Types of Franchise Management Software to Simplify Operations

Whether you’re a franchisor or a franchisee, growing and maintaining a successful franchise is no easy feat. Luckily, many franchise software programs are specifically designed to make management seamless across all locations. If you want to learn more about digital franchise management systems, this is the article for you!

What is Franchise Management Software?

In today’s digital world, technology is the key to franchise success. Franchise management software programs are centralized computer programs that help franchisors and franchisees work together remotely to grow their business. From making data available to all locations to providing quality customer management tools and more, franchise software programs make franchise-wide communication and information-sharing easy.

5 Types of Franchise Management Software that Boost Efficiency

Here are some of the most important types of franchise management software.

1. Web to Print Portals

Web to print portals are perfect tools to ensure that all of your locations have the same high-quality printed products. Through your company’s customized portal, each franchise location can easily order branded printed products that are shipped directly to them.

Why they’re great: Your brand is everything. Web to print portals take care of your franchise’s design, print, and distribution for all printed products, giving you time and energy to focus on other areas of operations. You can manage your company’s branding efforts while giving locations customization options, easily facilitating company-wide rollouts, and benefiting from set pricing. Web to print portals are the key to uniformly stellar company-wide printed products, and they increase both professionalism and efficiency.

2. Inventory and Supply Chain Managers

If your franchise sells products, you need a resource that tracks sales and inventory across all locations. An inventory and supply chain manager updates in real-time so that products can be restocked in a timely manner.

Why they’re great: No one wants to run out of products — not you, not your customers, and, certainly, not your projected profits. Inventory and supply chain managers make sure that you’re never stuck in the unenviable position of telling a customer “I’m sorry, that item is currently out of stock.”

3. Customer Relationship Management Software

Whether you’re creating a targeted marketing strategy or keeping track of customer accounts, you need to have a centralized customer management resource. Your customer relationship management software keeps track of everything related to the franchise-customer interface. These include loyalty programs, customer registration, purchase records, marketing demographics, and more.

Why it’s great: Without your customers, you have no business! Your goal is to provide great service that makes people want to come back for more. In order to do this, you need to treat your customers well.

4. Data Synchronization and File Sharing Programs

Franchises generate endless data: sales reports, product costs, labor and operations expenses, employee performance scores, and more. Transferring huge amounts of data and files between locations requires software that uses cloud-based data storage. All files and data are centrally located so that branches and central management can access the information they need at any time.

Why they’re great: Knowledge is power. The more information you have about your performance, sales, and expenses, the better you can adjust your operations to ensure that you’re increasing efficiency and profits.

5. Business Process Management

Business process management software unifies your company’s protocols across locations. Typically a cloud-based software, it can do everything from providing onboarding materials to handling paid time off (PTO) requests.

Why it’s great: Communication is key. With lots of vertical and horizontal communication happening simultaneously, a central platform for company-wide protocol dissemination is a must. It helps all of your locations stay on the same page, leading you to success!

Set Up Your Franchise’s Web to Print Portal Today

When you’re ready to simplify your franchise operations with a custom web to print portal, The Print Authority is here to help! With three decades of experience making web to print portals for franchises of all sizes, we’re experts in the field and know how to make the perfect web to print portal for your company. Contact us today to learn more!

Short Run Book, Catalog, and Magazine Printing

Congratulations, you’ve finished writing and formatting a new book, booklet, or catalog! Time for the next step: deciding whether to use short run or long run printing. In this article, we’ll explain everything you need to know about short run printing and help you determine if it’s the right choice for you.

What is Short Run Book Printing?

Printing can be divided into two main categories: short run and long run. Short run printing is sometimes defined as printing between a dozen and two thousand copies. Long run printing usually consists of more than two thousand copies. The exact dividing line between short run and long run printing varies based on the details of each particular job (physical size, number of colors, turnaround on the job, etc.). Both types of printing have their own advantages and can be used in different situations.

Short run book printing is an attractive printing option. No matter the printed product you’ve created, short run printing offers you flexibility, speed, and affordability. Short run catalog printing makes marketing cost-efficient, and short run booklet printing provides flexible marketing and training materials that help your company succeed.

When To Use Short Run Printing

Here are some situations when short run printing is the way to go.

Easy Book Printing

Short run book printing is the perfect option for independent publishers. You can order as many copies as you want, with enough for yourself, your friends and family, and copies to sell, without being saddled with more copies than you need. If you’re a self-publisher, you’ll find that short run book printing is the easy choice. Of course, if you sell out of your first printing, your printer can easily print more!

Manageable Training Manuals

Print just enough training manuals for your new hires with short run booklet printing. You’ll have enough supplies for your employees without overstocking, and sending fewer copies to franchise locations and branches decreases shipping costs.

Built-In Flexibility

Short run printing is highly flexible. Since you’re printing fewer copies at a time, you can change your product without making thousands of copies obsolete. You can even use short run on-demand printing, which is a truly flexible printing style.

