Spreading the word about your business to potential customers is important, and professionally-printed flyers get your name out there. Whether they’re smaller than a postcard or larger than a poster, flyers make an impression and get attention.
If you’re wondering how to market your business with flyers, you’re in luck! Keep reading to learn the ins and outs of how to make flyers for your business, including design tips, marketing strategies, and more.
The Benefits of Business Flyers
Business flyers are excellent ways to promote your services and reach new audiences. You can mail them, hand them out at special events, and post them in community centers — the opportunities are endless.
Some other benefits of business flyers include:
- They’re cost-effective. When printed in bulk, flyers can cost as little as a few cents each.
- They’re visually appealing. An eye-catching flyer design keeps customers reading until they’re ready to take action.
- They’re long-lasting. Recipients tend to hang onto flyers, which increases their shelf life. When readers find your flyer again in their desks or on their shelves, you spread your message anew.
How To Make Flyers for Your Business
If you’re wondering how to market your business with flyers, you’re in luck: the process is rather simple. Just follow these steps, and you’ll have professional-looking flyers in no time.
Pick the Right Size
Business flyers come in a wide range of sizes. Some of the most common flyer sizes include:
- 4.25×5.5
- 4×6
- 5.5×8.5
- 4×9
- 8.5×11
- 8.5×14
- 11×17
- 12×18
Each flyer can be printed vertically or horizontally, doubling the possible range of sizes. If you prefer a different size, ask your printing company. There’s a good chance they can print the custom flyers you’re looking for.
Different flyer sizes are suitable for various purposes. For example, smaller flyers are easy to hand out at events or at conference tables, whereas larger flyers work well when posted on a wall or corkboard.
Catchy Headlines
A catchy headline hooks the reader in. Readers instantly decide whether or not to read your flyer, and most make that decision based on your headline. Simply put, without a well-crafted headline, few recipients will read your flyer at all.
To write the best headline flyers, consider the following tips:
- Keep it short and to the point. Readers lose interest quickly, so make sure they know right off the bat why they should keep reading.
- Include a number. When readers can latch onto information such as a number or a statistic in your flyer headline, they understand that your article contains useful information.
- Begin with a wh-word: who, what, where, when, why (or how). These words signal that you’ll provide useful information to help readers answer a question or solve a problem.
Condensed Information
Flyers are small, consisting of only one or two sides of a single piece of paper. You don’t have much space to explain your product or service and convince the reader to take action, so include only the most vital information.
As you’re writing an effective business flyer, make sure to:
- Include contact details. Make it easy for readers to take the next step.
- Edit thoroughly. Don’t print any mistakes that reflect poorly on your company!
- Use buzz words. Do some market research to determine which words will get the most attention.
- Offer a special promotion. Consumers love deals and discounts, so include a special offer that motivates readers to take action.
Include a CTA
As you design your professional flyer, create it with a specific purpose in mind. Remember that your flyer’s ultimate goal is to inspire a reaction, so it’s important to prompt the next step with a powerful call-to-action (CTA).
Careful Flyer Design
Your flyer’s design may be difficult to get right, so working with a professional graphic designer is recommended. A professional design team offers the expertise of visual elements to help your flyer make a splash!
If you’re wondering how to make flyers for your business, here are some basic design element tips:
- Use complementary colors. When readers enjoy glancing at your flyer, they’re one step closer to reading it.
- Use a large font. Large fonts are easier to read, and they make your message clear.
- Consider your background image. Including a custom image or stock photo adds a focal point to your flyer, so choose one that provides the emotion you’re aiming for.
- Include your branding. As with every piece of marketing material, including your company branding is paramount. Let readers know that they are interacting with your brand and help them make positive brand associations.
With all of these creation tips in mind, you’re well on your way to designing flyers that make a difference!
How To Market Your Business With Flyers
Now that you know the basics of creating the ideal promotional flyer, it’s time to market your business effectively. The following tips can help you market your business with flyers like a pro.
Display Prominently
This might sound obvious, but it’s true: people can only read flyers that they can see. Therefore, display your flyers in places where your target readers are likely to notice them. Some great places for flyers include:
- Handed out on the street
- Neighborhood noticeboards
- Local businesses
- Taped to mailboxes
- Local schools
Be creative! Consider where your target clients are likely to spend their time, and focus on those areas.
Print Enough
There’s no such thing as too many flyers. With a response rate between 1% and 5%, it’s vital to distribute a large number of flyers to generate enough conversions.
As the number of print copies increases, the price per click frequently decreases, so you can feel confident printing large orders. If you have extra flyers, you can even give interested readers multiple copies to distribute to their families and friends.
Consider Mail
Don’t give clients a chance to forget about you. Mailing flyers to previous clients reminds them about your useful services and reinforces brand retention, so they’ll be more likely to remember to contact you.
Talk to your printing company about their mailing services, as many offer an extensive range of printing services and can take care of this for you.
Make Stellar Flyers With The Print Authority
When you’re ready to reach your target audience, partner with The Print Authority! With over three decades of expertise printing marketing materials for companies of all sizes, we know how to market your business with flyers. Our design team can help you perfect every inch, and we offer high-quality printing services that make a great impression, as well as custom web-to-print portals for easy ordering and distribution.
Get started by contacting us today!
