Financial Advisor Print Marketing to Grow

As you market your financial advising business, you’re likely wondering how best to use print marketing to connect with your clients. No need to fear–here are three simple ways you can use printing to lead to your success!

Printing helps prospects get to know you and feel comfortable

To grow your client base, you need to be visible in your community and establish your firm’s credibility. Luckily, there are many ways to do this! Here are some tried-and-true methods to use printing to support your financial advisor marketing efforts.

Promote yourself with financial advisor seminars and workshops

Leading financial advisor seminars and workshops in your community gives people a chance to learn about finance and your firm’s high-quality advising, and they frequently lead to new clients. Send out printed postcards or invitations to prospects before the event. In addition, boost your financial advisor seminar marketing by posting printed flyers or posters to promote attendance.

Even more, provide printed handouts or booklets as a reminder of the helpful information you shared during the seminar, and send mailers to prospects who couldn’t attend. Printed mailers are a great, safe way to extend the reach of what you say either in person or online. Mail is also a great way to subtly follow up after an event, so be sure to collect physical mailing addresses when people sign up or attend.

Market your website with financial advisor postcard marketing

Viewing your website is one of the easiest ways for prospects to get to know you and your financial philosophy, so make sure people know your web resources. In addition to posting regular updates online, send postcards or mailers to prospects or new clients or to a targeted mailing list to make sure everyone checks your website regularly. Experienced printing companies can help you obtain a list of the right prospects filtered by geographic location, profession, age or income.

Extend your networking efforts with financial advisor business cards

As you network online or in-person, financial advisor business cards are essential tools! Employ an expert designer to help you create a clean, professional logo and financial advisor business card which emphasizes your responsibility and level-headedness. Make sure to include your professional designations and licenses on your financial advisor business card. Use a heavy stock and consider linen, laid or felt paper to set your cards apart. Another idea is to offset print your financial advisor business cards—offset printing gives you precise control of color and makes it easier to print on highly textured stocks.

Build trust with a financial advisor firm brochure

Start building trust with your clients from the beginning. One way to build rapport is by printing custom financial advisor brochures explaining how your firm works and how it is different so that clients know who you are and how you do business. Be sure your financial advisor brochures are expertly designed, easy to read, and include professional photos of your team, so clients will know who they are interacting with.

Surprise new clients with a welcome note or welcome kit

Another great way to build confidence is by sending new clients a welcoming handwritten note on custom printed note cards or personal stationery when you enter into a business relationship. Be sure to use a bold professional font and an uncluttered design when creating personal notecards or stationery. Paper choice can also make a big difference in personal stationery items. You may want to choose a watermarked stock to increase professionalism or a recycled stock to promote environmental awareness. Another idea is to take your welcome to the next level by sending new clients a welcome kit shortly after they start using you. Your client will appreciate the personal touch!

Highlight your niche with targeted print materials

If you have a niche, such as working on specific types of investment vehicles, emphasize this in your financial advisor marketing materials. By promoting your specialty in your printed materials, you can foster relationships with individuals related to your focus. This will build your reputation within this market, helping the right types of clients to turn to you when they need a financial advisor.

Use promotional giveaways to build top of mind awareness

Ask a professional printer about currently trending promotional products, such as glasses, mugs, high-end pens, and calendars. These items last a long time in people’s homes and frequently lead to referrals. Don’t be afraid to try something different…just choose a product you think your clients will like and use!

Stick with it!

Remember that financial advisor marketing is a continual process that doesn’t stop once you have a stable client base, so keep promoting yourself throughout your career. Successful, steady marketing builds a successful business!

Help your clients with clear, helpful printed information

Once you’ve successfully landed new clients, it’s time to provide them with your stellar advising! The following tips will help you create the products and information you need to work with your clients.

Have an annual kickoff event

Some high-level financial advisors take seminars to the next level by having a large annual kickoff event, complete with high-end invitations, financial advisor brochures and other handouts, so everyone in the community will know where they think the economy and the markets are heading. People crave direction for their investment efforts, so you can show them the way. These sorts of events lend themselves to higher-end printing processes, including professionally designed materials that will stand out!

Publish a book highlighting your approach

If you have a specific investment philosophy or point of view, publish a short run book to explain it. Books include more detail than blog articles or emails, and they increase your visibility and credibility. You can give clients this resource at your first meeting and refer to it again and again. You no longer need to go to a publisher to print short-run books—printers can usually do the job more efficiently and at a lower cost.

Write your own educational articles and financial advisor brochures

Printing your own articles and financial advisor brochures is the perfect way to demonstrate your knowledge and professionalism. Explain types of funds, investment options, and financial concepts (such as “What You Need to Know as You’re Planning Your Retirement”) to use as resources when meeting with clients and which your clients can then keep. Providing these items in a printed format increases their perceived value and longevity.

Mail monthly or quarterly financial advisor newsletters

Financial advisor newsletters are informative products that can include general investing tips, updates on preparing for tax season, personal finance advice, and more. Larger companies can create multiple financial advisor newsletters based on various investing goals: one targeting people who are nearing retirement or are already retired, one targeting high net worth clients, one targeting general investors, and more. A professional printing company can easily print and distribute your financial advisor newsletters, making this process easy!

Make your products accessible

As you meet with clients, you may present numerical data and graphs to people who may not be accustomed to reading them or are not familiar with financial information. Make your printed products as easy-to-understand as possible to increase your clients’ confidence in the information and to help them comprehend their finances.

Help your clients stay organized

If you market complex financial products or insurance, provide clients with a professional presentation folder to hold important information. You are presenting complicated information, and many prospects will want to read through papers again after your meeting or presentation to fully understand them. This “second look” at complex information may be the difference between understanding and confusion and sometimes help you make a sale.