Why Short Run Printing Is Beneficial

If you’re trying to decide between short run printing and long run printing, here are some reasons why short run printing might be the right choice.

With short run printing, there’s no minimum order. You can choose exactly how many copies you need, whether that’s twenty-five or seven hundred. Some great short run book printing items include yearbooks, music books, and self-published softcover books. Franchises can use short run catalog printing to create seasonal marketing materials without the worry of printing too many copies.

It’s also cost-efficient. In particular, short run digital printing is extremely affordable. Offset printing is only cost-efficient in long run printing because the printing company must create plates for each specific page, which adds up quickly. Digital printing, on the other hand, is affordable when printing a small number of copies. As well, shipping for short run orders is cheaper because you’re shipping fewer items.

Finally, short run printing is speedy. Since short run printing leads to smaller numbers or copies, they’re able to be printed faster and can get to you, your franchisees, and your locations quickly. Plus, digital printing is a faster process than offset printing, particularly when printing a product with many original pages.

Let The Experts Help

When you’re ready to explore short run printing, the professionals at The Print Authority are here to help! With decades of experience in short run book, booklet, and magazine printing for all sectors, we know the ins and outs and are ready to print your next project. We can also help you decide whether short run printing or long run printing is a better option for your specific project. If you want to learn more, give us a call at (615) 468-2679 or contact us online!

 

Print Marketing Materials That Still Win Over Digital

Did you know that touch is the key to longer-lasting memories? It’s true — people remember an idea longer when they experience it through both vision and touch. This is a vital fact to remember when you’re creating your marketing plan because clearly, despite the rise of internet marketing, print marketing is still important for every business. Want to learn more? Here’s everything you need to know about why print marketing is here to stay!

Print Marketing Is More Alive Than Ever

Sometimes in today’s digital world, people wonder: is print marketing dead? Luckily, we have an easy answer: no! Print marketing is more alive — and effective — than ever. These days, print marketing is a creative outlet that helps you stand out from the crowd and makes a great impression on new customers and prospects. Let’s explore a few more reasons why print marketing will help your business succeed.

Print Is More Memorable

Printed marketing materials make a longer-lasting impression on your target audience. People spend longer interacting with physical ads than digital ads, which helps them fully process the information in the ad. Recipients can also remember a physical ad a week after seeing it, making them a key strategy for developing a memorable brand.

This table shows some of the top benefits of paper marketing and how it can be as or more effective than digital marketing:

Outcomes by Media Type Summary

Print Is More Trusted

People are more likely to trust your advertising when it’s printed. MarketingSherpa has found that 82% of internet users trust print ads, making print the most trusted medium for advertising. Compare this to the fact that only 61% of people trust search engine ads, which is the most trusted type of digital ad. Print marketing is the easy choice for building trust with your potential clients.

Types of Ads that US Internet Users Trust

Print Leads To Profits

Most importantly, print marketing leads to sales. Printed materials are easy to reference when a potential customer decides to use your service and needs to find your phone number or website. Professionally printed items present your business in the best light, making you the easy choice. Be sure to use a high-quality printer that can create products that inspire confidence in your brand. You will quickly reap the rewards when customers realize that you’re a step above the competition!

Print marketing also increases your business’ respectability, which further leads to sales. Combining multiple forms of print and online marketing, as well, is an extremely savvy business plan. For example, combine direct mail marketing, which has the highest response rate of any kind of marketing, with products such as brochures, business cards, and online marketing to create a lasting impression that leads to sales. Printed marketing materials are well worth your time and resources!

Elevate Your Marketing with these Modern Printing Materials

As you’re considering how to market your business, keep these top materials in mind.

Business Cards

Business cards are the classic printed marketing materials. They can’t be substituted for a digital version — they’re in print, and they’re here to stay. Use creative colors, materials, and coatings to help your business cards stand out.

Mailers

Mailers are one of the most effective printed marketing materials. Consider targeting them to households with specific demographics to let desired potential clients know about your business. Level up your mailers by including a QR code that links to your website so that recipients can easily learn more about your services.

Brochures

Brochures are incredibly versatile. They provide more detail than a mailer but are still small, portable, and endlessly customizable, making them useful for every business. Consider partnering with a printer that uses eco-friendly printing techniques, such as recycled paper, machines that create non-toxic byproducts, and renewable energy to make your brochures as good for the world as they are for your business!

Welcome Packets

New customers and prospects love being welcomed to your business with a kit that explains all of your products and service offerings in a convenient package. Pocket folders are uniquely well suited to this purpose and can be created using various interesting stocks and processes, including foil stamping, printing, and embossing. Include inserts that explain each of your offerings completely. You can also include slots for your business card to make sure customers remember you! This is a great way to close the deal and help earn their business.

