Restaurant menus go through a lot of wear and tear on a daily basis. Because of this, it’s especially important to choose paper that is durable and capable of standing up to constant usage. In addition to wear and tear, you also have to keep in mind the effects of water and other liquids the menu may encounter. Here’s what to consider when determining your restaurant menu print paper so it holds up well and looks great.
Determining Your Restaurant Menu Print Paper
This type of paper is thinner (think copy paper). If you choose to go with this type of paper, you would need to consider extra measures to ensure you’re not constantly reprinting your menus. For example, simply laminating it would help each menu last longer than if you left it as just paper. Sticking the menu in a menu cover or sheet protector would also help, but only for a short period of time. The paper may still be exposed upon opening the menu, so there’s still a chance that something could spill over it, or sticky fingers could touch it. There are several different finishes to choose from in text stock. You can opt for a linen or laid finish which gives your menu paper an embossed appearance, or you might go for a smooth finish for a slicker feel.
Card or Cover Stock
Card stock, also known as cover stock, is thicker and stands up well to folding. This paper can come in many different looks and textures. You can choose anything from a matte texture to a shiny, metallic look for your card stock. There are also a variety of finishes available in cover stock to enhance your menu’s appearance. Because of its durability, you may not need to laminate it as a precaution. However, it will still be susceptible to spills and greasy fingers.
Vellum is a finish that is applied during the paper making process to make the sheet more durable. It has an eggshell look and feel, so it appears smooth but has a subtle roughness to it. Don’t confuse the vellum finish with the translucent vellum paper, though.
The weight of paper refers to its thickness. So the heavier the weight, the thicker the paper. Both standard and premium papers are offered in different basis weights. 80# or heavier cover is one of the best options for menu printing, as it is sturdy and has a soft feel.
In addition to lamination, there are several other things you can do to make your menu look special. One option is to use UV Coating, either glossy or matte, to make the surface the menu more impermeable and shiny. You might consider using a “soft touch” laminate to make your menu feel special. You could even use blind embossing, foil stamping or a combination of the two to make your menu stand out. These are processes which give your menu a different look and feel and may make it stand out.
Do you have any questions regarding restaurant menu print paper or how to make your menu look better or last longer? Give us a call at (615) 468-2679! We are happy to help you move your restaurant forward.
Whether you need digital printing or offset printing, the experts at The Print Authority will find the right way to get your job done so it is affordable and looks fantastic! We have over two decades of experience as a business printing company printing flyers, posters, brochures, business cards, training and marketing materials and much more. Our experts will make your company or organization look great in print. Contact us today for more information!