or industry, go for it!
Pamphlet & Brochure Design Tips
Designing your own pamphlets gives you the opportunity to create exactly what you have in mind. Here are some tips and tricks for designing pamphlets that stand out:
- Get inspired. Take a look at pamphlets you like. What makes them great? Incorporate those ideas into your pamphlet.
- Narrow your focus. Pamphlets can contain quite a bit of information, but they’re not infinitely long. Focus on the most important information and provide a URL or QR code for readers to get more information.
- Think about bleed. Make your design slightly larger than the paper size you’ll be printing on so that your design goes all the way to the edge of the paper once it’s printed.
By following these tips, you’ll end up with stylish, professional pamphlets that make a great impression. There are online design tools that can help you create professional-looking designs starting from a blank template.
Top Pamphlet Printing With The Print Authority
Let the experts take care of your pamphlet printing! Since 1991, The Print Authority has printed all of the materials that businesses need to succeed, including high-quality pamphlets. Our team is ready to help you get your point across effectively through print.
Our graphic designers can help you create the best pamphlet design for your needs. To learn more about the pamphlet printing services The Print Authority offers, contact us today!
