Let’s get straight to the point: no matter what you’ve heard, direct mail marketing is alive and well. In fact, now is the perfect time to start taking advantage of the top direct mail trends that will help your business convert new customers. Adding direct mail into your marketing mix can prove to be highly effective for all kinds of businesses.
Rethought for the digital age, mail is an important and effective addition to your marketing strategy. If you’re wondering how this works, keep reading! We’ll get into the evolving strategies, direct mail formats, design innovations, and customer engagement approaches that will help your next direct mail campaign succeed.