Maximize Your Print Marketing with The Print Authority

When you do the math and look at the data, it’s clear that print marketing is still a vital part of every business’s marketing strategy, and The Print Authority is ready to help you put your best marketing foot forward. With three decades of expertise in designing, printing, and distributing printed marketing materials, we know what we’re doing and are ready to work with you. Contact us today!

 

 

 

Property Management Marketing Materials for Apartments

Spectacular marketing is the key to any property management company’s success. Your most effective marketing materials fall into three main groups: aids for potential renters, materials that increase community visibility, and branded items that serve as reminders of your business. Here are ten property management marketing materials that invigorate each of these areas!

10 Property Management Marketing Materials That Leave an Impression

1. Property Booklets

Make a stellar first impression with professionally printed property booklets. With ample space for pictures, floorplans, and in-depth information about all of your units, booklets let you present your buildings in all their glory.

How to use it: The most effective booklets are well-designed and sophisticated. Enlist a professional designer such as The Print Authority who can print on coated paper and consider spiral binding, which will make your booklet easy to read.

2.Flyers

Everyone who tours your apartments receives your apartment marketing flyers, making them a vital piece of the marketing puzzle. They distill an apartment down to its essence: what is the most important information that any potential renter needs to know? Be sure to mention it here.

How to use it: Be sure to include an eye-catching photo, important statistics such as square footage, number of beds and bathrooms, price, and your company’s name and contact information.

3. Floor Plans and Maps

Along with apartment marketing flyers, floor plans and maps are your most important property management marketing materials. Potential renters will keep your floor plans and maps and compare them to other properties, so your materials need to instill more excitement and interest than your competitors’.

How to use it: Print floor plans and maps in color and on glossy paper, and make them easy to read. Clients will be able to better remember your properties and will be more likely to stay interested.

4. Brochures

Your property brochures balance length and detail. Include pictures, prose, and facts that draw a complete picture of your units.

How to use it: A bifold or trifold brochure gives you ample space for pictures and in-depth description. Use easy-to-understand language that invites readers to learn more about your properties.

5. Yard Signs

Yard signs are apartment marketing supplies that both increase your properties’ visibility to new potential clients and remind apartment hunters who already know about your listing.

How to use it: Yard signs are versatile. In addition to including “For Rent,” you can add your business’s name and phone number, open viewing days, and rental prices.

6. Door Hangers

Door hangers are highly visible, making them the perfect technique to raise your business’s profile within your target demographic. An effective door hanger includes your company or building name, contact information, basic information about your apartments, and a photo or two.

How to use it: Distribute door hangers in a neighborhood where residents could be interested in your apartments. Targeting based on neighborhood demographics and your city’s relocation trends will work wonders!

7. Banners

Banners are incredibly versatile marketing tools. From standing banners inside your leasing office to vinyl banners mounted on chain-link fences, apartment signs and banners are larger-than-life and provide key information. Well-placed banners can drastically increase your community profile!

How to use it: Keep your intended locations in mind as you design your banners. A vinyl banner might only say your name and website, whereas a leasing office banner might have a catchy slogan welcoming potential renters to your building.

8. Water Bottle Labels

Everyone uses water bottles, making a well-designed water bottle label a boon to your business. Distributing them to potential renters when they tour apartments or visit your leasing office will serve as a reminder of your hospitality.

How to use it: It’s easy and cheap to print water bottle labels and place them on water bottles yourselves. Make sure to include your well-designed logo!

9. Notepads

Notepads are a winning property management marketing material. They give potential renters a physical reminder of your company, who will think of you each time they write a note. You can’t go wrong!

How to use it: Include your name and logo in color, and the rest of the design is flexible. Lined or unlined, number of pages, paper weight: The Print Authority can help you decide what works best for you!

10. Business Cards

Business cards are an evergreen marketing tool; customers can’t rent from you if they don’t know how to contact you! A well-designed business card increases your professionalism and puts you miles ahead of the competition.

How to use it: This one’s pretty easy: simply distribute your business card each time you meet a new potential renter. You can’t go wrong!

Print Your Apartment Marketing Supplies With a Professional Printer!

When you’re ready to market your apartment, The Print Authority is here. With three decades of experience working with property management companies, we’re ready to help you every step of the way. Contact us today!

 

Restaurant Stickers for Takeout and Food Containers

Takeout restaurants and ghost kitchens are some of the culinary world’s most exciting new endeavors. They’re cheap and easy to run and are safer alternatives to eating in restaurants during the Covid-19 pandemic, and the proliferation of food-ordering apps such as Uber Eats and Postmates has made takeout restaurants and ghost kitchens dynamic and profitable ventures. These businesses rely on printing to succeed. Here’s everything you need to know about one of the cornerstones of takeout printing: restaurant stickers and labels!

How Restaurant Stickers Benefit Your Business

Putting branded restaurant food label stickers on takeout containers and bags facilitates your takeout restaurant’s success. Here we’ll explain why this is a savvy business move.

