Property Management Marketing Materials for Apartments

Spectacular marketing is the key to any property management company’s success. Your most effective marketing materials fall into three main groups: aids for potential renters, materials that increase community visibility, and branded items that serve as reminders of your business. Here are ten property management marketing materials that invigorate each of these areas!

10 Property Management Marketing Materials That Leave an Impression

1. Property Booklets

Make a stellar first impression with professionally printed property booklets. With ample space for pictures, floorplans, and in-depth information about all of your units, booklets let you present your buildings in all their glory.

How to use it: The most effective booklets are well-designed and sophisticated. Enlist a professional designer such as The Print Authority who can print on coated paper and consider spiral binding, which will make your booklet easy to read.


Everyone who tours your apartments receives your apartment marketing flyers, making them a vital piece of the marketing puzzle. They distill an apartment down to its essence: what is the most important information that any potential renter needs to know? Be sure to mention it here.

How to use it: Be sure to include an eye-catching photo, important statistics such as square footage, number of beds and bathrooms, price, and your company’s name and contact information.

3. Floor Plans and Maps

Along with apartment marketing flyers, floor plans and maps are your most important property management marketing materials. Potential renters will keep your floor plans and maps and compare them to other properties, so your materials need to instill more excitement and interest than your competitors’.

How to use it: Print floor plans and maps in color and on glossy paper, and make them easy to read. Clients will be able to better remember your properties and will be more likely to stay interested.

4. Brochures

Your property brochures balance length and detail. Include pictures, prose, and facts that draw a complete picture of your units.

How to use it: A bifold or trifold brochure gives you ample space for pictures and in-depth description. Use easy-to-understand language that invites readers to learn more about your properties.

5. Yard Signs

Yard signs are apartment marketing supplies that both increase your properties’ visibility to new potential clients and remind apartment hunters who already know about your listing.

How to use it: Yard signs are versatile. In addition to including “For Rent,” you can add your business’s name and phone number, open viewing days, and rental prices.

6. Door Hangers

Door hangers are highly visible, making them the perfect technique to raise your business’s profile within your target demographic. An effective door hanger includes your company or building name, contact information, basic information about your apartments, and a photo or two.

How to use it: Distribute door hangers in a neighborhood where residents could be interested in your apartments. Targeting based on neighborhood demographics and your city’s relocation trends will work wonders!

7. Banners

Banners are incredibly versatile marketing tools. From standing banners inside your leasing office to vinyl banners mounted on chain-link fences, apartment signs and banners are larger-than-life and provide key information. Well-placed banners can drastically increase your community profile!

How to use it: Keep your intended locations in mind as you design your banners. A vinyl banner might only say your name and website, whereas a leasing office banner might have a catchy slogan welcoming potential renters to your building.

8. Water Bottle Labels

Everyone uses water bottles, making a well-designed water bottle label a boon to your business. Distributing them to potential renters when they tour apartments or visit your leasing office will serve as a reminder of your hospitality.

How to use it: It’s easy and cheap to print water bottle labels and place them on water bottles yourselves. Make sure to include your well-designed logo!

9. Notepads

Notepads are a winning property management marketing material. They give potential renters a physical reminder of your company, who will think of you each time they write a note. You can’t go wrong!

How to use it: Include your name and logo in color, and the rest of the design is flexible. Lined or unlined, number of pages, paper weight: The Print Authority can help you decide what works best for you!

10. Business Cards

Business cards are an evergreen marketing tool; customers can’t rent from you if they don’t know how to contact you! A well-designed business card increases your professionalism and puts you miles ahead of the competition.

How to use it: This one’s pretty easy: simply distribute your business card each time you meet a new potential renter. You can’t go wrong!

Print Your Apartment Marketing Supplies With a Professional Printer!

When you’re ready to market your apartment, The Print Authority is here. With three decades of experience working with property management companies, we’re ready to help you every step of the way. Contact us today!


Restaurant Stickers for Takeout and Food Containers

Takeout restaurants and ghost kitchens are some of the culinary world’s most exciting new endeavors. They’re cheap and easy to run and are safer alternatives to eating in restaurants during the Covid-19 pandemic, and the proliferation of food-ordering apps such as Uber Eats and Postmates has made takeout restaurants and ghost kitchens dynamic and profitable ventures. These businesses rely on printing to succeed. Here’s everything you need to know about one of the cornerstones of takeout printing: restaurant stickers and labels!

How Restaurant Stickers Benefit Your Business

Putting branded restaurant food label stickers on takeout containers and bags facilitates your takeout restaurant’s success. Here we’ll explain why this is a savvy business move.

Build Brand Awareness

This sounds simple, but it’s true: The best way to increase brand awareness is by putting your name and logo on your products! Your takeout and food containers are your only tangible branded products, and each time a customer sees your restaurant sticker, they’re familiarizing themself with your brand. Combine branded stickers with flyers, door hangers, and takeout menus distributed with deliveries, and your customers will be familiar with your business and menu items in no time!

Make Yourself Memorable

Your food and your branding are a team—when people see your logo as they eat your delicious food, they’re more likely to want to eat your food the next time they’re hungry. You’ll be even more memorable with well-designed restaurant labels that stand out; we’ll explain how to do this further below.

Present Yourself Positively

Customers want to know that the food they eat was prepared safely, and a stellar restaurant label assures your customers that you are a legitimate business that puts health and safety first. A professionally printed, high-quality restaurant sticker is an assurance that you’re a real restaurant, whether you have a dining room or not.

Use Customization To Your Advantage

When you create your own labels, you can include information specific to your restaurant and your menu items. We’ll explain this more below; for now, all you need to know is that printing customized stickers helps you keep your restaurant—and your customers—in mind.

