February 14, 2018 The Print Authority

What’s the Difference Between Matte and Glossy?

Picking your style of paper is an important moment in the beginning stages of any printing process. Glossy and matte are the most common options but what’s the real difference and what’s right for you?

If you’ve been asking yourself, what’s the difference between matte and glossy?, we’ve got your answers.

What is Glossy Paper?

Just how it sounds, glossy is the shiny, almost reflective paper style. Several coatings are applied to the paper to give it its shiny look. The smooth finish enables colors to pop off the page and create a more refined look for photo edges. Glossy comes in high-gloss and semi-gloss. Glossy paper is best suited for: magazine covers, high-resolution photos and promotional materials.

What is Matte Paper? 

The removal of shine from paper results in a matte finish. A matte finish on paper results a texture great for graphics and photos of lots of details. Although you can print color on both types of paper, matte paper may not give the vibrancy of glossy paper. If you’re looking to accentuate the detail of a building or natural landscape, matte could be the perfect option. Matte is a great option for business cards and murals.   

The Print Authority has over 25 years of experience in printing. We also have graphic designers on staff to capture the vision in your mission statement. If you’re not sure whether to go with glossy or matte paper, we can help! Our expert staff can advise you on what will work best for you project. 

A unique feature of The Print Authority is our on demand system where printed materials are stored in an online portal so you can order branded materials as you need them. Contact us at (615) 468-2679 or by filling out the form to learn more about printing a company mission statement and other business items.