Build Brand Awareness

This sounds simple, but it’s true: The best way to increase brand awareness is by putting your name and logo on your products! Your takeout and food containers are your only tangible branded products, and each time a customer sees your restaurant sticker, they’re familiarizing themself with your brand. Combine branded stickers with flyers, door hangers, and takeout menus distributed with deliveries, and your customers will be familiar with your business and menu items in no time!

Make Yourself Memorable

Your food and your branding are a team—when people see your logo as they eat your delicious food, they’re more likely to want to eat your food the next time they’re hungry. You’ll be even more memorable with well-designed restaurant labels that stand out; we’ll explain how to do this further below.

Present Yourself Positively

Customers want to know that the food they eat was prepared safely, and a stellar restaurant label assures your customers that you are a legitimate business that puts health and safety first. A professionally printed, high-quality restaurant sticker is an assurance that you’re a real restaurant, whether you have a dining room or not.

Use Customization To Your Advantage

When you create your own labels, you can include information specific to your restaurant and your menu items. We’ll explain this more below; for now, all you need to know is that printing customized stickers helps you keep your restaurant—and your customers—in mind.

Develop Multiple Brands Easily

If you are running virtual or ghost restaurants out of an existing restaurant or chain, you can easily develop new brands with clever design and high-quality label printing. This allows you to tinker with pricing for menu items that are also offered at your dine-in restaurant while still assuring customers that they get a product they are familiar with.

What to Include on Restaurant Sticker Labels

As we mentioned above, designing your own restaurant stickers gives you the freedom to include exactly the design elements you need. There are two main categories of design elements for takeout printing products: brand information and health information.

Your food packaging and bags are the only products that the customer receives from your business, which makes your branding vital. Include your name and logo on all of your products, and add a QR code that links to your website or menu. This will easily facilitate customers learning more about your restaurant.

Labels for food containers are also paramount for food safety. Consider adding checkboxes for common allergens, blanks to write expiration dates, and instructions for heating, reheating, and storage. These extra design touches will assure customers that you have their health and safety at heart!

How to Create Restaurant Stickers That Customers Notice

Along with your food, customers form their opinions of you based on your deliverables (containers, bags, etc.), so make each element count!

Design is Key

As you’re creating your restaurant labels, keep common design principles in mind. Choose an appealing, on-brand font, and use an easy-to-understand logo that tells customers everything they need to know about your cuisine. The Print Authority’s in-house design team can help you create labels that stand out.

Label Size Matters

When designing and printing your restaurant stickers, use sizes and shapes that are appropriate for your takeout boxes and bags. A label for the lid of a one-quart soup container needs to be much smaller than a label for the side of a paper bag! The Print Authority is happy to help you choose the best sticker sizes for your products.

Consider Your Environmental Impact

Food delivery can use a lot of fossil fuels, so consider lowering your environmental impact in other ways, such as by using green printing practices and by trusting your printing to a green printer. Through strategies including using biodegradable inks and recycled products and being powered by 100% renewable energy, The Print Authority makes the print process eco-friendly.

Print Your Restaurant Stickers With a Professional Printing Company!

When you’re ready to print your takeout restaurant or ghost kitchen’s stickers, flyers, labels, and more, partner with a trusted restaurant printer such as The Print Authority! We print stickers in a wide variety of sizes and shapes on both sheets and rolls, and we offer gloss, uncoated, removable, and synthetic stocks to suit your application. Depending on the quantity and your specific needs, we can design a sticker fulfillment program featuring on-demand printing or printing and storing larger quantities in advance to lower the cost. The Print Authority team excels at designing outstanding web-to-print portals facilitating orders from all of your locations for stickers, flyers, and more! By letting The Print Authority take care of design, print, and distribution, you can focus on what matters: cooking delicious food. Contact us today!

 

 

 

Calculating & Reducing Printing Cost Per Page for Business

Wondering how much you’re really paying for your in-house printing? With many hidden charges and per-click (per-page) fees, doing your own printing is often less affordable than you’d think!

In this article, we’ll explain how to calculate your printing cost per page and then explain why on-demand printing is a much more affordable alternative.

How to Calculate an Average Cost of Printing Per Page

While calculating your printing cost per page might seem like a daunting task, it actually has a manageable formula. You can then plug in your company’s numbers and determine exactly how much your company pays per page.

Here’s the basic formula to determine the average cost per page:

(Equipment + Maintenance + Labor + Paper + Real estate + Bindery + Opportunity cost ) / Number of pages printed = Average cost per page

Now, we’ll explain and give examples for each of these costs.

Equipment Cost

For as long as you’re paying off your printing equipment, you need to calculate this cost into your average cost of printing per page. As well, if you have your own bindery equipment, such as cutters and folders, these must also be considered as you calculate your printing cost per page. This means dividing the monthly payment on your machines by the number of actual prints made.