Develop Multiple Brands Easily

If you are running virtual or ghost restaurants out of an existing restaurant or chain, you can easily develop new brands with clever design and high-quality label printing. This allows you to tinker with pricing for menu items that are also offered at your dine-in restaurant while still assuring customers that they get a product they are familiar with.

What to Include on Restaurant Sticker Labels

As we mentioned above, designing your own restaurant stickers gives you the freedom to include exactly the design elements you need. There are two main categories of design elements for takeout printing products: brand information and health information.

Your food packaging and bags are the only products that the customer receives from your business, which makes your branding vital. Include your name and logo on all of your products, and add a QR code that links to your website or menu. This will easily facilitate customers learning more about your restaurant.

Labels for food containers are also paramount for food safety. Consider adding checkboxes for common allergens, blanks to write expiration dates, and instructions for heating, reheating, and storage. These extra design touches will assure customers that you have their health and safety at heart!

How to Create Restaurant Stickers That Customers Notice

Along with your food, customers form their opinions of you based on your deliverables (containers, bags, etc.), so make each element count!

Design is Key

As you’re creating your restaurant labels, keep common design principles in mind. Choose an appealing, on-brand font, and use an easy-to-understand logo that tells customers everything they need to know about your cuisine. The Print Authority’s in-house design team can help you create labels that stand out.

Label Size Matters

When designing and printing your restaurant stickers, use sizes and shapes that are appropriate for your takeout boxes and bags. A label for the lid of a one-quart soup container needs to be much smaller than a label for the side of a paper bag! The Print Authority is happy to help you choose the best sticker sizes for your products.

Consider Your Environmental Impact

Food delivery can use a lot of fossil fuels, so consider lowering your environmental impact in other ways, such as by using green printing practices and by trusting your printing to a green printer. Through strategies including using biodegradable inks and recycled products and being powered by 100% renewable energy, The Print Authority makes the print process eco-friendly.

Print Your Restaurant Stickers With a Professional Printing Company!

When you’re ready to print your takeout restaurant or ghost kitchen’s stickers, flyers, labels, and more, partner with a trusted restaurant printer such as The Print Authority! We print stickers in a wide variety of sizes and shapes on both sheets and rolls, and we offer gloss, uncoated, removable, and synthetic stocks to suit your application. Depending on the quantity and your specific needs, we can design a sticker fulfillment program featuring on-demand printing or printing and storing larger quantities in advance to lower the cost. The Print Authority team excels at designing outstanding web-to-print portals facilitating orders from all of your locations for stickers, flyers, and more! By letting The Print Authority take care of design, print, and distribution, you can focus on what matters: cooking delicious food. Contact us today!




Calculating & Reducing Printing Cost Per Page for Business

Wondering how much you’re really paying for your in-house printing? With many hidden charges and per-click (per-page) fees, doing your own printing is often less affordable than you’d think!

In this article, we’ll explain how to calculate your printing cost per page and then explain why on-demand printing is a much more affordable alternative.

How to Calculate an Average Cost of Printing Per Page

While calculating your printing cost per page might seem like a daunting task, it actually has a manageable formula. You can then plug in your company’s numbers and determine exactly how much your company pays per page.

Here’s the basic formula to determine the average cost per page:

(Equipment + Maintenance + Labor + Paper + Real estate + Bindery + Opportunity cost ) / Number of pages printed = Average cost per page

Now, we’ll explain and give examples for each of these costs.

Equipment Cost

For as long as you’re paying off your printing equipment, you need to calculate this cost into your average cost of printing per page. As well, if you have your own bindery equipment, such as cutters and folders, these must also be considered as you calculate your printing cost per page. This means dividing the monthly payment on your machines by the number of actual prints made.

Example: If you lease a small digital press for 3 years at $1,450 per month, AND if the business runs an average of 50,000 clicks per month, the equipment cost would be $.029 per click.

Maintenance Cost

Remember, buying a printer isn’t a one-time cost! You must also pay for maintenance. Many service companies charge a cost per click for maintaining the equipment.

Example: Maintenance can cost as much as $0.005 per click for black and white printing and $0.05 per click for color printing.

Labor Cost

Your employees are being paid to be at work, so if they spend time printing, you’re paying for this time. This is a little harder to calculate, but it’s still important.

Example: If an employee earning $20 per hour spends one hour running 2,400 prints, the cost of the labor is $.0083 per click.

Paper Cost

You must pay for paper, of course! This one is fairly easy to calculate. Your purchasing department will be able to tell you how much paper your company orders and how much it costs.

Example: A typical 28# stock used for making color prints could cost around $30 per 1,000 sheets, which is $.03 per click for single-sided prints or $.015 per click for double-sided prints.

Real Estate Cost

Your printers take up valuable real estate. To calculate exactly how much they’re costing you, divide the cost of the real estate taken up by printing equipment by the number of prints per month.

Example: A 10,000 square foot business renting at $15 per square foot per year costs $12,500 per month. Using 5% of their space for printing equipment would equal $625 per month. Producing 100,000 prints per month, the cost of the space would be $.00625 per click.

Opportunity Cost

This one is arguably the most important: in the time that your employees spend printing, fixing your printer, or arranging for printer maintenance, how much time do they lose when they would otherwise be working on other company business and generating profit?

This cost is the most difficult to calculate, but think about how much time your employees spend printing. How could that time be better spent?

In the examples we provided, not counting any opportunity costs, the average cost of color printing per page ranged from $0.07855 to a whopping $0.12355 per page. As you can see, these costs add up!

On-Demand Printing To Reduce Business Printing Costs

If you’ve realized that your printing costs are too high, consider switching to on-demand printing, a process where you work with a printing company that can print smaller batches of products exactly when you need them.