Show clients that you care with print

Your clients trust you to give them financial advice, so reassure them that you care and think about them. Experts recommend frequent communication with clients, up to 18 times per year. In addition to emails and newsletters, send your clients personalized holiday, birthday, and personal cards as a courtesy.

As well, contact your clients when there are any significant actual or potential changes to their finances. Call them if you see any important notifications relating to their investments, insurance or financial products. You might also call or mail them proactively if there are big moves in the market or other significant events that could shake the economy and reassure them that you prioritize them and are acting in their best interests.

Partner with a professional printer!

Print the materials for your financial advising business with The Print Authority! Our decades of experience in design and custom printing give us the expertise to help you create the most effective products. In addition, if you have a large financial advising franchise or network, we can build a printing fulfillment system to suit your needs, including a great web to print portal paired with outstanding customer service. We can organize a fulfillment program to include materials printed on paper, customized promotional products and even apparel. Contact us today!

6 Questions To Ask Print-On-Demand Companies

Selecting the right vendor, especially when it comes to printing partners, requires the right set of vetting questions. If you ask the right questions up front, you can avoid costly printing mistakes and delays down the road.

So, what questions should you ask a print-on-demand company when evaluating whether they would be a good partner for your business?

We asked six business owners and printing experts what questions they would ask a printing company. Here’s what they had to say:

What are your areas of specialty? Do you do sample jobs?

Before partnering with a printing company, it is important to understand the limitations of their services. Some companies offer more than others such as graphic design, logo creation, wide format services, etc., which may make them a better partner if a rebrand or something of that nature is on the horizon for your business. By learning about all the areas in which they specialize, you can ensure you are choosing the right partner! Just as important, you should try to get a feel for the service level you will receive. One of the best ways to test service level is to do a sample job with the company. See how long it takes and examine the quality of the final product! Not all printing companies are created equal; some have outstanding service while others are just middle of the road.

Eric Blumenthal, The Print Authority

Do you have the products that fit the needs of my business?

Ask what kind of products they offer. If they do not have products that would make sense for your business, then they are not the right choice, no matter their prices. If they offer a wide selection of products, ask what they recommend for you. Consider their response and determine if they are interested in helping you or simply upselling.

Vanessa Molica, The Lash Professional

I have a timeline in mind… are you able to meet this specific deadline?

Before engaging with print-on-demand companies, it is crucial to understand what the timeline for your business would look like. Transparency is a must, and before you sign on the dotted line, it is imperative to know exactly how long the print company believes the printing process will take from start to finish. That way, you as a business owner can evaluate if this company is going to fit your needs and deadlines. It seems simple, but oftentimes there can be conflict surrounding timelines and end dates.

Peter Babichenko, Sahara Case

How quickly can you get an order to me?

It is a seemingly basic question, but if you require quick service then it is important to know that your printing company will be able to handle it. If they have a minimum order time, you must decide if it is something that fits with your needs.

Kenna Hamm, Texas Adoption Center

Do you use environmentally friendly printing materials?

Before choosing a printing company, I would ask if they use environmentally-friendly printing materials in their process! There are lots of companies out there that use toxic chemicals in their ink and other materials which is a deal-breaker for me. If your company is dedicated to sustainability and helping the environment, be sure that your marketing partners are as well!

Nikitha Lokareddy, Markitors

What is your return policy?

Not all print-on-demands are created equal. Some nickel and dime you to death, so make sure you ask questions regarding what is included such as cover design, editing, formatting, obtaining ISBN # and registering with the Library of Congress. Do they warehouse the books for you? If so, what is the per unit cost? How do they handle returns? Ask the same questions of all potential partners to see which is the best fit for you.

Lorraine Bossé-Smith, Leadership Development Coach

This article is created by Terkel, a platform that connects brands with expert voices.

How to Use Printed Accounting Marketing Material

Being an accountant or tax preparer has its perks, but it also comes with challenges. Accounting firms often rely too heavily on word of mouth for marketing, leading to slower business growth than firms using more nontraditional marketing forms. It is important for tax preparers to find a niche in their industry to stand out. Accountants are in the position of needing to know who their customers are while at the same time making customers aware of who they are. To do this, innovative accounting professionals need to expand their accountant marketing to include various printed materials that will leave clients curious and wanting more.

Here are ways Accounting firms and tax preparers should use printing to help market the firm and expand their client base.

Accounting and Tax Preparation Marketing Through Print

1. Account Newsletters

Printed accountant newsletters are a great way to update clients. Newsletters should include recent developments in tax law and can introduce new members of the firm. They can also include some of the following:

  • Share cutting edge knowledge from your most recent conference, business meeting, or personal reading.
  • Provide visually engaging content mixed with interesting research that will keep your customers reading.
  • Go into more depth than a typical blog post or email and should include more context.
  • Include contact information and web addresses in every issue.

This is a great way to engage with clients, and remind them why your services are important.

2. Accountant business cards

This may seem obvious, but accountant business cards can be easily overlooked in a firm’s marketing efforts. Paper choice is an obvious place to start, but many accountants fail to explore the full variety of options available. You may want an unusual paper option or paper color to make your cards stand apart, and you could consider using offset printing for your business cards. Most companies use digital printing today, but offset printing gives you a more precise and consistent color than digital printing and will present your logo in the way it was designed. An experienced printing company can advise you on how to best print your business cards.

Designing business cards for accountants

Having a fresh, professional design will make your business cards stand out. A well-designed card should include all contact information without appearing crowded. Don’t forget:

  • business logo
  • name and title
  • firm name
  • phone number
  • email, address
  • website

Your card design should be simple yet inviting and warm for your clients. Printed accountant business cards give clients and prospects an easy way to contact you and access your services. You also appear more professional when handing out a business card, and clients will be more likely to take you seriously.