Example: If you lease a small digital press for 3 years at $1,450 per month, AND if the business runs an average of 50,000 clicks per month, the equipment cost would be $.029 per click.

Maintenance Cost

Remember, buying a printer isn’t a one-time cost! You must also pay for maintenance. Many service companies charge a cost per click for maintaining the equipment.

Example: Maintenance can cost as much as $0.005 per click for black and white printing and $0.05 per click for color printing.

Labor Cost

Your employees are being paid to be at work, so if they spend time printing, you’re paying for this time. This is a little harder to calculate, but it’s still important.

Example: If an employee earning $20 per hour spends one hour running 2,400 prints, the cost of the labor is $.0083 per click.

Paper Cost

You must pay for paper, of course! This one is fairly easy to calculate. Your purchasing department will be able to tell you how much paper your company orders and how much it costs.

Example: A typical 28# stock used for making color prints could cost around $30 per 1,000 sheets, which is $.03 per click for single-sided prints or $.015 per click for double-sided prints.

Real Estate Cost

Your printers take up valuable real estate. To calculate exactly how much they’re costing you, divide the cost of the real estate taken up by printing equipment by the number of prints per month.

Example: A 10,000 square foot business renting at $15 per square foot per year costs $12,500 per month. Using 5% of their space for printing equipment would equal $625 per month. Producing 100,000 prints per month, the cost of the space would be $.00625 per click.

Opportunity Cost

This one is arguably the most important: in the time that your employees spend printing, fixing your printer, or arranging for printer maintenance, how much time do they lose when they would otherwise be working on other company business and generating profit?

This cost is the most difficult to calculate, but think about how much time your employees spend printing. How could that time be better spent?

In the examples we provided, not counting any opportunity costs, the average cost of color printing per page ranged from $0.07855 to a whopping $0.12355 per page. As you can see, these costs add up!

On-Demand Printing To Reduce Business Printing Costs

If you’ve realized that your printing costs are too high, consider switching to on-demand printing, a process where you work with a printing company that can print smaller batches of products exactly when you need them.

On-demand printing gives you more flexibility and saves you money. It means no more paying off leases for printers, no more hours spent trying to fix a broken printer, and no more bulky printers taking up precious office space. It also means no more time spent taking orders and shipping them out. As well, since you only print materials when you need them, it means no more wasted, out-of-date materials.

If your company has multiple locations, consider working with a printer that provides easy-to-use web portals for on-demand printing. No matter which materials you’re trying to print, a web portal can help you quickly and easily distribute products to any location.

Lower Your Printing Costs With Expert On-Demand Printing!

When you’re ready to save money by using on-demand printing, give The Print Authority a call! We’ve been leaders in the field for three decades, and we’re passionate about helping you succeed. We are also experts in online ordering; We build easy-to-use branded web portals which allow your entire organization to order what they need. Contact us today!

Environmentally Friendly Printing Practices

Are you wondering about printing’s environmental impact? Trying to make your company’s printing process more eco-friendly? We’re here to help! Here’s everything you need to know about green printing and environmentally friendly printing practices.

Environmental Issues With Traditional Printing

Printing has not always been known for environmentalism. Offset printing, the process in which plates are covered with ink, traditionally used solvent-based inks and cleaners which release volatile organic compounds (VOCs) into the environment. The printing process uses a lot of energy, which frequently comes from non-renewable and polluting sources such as coal, and can produce wasted materials. There’s a lot of room for improvement here!

5 Environmentally Friendly Printing Practices That Make Printing Greener

Happily, printing is getting greener all the time. Here are the top 5 methods that are changing the game.

Creating Less Waste

The less material that goes in the trash, the better. Digital printing is already almost waste-free, and there are many methods to produce less waste with offset printing. For example, printers can mix their ink for small offset printing runs; if a press operator needs just a few ounces of a specific color, they can make that color themselves instead of ordering larger amounts from an ink company. This conserves both money and materials.

Using digital print on-demand services also hugely reduces waste. Printing small batches to order leads to less unused materials and increased flexibility. It’s a win-win for both you and the environment!

Conserve and Use Cleaner Energy

One of the best ways to help the environment is using renewable energy sources such as wind, solar, and biogas, a renewable fuel produced by food and animal waste. These sources don’t release pollution and keep our planet cleaner. Some printers are switching to cleaner energy sources.

Whether they’re using renewable energy or not, many printers now consume less energy. Digital printing is already a low-energy process, and there are eco-friendly printing presses. Look for a printer that uses Energy Star-certified or low-power digital presses. Some printing presses even recycle heat used in the printing process to preheat the paper, further reducing energy use.

Using ground shipping whenever possible is another great environmentally friendly printing practice that reduces energy use. This requires less energy than shipping by plane, making it a more eco-friendly way to get your printed products where they need to go.