On-demand printing gives you more flexibility and saves you money. It means no more paying off leases for printers, no more hours spent trying to fix a broken printer, and no more bulky printers taking up precious office space. It also means no more time spent taking orders and shipping them out. As well, since you only print materials when you need them, it means no more wasted, out-of-date materials.

If your company has multiple locations, consider working with a printer that provides easy-to-use web portals for on-demand printing. No matter which materials you’re trying to print, a web portal can help you quickly and easily distribute products to any location.

Lower Your Printing Costs With Expert On-Demand Printing!

When you’re ready to save money by using on-demand printing, give The Print Authority a call! We’ve been leaders in the field for three decades, and we’re passionate about helping you succeed. We are also experts in online ordering; We build easy-to-use branded web portals which allow your entire organization to order what they need. Contact us today!

Environmentally Friendly Printing Practices

Are you wondering about printing’s environmental impact? Trying to make your company’s printing process more eco-friendly? We’re here to help! Here’s everything you need to know about green printing and environmentally friendly printing practices.

Environmental Issues With Traditional Printing

Printing has not always been known for environmentalism. Offset printing, the process in which plates are covered with ink, traditionally used solvent-based inks and cleaners which release volatile organic compounds (VOCs) into the environment. The printing process uses a lot of energy, which frequently comes from non-renewable and polluting sources such as coal, and can produce wasted materials. There’s a lot of room for improvement here!

5 Environmentally Friendly Printing Practices That Make Printing Greener

Happily, printing is getting greener all the time. Here are the top 5 methods that are changing the game.

Creating Less Waste

The less material that goes in the trash, the better. Digital printing is already almost waste-free, and there are many methods to produce less waste with offset printing. For example, printers can mix their ink for small offset printing runs; if a press operator needs just a few ounces of a specific color, they can make that color themselves instead of ordering larger amounts from an ink company. This conserves both money and materials.

Using digital print on-demand services also hugely reduces waste. Printing small batches to order leads to less unused materials and increased flexibility. It’s a win-win for both you and the environment!

Conserve and Use Cleaner Energy

One of the best ways to help the environment is using renewable energy sources such as wind, solar, and biogas, a renewable fuel produced by food and animal waste. These sources don’t release pollution and keep our planet cleaner. Some printers are switching to cleaner energy sources.

Whether they’re using renewable energy or not, many printers now consume less energy. Digital printing is already a low-energy process, and there are eco-friendly printing presses. Look for a printer that uses Energy Star-certified or low-power digital presses. Some printing presses even recycle heat used in the printing process to preheat the paper, further reducing energy use.

Using ground shipping whenever possible is another great environmentally friendly printing practice that reduces energy use. This requires less energy than shipping by plane, making it a more eco-friendly way to get your printed products where they need to go.

Using Fewer Chemicals

Nowadays, printers can use ink with fewer chemicals. Some offset printers now use soy and vegetable-based inks rather than oil-based inks. Some digital printing presses, such as KonicaMinolta, now use biodegradable toner made from plant-based materials. Fewer chemicals is better for the environment!

Using fewer chemicals doesn’t stop with ink. Some printers use a chemistry-free metal plate machine to make plates for offset printing. Older equipment produced liquid waste that needed professional reprocessing, but some newer equipment does not produce any toxic byproducts.

Recycling More Products, More Often

Recycling is vital in all sectors, but it’s essential in the printing business. These days, you can print on more types of recycled paper available than ever before. From 10% and 30% to 100% post-consumer waste papers to alternate papers made of hemp, straw, or recycled cotton, there is always a recycled paper that works for you and your budget.

However, using recycled paper products is only half of the equation: it’s also important to recycle your own waste! Paper waste and cardboard can, of course, be recycled, but did you know that many other printing materials such as metal printing plates and digital toner cartridges are also recyclable? Talk to your printer about which items they recycle and why. Their answers might surprise you!

Increased Knowledge and Resources

As more people understand the need for environmentally friendly printing practices, printers have moved with this tide. Your printer should be able to answer all your questions, explain their eco-friendly practices to you, and give you information that helps you print in an eco-friendly way. If you have any questions about how to make your printed materials greener, ask your printer!

Work With An Eco-Friendly Printer!

At The Print Authority, our passion for green printing guides our printing process and our business. In addition to employing all of the environmentally friendly printing practices described above, we also run on 100% renewable energy. We are at the forefront of green printing! When you’re ready to work with a green printer with decades of experience, contact us to get started.

6 Brilliant Uses of Recycled Paper Printing in Marketing

There’s never been a better time to use recycled paper printing in your marketing. Green printing is an excellent choice for the environment, and it boosts your brand among environmentally-conscious clients. Here’s everything you need to know about marketing using recycled paper!

Debunking Myths: Advertising on Recycled Paper

Printing on recycled paper is an easy, affordable way to help the environment, but it’s often misunderstood. Here are the top four myths about advertising on recycled paper, explained.

Myth #1: Recycled Paper is Too Expensive

Nowadays, there are so many kinds of recycled paper that you can always find one that fits your budget. While 100% post-consumer waste recycled paper is sometimes more expensive than non-recycled paper, there are affordable options using 10%, 30%, and higher post-consumer waste. Your printer can help you find the perfect recycled paper!

Myth #2: You Can’t Get Recycled Paper in Small Quantities

This depends on which paper you use. Recycled papers that use less post-consumer waste are available in small quantities. If you choose a 100% post-consumer waste paper or a tree-free paper such as hemp, straw, and recycled cotton, the mill order may not be as big of a commitment as it used to be. Printing a quantity that uses up most of the mill order saves you money, too.

Myth #3: Recycled Stocks Have Flecks or are Dingy or Dull

While some recycled papers have flecks of paper in them, not all do, and you can incorporate this look into your design. While papers with a high percentage of post-consumer waste might not look quite as white, this depends on the paper’s amount of post-consumer waste. Your printer’s design team can create products that embrace the natural look of recycled papers!