3. Firm Stationery

Accounting firms still communicate some things on paper, so be sure that all letters go out on professional letterhead and envelopes. To best carry forward your image, be sure your letterhead and envelopes match your accounting firm’s business cards. They should look like “a set” when they are presented together. The best way to do that is to print all three items on matching paper stock with the same ink colors. If you use offset printing, a best practice is to print all stationery items at the same time to ensure consistency.

4. Accounting Firm Brochures

Although your website may be the first way potential clients learn about you, reinforce the message with printed firm brochures. Create a beautiful brochure to:

  • Highlight your team members
  • Identify important specialties of the firm
  • Explain your philosophy

Brochures should present the same look as your website, so clients will begin to pick up your branding. Use professional photography and employ a professional designer if at all possible. You might also want to consider UV Coating, special paper, die cutting or other visual effects that are only possible in the world of print.

5. Custom Presentation Folders

Your printed materials will look more professional when presented inside of a custom printed presentation folder. Use foil stamping, blind embossing or die cutting to give your folder an extra level of interest. Many paper stocks are available for pocket folders, including linen and laid finish stocks and rich, dark colors, which will look great if they blend with your logo and other materials. You can even create folders with sculptured or specially shaped pockets for a unique look.

6. Custom Printed Promotional Items

Promotional items are important additions to your marketing effort. Try creating materials that your clients will keep around and actually use.

Refrigerator magnets can be a free promotional giveaway for customers, and they will last for years to come. Include your logo, phone number, and business name and a nice visual image with colors that catch the eye. The magnet will make your contact information easily accessible and in plain sight.

Phone Wallets are another great giveaway for customers or potential clients. Phone wallets are a small add on that people put on the back of their phone for protection and store driver’s licenses and credit cards. Choose an attractive design that most people will like. Put your logo on the case with the name of your business. These will help promote top of mind awareness of your firm, and people look at their phones every day. This is a great way to impress your customers and get your company’s name visible to potential clients.

There are numerous other printed promotional items like mugs or glassware, printed pens, printed calculators, tote bags and many more!

7. Reminder Postcards

Postcards are another important tax preparation marketing technique. Mail your clients a postcard reminding them that “tax time” is just around the corner. Life is busy, and taxes can be easy to forget. Send the postcard early so that clients have plenty of time to contact you, ask questions, make appointments, etc. Make this postcard simple and provide contact information, so it is easy for clients to reach out to you.

8. Promotional Calendars

Custom printed calendars are a useful gift that can also benefit you. Put your logo, company name, phone number and web address on multiple pages so that customers are always reminded about you and your services. For a truly unique design, use a variety of images in a calendar with a theme. Themes could include:

  • Animals
  • Travel destinations
  • Foods
  • Outdoor scenes
  • and more

You can also include important dates for your business on the calendar, like Tax Day, for example. This calendar is a great gift for customers, and it’s a great marketing tool for you! With any luck, this gift will remain with customers for 12 full months.

For all of your printing and promotional needs, try The Print Authority!

We offer custom printing for accounting marketing and will work with you from start to finish. We have three decades of design, printing and distribution experience and will help your firm look great in print. If you are a multi-location company, we specialize in building the best web to print portals in the business, and we understand that our success rests on each client’s happiness with every order.

Contact us today!

10 Kinds of Grocery Store Signage, Labels, & Fliers

Grocery stores and specialty markets face stiff competition, making it critical for your market to stand out. Customers love simplicity. Many shoppers have a “get in, get out” mentality, so anything you can do to help them will improve repeat business. High quality printed materials help you organize and streamline the shopping experience and take your market’s business to the next level. Here are 10 printed items your grocery store or specialty market needs now.

Types of Grocery Store Signs, Labels and Fliers

1. Food Cards and Grocery Store Shelf Labels

The processed food in your store arrives pre-labeled, but some other types of food will not. Create easy to read cards and food labels to identify produce, flowers, meats and cheeses, seafood, baked goods, and dairy products. Display printed cards or signs to identify where specific types of items are located to reduce customer frustration. Customers want a grocery experience where they can find what they are looking for quickly and efficiently. Help them do just that!

Use professional cards and labels which have easy to read fonts with large type. Consider more durable synthetic or laminated labels where they make sense. Water-resistant labels may last longer and look better than standard labels in areas where water or ice is being used regularly. Also, think about using recycled paper where possible to be good to the environment.

2. Cling Labels

Cling labels are a great way to advertise meats and cheeses in a deli department or baked goods in a bakery, and they are also useful for general advertising in your market’s front window. These labels stick to either the outside or the inside of the glass and create an easy to read, high-quality removable general store sign. Cling labels help create demand for new or unusual items in your store or help advertise specials and promotions. Use interesting fonts and simple colors to make these labels easy to read.

3. Hanging Grocery Store Signs in Aisles

Have you ever found yourself running around a grocery or specialty market in many different directions, trying to find a certain food or product? This can be a very frustrating experience for shoppers. Hanging grocery store signs in the aisles helps show customers what categories of food are found there. Keep large signs simple, and use professional photography if possible. Make the signs big, so that customers can see them from far away. Use colors that fit your store’s image and aren’t too bright, so customers don’t find them distracting or tacky.

4. Brochures

Don’t underestimate the importance of printed brochures in your grocery store, bakery or market. Ordering cakes and other baked goods can be a confusing process for customers. Have brochures available for shoppers to walk them through the process. Consider using a brochure to explain how to order catering for a larger order. Whether customers want premade sandwiches or hot foods, a simple brochure can streamline the process.