Using Fewer Chemicals

Nowadays, printers can use ink with fewer chemicals. Some offset printers now use soy and vegetable-based inks rather than oil-based inks. Some digital printing presses, such as KonicaMinolta, now use biodegradable toner made from plant-based materials. Fewer chemicals is better for the environment!

Using fewer chemicals doesn’t stop with ink. Some printers use a chemistry-free metal plate machine to make plates for offset printing. Older equipment produced liquid waste that needed professional reprocessing, but some newer equipment does not produce any toxic byproducts.

Recycling More Products, More Often

Recycling is vital in all sectors, but it’s essential in the printing business. These days, you can print on more types of recycled paper available than ever before. From 10% and 30% to 100% post-consumer waste papers to alternate papers made of hemp, straw, or recycled cotton, there is always a recycled paper that works for you and your budget.

However, using recycled paper products is only half of the equation: it’s also important to recycle your own waste! Paper waste and cardboard can, of course, be recycled, but did you know that many other printing materials such as metal printing plates and digital toner cartridges are also recyclable? Talk to your printer about which items they recycle and why. Their answers might surprise you!

Increased Knowledge and Resources

As more people understand the need for environmentally friendly printing practices, printers have moved with this tide. Your printer should be able to answer all your questions, explain their eco-friendly practices to you, and give you information that helps you print in an eco-friendly way. If you have any questions about how to make your printed materials greener, ask your printer!

Work With An Eco-Friendly Printer!

At The Print Authority, our passion for green printing guides our printing process and our business. In addition to employing all of the environmentally friendly printing practices described above, we also run on 100% renewable energy. We are at the forefront of green printing! When you’re ready to work with a green printer with decades of experience, contact us to get started.

6 Brilliant Uses of Recycled Paper Printing in Marketing

There’s never been a better time to use recycled paper printing in your marketing. Green printing is an excellent choice for the environment, and it boosts your brand among environmentally-conscious clients. Here’s everything you need to know about marketing using recycled paper!

Debunking Myths: Advertising on Recycled Paper

Printing on recycled paper is an easy, affordable way to help the environment, but it’s often misunderstood. Here are the top four myths about advertising on recycled paper, explained.

Myth #1: Recycled Paper is Too Expensive

Nowadays, there are so many kinds of recycled paper that you can always find one that fits your budget. While 100% post-consumer waste recycled paper is sometimes more expensive than non-recycled paper, there are affordable options using 10%, 30%, and higher post-consumer waste. Your printer can help you find the perfect recycled paper!

Myth #2: You Can’t Get Recycled Paper in Small Quantities

This depends on which paper you use. Recycled papers that use less post-consumer waste are available in small quantities. If you choose a 100% post-consumer waste paper or a tree-free paper such as hemp, straw, and recycled cotton, the mill order may not be as big of a commitment as it used to be. Printing a quantity that uses up most of the mill order saves you money, too.

Myth #3: Recycled Stocks Have Flecks or are Dingy or Dull

While some recycled papers have flecks of paper in them, not all do, and you can incorporate this look into your design. While papers with a high percentage of post-consumer waste might not look quite as white, this depends on the paper’s amount of post-consumer waste. Your printer’s design team can create products that embrace the natural look of recycled papers!

Myth #4: Recycled Stocks Will Not Run Through Digital Presses

This is simply not true! There are more digital options for printing on recycled paper than ever before.

When to Use Recycled Paper Printing in Advertising

We’ve discussed how recycled paper printing is a great option for your marketing. Now let’s talk about five uses for recycled paper!

Printed Recycled Brochures, Flyers

Ology Essentials is a research-driven brand of organically-grown and ethically-sourced hemp CBD and luxury CBD skincare products. Sustainability is a priority, so using recycled paper was an easy choice.

This brochure and flyer are printed on French Speckletone Starch White 100# Cover (100% Recycled with 30% post-consumer waste). This paper fits the company’s mission and image, and its look complements their branded marketing.

Recycled Book Printing

 

 

esa new york is a grassroots, volunteer-run organization that focuses on mending clothing to keep clothing out of landfills.

esa recently printed an inspiring zine printed on recycled paper to encourage volunteers to continue their work at home. The zine is printed on NeenahRoyal Sundance 100 PC White paper, using both text and cover stock. This paper is made from 100% post-consumer waste. This zine helps this environmentally-conscious organization interact with their base and new prospects in a time when in-person meetings are difficult!

Recycled Note Card Printing

Notes Speak is a line of faith-based note cards and stationery items, all printed on 100% post-consumer waste paper in order to be kind to our planet and the resources we have been given.

Notes Speak uses Mohawk I-tone 100 PC 130# Cover White, a 100% post-consumer waste paper, for their cards. This wonderful idea markets to people of faith who value conservation and environmentalism.

Recycled Printed Conference Handouts

The European Union encourages recycling, so what better way to show this than by using products printed on recycled paper?

