Company mission statements and values need to be clearly understood by all employees in an organization. That’s why you see smart organizations proudly display their company mission statements and values on posters in an office setting. By reinforcing a company mission statement, employees are consistently reminded of the purpose behind their work.
If you’re looking for inspiration on how companies visually communicate their mission statements and values through posters and other pieces, then you’ve come to the right place. Or, if you are a company looking to have your mission statement and values printed for all of your offices, please learn more about our business printing services.
Here are 25 company mission statements & values in office settings.
1. Starbucks: “To inspire and nurture the human spirit — one person, one cup and one neighborhood at a time.”
Starbucks prides itself on its 4 main values: creating a culture of warmth and upbringing, where everyone is welcome, focus on dignity and respect, and challenging the status quo.
2. InvisionApp: “Question Assumptions. Think Deeply. Iterate as a Lifestyle. Details, Details. Design is Everywhere. Integrity.”
InvisionApp’s values intellectual curiosity and development. This falls in line with the company brand, and encourages employees to go above and beyond in their cerebral pursuits.
3. Patagonia: “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”
It’s endearing how Patagonia explicitly states they don’t want to cause unnecessary harm, and simply want to inspire others to help fix the environment.
4. Coca-Cola: “To refresh the world in mind, body and spirit. To inspire moments of optimism and happiness through our brands and actions. To create value and make a difference.”
The Coca-Cola Company values are: leadership, collaboration, integrity, accountability, passion, diversity, and quality.
5. Riverwood International Charter School: “Prepare students to be confident, creative, compassionate global citizens through high expectations for learning, excellence in teaching, seamless curriculum, community service participation, and engagement of parents and community.”
Riverwood has a lengthy mission statement. When displayed on a poster, this mission works for the parents who drop their children off at school and the teachers who work there.
6. Nike: “To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete.”
In addition to their company mission statement, Nike follows 11 maxims that help create and reinforce their company culture, which include “do the right thing,” and “the consumer decides.”
7. Get Satisfaction – “Good relationships are good business.”
Get Satisfaction displays it’s core values on the wall like, “Think big, but commit to swift action” or “We’ve got your back.”
8. In Fifth Gear: “Quality”
In Fifth Gear lists it’s company core values like, “Integrity” and “Teamwork.”
9. Ford: “We go further to make our cars better, our employees happier and our planet a better place to be.”
Ford emphasizes all of humanity in their company mission statement, and the fact that they go above and beyond their implied competition to truly make the world a better place. Ford values quality, safety, green, and smartness.
10. Amazon: “We seek to be Earth’s more customer-centric company for four primary customer sets: consumers, sellers, enterprises, and content creators.”
Amazon has risen in prominence the past few years, and probably because of their customer-centric focus. Customers know when they are valued, and Amazon makes that clear, with fast shipping and great deals.
11. Facebook: “To give people the power to share and make the world more open and connected.”
Facebook has done exactly that, connecting people all over the world through fast social media interface, and has helped shape a culture.
12. Google: “Google’s mission is to organize the world’s information and make it universally accessible and useful.”
Google’s mission, much like the company, is straightforward and clear in its intent to sort through the vast amounts of information in the world.
13. Dow Chemical: “To passionately create innovation for our stakeholders at the intersection of chemistry, biology and physics.”
Dow Chemical keeps its focus on the fact that the company is made of something bigger than itself.
14. Hallmark: “Makes the world a more caring place by helping people laugh, love, heal, say thanks, reach out and make meaningful connections with others.”
Hallmark’s brand is one of warmth and love, and this is especially revealed through their mission statement, with positively-connotated words like “caring” and “laugh” and “love.”
15. Fairmont Hotels & Resorts: “Turning moments into memories for our guests.”
This is strong writing in general–Fairmont Hotels & Resorts offers something of value to its customers. It is more than just a stay, the hotel offers something that will stay with the consumer forever.
16. Charles Schwab: “To champion every client’s goals with passion and integrity.”
By using a verb as gallant as “champion,” Charles Schwab puts the consumer at the forefront. They mention their passion for the client, as well as the integrity they will use to execute tasks.
17. Discovery Media: “To satisfy curiosity and make a difference in people’s lives by providing the highest quality content, services and products that entertain, engage and enlighten.”
This mission statement by Discovery Media offers verbs at the beginning and the end of the sentence, that bleed into each other that ultimately give a clear and concise view of what Discovery Media sets out to do.
18. Procter & Gamble: “Provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come.”
Procter & Gamble focuses on the present, as well as the future in relation to their company. This is important, because they guarantee a pursuit for continual values like superior quality and improving customers’ lives.
19. Purina: “Helping pets live longer, happier and healthier lives through proper nutrition and care.”
Pets are beloved by their owners. Purina says exactly what they are going to do for furry companions in their mission statement. They believe in longevity, and helping pets reach their ultimate living potential.
20. Honest Tea: “To create and promote great-tasting, truly healthy, organic beverages.”
Honest Tea’s mission statement, like its hilariously pun-y name, is simple and matches the brand perfectly.
21. HSBC Bank: “We enable businesses to thrive and economies to prosper, helping people fulfill their hopes and dreams and realize their ambitions.”
HSBC Bank mentions both of their major clients, businesses and people. By emphasizing the individual as well as the business, they encompass all clientele.
22. Quirky: “We make invention accessible.”
This is easily digestible, and simple enough for anyone to understand. It’s broad enough to encompass a multi-faceted company, and allows for a company culture to evolve.
23. TOMS Shoes: “We’re in the business to help improve lives. With every product you purchase, TOMS will help a person in need. One for one.”
TOMS offers a feel-good incentive in their quest to provide quality shoes to people who could not otherwise afford them.
24. Twitter: “To give everyone the power to create and share ideas and information instantly, without barriers.”
Like other social media sites, Twitter’s mission statement is very straightforward and discusses their platform plainly.
25. Virgin Atlantic: “To embrace the human spirit and let it fly.”
This is a beautiful company mission statement. It ties in directly with Virgin Atlantic and is almost poetic in its execution.
Have a favorite company mission statement we left off the list? Want your company’s mission statement written on a poster for your office? Contact The Print Authority today for more information on ordering!