5. Forms for Special Orders

While brochures can coach customers through special order, order forms can close the deal and make sure everything gets done right. Have forms ready in your bakery and deli for custom or bulk orders. Create forms that are easy for customers or employees to fill out. Multiple part forms are a good idea, so both customers and the store can keep one part. Be sure forms are designed to capture customer information and the details of the order accurately.

6. Floor Graphics

Having signs on the floor can grab attention more than you think. These signs are noticeable because customers literally have to walk over them to shop. Use floor graphics to deliver important messages to your customers. Most recently, these are being used to encourage social distancing, but they also make great marketing tools. Be sure all floor graphics are made with OSHA approved anti-skid laminate to avoid accidents. Whether used for advertising or other reasons, floor graphics make a great addition to your grocery or specialty market.

7. Banners

Banners are great to let customers know about special promotions in your store or about important deals they may not be aware of. Banners are great for ‘buy 1 get 1 free’ promotions or seasonal specials. Hanging banners will make your customers aware of your best deals and will encourage them to come again.

8. Supermarket Sign for Seasonal Items

You need grocery store signs for seasonal specialty items. These signs could be for pumpkins at Halloween, towels or outdoor furniture in summer, salt for clearing snow in winter or charcoal for your cooking needs. Without grocery store signs, people may not notice these specialty items. Make these signs stand out by adding some simple designs and colors. Try to make sure the words are big enough for customers to read and laminate your signs for optimal durability.

9. Business Cards, Gift Certificates, and Gift Cards

When customers are upset about a product or the service, managers calm customers down and resolve problems. Add a layer of professionalism to your operation by providing managers with professional business cards. Once a situation is resolved, managers should give customers a business card to assure them that they are easily reachable. This gives the customer comfort knowing who to reach out to if they have another issue. Business cards should have your store logo, be professionally printed, and use thick card stock to make them durable and give them a bold appearance. You may also want professionally printed gift certificates and gift cards. Make your gift cards appealing to the eye and a prize for those that receive them.

10. Mailers and Post Cards

Mailers and postcards can be used to send coupons to your customers or locals near your store. Coupons will encourage both old and new customers to come check out your store. Be sure to include brief information about what makes your store special and some unique aspects of your market. Get these mailers professionally printed to make a great impression. An experienced printing company can help you get a mailing list to target residences around your business.

Invest in a High-Quality Printing Company

Now, each of these ideas is great, but without using a professional design and printing company, your marketing efforts may fall flat. The Print Authority has been in business for 30 years and has a professional team to help you from design to printing to distribution of printed materials and grocery store signage. Whether you run or own one specialty market or a chain of grocery stores, we can help you create outstanding printing and distribute it to where it needs to go. We are a leader in designing outstanding portals for ordering printing for multiple-location companies, and our service is second to none. Contact us today!

Marketing Your Senior Living Facility Through Print

From small, independent facilities to national enterprises, senior care companies rely on printed materials to market senior living to prospective residents and their families and advance internal operations. Keep reading to learn how stellar printing can help your senior care company succeed!

What to Know When Marketing Senior Living Facilities

Printing For Your Clients, Residents, and Their Families

As people age, their visual acuity often decreases. Therefore, make all printed materials for elderly people easy to read. Use large text sizes and easy-to-read typefaces, such as Arial and Helvetica, with contrast between text and background. Include plenty of white space to reduce eye fatigue. Use a limited number of fonts, and use bold, not italics, for emphasis.

Successfully Marketing Senior Living Facilities Through Print

Start by making a great impression with potential clients and their families! Employ a professional designer to create a logo and design scheme that aligns with your company’s ethos, and use this on all of your printed and digital senior living marketing materials. Print clean and easy-to-read assisted living business cards, brochures, folders, contracts and living space floorplans.

Highlight your company’s strengths. Do you offer multiple levels of care? How about a dementia floor, or a skilled nursing facility? Are you a facility for active seniors? Does your company have a religious affiliation? Do you offer transportation or outings in the local community? Say so in your senior housing marketing materials!

Print custom stationery and cards to communicate with prospective residents, thanking visitors touring the facility and welcoming new residents and their families. Print easy-to-read contracts that they can sign when they decide they want to move in or employ your service!

Provide Useful Materials

Print materials that your clients need for their daily activities. Many seniors rely on printed materials instead of electronic communication, and they might not be familiar with how to access your website. Print and distribute all communications to your residents, including resident directories, daily or weekly event calendars, and newsletters.

Be aware of the cognitive and physical challenges that your clients might face. Residents may need printed physical reminders of important dates, phone numbers, and mealtimes. To increase accessibility for residents who don’t or can’t read, print schedules that use color-coded activities.

Make your dining rooms accessible by printing and distributing your dining room’s menus. This helps residents decide whether they’d like to eat in the dining room, and it helps them order their meals more easily and quickly because they’re already familiar with the menu. Inside the dining room, print laminated cards to label your buffet items. These help your residents understand which foods you offer and can then be reused!

Make your facility stand out by providing residents with these increased services:

  1. Create move-in packets for new residents. Explain which activities and services you provide, clarify company and emergency protocols, and describe how to access other levels of care.
  2. Some residents have moved to a new city to live at your facility, so print maps and guides to the area. List noteworthy restaurants and cultural sites, and describe each location’s handicap accessibility. Provide recommendations for local doctors, including a map of local bus routes. Provide any information that helps your residents thrive!
  3. Many seniors are less familiar with technology, so create booklets with basic tutorials on using phones, computers, and printers and answering some common troubleshooting problems. Large senior living companies can send these guides to all your locations.