Myth #4: Recycled Stocks Will Not Run Through Digital Presses

This is simply not true! There are more digital options for printing on recycled paper than ever before.

When to Use Recycled Paper Printing in Advertising

We’ve discussed how recycled paper printing is a great option for your marketing. Now let’s talk about five uses for recycled paper!

Printed Recycled Brochures, Flyers

Ology Essentials is a research-driven brand of organically-grown and ethically-sourced hemp CBD and luxury CBD skincare products. Sustainability is a priority, so using recycled paper was an easy choice.

This brochure and flyer are printed on French Speckletone Starch White 100# Cover (100% Recycled with 30% post-consumer waste). This paper fits the company’s mission and image, and its look complements their branded marketing.

Recycled Book Printing



esa new york is a grassroots, volunteer-run organization that focuses on mending clothing to keep clothing out of landfills.

esa recently printed an inspiring zine printed on recycled paper to encourage volunteers to continue their work at home. The zine is printed on NeenahRoyal Sundance 100 PC White paper, using both text and cover stock. This paper is made from 100% post-consumer waste. This zine helps this environmentally-conscious organization interact with their base and new prospects in a time when in-person meetings are difficult!

Recycled Note Card Printing

Notes Speak is a line of faith-based note cards and stationery items, all printed on 100% post-consumer waste paper in order to be kind to our planet and the resources we have been given.

Notes Speak uses Mohawk I-tone 100 PC 130# Cover White, a 100% post-consumer waste paper, for their cards. This wonderful idea markets to people of faith who value conservation and environmentalism.

Recycled Printed Conference Handouts

The European Union encourages recycling, so what better way to show this than by using products printed on recycled paper?

In order to compare best practices of both recycling and environmental stewardship between the United States and Europe, the organization used 100% post-consumer waste gloss paper for their conference handouts. By using recycled stock, the EU puts their beliefs into action.

Recycled Offset Printed Flyers

SolidTeknics is a sustainable, high-quality kitchen cookware producer which uses local materials to create a range of multigenerational skillets and flat griddles.

For their flyers, SolidTeknics uses Neenah Environment Desert Storm 80# Text. Printing via offset printing on this 30% post-consumer waste recycled paper with soy-based ink keeps their carbon footprint low and furthers their goal of taking an ethical and environmentally-conscious approach to manufacturing and consumption.

Recycled Product Inserts

Newly creates beautiful home goods from 100% recycled materials. With the goal of creating no waste, they use recycled paper for packaging and printing.

Newly’s Thank You Cards are printed on French Speckletone Starch White 100# Cover, which is 100% recycled with 30% post-consumer waste. Recycling is a big part of Newly’s identity. Using recycled products is consistent with their brand and helps further their image!

Partner With A Green Printer for All Your Marketing Needs!

The Print Authority has helped non-profit organizations, governments, businesses, and more print their perfect marketing materials on recycled paper. We’re a leader in sustainable and eco-friendly print on demand, and we want to help you expand your business while also being kind to the environment. We can also help you with designs that will compliment the use of recycled paper in your advertising materials. Contact us today to learn more about uses of recycled paper!

A More Eco-Friendly Approach to Single-Use Paper Menus

Are you trying to balance your restaurant company’s need for single-use menus with your desire to run an eco-friendly business? We know how it feels. Here’s everything you need to know about printing paper menus while still being environmentally conscious!

Using Single-Use Paper Menus: An Eco-Friendly Approach

Benefits of Single-Use Paper Menus

These days, many state and local governments have restricted indoor dining because of the Coronavirus, and others have increased the number of safety precautions that restaurants must use. One of the best ways to make your restaurant more Covid-safe is by using single-use paper menus. Since no more than one customer touches each menu, it is safer for both the customer and your staff. You can easily print paper menus in bulk, which cuts down on your production costs. Additionally, you can order your paper menus via your company’s custom web portal. There’s never been a better time to start printing your single-use menus!

Making Your Paper Menus More Eco-Friendly

Nowadays, it’s easier than ever to make your single-use menu more eco-friendly! With new types of recycled paper and updated sustainable printing practices, printing is getting “greener” all the time.

Some of the best new eco-friendly paper options include:

  • 100% Post-Consumer Waste Recycled Paper
    • This can be coated (glossy or satin) or uncoated.
    • You can get both text and cover weights.
  • Sustainable papers made of alternate fibers, all created by Mohawk Renewal:
    • Paper partly made of hemp, a quick-growing, low-impact plant.
    • Paper partly made of straw and other agricultural wastes, using plants that would otherwise be burned.
    • Paper made of recycled cotton, diverting thousands of pounds of clothing from landfills.
  • 30% or 10% Post-Consumer Waste Recycled Paper, for a more economical choice that is still environmentally conscious

Be sure to work with an eco-friendly printer that offers various green paper options when you print your single-use menus.

Make Sure Your Other Practices Are Eco-Friendly

As you’re rolling out your eco-friendly single-use menus, ensure that the rest of your restaurant company’s practices are eco-conscious as well. For example, place a recycling bin in a convenient location close to your paper menu display so that they don’t end up in the landfill. This also gives customers a clear place to dispose of their menus and cuts down on clutter, so it’s a win-win!

Turning Your Dine-In Menu Into a Paper Menu

Wondering how to create your single-use menu? It’s easy! Be sure to work with a printer who knows the ins and outs of eco-friendly printing and who can design, print, and distribute the perfect environmentally-friendly menu. Here are three other important ideas to keep in mind when designing your paper menu.

Size Matters

First, choose a paper that works best for you and gives you enough space to include all the necessary information without overcrowding. The most typical paper menu size is a standard 8.5×11” sheet, either tri-folded, folded in half, or unfolded. At the same time, it is also important to note that smaller sized sheets are more eco-friendly and will save you money. Remember to use both sides of the sheet of paper to maximize the space you have!

