February 14, 2018 The Print Authority

How to Choose a Graphic Design and Printing Company

When you’re looking for a new way to market your business or product it may be time to hire a graphic designer and printing company.  Since you want your company’s visuals to be the best of the best, you’ll want to choose a company that has a record of doing great, professional work. Here’s everything you need to know about how to choose a graphic design and printing company. 

What to look for in a graphic designer?

Experience. Choosing a designer or design team with years of experience is crucial. When a graphic designer has a proven track record of producing incredible images, you can be confident your vision for your company’s imagery is in good hands. 

Attention to detail. Take a look at their examples of previous work. Do you like their style? If the answer is no, you should probably keep looking. Graphic designers each have a unique style and preference for the way things look. Great graphic designers take pride in their designs and will pay attention to even the most minute details in a design. 

Personalized attention. The best graphic designers give personalized attention to each and every one of their projects. When you meet the designer, ask yourself, “Did he or she seem interested in learning about my vision for the business?” “Did he or she make an effort to truly understand what I’m looking for?” When you choose a graphic designer, the answer to both of those questions should be yes!

What to look for in a printing company?

Expertise. You want to work with a printing company that’s an expert in the printing field. The company should be able to explain the different types and uses of paper and other printing mediums to you. They should be able to demonstrate that they know what they’re doing.

Established processes. Look for a printing company that has established processes. This goes hand and hand with expertise!

Customization. A great printing company should have lots of customization options for their products. From the type of paper to the size of the prints, you’ll want to be able to customize your project to fit your unique vision. The printing company’s job is to make that vision come to life!

The Print Authority has a team of graphic designers on staff to capture your vision in all aspects of graphic design. We can help you find your brand colors. Additionally, we can create specific logo, flyer and handout designs!  Our team’s years of experience will make the design process easy for your business. Our team is ready to guide you in creating the right graphics to make your vision come to life.

A unique feature of The Print Authority is our on demand system where printed materials are stored in an online portal so you can order branded materials as you need them. Contact us at (615) 468-2679 or by filling out the form to learn more about printing a company mission statement and other business items.