Printing to Facilitate Smoother Company Operations

Centralize Printed Materials for Administrative Ease

Create a uniform experience at all of your locations. Larger companies have many materials that are the same for all of their locations, including visitor sign-in sheets, package drop-off logs, residential contracts, liability forms, and other business and legal documents. Print these materials at one printing company specializing in web to print fulfillment, and your facilities can then order them as needed. This saves your on-site staff the time and energy of creating these materials themselves!

Create Job Aids to Ensure Employee Excellence

Your residents’ well-being and comfort is your top priority, so print manuals, training cards, and server cards for your dining room and janitorial staff at all of your facilities to ensure uniform resident and staff safety. Print medical checklists for your residents, and create handbooks for your staff on medical procedures and protocol.

Print caregiver report sheets for your assisted living, memory care, and skilled nursing facilities. Caregivers need to record residents’ medications, temperatures, meals, and other information, and physical and occupational therapists need to record their progress with their patients. Design and print a log for your staff to record this pertinent information and include copies of wills, medical histories, Physician Orders for Life-Sustaining Treatment (POLST), Do Not Resuscitate Forms, medication records, and HIPPA Release Forms.

Work With an Expert Printer!

With 30 years in the business, The Print Authority can help you design, print and distribute your senior care company’s materials. We have decades of experience building custom storefronts for our clients online and are experts at fulfilling orders for multiple location companies. Our passion for printing and excellent service set us apart from the rest. Contact us today!

9 Modern Fonts That Small Businesses Love

In order to have a successful brand, it is important to maintain a consistent image across all your marketing materials. This means that your website, branded graphics, and merchandise should all use the same color palette and, of course, the same font! Although this may seem like a small aspect of your brand, it can be a major differentiating factor against your competitors.

With so many different fonts to choose from, it can be incredibly challenging to find the right one that fits your business. That’s why we asked nine small business owners to share their favorite fonts with us! Keep reading to be inspired.

Roboto

I use a variety of fonts on my website to ensure that each page is visually appealing and eye-catching to the user. Personally, I like Roboto paired with Helvetica because they are clean, easy to read, and look great paired together!

Eric Blumenthal, The Print Authority

Quicksand

Our company’s name is Qwick, and our font is Quicksand. The fact that they sound so similar is definitely cool, but it also personifies our brand really well. Quicksand is a light, fun, and quirky font. It aligns well with our brand voice, the makeup of our culture, and the overall feeling we want our customers to have.

Zack McCarty, Qwick

Sans Serif

I love using thin, sans serif fonts for both headers and body text. It looks sleek and classy, which helps create a cohesive brand identity on my site. It also mimics the idea and look of lashes, which are the core of my business. The sans serif contrasts well with our logo, which is one of the only places that use a serif font.

Vanessa Molica, The Lash Professional

Times New Roman

Much of our website content is written in Times New Roman. If it isn’t Times New Roman, then it is a sans serif font. The look is classic and traditional which gives our business the look of timelessness and class. It is also easy to read and compatible with nearly everything.

Gwen North, Lake Rabun Hotel

Verdana

For small businesses, the simpler the better. Seeing small businesses use fancy fonts (Chopin Script) and graphics to try and project scale and sophistication is unauthentic and customers can see right through it. Customers want you to focus on solving their problems as efficiently and cost-effectively as possible. Convey that simplicity and straight-forwardness with a clean sans-serif font – such as Verdana.

Luke Grant, Principal Consultant

Gotham

I love Gotham. It was love at first sight when I discovered this font—which is heavily used even in museums in Amsterdam. It’s beautiful, sleek, clean, and looks absolutely stunning even on a black background with white fonts.

Daniel Knaust, Smallpdf

Open Sans

The best font, in my opinion, is Open Sans or a font from that family. It’s simple, it fits nicely into the website and doesn’t take the whole attention. If you don’t go “too hard” on the branding side of your company then Open Sans will be great. Yet, if you want your website to be a little piece of art and branding is very important to you then you’ll have to dive deeper to find that one font that matches your style, voice, and taste.

Jakub Kliszczak, Channels

Lato

My favorite font to use is Lato. Not only do I use it on my website, but I also use it on my social media images and in my marketing letters to prospective clients. I’ve found it to be simple enough to read yet distinct enough to where people associate it with my brand.

James Pollard, The Advisor Coach LLC

Lora

Specifically for small businesses, it’s important to avoid fonts that are trying too hard to catch your attention. I love fonts that complement the content of a website or print, rather than becoming a distraction. We are big fans of Lora. It looks great on both screens and in print because of its smooth curves, making large texts easy to read. We pair it with Poppins for a nice, structured contrast!

Thylan Le, Markitors

6 Helpful Tips for Music Book Printing

Do you want to create your own songbook or music book but haven’t found the time to do it? Whether you’re a seasoned composer or are working on your first set of compositions, now is the perfect time to create the music book you’ve always dreamed of! This article will explain some tips and tricks to enhance your music book printing project, whether it’s your first or your fiftieth.

Helpful Tips for Music Book Printing

Why Make Your Own Music Book?

There are many reasons to create your own songbook or music book. If you’re a composer or musician, it’s the perfect marketing tool that augments your revenue while expanding your reach in the music industry. It will also be valuable promotional merchandise at your performances. If you’re a music teacher, you can consolidate your music for your students into easy-to-use collections. If you’re a music aficionado, you can combine all of your favorite pieces in one place. A music book can commemorate a family gathering or camp experience, organize a collection of worship music or an entire music library, or increase the reach of your brand. It is also the perfect sentimental or creative home project!

Is Music Book Printing the Right Choice for You?

In this age of online accessibility, you can publish your book on the Internet or have it professionally printed. While online music books are common, printed ones look more professional, and they can be keepsakes, gifts, merchandise at concerts, and premiums to accompany album sales. They are ready-made for the purchaser who can simply pick up the book and start playing, no assembly or printing at home required! Professionally printing your book ensures that your customers receive a finished product that you, the creator, are proud of. Consider creating both a professionally printed version and a PDF and/or eBook version, as this will give your customers complete flexibility to choose what they want.