Design Matters

Next, include your restaurant branding on your menu. Although it is a single-use menu, some customers will end up taking it home. For them, make it easy to order again by listing your name, address, hours, and contact information. And remember, your menu font matters! Use a font that lets your customers know what they can expect from their dining experience.

Organization Matters

Finally, organize your offerings into categories so that your customers can easily find what they’re looking for. If you have nightly or weekly specials, consider printing these on individual slips of paper and inserting them in the paper menus only when they’re being served. This will save a lot of space!

Partner With an Eco-Friendly Printer!

The Print Authority is a leader in the field of eco-friendly restaurant printing. The Print Authority runs on 100% renewable energy and prints on all paper stocks listed above.

Some of our other eco-friendly printing practices include using soy ink; recycling 100% of our printing plates; using plate machines that only produce nontoxic byproducts; and using digital printing, which has much lower power requirements, uses biodegradable toner, and reduces waste by at least 10%.

We expertly design and print everything restaurants need, from training manuals to job aids and more. We are ready to help you adapt to the current moment and print single-use menus in an eco-conscious way! Contact us to learn more.

10 Types of Custom Business Labels & How to Use Them

Labels are very versatile—they can inform, warn of unsafe or dangerous conditions, train or just identify. While there are some types of highly specialized labels which are hard to print cost effectively, there is good news!

Over the last few years, many previously hard to obtain labels are now available in small quantities from printing companies! So, now is a great time for printing custom labels for your business or organization, whether you are a law firm, school, accounting firm, grocery store, doctor’s office, leasing company, or retail store.

Properly designed labels for business product advertising improve customer experiences and help business operations. Here is a short list of labels which are now readily available in small quantities.

Types of Custom Business Labels & How to Use Them

1. Die Cut Labels

If you want an odd shaped label, you can get die cut labels custom made to fit almost any shape or size. Traditionally, you had to invest in a metal die for printing custom business labels & shaped decals, meaning that printing custom die cut labels were cost effective only in larger volumes.

Today, there are two additional options. First, there are now more pre-die cut labels available than ever. This means you can get many custom shaped labels in small quantities without the cost of a die. If you need circular, rectangular, or oval business labels, you can get printed labels on a variety of stocks including vinyl, clear and colors in small quantities. Secondly, if you have a small run of a custom sticker, you can often get a laser die cut label to meet your needs.

2. Removable Labels

It is easier than ever to obtain business labels that are “low tack” with only a weak adhesive on them. This means they should be simple to take off when you are done with them. If you are looking for a label which will only be used for a short time, this may be the way to go.

Caveat: you should always test a label stock if the label is being affixed on something valuable!

3. Repositionable Labels

In contrast to removable labels, which come off easily to be discarded, you can also buy repositionable labels that can be removed and used again. Repositionable custom business labels are great to act as signs that may be relocated a couple of times.

4. Foil, Pastel and Neon Colored Labels

Special stocks are also available when printing custom labels. You can find shiny foil labels, pastel colors and bright neon colors. If you want something to get noticed, this can be the way to go! Bright colors also work well for warning labels.

5. Water and Grease Resistant Labels

Let’s say you have a product to label, but the product contains water or is oily. The printing on a regular label may run or look “stained” after water or oil runs over it. What do you do? Try a vinyl label for water or grease resistance. The best practice is to test the label before doing a larger run.

6. Cling Labels

Modern retailing includes maximizing your window space to let customers know about your products and services and any sales or special promotions you are running.

It is easier than ever to obtain labels to stick to your windows for custom labels, but which are also removable when things change. These can either be true cling labels which use static electricity to stay affixed or low tack labels which have a small amount of adhesive.

While there are more specialty labels available in smaller quantities than ever, this means that labels can be used in more ways than before. The next four label types listed below highlight some of the most important uses of custom printed business labels.

7. Warning Labels

Warning labels can be placed on dangerous work equipment or in areas which present unusual hazards. For example, factory workers sometimes use machines that can cause injury if used incorrectly. A well-placed warning label makes sense so that workers know the risks of using such equipment.

The message on warning labels should be specific to the hazard, have the nature of the threat, the consequences of the hazard, and the way to avoid the hazard. Additionally, bright colors should be used on this type of label to make sure it stands out to users. Letters should be bold, large, and easy to read. You should include eye grabbing graphics on the warning label that make the hazard clear for users.

8. Training Labels

Labels can, of course, be used for training purposes. Your new employees are constantly learning new information to be successful at their job. Make this just a bit easier for them, and label products they need to know about at a glance.

Restaurants and food preparation are good examples where training labels can be used successfully. Training labels can be placed in the food preparation area to show what a finished plate should look like for each dish. Have labels of each different meal in your restaurant so new cooks and waitresses can deliver beautiful dishes that customers will find appealing. These labels will improve guest experiences.

9. Informational Labels

Some items just need to be labeled so your customers will know what the item is. For example, produce and cheese labels in a grocery store or market can avoid a lot of confusion and may result in higher sales for these products. This can also be true in businesses that sell a lot of similar-looking parts.

In addition, some products benefit from labeling which explains how to properly use the product and any risks involved with use. While these labels are simple, they also help create a positive experience for your customers.

10. Marketing and Advertising Labels

Most people don’t think of labels as advertising. However, labels can help effectively market your company. Whether you are putting your mission statement on the wall in your office, the hours of your company on the front door or showing off your products or services on your front window, there is a good chance you are using a label to do this.

The Print Authority can help you design and print your labels from start to finish. We have professional graphic designers to create the perfect label for your company. Give us a call at (615) 468-2679 or contact us online today!



