In order to have a successful brand, it is important to maintain a consistent image across all your marketing materials. This means that your website, branded graphics, and merchandise should all use the same color palette and, of course, the same font! Although this may seem like a small aspect of your brand, it can be a major differentiating factor against your competitors.
With so many different fonts to choose from, it can be incredibly challenging to find the right one that fits your business. That’s why we asked nine small business owners to share their favorite fonts with us! Keep reading to be inspired.
Roboto
I use a variety of fonts on my website to ensure that each page is visually appealing and eye-catching to the user. Personally, I like Roboto paired with Helvetica because they are clean, easy to read, and look great paired together!
Eric Blumenthal, The Print Authority
Quicksand
Our company’s name is Qwick, and our font is Quicksand. The fact that they sound so similar is definitely cool, but it also personifies our brand really well. Quicksand is a light, fun, and quirky font. It aligns well with our brand voice, the makeup of our culture, and the overall feeling we want our customers to have.
Zack McCarty, Qwick
Sans Serif
I love using thin, sans serif fonts for both headers and body text. It looks sleek and classy, which helps create a cohesive brand identity on my site. It also mimics the idea and look of lashes, which are the core of my business. The sans serif contrasts well with our logo, which is one of the only places that use a serif font.
Vanessa Molica, The Lash Professional
Times New Roman
Much of our website content is written in Times New Roman. If it isn’t Times New Roman, then it is a sans serif font. The look is classic and traditional which gives our business the look of timelessness and class. It is also easy to read and compatible with nearly everything.
Gwen North, Lake Rabun Hotel
Verdana
For small businesses, the simpler the better. Seeing small businesses use fancy fonts (Chopin Script) and graphics to try and project scale and sophistication is unauthentic and customers can see right through it. Customers want you to focus on solving their problems as efficiently and cost-effectively as possible. Convey that simplicity and straight-forwardness with a clean sans-serif font – such as Verdana.
Luke Grant, Principal Consultant
Gotham
I love Gotham. It was love at first sight when I discovered this font—which is heavily used even in museums in Amsterdam. It’s beautiful, sleek, clean, and looks absolutely stunning even on a black background with white fonts.
Daniel Knaust, Smallpdf
Open Sans
The best font, in my opinion, is Open Sans or a font from that family. It’s simple, it fits nicely into the website and doesn’t take the whole attention. If you don’t go “too hard” on the branding side of your company then Open Sans will be great. Yet, if you want your website to be a little piece of art and branding is very important to you then you’ll have to dive deeper to find that one font that matches your style, voice, and taste.
Jakub Kliszczak, Channels
Lato
My favorite font to use is Lato. Not only do I use it on my website, but I also use it on my social media images and in my marketing letters to prospective clients. I’ve found it to be simple enough to read yet distinct enough to where people associate it with my brand.
James Pollard, The Advisor Coach LLC
Lora
Specifically for small businesses, it’s important to avoid fonts that are trying too hard to catch your attention. I love fonts that complement the content of a website or print, rather than becoming a distraction. We are big fans of Lora. It looks great on both screens and in print because of its smooth curves, making large texts easy to read. We pair it with Poppins for a nice, structured contrast!
Thylan Le, Markitors
