There’s never been a better time to use recycled paper printing in your marketing. Green printing is an excellent choice for the environment, and it boosts your brand among environmentally-conscious clients. Here’s everything you need to know about marketing using recycled paper!
Debunking Myths: Advertising on Recycled Paper
Printing on recycled paper is an easy, affordable way to help the environment, but it’s often misunderstood. Here are the top four myths about advertising on recycled paper, explained.
Myth #1: Recycled Paper is Too Expensive
Nowadays, there are so many kinds of recycled paper that you can always find one that fits your budget. While 100% post-consumer waste recycled paper is sometimes more expensive than non-recycled paper, there are affordable options using 10%, 30%, and higher post-consumer waste. Your printer can help you find the perfect recycled paper!
Myth #2: You Can’t Get Recycled Paper in Small Quantities
This depends on which paper you use. Recycled papers that use less post-consumer waste are available in small quantities. If you choose a 100% post-consumer waste paper or a tree-free paper such as hemp, straw, and recycled cotton, the mill order may not be as big of a commitment as it used to be. Printing a quantity that uses up most of the mill order saves you money, too.
Myth #3: Recycled Stocks Have Flecks or are Dingy or Dull
While some recycled papers have flecks of paper in them, not all do, and you can incorporate this look into your design. While papers with a high percentage of post-consumer waste might not look quite as white, this depends on the paper’s amount of post-consumer waste. Your printer’s design team can create products that embrace the natural look of recycled papers!
Myth #4: Recycled Stocks Will Not Run Through Digital Presses
This is simply not true! There are more digital options for printing on recycled paper than ever before.
When to Use Recycled Paper Printing in Advertising
We’ve discussed how recycled paper printing is a great option for your marketing. Now let’s talk about five uses for recycled paper!
Printed Recycled Brochures, Flyers
Ology Essentials is a research-driven brand of organically-grown and ethically-sourced hemp CBD and luxury CBD skincare products. Sustainability is a priority, so using recycled paper was an easy choice.
This brochure and flyer are printed on French Speckletone Starch White 100# Cover (100% Recycled with 30% post-consumer waste). This paper fits the company’s mission and image, and its look complements their branded marketing.
Recycled Book Printing
esa new york is a grassroots, volunteer-run organization that focuses on mending clothing to keep clothing out of landfills.
esa recently printed an inspiring zine printed on recycled paper to encourage volunteers to continue their work at home. The zine is printed on NeenahRoyal Sundance 100 PC White paper, using both text and cover stock. This paper is made from 100% post-consumer waste. This zine helps this environmentally-conscious organization interact with their base and new prospects in a time when in-person meetings are difficult!
Recycled Note Card Printing
Notes Speak uses Mohawk I-tone 100 PC 130# Cover White, a 100% post-consumer waste paper, for their cards. This wonderful idea markets to people of faith who value conservation and environmentalism.
Recycled Printed Conference Handouts
The European Union encourages recycling, so what better way to show this than by using products printed on recycled paper?
In order to compare best practices of both recycling and environmental stewardship between the United States and Europe, the organization used 100% post-consumer waste gloss paper for their conference handouts. By using recycled stock, the EU puts their beliefs into action.
Recycled Offset Printed Flyers
SolidTeknics is a sustainable, high-quality kitchen cookware producer which uses local materials to create a range of multigenerational skillets and flat griddles.
For their flyers, SolidTeknics uses Neenah Environment Desert Storm 80# Text. Printing via offset printing on this 30% post-consumer waste recycled paper with soy-based ink keeps their carbon footprint low and furthers their goal of taking an ethical and environmentally-conscious approach to manufacturing and consumption.
Recycled Product Inserts
Newly creates beautiful home goods from 100% recycled materials. With the goal of creating no waste, they use recycled paper for packaging and printing.
Newly’s Thank You Cards are printed on French Speckletone Starch White 100# Cover, which is 100% recycled with 30% post-consumer waste. Recycling is a big part of Newly’s identity. Using recycled products is consistent with their brand and helps further their image!
Partner With A Green Printer for All Your Marketing Needs!
The Print Authority has helped non-profit organizations, governments, businesses, and more print their perfect marketing materials on recycled paper. We’re a leader in sustainable and eco-friendly print on demand, and we want to help you expand your business while also being kind to the environment. We can also help you with designs that will compliment the use of recycled paper in your advertising materials. Contact us today to learn more about uses of recycled paper!