Benefits of Custom Printing for Manufacturing Companies

Every day, your manufacturing company navigates complex operations, distribution, and customer experience. Luckily, professional printing manufacturers can help in each of these domains. Wondering how? Let us explain! Keep reading to learn more about how custom printing is the perfect match for your manufacturing company. 

Benefits of Custom Printing for Manufacturing Companies

Printing Supports Daily Operations

Your ultimate goal is to provide a top-notch product for your customers. To make your product a success, what do you need to start with? Your operations, of course! Successful operations are the bedrock of any company and ensure products that people want to buy. Here are some of the most important ways to use manufacturers’ printing in your everyday operations.

The key to stellar manufacturing printing is stellar employee conduct. Start your employees off strong by creating comprehensive training handbooks and manuals that uphold your company’s high standards and lead to perfect products. Consider printing these in color, and include helpful diagrams of all technical equipment and illustrations of the assembly process. Use coil or perfect binding to ensure long-lasting manuals.

During the manufacturing process, help your employees adhere to company protocols by creating helpful employee checklists, cards, or job aids. The easier it is for your employees to do their job, the better your products will be!

When it’s time to reorder your materials, what should you do? Keep track on a form! Print custom-made forms for your employees to indicate materials that need to be reordered from your Approved Vendor List. As well, if you receive orders from customers, clients, or distributors, make sure you have custom order NCR forms ready to take those orders. Use a web-to-print portal to easily print and distribute your customized forms to all your branches.

As you’re making your products, use printed materials that provide clarity, such as labels for boxes, parts, and shipping. You might also need printed barcode stickers for boxes.

Printing Improves Customer Experience

Creating your products is only half the battle. Next, you need to make sure that your customers can use them easily and safely. Here are some of the most important printed items to facilitate customer success.

Most importantly, print easy-to-understand informational and promotional materials to include in the box with your product, containing everything the customer needs to know. This is essential for customer safety and satisfaction, particularly if you manufacture products for the consumer market.

If your product necessitates any instructions for customers, print an informational or instructional booklet, technical manual, or pamphlet. This ensures that customers will be able to use your product easily, increasing customer satisfaction, and decreasing the chances of a broken or misused product. This reflects well on your company! You can print these on one piece of paper or as a small booklet (if you include set-up instructions or safety warnings, for example). Make sure to include any relevant diagrams printed in color for maximum clarity. Plus, printing manufacturing in color and on glossy paper makes your instructional materials look professional, which is always a big plus.

For any smaller communications that you want to put in the box with your product, create a helpful insert! These can include safety reminders, thank you messages, requests for online reviews, or suggested additional products to go with the purchase. You can even include a coupon for a discount on a future item! These inserts are frequently the size of a postcard or a business card, and they use bright colors, high-quality paper, and unique designs to get the reader’s attention. Don’t let this valuable marketing opportunity go to waste!

If your product comes with a warranty, include a warranty slip in the box. This can consist of a warranty disclaimer and a mailer for the user to fill out and send back to your company to register their product. Make sure you’ve received legal counsel to create an appropriate warranty. Warranty slips are frequently printed in black and white or one color on uncoated paper, so they will be easy to fill out. Some warranty slips are on card stock, while others are on text weight stock and may even include multiple pages or be folded.

Your marketing materials are vital for increasing your business. Business cards spread awareness about your company and give potential clients a physical token of your business. Include a professionally designed logo that people won’t forget! Banners outside your factory, showroom, or sales center increase sales by announcing new products, a limited-time sale, or your business hours.

Printing Assists Dealers and Distributors

If your company works with dealers and distributors, provide them with proprietary printed manufacturing materials. This makes marketing and sales easier for them, which increases your profits as well, so providing them with great printed products is a win-win!

Give your distributors sales flyers. Include special deals to incentivize purchases, and make sure to use bright colors and eye-popping design elements to grab readers’ attention! A professional designer can help you craft the perfect flyer to maximize your sales.

Your distributors also need to offer customers technical information about your products. This is where your engaging and educational product flyers are key. Use exciting images and print in color and on glossy paper to make the best impression. These help customers make informed decisions about which product is best for them.

If you create a large number of products, consider printing a manufacturing catalog. This helps prospects explore all of your products and gives distributors quick and easy access to information about any item that might fit potential buyers’ needs.

Similar to banners outside of your factory or showroom, your distributors display banners outside of their stores to advertise your products. Use an eye-catching design that attracts customers off the street. Consider advertising a special deal or a new product to incentivize sales!

If your distributors are spread over a wide geographic area, web-to-print fulfillment services allow you to print from one central location and let the printing company do the work of distributing your materials. This also gives you control over the quality of printed materials, so everything will reflect your company’s quality and branding. No need for hassle on your end!

Print for Your Manufacturing Company with The Print Authority!

When it’s time to print, we know what we’re doing here at The Print Authority. With 30 years of experience, we can help you design, print, and distribute everything you need. We’re ready to help your manufacturing company custom print all of your materials so that you can worry about the important stuff: making the best possible products. We also have decades of experience creating easy to use web to print portals for stress-free distribution of your materials. Contact us today!

Building a Cleaning Service Marketing Plan With Printing

Whether you are responsible for a single cleaning operation, a group of cleaning businesses or a franchise network, you know the challenges facing the cleaning industry. While the potential for growth is enormous, you face huge competition and workplace and technological changes, which complicate your business. All of this makes marketing your business through a successful cleaning service marketing plan more important than ever. This article explains how cleaning companies can use custom printing effectively to find and keep customers and help your company succeed!

Benefits of a Cleaning Service Print Marketing Plan

Finding New Customers

In our digital age, an online cleaning service marketing plan is a popular way to expand your cleaning company’s reach. However, both pay per click advertising and marketing via websites that charge for referrals are expensive, and the costs may exceed the value of the business they generate.

