Solar energy is one of the world’s foremost emerging technologies, with an increase of more than 40% per year. Solar marketing is therefore a vital sector. If you’re wondering how to craft effective solar marketing strategies, look no further: in this article, we’ll explain the top solar advertising ideas that lead to new customers and increased engagement.
Create a Solar Marketing Strategy
Educating homeowners is a key component of any effective solar marketing strategy. By providing clear information about installation, upkeep, and repair, as well as the many benefits of solar panels, you establish your expertise in the field and encourage homeowners to work with you.
The following steps will help you formulate an effective marketing strategy. Keep them in mind to develop solar advertising ideas that generate increased sales.
How To Create An Effective Solar Marketing Strategy
Step #1: Know Your Target Audience
Before you develop any specific marketing materials, be sure you know exactly who your intended audience is. This process involves in-house strategizing, real-world research, and trial and error.
First, establish an idea of which demographics to focus on. Are you centering on homeowners who are adding solar panels to their houses? Businesses? Real estate developers? Each sector has its own quirks and intricacies, allowing for unique marketing materials with different focuses. Clearly identify your solar company’s focus so that you can tailor your marketing strategy accordingly.
Step #2: Understand the Customer’s Journey
When building solar marketing strategies, your goal is to guide customers through the education and purchase process. Therefore, ground all of your materials in empathy for your customers.
Strategic planning on the front end helps you determine exactly which materials to develop. Take some time to consult with the sales team about their process and the information that customers typically require to ensure that you’re all working together to put the customer first.
Step #3: Determine What Sets You Apart (& Highlight It)
The key to a successful solar marketing strategy is emphasizing your advantage over your competitors. In order to do this, you first need a clear understanding of your and your competitors’ strengths.
Ask yourself the following questions:
- What can my company provide that other solar companies can’t?
- Why should someone choose my company over a different one?
- What are the most important services my company provides and the techniques they use?
Hopefully answering some of these questions can help you determine the information to include in your marketing materials.
Step #4: Find Your Best Message
After you’ve developed an idea of your goals and audience, you can tailor your message for your target audience.
Effective solar marketing is a combination of providing information and enthusiasm. Clearly explain all technical aspects such as the solar panel installation and conversion process, as well as the energy that your solar panels will produce.
Be sure to illustrate how solar technologies are a game-changer for homeowners. One highly effective way to explain this is by providing real-world examples. Convert energy produced into dollars saved, and include quotes and testimonials from satisfied customers. These sorts of concrete examples will help customers realize how your solar panels can help them save money while also improving the environment.
Step #5: Expand Into New Markets
Once you’ve established a successful marketing strategy, it’s time to take the next step: expanding your reach.
Expanding your reach can consist of a few different tactics. Widening your target demographic, increasing your range of products, and increasing your advertising presence are all effective ways to push yourself to expand and find new clients.
Effective Solar Marketing Strategies to Grow Your Solar Business
Once you’ve established your overall marketing plan, it’s time to develop specific solar marketing ideas. Here are some of our top recommendations of solar marketing strategies that make an impression.
Flyers Spread the Word
Flyers are versatile items that accomplish everything from raising awareness to increasing brand engagement. They’re particularly effective at distributing information to potential clients.
You can send flyers in the mail to get the conversation about solar energy started; if so, consider including a special offer that incentivizes a response. Distributing flyers in-person, on the street, or in meetings are also effective ways to get your name out there.
Free Merchandise Increases Brand Visibility
Homeowners have the choice of many solar panel companies, so how do you encourage them to start a working relationship with you? Distribute free merchandise that demonstrates your professionalism, resources, and thoughtfulness.
Custom company notepads are the perfect solar marketing items, as they are both stylish and useful. Distribute notepads to customers, who can use them to take notes during consultations and meetings, as well as in their personal lives. The integration of your branding into their daily lives will help recipients choose to work with you.
Search Engine Optimization (SEO) Helps People Find You
Using effective SEO is a top method that drives potential clients to your website. By incorporating high-traffic keywords such as “solar providers near me” and “solar energy companies” into your website, you make it easier for people to find your website on Google. A successful SEO campaign makes a difference!
Get Your Name Out There With Door Hangers
Door hangers are the best way to get your foot in the door, no pun intended. Everyone sees a door hanger on their front door, so designing effective door hangers can be your key for reaching new clients who might not otherwise know about your services or be interested in solar panel installation.
Custom Brochures Demonstrate Your Expertise In The Field
When you sit down for a meeting with a potential client, it’s time to pull out the most important marketing products: your informational materials. Here’s your chance to wow your clients with examples of your past work, your newest technologies, and detailed information about how solar power is the optimal solution.
Solar marketing brochures can come in many shapes and sizes, so put some thought into how you want to present your information. Consider working with your printing company to develop high-quality products that represent your solar company’s high standards.
Customized Merchandise Makes Your Company Memorable
Distribute custom merchandise that makes a lasting impact. By printing customized items such as pens, apparel, stress balls, and more, your company is able to incorporate your name into potential clients’ daily lives.
Custom company fridge magnets are also effective marketing materials, as they provide recipients with the security and knowledge that they can always contact you if they have a question or need repairs.
Get Started With Solar Marketing at The Print Authority
Since 1991, The Print Authority has been a leader in the solar printing world. We work with solar companies to make the world a better, greener place, and we print the marketing materials necessary to help your solar company grow. We also offer environmentally-friendly printing practices that help you and your customers feel confident that all aspects of your operation are helping the environment. Contact us to learn more about how we can help your solar company grow!