The home improvement and repair industry has grown more than 50% since 2009, with more than $400 billion in U.S. sales in recent years. Successful home improvement marketing campaigns are the key to this growth.
While having a quality website is critical, there is another way to set your company apart: creative home improvement advertising ideas and high-quality, professionally printed materials to market your business. Read more
Did you know that franchises contribute to more than three percent of the U.S. GDP? By combining effective company organization and excellent franchise marketing, you can contribute to this massive movement and help your franchise thrive.
Adopting a proactive franchise marketing strategy is every franchise owner’s first step toward successful franchise development. Keep reading to learn everything you need to know about how to market your franchise! Read more
It takes a village to pull off a successful event. One of the most important aspects of any event is easy and high-quality event printing; from event programs to badges and tickets to flyers, your printed materials guide participants through the event and ensure everyone has a successful experience.
Keep reading to learn everything you need to know about great event printing, including the benefits of professional event program printing, examples, and more! Read more
In the case of eBooks vs. printed books, have you ever wondered which is better? The answer may surprise you.
Some people might think that whether books or eBooks are superior is an open and shut case. But then again, the fact that you are reading this indicates that there are two sides to this debate.
As a printing company, we certainly like books, but at the same time, we strive to innovate and embrace change, so this requires us to look carefully at the arguments both ways. Read more
The tri-fold brochure is a tried-and-true method to impart information that sticks. This powerful document assists in all fields, from marketing to sales and education to medicine.
A well-designed and professionally printed tri-fold brochure is a must-have tool for any business. Keep reading to learn everything you need to know about tri-fold brochure printing and how to harness this power for the good of your organization! Read more
Have you ever exited a store with many unexpected purchases because of free samples? You’re not alone. The psychology of giving away free branded items to increase sales works!
Even if you are not a wholesale warehouse store, giving away free promotional items is a great way to boost sales, and personalized notepads for business are the perfect method to advertise in a nondescript way. Potential customers can record notes, memos, and other messages while seeing your company logo on a daily basis. Keep reading to learn our top recommendations on how to create print on demand notepads that increase sales! Read more
Many doctors and medical professionals use medical referral pads as a powerful marketing tool. Attractive printed referral pads lead to increased business for practitioners in all healthcare disciplines.
So, why use referral pads?
Simply put, referral pads are part of a solid medical printing strategy to grow your medical practice. As a medical professional or someone who provides services to practitioners, you need to develop a source of referrals.
Whether you meet potential referrers at medical meetings, in their offices, or elsewhere, hand out professionally printed business cards that clearly state your contact information and any specialties you have. Then, distribute medical referral pads to develop these leads. Read more
Did you know that 78% of consumers believe that logos are works of art? Your logo is the image that customers associate with your company’s core beliefs, so completing a periodic logo redesign is a vital aspect of keeping your company current. In this article, we’ll explain what you need to know about how to redesign a logo, including when to refresh vs. redesign, the steps for an excellent logo redesign, and more. Read more
Opening a new grocery store is a complicated operation that requires lots of time and effort. In addition to building or renovating your property and sourcing excellent food products, developing a successful supermarket marketing strategy is vital for attracting customers. Your marketing leads customers through the door on opening day and leads to long-term loyalty.
Keep reading to learn all about The Print Authority’s top grocery store marketing ideas that will bring shoppers flocking to your aisles! Read more
You’ve designed the perfect menu for your restaurant. From a font that matches your style to designs that are consistent with your branding, you’ve ironed out all the details of restaurant printing, and now you have one last question: What’s the best paper for menus?
It may seem trivial, but your paper can make or break your physical menu, and you don’t want your hard work to go to waste. That’s why we’ve compiled what to look for in paper for menus and why it matters. Read more