Instead, whether your company primarily cleans homes or businesses, consider flyers, door hangers, business cards, referral cards, targeted mailings, signage and custom printed promotional products to reach your audience without incurring referral costs. Let’s consider each of these printed marketing materials one by one.

Cleaning Service Marketing Materials

Cleaning service flyers can be posted prominently (with permission) on any community kiosks or bulletin boards in your target area or can be left in local community and religious centers. Door hangers are a low-cost way to spread the word in a particular neighborhood. For both cleaning services flyers and door hangers, think about printing both sides of the sheet to maximize the marketing opportunity of each piece.

Cleaning services business cards and referral cards are extremely cost-effective marketing tools for your cleaning service marketing plan. Be sure to print your cleaning service business cards on thick stock to give your company a professional appearance, and print enough custom cards for all individuals who will need them. Referral cards make excellent leave behinds after a cleaning job is done. By offering current clients a discount for referrals, you multiply the sales efforts of your team!

Mailers are a no contact way to expand your customer base while targeting the prospects who will be most profitable for your business. Experienced printing companies can obtain mailing lists for mailers filtered by geography, income, age or other factors. Geographic targeting is important so that you land new customers who are most profitable to service and maintain. Mailers can be as simple as a postcard, or you can go all in with a letter to each prospect and a special offer. Another inexpensive mailing option is an EDDM mailing, in which a postal carrier drops off your mailer at every address on their route.

Don’t forget the role that good signage can play in building your company’s brand identity. Signage is not just the sign on your company office; it can also include window or wall decals, car magnets, banners outside your business and yard signs. Outstanding signage will both let people know where you are and quietly spread the word about your company. Don’t be shy!

Finally, handing out printed novelty items can be a way to prompt prospects to remember you when they have cleaning needs. There are a huge variety of promotional items to choose from, and you can get creative. The best promotional products will be things that last a long time, so they stay in front of the customer. You could print your logo and contact information on calendars, cleaning cloths, hats, mugs or water bottles. The sky is the limit.

Community Connections

Once you have printed materials in hand, be sure to make connections in your community by being an active member of your chamber of commerce and other networking organizations. This networking activity will result in local connections that help you build your business. Think about setting up booths and co-sponsoring events at conferences that your corporate prospects attend.

Be conscious about your company’s image for all of the printed materials you use in a cleaning service marketing plan. Enlist a professional designer to create materials that demonstrate your business’s thoroughness, dependability, and high standards. All custom printed materials should clearly state your contact information and prominently display your logo. Use special offers where appropriate. The key to successful print marketing is to use high-quality printed items that reflect your professionalism and image.

Keeping Customers

Once you’re working with a client, the next step in your cleaning service marketing plan is to ensure their continued business. The high number of cleaning businesses can sometimes lead to a high turnover rate, with clients frequently switching cleaning companies after only one negative experience. Additionally, cleaning services are often seen as expendable and are lessened or removed during economic downturns, which makes retaining customers vital.

Exceptional Customer Service

The solution to this problem of keeping customers can be deceptively simple: create and maintain exceptional customer service! While this sounds easy, maintaining your cleaning company’s excellence is a multi-faceted task. Part of the solution lies again in well thought out and executed printed materials, such as training manuals and job aids, which will help your cleaners do an outstanding job.

Another element of outstanding service is appropriate follow up, both by your team and the management, with review cards, thank you cards, business cards and newsletters. You might also consider custom printed apparel to improve your staff’s professionalism and appearance.

Thorough Employee Training

The first step toward customer service excellence in cleaning is to make training a priority for your team. Insufficient training can be dangerous and unprofessional, and it is important to identify potential hazards and pitfalls for employees and how to address them properly.
Create thorough employee training manuals that are easy to understand and allow your employees to understand and provide exceptional service. You also need a system to make sure training is used and remembered after the first training session. Laminated cards and other printed job aids can break down the cleaning process in a step-by-step manner, ensuring consistency and excellent work. It is also critical to reinforce the message that the customer comes first and that the customer’s happiness is of utmost importance.

Timely Service Follow Up

Apart from the cleaning service itself, it is paramount to communicate to the customer that you care and value their business. This is where follow-up comes in. Using review cards, you can prompt customers to fill out an evaluation or go online and do the same. Soliciting feedback gives you the opportunity to resolve problems and can avoid unpleasant surprises down the road. Review cards can be simple, printed either in black and white or in color on a stock that is easy to write on.

Management also plays a role in follow up after cleaning visits. One often overlooked tool is a simple thank you card or thank you note. A handwritten note shows customers that you care in a way often overlooked in today’s fast-paced businesses. Be sure your thank you notes have your logo and color scheme and are professionally printed. Also, make sure you include a business card with every thank you note so recipients will be sure who wrote the note and how to contact you with further feedback.

Professional Appearance

In addition to follow up activity, professionalism can go a long way to reassuring customers that your cleaning service is above the rest. One way to get that across is to have your team wear custom branded apparel. This can be as simple as T-shirts with your logo, or it can be a more involved uniform. The important thing is that every employee looks like a part of the team!

Regular Business Updates

One final idea to set your company apart is to communicate important information and news to your customer base. In addition to your website, you could publish a newsletter to be delivered to existing clients on regular visits.

Imagine how surprised your customers will be to see a professionally printed piece left behind! Newsletters can be used to convey cleaning tips, offer recipes and even advertise specialties or new lines of business. If you offer environmentally safe cleaning services or cleaning tips, why not tell your customers!

Partner With An Expert Printer!

Work with a professional printing company to help you design and print your cleaning company’s marketing and training pieces! With 30 years of experience, The Print Authority team can help you create and distribute printed materials, whether you are a one-location cleaning business or a franchise with hundreds of franchisees.

