November 21, 2017 The Print Authority

Trade Show Materials Checklist

So you’re using this week to plan ahead for that upcoming trade show next month? Chances are, you have your booth booked and paid for, along with a tupperware full of extra pens, post-its, extension cords, and anything else you might need unexpectedly. You’ll depend on all those materials, and more, to maximize your results.

A Few Things to Consider

Trade shows can have endless benefits, including exposure, concrete leads, and networking with industry leaders. But they’re no easy feat, and require dedicated time, effort and preparation. Make sure you have everything on our trade show materials checklist before heading out.

We all know you’ll need comfy shoes, a whole lot of smiles, and endless sales game to make this trade show weekend a winner. But do you have all your print needs in order? Before the first person arrives at your booth to chat, they’re going to see your signage, banners and posters first. This means before you have a chance to pitch, and prove how prepared you are, they’ve already sized you up based on your display. Make sure you look good in print.

What Should I Bring?

You’ll need everything from business cards to pre-show mailers, and after-hours party invites to own the show. Business cards are a necessity to any business function you attend, but especially in a trade show setting. You will need a simple and efficient way to give people all your contact information when they ask for it. Make sure to leave business cards on multiple surfaces so they’re always easy to grab at a moment’s notice.

Using a pre-show postcard mailer is a great way to get people excited about your arrival before the trade show starts. It can also be used as an incentive to encourage attendees. Offer up a freebie for people who bring in the postcard and you can guarantee yourself more potential leads. Here’s a few things to consider printing before you go:

Trade Show Materials Checklist

  • Banners
  • Handouts
  • Pre-show postcard mailers
  • Business cards
  • Flyers
  • After-hours party invites
  • One sheets or case studies
  • Vinyl signage
  • Graphic Panels
  • Posters
  • Desktop signage

Having banners, handouts, flyers and other signage done ahead of time will save you unwanted stress and ensure peace of mind. Working with a qualified print shop is a necessity; you don’t want to waste time or resources having to reprint something. People will notice your banner before they even notice you.

The Print Authority

At The Print Authority we have over 27 years experience helping companies look good in print. We provide nonprofit printing services in Nashville and the Greater U.S. for franchises, financial services, nonprofits, and countless other businesses. We can help print all your trade show materials ahead of time, and even have a design team to help with all your design and layout needs. Contact us at (615) 468-2679 for questions regarding your next printing project!