In order to compare best practices of both recycling and environmental stewardship between the United States and Europe, the organization used 100% post-consumer waste gloss paper for their conference handouts. By using recycled stock, the EU puts their beliefs into action.

Recycled Offset Printed Flyers

SolidTeknics is a sustainable, high-quality kitchen cookware producer which uses local materials to create a range of multigenerational skillets and flat griddles.

For their flyers, SolidTeknics uses Neenah Environment Desert Storm 80# Text. Printing via offset printing on this 30% post-consumer waste recycled paper with soy-based ink keeps their carbon footprint low and furthers their goal of taking an ethical and environmentally-conscious approach to manufacturing and consumption.

Recycled Product Inserts

Newly creates beautiful home goods from 100% recycled materials. With the goal of creating no waste, they use recycled paper for packaging and printing.

Newly’s Thank You Cards are printed on French Speckletone Starch White 100# Cover, which is 100% recycled with 30% post-consumer waste. Recycling is a big part of Newly’s identity. Using recycled products is consistent with their brand and helps further their image!

Partner With A Green Printer for All Your Marketing Needs!

The Print Authority has helped non-profit organizations, governments, businesses, and more print their perfect marketing materials on recycled paper. We’re a leader in sustainable and eco-friendly print on demand, and we want to help you expand your business while also being kind to the environment. We can also help you with designs that will compliment the use of recycled paper in your advertising materials. Contact us today to learn more about uses of recycled paper!

A More Eco-Friendly Approach to Single-Use Paper Menus

Are you trying to balance your restaurant company’s need for single-use menus with your desire to run an eco-friendly business? We know how it feels. Here’s everything you need to know about printing paper menus while still being environmentally conscious!

Using Single-Use Paper Menus: An Eco-Friendly Approach

Benefits of Single-Use Paper Menus

These days, many state and local governments have restricted indoor dining because of the Coronavirus, and others have increased the number of safety precautions that restaurants must use. One of the best ways to make your restaurant more Covid-safe is by using single-use paper menus. Since no more than one customer touches each menu, it is safer for both the customer and your staff. You can easily print paper menus in bulk, which cuts down on your production costs. Additionally, you can order your paper menus via your company’s custom web portal. There’s never been a better time to start printing your single-use menus!

Making Your Paper Menus More Eco-Friendly

Nowadays, it’s easier than ever to make your single-use menu more eco-friendly! With new types of recycled paper and updated sustainable printing practices, printing is getting “greener” all the time.

Some of the best new eco-friendly paper options include:

  • 100% Post-Consumer Waste Recycled Paper
    • This can be coated (glossy or satin) or uncoated.
    • You can get both text and cover weights.
  • Sustainable papers made of alternate fibers, all created by Mohawk Renewal:
    • Paper partly made of hemp, a quick-growing, low-impact plant.
    • Paper partly made of straw and other agricultural wastes, using plants that would otherwise be burned.
    • Paper made of recycled cotton, diverting thousands of pounds of clothing from landfills.
  • 30% or 10% Post-Consumer Waste Recycled Paper, for a more economical choice that is still environmentally conscious

Be sure to work with an eco-friendly printer that offers various green paper options when you print your single-use menus.

Make Sure Your Other Practices Are Eco-Friendly

As you’re rolling out your eco-friendly single-use menus, ensure that the rest of your restaurant company’s practices are eco-conscious as well. For example, place a recycling bin in a convenient location close to your paper menu display so that they don’t end up in the landfill. This also gives customers a clear place to dispose of their menus and cuts down on clutter, so it’s a win-win!

Turning Your Dine-In Menu Into a Paper Menu

Wondering how to create your single-use menu? It’s easy! Be sure to work with a printer who knows the ins and outs of eco-friendly printing and who can design, print, and distribute the perfect environmentally-friendly menu. Here are three other important ideas to keep in mind when designing your paper menu.

Size Matters

First, choose a paper that works best for you and gives you enough space to include all the necessary information without overcrowding. The most typical paper menu size is a standard 8.5×11” sheet, either tri-folded, folded in half, or unfolded. At the same time, it is also important to note that smaller sized sheets are more eco-friendly and will save you money. Remember to use both sides of the sheet of paper to maximize the space you have!

Design Matters

Next, include your restaurant branding on your menu. Although it is a single-use menu, some customers will end up taking it home. For them, make it easy to order again by listing your name, address, hours, and contact information. And remember, your menu font matters! Use a font that lets your customers know what they can expect from their dining experience.

Organization Matters

Finally, organize your offerings into categories so that your customers can easily find what they’re looking for. If you have nightly or weekly specials, consider printing these on individual slips of paper and inserting them in the paper menus only when they’re being served. This will save a lot of space!

Partner With an Eco-Friendly Printer!

The Print Authority is a leader in the field of eco-friendly restaurant printing. The Print Authority runs on 100% renewable energy and prints on all paper stocks listed above.