Appearances Matter

The first step to selling your book is getting potential buyers to pick it up and look inside. As such, even though people say not to judge a book by its cover, it’s a good idea to design a cover that gives your audience a good idea about the kind of music you’ve included in your book. This might mean finding or creating cover art that illustrates the theme of your music. You can find open access art online that exemplifies this theme, such as a wintry scene for a book of holiday music or a picture drawn by a child for a collection of children’s songs. Consider enlisting the help of a professional designer who can help you create a highly effective cover.

Music books come in many different varieties, in different genres, for different instruments, and different combinations of players. On the cover, consider adding an explanation of the type of songs in your book. Are they solo songs written for the guitar? Are they duets for two players on one piano? Are they written for choral music? Are they adaptations of a popular artist’s music? This will let your customers know what to expect when ordering your book.

As well, use a glossy cover that makes your music book stand out! A glossy cover will indicate to your buyers that you’re a professional and will further encourage buyers to pick up your book and take a look inside. You can even use UV coating or laminating to further enhance and protect your book covers.

Then, once your book is in your customer’s hands, make it easy for them to keep perusing. This might be a no-brainer, but it bears mentioning: choose a font for your cover and interior text that is easy to read and gives a sense of the type of music in your book. This will make your book easy to read and tie the whole book together!

Make Your Music Book Smarter

You want to design your music book with readers and musicians in mind. The following paragraphs will discuss some ways to make your music book the best it can be.

First, choose the best binding for your book. Plastic coil binding lays flatter than any other type of binding, so it will allow your book to open completely flat on a piano or a music stand. This makes it easy to flip the pages as you play your music. You can even flip one half of the book over with coil binding so users can study one page at a time. Comb binding will allow users to remove and replace pages, making it the best option if you plan to alter the songs in the music book in the future. Perfect binding and case binding give your music book a professional appearance, making them great options for a keepsake book that you can treasure for decades.

As you know, it’s often easier to learn to play a piece if you have access to what the piece sounds like. Whether in hard copy or online, consider including auditory examples of the music found in your book. This could take the form of a CD included with your book, digital files found directly on your website, or a link on your website to buy the music from a third-party vendor. This will increase the value of your product while allowing your audience a greater level of engagement with your creations.

Consider Your Audience

Music books can serve many possible purposes and have many possible audiences. When designing your music book, consider how to most effectively design your book for your target audience.

Are you making a book for seniors or young children? If so, consider using larger fonts. Are you making a book for families to teach their children to appreciate music? If so, consider including color illustrations to make your book a piece of art that will excite children and which they will cherish for a lifetime.

If you’re a music teacher creating a book for your students, think about including notes before each song, which explains the technical skills that your students will gain from learning the piece, as well as any information that they should keep in mind as they are practicing.

If you are making a music book for a community, consider adding personal touches. For example, if you’ve written or compiled a songbook for a school or religious community, consider adding quotes from community members about why they enjoy the songs. You could do this at the beginning of the book as a forward, or you could include a short quote or two at the beginning of each song. This will allow community members to remember why these songs are special.

Be Aware of Intellectual Property Laws

This is extremely important: follow all relevant intellectual property laws when creating and publishing your book. If you’re composing your own pieces or arranging adaptations, consider copyrighting your music. If you’re collecting or reprinting other people’s music, be aware of your country’s copyright laws. These might vary based on the country where the book is being published and the types of music you’re publishing, so be sure to act in accordance with your local laws.

Print your music book with the help of a professional printing service!

With decades of experience, The Print Authority can help you print the perfect music book. From design ideas to printing advice, we can help you create the perfect music book or songbook. Contact us today!

Choosing a Printing Company: 9 Things To Look For When Selecting a Printing Partner

When it comes to choosing a commercial printing company, it can be confusing to understand what to look for. What indicates a quality product? How do you know this company has the right options for you? Much like other business relationships, you need to find the best fit.

To help you find the right fit, we asked 9 thought leaders what to look for when choosing a commercial printing company. Below, they share their insights and the questions you should ask before purchasing printing services.

Can They Meet Your Current and Future Needs

When selecting a printing company, it is important to think about who can meet your current and future needs. By choosing someone that has unique offerings like graphic design, web to print portals, wide format services, offset printing, promotional products, etc., you can ensure that your printing partner can serve you as your needs and business grow. So before making a decision, ask the company what they can provide you outside of just printing fulfillment!

Eric Blumenthal, The Print Authority

Look for Detailed Reviews That Tell Stories

A lot can go wrong in the printing process. You might get thousands of dollars of finished product where the printing is slightly off, or some other flaw. This imperfection is normal and expected, and you need to find and work with the businesses that will remedy it. Look for reviews that tell a story, more than “this printing company is great”, and instead something like, “there was a small issue with my print job and Nancy was incredibly helpful in remedying it. They even paid for rush shipping. Thank you!”

Michael Alexis, Teambuilding

Ask for Three References

Ask them for at least three references for companies that are the same as yours or very similar. Then, call those three references and if they can’t tell you what you need to hear, I would highly suggest you keep looking for a new commercial printing company.

Ben Walker, Transcription Outsourcing, LLC

What’s Their Strengths

It’s best to develop a long-term relationship with a commercial printer. Rather than approach a printing project as a one-time transaction (which it may be), think more long-term. Learn about their strengths and weaknesses as a commercial printer. Can they handle certain types of projects? By learning about a commercial printing company, you’ll be able to determine whether they are the right partner for your long-term needs.

