July 11, 2019 The Print Authority

What is Franchise Marketing and How Does it Work?

As a franchisor, you have no doubt worked hard to grow your company into the successful business it is today. However, there is always room to grow. Franchise marketing allows you to grow your business through various marketing strategies. In this article, we will explain exactly what is franchise marketing, how it works, and how you can apply it to your company.

The Complete Guide to What is Franchise Marketing and How to Do It

What is Franchise Marketing?

Franchise marketing entails incorporating any and all marketing strategies that will help a franchise grow. The main goal of franchise marketing is to gain more customers. Additionally, franchisors often partner with franchisees, who help the franchisor grow their business through marketing strategies. However, there are many different ways to market a franchise.

How To Start a Franchise Marketing Campaign

Create a Website

Every company should have a website. They operate 24/7 and attract both franchisees and potential buyers. However, your site should be well-designed, attractive, and easy to navigate. You should have information about owning your franchises as well as contact information for both franchisees and buyers. Consider making a blog to attract regular visitors to your site. 

Use Social Media

Billions of people are on social media on a regular basis. When you market your franchise on social media, it allows you to reach a wide variety of people on a personal level. However, there are many social media platforms to consider: Facebook, LinkedIn, Pinterest, Instagram, Twitter, and more. Generally, these platforms are age-specific. For example, more young people are on Instagram and Twitter than on Facebook. Use this to your advantage and identify platforms that service your target audience more.

Email Marketing

Sending out emails to market your business is a great way to get the word out. In fact, according to a 2017 study, 23% of marketers said it generated more leads and 19% said it improved sales. Thus, email marketing can be extremely beneficial if the service suits your company’s needs. 


Every day, there are billions of Google searches that take place. Search Engine Optimization (SEO) helps your website rank organically. Basically, this means you don’t have to pay for a spot on the first page of Google because through keyword research and link building, you are able to get there on your own. However, SEO takes roughly six months to see any results. While this might be a good option in the long run, you probably won’t see immediate results.


On the other hand, you can pay for ads. Commercial, internet, and radio advertising can be beneficial because you are likely to attract a number of customers and franchisees. However, advertising can be very expensive, so it is important to consider costs before implementing this form of marketing into your budget. 

Print Marketing

Lastly, a great marketing technique involves printing anything between newsletters, brochures, flyers, and/or business cards. The Print Authority, for example, is a high-end printing company that can assist you in any bulk on-demand printing service you need. Additionally, they offer graphic design services that will help you create amazing products tailored to your business. Contact them today for more information.

Creating a Franchise Marketing Plan

1. Create a Budget

The first step in starting your franchise marketing plan is creating a budget. There is no set marketing budget for any one company. You first have to evaluate your goals for this venture. What exactly do you want the outcome to look like? Next, identify what resources you already have available and what services you might need to purchase or hire. 

2. Determine Target Audience 

The major determining factor that separates a successful franchise marketing campaign with an unsuccessful one is narrowing your market. For example, if you are simply trying to attract every single person on Facebook, you will have to create a very generalized message. On the other hand, targeting specific audiences are more likely to attract customers.  

3. Pinpoint Marketing Strategies

As explained, there are many different ways to market your franchise. Now that you have a budget and a specified audience you wish to target, choose the strategies that work best within those parameters. You will most likely want to take advantage of multiple avenues of franchise marketing. You will focus on some of these strategies more than others.

In the end, franchisors and brands tend to dictate what marketing strategies franchisees focus on.  In addition, some franchise organizations create a pre-set package of marketing tools for franchisees to use. Though this may limit what marketing platforms are available, it can also help franchisees focus on the correct strategies and marketing tools to grow their business.

Start Your Franchise Marketing Campaign Today!

Now that you know the answer to the question, what is franchise marketing, and you know exactly how it works and how you can do it, don’t hesitate to start. Whether you want to find franchisees, obtain customers, or do both, if you implement these easy tips, you can get your campaign up and running! Contact The Print Authority today about our franchise printing services to get started on your franchise marketing campaign.