Have you ever come home from a long day at work with a hungry, empty stomach? Your stomach is growling, and you’re ready for dinner. There’s a door hanger on your front door advertising the opening of a new restaurant or a coupon for a restaurant in your area.
Whether you decided to visit that restaurant that night or not, the door hanger probably left an impression. Perhaps you visited the restaurant at a different time.
Door hangers are a direct and effective way to get new customers cost-effectively. Additionally, if you have takeout services or are transitioning to takeout, door hangers are an effective way to advertise for it.
But what should you include on your restaurant door hangers to catch a potential customer’s attention and encourage them to visit your restaurant? Keep reading to find out!
How to Design Great Restaurant Door Hangers
Use a Simple Design
Most people will only spend a few seconds looking at your door hanger before they decide to throw it away or visit your restaurant. If your message is not clear and attractive, people probably won’t keep it.
The key is to have a straightforward design with only a few words to promote one big idea. Use large, eye-catching fonts and bold colors to catch people’s attention and make the message stick. Successful restaurant door hangers will have very few words and a very simple message.
On one side of the hanger—perhaps on the back—include your restaurant’s address, phone number, and website.
Have a Clear Message
What are you trying to communicate with your door hanger? Perhaps you are hosting a grand opening, promoting a new product, calling attention to your takeout services, showcasing your menu, or something else.
If you want to attract new customers, consider adding a coupon on your door hanger that people have to bring in to your restaurant to get the benefit. This way, people will be more inclined to keep your door hanger.
Be sure that you have a strong offer to attract new customers. A door hanger with a low discount likely won’t attract customers.
The main thing to keep in mind is to have a very distinct message with a clear call to action.
Add Eye-Catching Images
Striking colors and well-placed pictures will draw attention to your door hanger. The right images will make it more likely people will not only stop and look at your door hanger but maybe even keep it, perhaps placing it on their refrigerator to remind them of your restaurant.
You may have a photo of a popular dish or the interior or exterior of the restaurant. In the end, though, keep it simple. You want a door hanger that looks interesting, not cluttered. Additionally, make sure all the words are legible and stand out against the images.
Showcase Your Brand
Last but not least, don’t just create headings and images that look nice. The door hanger should showcase your unique restaurant brand.
Is your restaurant a classy establishment with high-end meals? Is it a casual diner? A hip coffee shop?
From the colors and images to the fonts on your door hanger, the overall design should reflect your unique restaurant brand.
Work With a High-Quality Printer
The Print Authority has over 29 years of experience printing high-quality materials. If you need a graphic designer to help create a professional design for your door hanger, The Print Authority can help! Additionally, their digital and offset printing services mean you get the best options for your custom design!
Do you need other hospitality products for your restaurant? The Print Authority can design and print virtually any product you need at the lowest price around.
Ready to get started? Contact The Print Authority today!