Brett Farmiloe, Small Business SEO

Do They Meet Your Customer Service Needs

Find a company that will give you the customer service you need. If you use a printing company on occasion, it might not be too important to have a designated account manager, but if you know your business requires frequent and extensive printing jobs, then make sure you find a printing company that assigns you an account manager that specifically handles your account. By finding someone you trust, you’ll have a better experience.

Peter Babichenko, Sahara Case

Take a Deeper Look at Shipping Costs

The first thing you should do when looking to partner with a commercial printing company is research all of the services they offer. Some places specialize in certain areas and you want to make sure that the place offers the exact type of printing services you need. You should also be taking a deeper look at shipping costs. The price of shipping varies at different printing places, but it is important to know exactly what the delivered cost is upfront. Shipping costs can sneak up on you at the end of the process and add a large amount to your total without you even realizing until it is time to pay up.

Dan Reck, MATClinics

The Correct Quality in the Promised Time

When choosing a commercial printing company you want them to have integrity. Price is important, but getting the correct quality product at the promised time is just as important. And if you make a genuine connection, they can often do something fast in an emergency situation.

Joanne M Elsen, CPA PC

Do They Offer Exactly What You Need?

It seems obvious, but you need to find the company that offers exactly what you need—bonus if they specialize in it. If you choose a printing company that only prints your needs as a special order type of deal, and they don’t usually offer the service you need, the higher the likelihood that they won’t always turn out the way you want them to. Find a printing company that has experience in your needs and will be able to deliver the high quality you expect.

Gwen North, Lake Rabun Hotel

How Quick and Responsive Are They to Your Queries?

A professional printing company should, at the very least, be able to handle the type of printing you need for your organization. There is a large difference between the needs of an architecture firm and a boutique pet store in terms of printing. Therefore, be sure the printing company can handle the paper size and needs of your organization.

Then, you should also consider how quickly a printing company is able to get back to you and address your task. There is nothing more frustrating than trusting a company for important projects and finding out your printing got sidelined in favor of someone else. Give the company a chance, but don’t give loyal business where it isn’t earned.

Antti Alatalo, SmartWatches4U

How to Create & Print Patient Education Brochures

Patient education brochures are an extremely helpful resource for your patients. Wondering why they’re important and how to make them? Look no further! Keep reading to learn more about how to create and custom print your patient education pamphlets.

Medical information pamphlets are useful and reassuring for your patients. Don’t let your patient leave your office with unanswered questions. If a patient has just learned that they have, or might have, a condition that they don’t much know about, pamphlets provide them with initial information that they can consult until they have a chance to learn more.

Patients want to be reassured: both reassured that you’re a professional who has ample resources about the diagnosis you’ve given them, and reassured that you are taking steps to take care of them. The simple act of handing them an information sheet demonstrates that you care and want to give them access to information.

One of your top goals is patient compliance. Giving your patient ample information increases the doctor-patient bond, making it more likely that your patient will follow your advice. This keeps your patient healthy and safe!

How to design your patient education brochures

Choose a length to fit your needs.

Most medical brochures for patients consist of one or two sides of one 8.5” x 11” piece of paper. However, you can also consider creating a booklet. A single piece of paper is cheaper to print, but a booklet contains more in-depth information and answers common patient questions.

Maintain a neutral tone.

Your patient might be panicked about their diagnosis, so be informative without being overly emotional. Don’t be overly optimistic or make false promises about treatments, and try not to make patients more worried than they already are.

Make your pamphlet extremely clear.

You’re explaining complex medical conditions or procedures to people who might not have a medical background, so use easy-to-understand words. Highlight and define any keywords or phrases.

Use as little text as possible.

Only include the most important information, which helps increase your pamphlet’s clarity. When listing symptoms, do so in a bullet-point list, which is visually simple and easy to understand.

A picture is worth a thousand words, which makes a medical diagram worth a million! If diagrams or images can explain your topic, include them. They explain complex ideas clearly and concisely and help patients who don’t read or aren’t fluent in English. They are visually interesting and therefore make your pamphlet more likely to be read, and they provide accessible information about a topic that might be unfamiliar to your patients.

Use bolded, easy-to-read headings phrased as questions patients might ask.

Print these headings in color so that they’re easily distinguished from the main text of the pamphlet. Some important headings and sections include:

  • What is this condition?
  • What causes it?
  • What are common signs and symptoms?
  • How common is it?
  • How is it diagnosed?
  • How can I prevent it?
  • What is the treatment?
  • When should I call my doctor or go to the ER?

If your pamphlet is for a procedure, include sections such as:

  • What are the possible outcomes for this procedure?
  • How do I know if it’s right for me?
  • What are the qualifications for this procedure (such as being a certain age or not having certain underlying conditions)?

Consider printing in color.

Printing images and headers in color make your page look more engaging and easier to understand. As well, printing on glossy paper also makes your pamphlet look more professional.

Hire a professional designer.

A professional designer can make your patient education brochures easy to understand. Additionally, a professionally designed and printed pamphlet will engage patients more, making them more likely to be compliant with treatment.

Make your pamphlet accessible.

Using the right medical font can make a big difference! Use an easy-to-read font such as Arial or Helvetica, which can be read by people of all ages, with all types of eyesight. Also, consider creating translated versions for any non-English languages that are commonly spoken in your area, such as Spanish, Mandarin, or Tagalog. This increases access to the information in your pamphlet and therefore increases community health.

Include your company or medical organization’s name, logo, and contact information.

Including this information on your pamphlet helps patients know that they’re getting this information from a reliable source. As well, if they have more questions, they can contact you or visit your website to learn more.

Print your pamphlets with a trusted printer!