Some of our other eco-friendly printing practices include using soy ink; recycling 100% of our printing plates; using plate machines that only produce nontoxic byproducts; and using digital printing, which has much lower power requirements, uses biodegradable toner, and reduces waste by at least 10%.

We expertly design and print everything restaurants need, from training manuals to job aids and more. We are ready to help you adapt to the current moment and print single-use menus in an eco-conscious way! Contact us to learn more.

10 Types of Custom Business Labels & How to Use Them

Labels are very versatile—they can inform, warn of unsafe or dangerous conditions, train or just identify. While there are some types of highly specialized labels which are hard to print cost effectively, there is good news!

Over the last few years, many previously hard to obtain labels are now available in small quantities from printing companies! So, now is a great time for printing custom labels for your business or organization, whether you are a law firm, school, accounting firm, grocery store, doctor’s office, leasing company, or retail store.

Properly designed labels for business product advertising improve customer experiences and help business operations. Here is a short list of labels which are now readily available in small quantities.

Types of Custom Business Labels & How to Use Them

1. Die Cut Labels

If you want an odd shaped label, you can get die cut labels custom made to fit almost any shape or size. Traditionally, you had to invest in a metal die for printing custom business labels & shaped decals, meaning that printing custom die cut labels were cost effective only in larger volumes.

Today, there are two additional options. First, there are now more pre-die cut labels available than ever. This means you can get many custom shaped labels in small quantities without the cost of a die. If you need circular, rectangular, or oval business labels, you can get printed labels on a variety of stocks including vinyl, clear and colors in small quantities. Secondly, if you have a small run of a custom sticker, you can often get a laser die cut label to meet your needs.

2. Removable Labels

It is easier than ever to obtain business labels that are “low tack” with only a weak adhesive on them. This means they should be simple to take off when you are done with them. If you are looking for a label which will only be used for a short time, this may be the way to go.

Caveat: you should always test a label stock if the label is being affixed on something valuable!

3. Repositionable Labels

In contrast to removable labels, which come off easily to be discarded, you can also buy repositionable labels that can be removed and used again. Repositionable custom business labels are great to act as signs that may be relocated a couple of times.

4. Foil, Pastel and Neon Colored Labels

Special stocks are also available when printing custom labels. You can find shiny foil labels, pastel colors and bright neon colors. If you want something to get noticed, this can be the way to go! Bright colors also work well for warning labels.

5. Water and Grease Resistant Labels

Let’s say you have a product to label, but the product contains water or is oily. The printing on a regular label may run or look “stained” after water or oil runs over it. What do you do? Try a vinyl label for water or grease resistance. The best practice is to test the label before doing a larger run.

6. Cling Labels

Modern retailing includes maximizing your window space to let customers know about your products and services and any sales or special promotions you are running.

It is easier than ever to obtain labels to stick to your windows for custom labels, but which are also removable when things change. These can either be true cling labels which use static electricity to stay affixed or low tack labels which have a small amount of adhesive.

While there are more specialty labels available in smaller quantities than ever, this means that labels can be used in more ways than before. The next four label types listed below highlight some of the most important uses of custom printed business labels.

7. Warning Labels

Warning labels can be placed on dangerous work equipment or in areas which present unusual hazards. For example, factory workers sometimes use machines that can cause injury if used incorrectly. A well-placed warning label makes sense so that workers know the risks of using such equipment.

The message on warning labels should be specific to the hazard, have the nature of the threat, the consequences of the hazard, and the way to avoid the hazard. Additionally, bright colors should be used on this type of label to make sure it stands out to users. Letters should be bold, large, and easy to read. You should include eye grabbing graphics on the warning label that make the hazard clear for users.

8. Training Labels

Labels can, of course, be used for training purposes. Your new employees are constantly learning new information to be successful at their job. Make this just a bit easier for them, and label products they need to know about at a glance.

Restaurants and food preparation are good examples where training labels can be used successfully. Training labels can be placed in the food preparation area to show what a finished plate should look like for each dish. Have labels of each different meal in your restaurant so new cooks and waitresses can deliver beautiful dishes that customers will find appealing. These labels will improve guest experiences.

9. Informational Labels

Some items just need to be labeled so your customers will know what the item is. For example, produce and cheese labels in a grocery store or market can avoid a lot of confusion and may result in higher sales for these products. This can also be true in businesses that sell a lot of similar-looking parts.

In addition, some products benefit from labeling which explains how to properly use the product and any risks involved with use. While these labels are simple, they also help create a positive experience for your customers.

10. Marketing and Advertising Labels

Most people don’t think of labels as advertising. However, labels can help effectively market your company. Whether you are putting your mission statement on the wall in your office, the hours of your company on the front door or showing off your products or services on your front window, there is a good chance you are using a label to do this.

The Print Authority can help you design and print your labels from start to finish. We have professional graphic designers to create the perfect label for your company. Give us a call at (615) 468-2679 or contact us online today!