CASE STUDY

RAPID FRANCHISEE GROWTH

How a rapidly growing franchisor of athletic services grew from a small network of locations to over 70

The Issue:

In 2013, our team began working with a rapidly growing franchisor of athletic services for kids. Previously, the franchisor handled printing fulfillment internally, but they had big growth plans. Our team was awarded the national contract to work with the franchisor and its franchisees in 2014.

What we did:

We developed a web portal allowing new franchisees to order a “New Store Opening Package” including stickers, training cards, certificates of achievement, party invitations, and other items. Our team helps onboard new franchisees, and almost all franchisees who initially order from us place repeat orders. After opening, existing locations can reorder these materials as needed. We work with individual franchisees to design, print and distribute custom materials suited to their business and market. In addition, we have coordinated large marketing projects to allow each location to use sophisticated New Customer Packets to build their business. Most importantly, our service has allowed the franchisor to maintain control of the brand with consistent, high quality printed materials.

The result:

Over the last 3 years, the franchisor has grown from a small network of locations to over 70. We have a close relationship with the franchisor and many franchisees, and have attended the Owner’s Conference for the last several years.

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We enjoy doing business with you and we are grateful for all of your hard work with our
printed materials.
Trainer at Franchise Organization

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