When you’re ready to make and distribute your medical office brochures, The Print Authority is here to help! With almost 30 years in the industry, our experience with design, custom printing, printing fulfillment, and shipping means that we can help you design, print, and distribute the best pamphlets to help your patients thrive.

Whether you run one medical office or a large group of offices in different states, we can offer you the right solution for your medical printing and distribution needs. We also design outstanding web to print portals, which make ordering pamphlets for multiple offices a breeze. Contact us today!

Custom Printing for Home Health Care Marketing

From informational brochures to employee training manuals, your home health care company relies on custom printing to ensure successful marketing and stellar operations. Keep reading to learn more about how to create the best printed materials for your company!

General Home Care Marketing Methods & Tips

From design to distribution, here are some easy tips to keep in mind as you create your home health care company’s printed marketing materials.

Explain Your Company Clearly in Your Marketing Materials

If your company provides multiple services (such as registered nurses, home health aides, physical or occupational therapists, and companions) or multiple levels of care (such as personal care and companionship, private duty nursing care, and home health care), potential clients might need help deciding which level of care they need.

In your marketing aimed at potential clients and their families, design and print pamphlets that clearly explain what each level of care entails, how frequently caretakers can come, what they can and cannot do, your employees’ professional licenses, and whether or how insurance policies cover your care. You may need multiple home health care brochures, as individual clients may not need to know about all levels of care.

In your marketing aimed at healthcare professionals and discharge staff, in addition to the information above, explain how your company will communicate about how the patient is doing.

Know Your Company’s Strengths—and Your Limitations

Home health companies need to market themselves without having a residential facility that prospective clients and their families can visit. As such, your printed marketing materials, such as mailers, brochures, and flyers, are doubly important. Maintain close relationships with local practitioners and discharge staff who can recommend your services, and distribute flyers, informational booklets, and brochures to them so that they are familiar with your company. Your community connections will serve you well!

Know Your Audiences

You have two main audiences: doctors or discharge planners who can refer their patients to you, and patients and their families who have decided independently that they would like to receive home health care. So, market to both of those groups.

If your company focuses on senior care, post-marketing home health care flyers in senior residential facilities and community centers, as many seniors—even some already in residential facilities—need in-home care. Maintain relationships with facility administrative teams who can refer their residents to you.

Choose the Best Marketing Materials for Your Audiences

Some common marketing materials for home health companies include brochures and booklets about your company and the services you offer, home health care business cards, flyers, insert pages about your staff, director, and services that you offer, and custom folders to hold other informational materials. Work with a professional printer to create and print all of these materials, and be sure to include your company’s logo and website or other contact information on everything you distribute.

In addition to your regular marketing materials, create specialty printed promotional items, like custom printed bottles of hand sanitizer, mugs, first aid kits or embroidered uniforms to help your company stand out. These items are useful to your clients and also help you appear more professional!

As you maintain relationships with local medical providers, make sure your promotional materials, such as gifts and gratuities, comply with the Stark Law and the practices’ rules and regulations.

Produce materials to display at local health fairs or medical conventions. These can include informational materials such as posters, brochures, business cards, and free promotional items for people who stop by your booth.

Tips on Printing for Clients and Their Families

Printing is a valuable tool to help keep your clients and their families safe. Here are some of the most important ways to use printing to create the best customer experience!

Create Helpful Client Resources

For each of your clients, print a comprehensive, personalized resource packet, which includes information about your services, which services your company can and cannot provide, your company’s contact information, a copy of the patient’s contract, and a list of recommended doctors to call in an emergency. This will come in handy again and again!

Print general information booklets which give tips on common healthcare issues (such as, “How to reduce the risk of falling at home” and “How to make your home accessible for limited mobility”). Clients can use these resources to learn more and keep themselves safe.

Some clients might be able to access the internet more easily, while others might prefer paper resources. Make sure you publish all information on both your website and on paper so that clients can access it in whichever way is most accessible to them. These are excellent resources for your clients and also build your reputation as a business, which helps clients stay safe.

Remind Your Clients That You Care

Send a monthly or quarterly newsletter to current clients, which include important and helpful information, such as updates from the director, spotlight on an employee, and how current world events might affect their care.

As well, send thank you cards to customers and their families, as well as holiday cards and birthday cards. A hand-printed note can go a long way to personalize the care that you offer and is more likely to be read both by the person receiving care and their family.

Tips on Printing for Home Health Care Employees

In addition to your clients, your employees can benefit from professionally printed resources. Here are two of the most important.

Print Comprehensive Employee Training Materials

Because home care happens at home and not in a facility, employees need to know exactly which services they can provide and which they can’t, as well as how to perform all expected services on their own. Create employee manuals that explain these guidelines to ensure high-quality, uniform operations.

Make it Easy to Provide Personalized Care

Create a caregiving booklet or log for the employees who assist each client to ensure that the client receives the best possible care. Include any pertinent information, such as their contract, a list of their medications and diagnoses, their contacts and doctors, and any other information that employees should know about the client to provide stellar service. Include a place for the employee to write notes for each day to keep track of their care and communicate with other caretakers.

Fulfillment and Web to Print Portals

Larger companies with multiple locations that provide these services rely on many individuals to provide care, so partnering with a company experienced with web to print storefronts and printing fulfillment can be a great idea. Well-designed portals should include your branding, the many products you offer and a way to personalize the pieces you provide. Outstanding print fulfillment providers may also offer ways for users to customize photos and text to suit each market being serviced.

Start Working With The Print Authority!

Let The Print Authority take care of your printing and fulfillment needs so that you can stay focused on what matters: your clients and their care.

At The Print Authority, our decades of expertise in design, custom printing, printing fulfillment and shipping mean that we can help you create, print, and distribute the best products for your home health care company. Contact us today!