Print Collateral: The Secret to an Effective Marketing Strategy
Did you know that printed marketing collateral has a longer impact on potential customers than digital marketing collateral? High-quality print collateral gets your business noticed, attracts new customers, and helps your company grow.
This article will explain the types of printed collateral that make the biggest difference to potential clients. Keep reading to learn about print collateral’s effectiveness, some of the best items to include in your marketing strategy, and more!
Definition: What is Print Collateral?
Print collateral consists of all of your company’s printed promotional materials and all of the communication that you distribute. Your print collateral shows readers what you offer and teaches them everything they need to know about your services. These marketing efforts are key to getting your business in front of the right audiences.
If you’re asking yourself, “What is print collateral?” you’re not alone. Some of the most common types of collateral include:
When it comes to print marketing, professional printing makes all the difference. The best collateral is professionally printed, as it makes a great impression on prospects and provides sophistication that cannot be obtained through in–house printing.
The Effectiveness of Print Collateral in Modern Business
All of the marketing materials and promotional products you send out into the world should convince recipients that you’re the best-choice company and give you an edge over your competition. Otherwise, what’s the point? Well-designed and professionally printed collateral helps you build brand awareness and credibility.
Here are some of the most important reasons why print collateral can improve marketing strategies.
- Readers trust print material. 82% of consumers trust print ads, so putting information in print improves how readers receive it.
- Readers remember printed material. Holding a brochure in your hand sticks in your memory longer than reading information on a website. Print collateral takes advantage of this fact and makes more of an impact than digital marketing.
- Readers are impressed by printed materials. Professionally designed, informative content printed on high-quality paper feels luxurious. It impresses readers and demonstrates your commitment to exceptional service.
All in all, print materials make a long-lasting impression and lead to conversions.
Types of Print Collateral
If you’re wondering what types of marketing collateral will work best for your project, here are some of the products that make a difference.
Commercial Print Collateral
Commercial print collateral consists of everything that can be used to sell products to current clients and prospective ones. This can include posters, brochures, pamphlets, and more. Great commercial print collateral targets your specific prospects and encourages them to take the next step through a strong call to action.
The Print Authority offers a wide range of commercial print collateral items that make sales easy. We use both offset and digital printing to print all of the items that convert prospects. If you’re looking for a specific item, feel free to ask The Print Authority about it. There’s a good chance we can print it for you!
Booklet Printing
Booklet printing gives you ample space to spread out and transmit a detailed message. Booklets combine detailed text with attractive images and design to give prospects the information they need before they make a purchase.
You can use booklets in a wide range of marketing situations. From real estate booklets that list all of the properties you offer to franchise booklets describing your company’s unique qualities, booklets are easy to adapt to any situation and business opportunity.
The Print Authority prints booklets in all sizes and styles, so you’re sure to find the booklet that works best for your project. We can print staple-bound booklets as short as four pages and perfect-bound booklets as long as a few hundred pages. We also offer thicker cover papers that give your booklet an extra level of professionalism.
General Marketing Print Collateral
General marketing print collateral includes all of the print products that promote your company’s services to your target audiences.
Successful marketing collateral focuses on the benefits of your product or services, not just the features. By explaining how you can help prospects increase profits, you become much more likely to end up with conversions from your marketing campaign.
The Print Authority’s expertise with print collateral includes a full range of print items, including business cards, brochures, flyers, posters, direct mailers, and more. Our design team can also help you create the item you have in mind.
Innovative Ways Businesses Are Using Print Collateral
Today, businesses are finding creative ways to leverage print collateral to stand out in a crowded marketplace. While digital marketing has its advantages, the tangibility and impact of printed materials continue to hold a unique charm. Here are some innovative strategies businesses are using to maximize the potential of print collateral:
1. Personalized Direct Mail Campaigns
Modern printing technology allows for highly personalized direct mail campaigns. Businesses can use variable data printing to include recipient names, tailored offers, or even personalized imagery. This approach increases engagement rates, as customers are more likely to respond to messages that feel directly addressed to them.
2. Interactive Print Materials
Innovative print collateral goes beyond static text and images by incorporating elements like QR codes, augmented reality (AR) features, or scannable links. These elements connect the physical and digital worlds, driving traffic to websites, social media pages, or promotional videos, creating a seamless multi-channel marketing experience.
3. Eco-Friendly Printing
Sustainability is a priority for many consumers, and businesses are adapting by using eco-friendly print collateral. Recycled paper, soy-based inks, and minimalist designs are becoming popular choices, helping companies showcase their environmental responsibility while delivering impactful marketing messages.
4. Limited-Edition Collectibles
Businesses are creating limited-edition printed materials, such as artfully designed postcards, calendars, or posters. These items not only serve as marketing tools but also as keepsakes for customers, fostering loyalty and reinforcing brand identity.
5. Pop-Up Marketing Kits
Pop-up kits are a fun and interactive form of print collateral. These three-dimensional, fold-out designs grab attention and offer a unique way to present information. Whether used as promotional giveaways or informational brochures, pop-up designs leave a memorable impression.
6. Tactile and Sensory Experiences
Print collateral can engage the senses in ways digital media cannot. Businesses are experimenting with textured finishes, embossing, foil stamping, and even scented inks to create materials that captivate and delight. These sensory elements elevate the perceived value of the brand and its offerings.
7. Local and Hyper-Targeted Campaigns
Companies are using print collateral to target specific local markets effectively. Flyers, posters, and brochures tailored to the interests and demographics of a particular region can make a big impact. Localized messaging helps businesses build a stronger connection with community audiences.
8. Integrated Event Marketing
Event organizers are leveraging print collateral like branded banners, informational booklets, and interactive badges. These materials not only serve a functional purpose during the event but also reinforce branding and provide attendees with memorable takeaways.
9. Subscription Box Inserts
For businesses offering subscription services, adding custom print collateral to subscription boxes enhances the unboxing experience. Items such as thank-you cards, discount vouchers, or mini catalogs create a personal connection with customers and encourage repeat purchases.
10. Creative Packaging Designs
Packaging is a powerful form of print collateral that businesses are optimizing for branding. Eye-catching designs and printed messages on packaging create a memorable unboxing experience and help products stand out on retail shelves.
By reimagining the possibilities of print collateral, businesses are not only enhancing their marketing strategies but also leaving lasting impressions that digital methods often fail to achieve. These innovations demonstrate that print is far from obsolete—in fact, it remains an essential component of any effective marketing campaign.
Print Authority: The Ultimate Partner in Printing
When it’s time to create your print collateral, partner with The Print Authority! Impressing prospects with top-tier materials is a necessity, and The Print Authority makes this possible. We use the best products and processes to print items that make a difference. We also offer custom web-to-print portals, which let you order high-quality customized collateral for every location. We want to make business easy through print.
To learn more, contact The Print Authority today!