We specialize in creating outstanding web to print portals, allowing multiple location companies to order consistent, high-quality printing, promotional items and apparel from one source. Contact The Print Authority today!

Legal Printing Services for Law Firm Operation & Marketing

Law firms today face the dual challenges of presenting themselves professionally and attracting a high level of new business. It is crucial to market your firm effectively without sacrificing your integrity. Printing is one of the keys to presenting yourself and your firm the right way. This article looks at various legal printing services that law firms can successfully use for their daily operations and marketing efforts to build a brand and attract new clients.

Legal Printing Services for Law Firm Operations

Despite advances in digital technology, email, and the internet, printed communications still play a role in legal practice. Why? Although printing’s role in communications has changed over the last several decades, there is still a strong role for print in legal communications. One big reason is that printed communications sometimes make a bigger impact than emails, which can be quickly lost, forgotten, or relegated to spam. A second reason is that some contracts and other legal documents require legal notices to be distributed via mail. Mail to physical addresses is sometimes viewed as more reliable and certain than email –email addresses are not universally available to the public, and they are not as definite and unchangeable as physical addresses. Let’s take a look at a list of printing which law firms use in everyday communications below.

Letterhead and Envelopes

Once the mainstay of legal communications, law firm letterhead and envelopes still play an important role. Although letterhead and envelopes are old hat for many law firms, innovation has crept into legal printing. Traditionally, law firms used engraved letterhead and envelopes. Engraving is a very old-fashioned printing method involving ink and a metal plate, which gives the printing a three-dimensional feel. Many law firms have migrated away from engraving and toward thermography, a simpler process that still has a three-dimensional feel. Some law firms have dropped these processes altogether in favor of offset printing. Offset printing is more cost-effective and faster and, coupled with high-level design, can really represent law firms. Regardless of the printing method, it is extremely important to have a well-designed logo carried forward consistently across all printed items and the internet.

Business Cards

Business cards are still an important way of introducing yourself to colleagues, opposing counsel and clients. Like other legal printing methods such as letterhead and envelopes, business cards can be customized in many ways. Law firm business cards can be engraved, thermographed, offset printed or they can be produced digitally. In general, there has been a strong move toward digital business card production over the last decade due to economics, speed and flexibility.

Paper choice is critical when planning law firm business cards. Most law firms use either white or natural white stock for legal stationery, and all items (law firm letterhead, business cards, and note cards) are typically printed on matching stock. Some traditional law firms prefer premium stocks like Crane’s Crest or Strathmore for stationery items. However, many firms have migrated to less costly options like Classic Crest or Classic Linen. These stocks are still watermarked (in some weights) and have a professional finish to impress clients. Heavyweight stocks are increasingly popular for law firm business cards.

Note Cards and Personal Stationery

Some lawyers prefer to write or print important personal correspondence on personal stationery or note cards. The most common size for personal letterhead is monarch size, which is smaller than standard letterhead. Personal stationery or note cards are frequently used for thank you notes or for jotting down quick messages. The personal touch of a hand-written note is sure to get noticed!


One legal printing method to consider when engaging your clients is printed announcements. What better way to announce to your client base the addition of new attorneys to the firm or new practice areas than printed announcements? Announcements can be engraved, thermographed or offset printed. Some firms use traditional panel cards or fold-over cards, although some skip the panel altogether.

Mass Mailings

Although much legal communication is electronic today, some mass communication is sent out by mail. Examples of this include notices to class action parties and bankruptcy notices.

Legal Printing Services for Law Firm Marketing

Although online marketing is important, don’t underestimate the importance of having high quality printed materials. Legal printing services for law firm marketing help convert leads into clients and help you obtain more work from existing clients.

Law Firm Brochures

Design professional law firm brochures to explain the services you offer in more detail to potential clients. If possible, consider hiring a professional designer to give your brochure the right look and make sure it projects the right image. Imagery, fonts and paper choice are all important. Law firm brochures are also a great place to explain your firm’s specialties in detail. You may have niche services that fewer firms offer, and you can tell your story here. Explain why you have the best legal services on offer. Firm brochures can be instrumental in attracting new clients and in recruiting new talent to your firm.

Presentation Folders with Stepped Sheets

Using presentation folders with stepped sheets inside is another way to make your firm stand out. You can use a wide variety of stocks and processes to make folders that look great. Foil stamping, blind embossing and metallic inks can make folders look distinctive, and dark-colored or textured stocks are visually appealing so long as they fit with your firm’s overall image. Using stepped sheets (where each sheet gets progressively larger so several sheets can be seen all at once) is a way to show off various practice groups or attorneys at your firm. You can print stepped sheets digitally, so they are easy and inexpensive to change out.

Short Run Books

Some attorneys and law firms print short-run books to highlight specific practice areas and areas of expertise. Whether you have expertise in family law, international law or litigation, books are a way to go into greater depth on a topic you know well. These are great handouts for larger prospective clients or at legal seminars.

Seminar Invitations and Booklets

Many firms present seminars to help educate clients. Be sure your seminar is well attended by mailing out invitations and giving out booklets or handouts reviewing the information presented.

Promotional Items

Build your firm’s image using custom glassware, coasters, notepads, pens or other items that prominently feature your logo. These can be used in your office or handed out to select clients. Be creative in choosing items to customize. One tip is to pick items that will be used over a period of time to maximize your exposure.

Try The Print Authority Today!

High quality printed operations and marketing materials will help your firm attract new clients. The Print Authority is an experienced printing company with top-notch services that will leave your customers wanting more. Our designers can help you create a logo that will help you build your brand and other custom printed materials to help your firm soar above the rest. We are your one-stop design, printing and fulfillment company. If you have a firm with multiple branches, our web to print portals and excellent customer service ensure consistent quality, which is seamlessly distributed. Contact us today!