Emerging Franchise Brand

The Challenge

In late 2015, a growing tax services franchisor approached The Print Authority with a common challenge faced by emerging franchise systems: keeping marketing and operational materials organized across multiple locations.

As the franchise expanded, franchisees needed an easier way to order branded printed materials quickly and consistently. The existing process was becoming difficult to manage, especially as new products, promotions, and location-specific needs continued to develop.

The franchisor needed a solution that would simplify ordering, maintain brand consistency, and support future growth.

The Print Authority Solution

After being awarded the project, The Print Authority developed a custom web-to-print portal tailored specifically to the franchisor’s needs. The portal gave franchisees a centralized, user-friendly system for ordering approved printed materials without the delays and confusion that often come with managing multiple vendors or outdated ordering systems.

As the franchise grew, so did the demands on the portal. New marketing products were added regularly, including posters, coupons, tear sheets, and door hangers designed to support local outreach and seasonal campaigns.

Because rapidly growing franchises are constantly evolving, The Print Authority continued refining and reorganizing the system over time. This included expanding the portal to support Spanish-language materials, helping franchisees better connect with the communities they serve.

The Result

The custom portal provided the franchisor with a scalable system that could grow alongside the business while maintaining brand consistency across locations.

Franchisees gained a simpler ordering experience, faster access to marketing materials, and the ability to easily obtain updated collateral as campaigns and products evolved.

The success of the project led to a strong long-term relationship, and the franchisor has since referred other emerging franchise organizations to The Print Authority for similar solutions.

Industry:
Tax Services Franchise

Services Provided:
• Custom Web-to-Print Portal
• Franchise Print Management
• Marketing Material Fulfillment
• Multi-Location Ordering System

Challenges:
• Rapid franchise growth
• Difficult ordering process
• Expanding product offerings
• Maintaining brand consistency
• Supporting bilingual materials

Materials Produced:
• Door Hangers
• Posters
• Coupons
• Tear Sheets
• Franchise Marketing Materials

The Print Authority Solution:
• Built a centralized ordering portal
• Simplified franchisee ordering
• Reorganized portal as the franchise expanded
• Added Spanish-language material support

Results:
• Improved ordering efficiency
• Scalable system for future growth
• Consistent branding across locations
• Ongoing long-term partnership
• Referred additional franchisors to TPA