Pest control is a high-demand service, as almost everyone needs it at some point in their lives. Therefore, it’s crucial to develop your pest control marketing technique so that clients think of you when they discover that unwanted creature in their house or apartment. In this article, we’ll help you refine your pest control advertising techniques to ensure that you’re the company people call!
How Do You Market a Pest Control Business?
Marketing is the key to your company’s success. If you’re a brand new pest control company and are starting the pest control marketing process for the first time, welcome! We know that the idea of developing a marketing strategy might feel daunting. Don’t worry! Start with a couple of items on this list and then expand. You can test various methods and find what is most effective with your target population and adjust your strategy from there.
If you’re an established pest control business looking for that extra marketing push, think about branching out and attempting new strategies that you hadn’t previously considered. It’s easy to feel like you know the marketing strategies that work for your business and refrain from trying something new, but we’re here to say that it’s always good to experiment. Chances are, you’ll find a new demographic or more effectively reach your established clientele.
This article has resources for all pest control companies, both new and old. In this article, we’ll explain the following strategies:
- Use Targeted Mailings To Your Advantage
- Perfect Your Website
- Integrate Online Reviews
- Harness The Power Of Magnets
- Distribute Flyers That Work
- Incentivize Referrals
- Get Your Name Out There With Door Hangers
- Have An Active Online Presence
- Help Your SEO Help You
- Educate Your Clients With Informative Flyers
- Impress Clients with Folders
- Provide Stellar Service
Pest Control Marketing Ideas To Bring In Customers
Let’s jump right in! Here are some of the best pest control advertising strategies for your next marketing campaign.
1. Use Targeted Mailings To Your Advantage
Targeted mailings are an effective strategy that help you get your name to new potential clients. Sending materials including postcards, mailers, and flyers to specific addresses based on location or demographics helps you focus on your target population and takes less money to bring in more customers. Your printer can help you reach your target audience.
2. Perfect Your Website
An effective website gives prospects all the information they need to know about your services, the methods you use, any chemicals you use, pricing, and reviews. A great website is intuitive and makes contacting you easy. Consider including a pop-up window offering clients a discount on their first treatment, which will convert even more viewers into customers!
Consider how Terminix has arranged their website homepage, for example. Their phone number in a large font at the top of the page makes it easy for people to contact them. As well, the large titles and photos of ants and termites help readers understand that Terminix specializes in eradicating these pests.
3. Integrate Online Reviews
Reviews are a key part of any successful marketing plan. These days, both word-of-mouth reviews and online reviews are equally important. At the end of each service, give your client an instruction card that clearly explains how to leave an online review. Ask clients to leave you a review on Google and on your website so that people searching for pest control services can see that you are the best in the field.
Notice how Google displays companies’ ratings in their search results. The more ratings your company has, and the higher the ratings are, the better. Try to get as many positive reviews as possible so that people searching will be inspired to try your service!
4. Harness The Power Of Magnets
Often, when people need pest control services, they need that service urgently. Distribute fridge magnets with your company’s name, hours, and contact information so that clients can call you as soon as they need you.
This fridge magnet from Evict the Squatters clearly lists all the services the company provides and their phone number so that clients can call as soon as they notice a pest.
5. Distribute Flyers That Work
Spread awareness with stellar pest control advertising flyers. You can distribute your flyers directly to potential customers via direct mail, and you can also post them in public places to garner attention and help community members become more familiar with your brand. List your most popular services and consider including a discount to incentivize new clients.
Take a look at this flyer from EcoVest Hygiene and Pest Control. It clearly lists their services and prominently displays their phone number. Consider adding a flyer like this to your marketing strategy.
6. Incentivize Referrals
People trust their friends and acquaintances, so make that trust work for you by setting up a referral incentive program. For example, give customers who provide referrals 10% off their next service.
Black Diamond Pest Control offers both online and printed referral forms so that customers can easily refer their friends. This hybrid approach is highly effective and brings in lots of new customers.
7. Get Your Name Out There With Door Hangers
Door hangers are a highly effective marketing strategy, as they ensure reader interaction; recipients pick up the door hanger and give it a glance as they take it off of their door. Door hangers often contain discounts that motivate readers to pick up the phone and call your business.
Particularly effective door hangers contain specific information about pests that are common in the recipient’s area, as well as the ways that your company takes care of those pests. Consider printing on both sides of the door hanger, in order to include twice as much information.
8. Have An Active Online Presence
These days, being active online is necessary for any pest control marketing strategy. This involves a few steps:
- Update your social media such as Facebook and Twitter regularly. Include updates about your hours, reminders about services you provide, helpful information about how not to attract pests, and seasonal and holiday greetings.
- Use Google My Business to provide essential business updates.
- Keep your website up to date. Your website is your most reliable source of information about your services, costs, and products, so be sure that it accurately reflects your company.
See how Ardent Pest Control links to informative articles on their Facebook page. Frequent informative updates such as this one both help keep your company in readers’ minds and increase their trust in your knowledge and services. Plus, you can post links to your website, which further increases your chances that visitors will engage your services.
9. Help Your SEO Help You
Search Engine Optimization, or SEO, is the process of optimizing your online content so that it is more likely to appear in Google searches. This fascinating process consists of many strategies including adding internal and external linking to your website, adding meta descriptions to your posts, and using specific keywords in your online content which people are likely to search for. For example, your goal might be ranking on Google for the search terms “termite removal service near me” or “pest control businesses near me.”
Terminix uses an effective meta description, which is the short sentence about a website that appears under the company’s name on Google. It’s informative and includes the keywords “home pest control services” and “local pest protection.”
10. Educate Your Clients With Informative Brochures
As a pest control service, you don’t only get rid of pests; you also help clients keep those pests from returning. To that end, distribute helpful brochures to clients that explain what you’ve done and how the clients can keep their homes free from pests.
For example, if you performed a mouse removal service, leave the customer with an informative brochure about how to keep mice out of the home. By providing these free materials, customers will understand that you have their best interests at heart and will want to contact you again the next time they need pest control services.
This brochure from the Missouri Apartment Association offers an informative look at bed bugs and how to avoid them. You can make and distribute similar brochures which show that you’re a trusted source in the industry.
11. Impress Clients With Folders
Every working relationship involves some paperwork at the beginning, so impress clients by giving them their paperwork in custom, high-quality, branded folders. These can also contain marketing materials, contracts, and other useful items. Folders such as the one below from Hannan Environmental Services will demonstrate from the outset that you are serious and dedicated about helping clients keep their homes pest-free.
12. Provide Stellar Service
Last but certainly not least, make sure you provide an excellent service! This is arguably the most important marketing technique. From client interactions to your pest control processes, your actions should speak for themselves. When clients see the excellent job you do, they will come back for more!
Get Ready For Growth With The Print Authority’s Help
When you’re ready to make the leap into marketing your pest control company, give The Print Authority a call! With over three decades of printing expertise under our belts, we are ready to help you maximize your marketing efforts. We are passionate about helping businesses succeed! Call us at (615) 468-2679 or contact us today.