2021-2022 Franchise Trade Show Calendar

Trade shows serve as exhibitions for companies showcasing new products and services.

Usually, these trade shows cater to a specific industry and are not open to the public. Franchise expos often feature hundreds, or even thousands, of business owners with franchise opportunities.

Franchise trade shows and conventions happen year-round in many locations all over the world.

In this article, you can get a glimpse of all trade shows happening in the United States, Canada, and internationally in 2021 and 2022. Each franchise trade show and franchise convention are listed by date.

Also, keep in mind that in-person conferences may have COVID-19 safety measures in place, including smaller numbers of attendees, mask requirements, or virtual options for attendance. Check the convention’s website before registering to verify their safety measures.

Find out which franchise expos you would like to make an appearance at in this comprehensive list!

2021–2022 United States Franchise Trade Shows and Conventions

franchise trade shows

The United States has a wealth of franchise trade shows nationwide. Pack your bags and prepare for the following franchise conventions!

EVENT WHEN WHERE
The Great American Franchise Expo Orlando Oct 9–10, 2021 Orange County Convention Center / Orlando, Florida
The Great American Franchise Expo Houston Oct 16–17, 2021 Stafford Center / Houston, Texas
The Franchise Show Boston Oct 16–17, 2021 Royal Plaza Trade Center / Boston, Massachusetts
The Franchise Development & Leadership Conference Oct 19–21, 2021 InterContinental Buckhead Hotel / Atlanta, Georgia
The Franchise Show Atlanta Nov 5–6, 2021 Cobb Galleria / Atlanta, Georgia
The Great American Franchise Expo Dallas Nov 6–7, 2021 Irving Convention Center / Dallas, Texas
The Franchise Show Raleigh Nov 20–21, 2021 North Carolina State Fair Expo Center / Raleigh, North Carolina
The Franchise Show Dallas Jan 21–22, 2022 Dallas Market Hall / Dallas, Texas
The Franchise Show New York-New Jersey Jan 29–30, 2022 Meadowlands Expo Center / Secaucus, New Jersey
The Great American Franchise Expo Houston Feb 19–20, 2022 Stafford Center / Houston, Texas
International Franchise Association Annual Convention Feb 26–March 3, 2022 San Diego Convention Center / San Diego, California
Franchise Expo West March 18–19, 2022 Phoenix Convention Center / Phoenix, Arizona
The Great American Franchise Expo Dallas March 19–20, 2022 Irving Convention Center / Dallas, Texas
The Franchise Show Philadelphia March 25–26, 2022 Pennsylvania Convention Center / Philadelphia, Pennsylvania
The Great American Franchise Expo Orlando March 26–27, 2022 Orange County Convention Center / Orlando, Florida
The Great American Franchise Expo Miami April 9–10, 2022 Miami Airport Convention Center / Miami, Florida
The Great American Franchise Expo Tampa April 23–24, 2022 Tampa Convention Center / Tampa, Florida
The Franchise Show Washington, D.C./Virginia May 7–8, 2022 Dulles Expo Center / Chantilly, Virginia
The Great American Franchise Expo Atlanta May 14–15, 2022 Cobb Galleria / Atlanta, Georgia
The Franchise Show Houston May 21–22, 2022 NRG Center / Houston, Texas
The Franchise Show Orlando June 4–5, 2022 Hyatt Regency Orlando / Orlando, Florida
The Great American Franchise Expo Charlotte June 11–12, 2022 Charlotte Convention Center / Charlotte, North Carolina
The Franchise Marketing & Leadership Conference June 20–23, 2022 InterContinental Buckhead Hotel / Atlanta, Georgia
Franchise Expo South Sept 9–10, 2022 Ft. Lauderdale Convention Center / Ft. Lauderdale, Florida
The Great American Franchise Expo New York-New Jersey Sept 10–11, 2022 New Jersey Expo and Convention Center / Edison, New Jersey
The Great American Franchise Expo Washington, DC Sept 17–18, 2022 Dulles Expo Center / Chantilly, Virginia
The Great American Franchise Expo Austin Oct 1–2, 2022 Palmer Event Center / Austin, Texas
The Great American Franchise Expo Dallas Oct 8–9, 2022 Fort Worth Convention Center / Fort Worth, Texas
The Great American Franchise Expo Houston Nov 12–13, 2022 Lone Star Convention Center / Conroe, Texas

2021–2022 Canada Franchise Trade Shows and Franchising Conventions

franchise trade shows

Take a trip across the border and network with franchisees in the American and Canadian markets at these upcoming franchise expos.

EVENT WHEN WHERE
The Franchise Expo Vancouver Oct 16–17, 2021 Vancouver Convention Centre / Vancouver, British Columbia
The Franchise Expo London Oct 23–24, 2021 RBC Place London / London, Ontario
The Franchise Expo Montréal Nov 13–14, 2021 Palais des Congrès / Montréal, Québec
The Franchise Expo Calgary Nov 20–21, 2021 TELUS Convention Center / Calgary, Alberta
The Franchise Expo Halifax Jan 29–30, 2022 Halifax Convention Centre / Halifax, Nova Scotia
The Franchise Expo Winnipeg March 5–6, 2022 RBC Convention Centre / Winnipeg, Manitoba
The Franchise Expo Ottawa April 23–24, 2022 EY Centre / Ottawa, Ontario
The Franchise Expo Québec City May 14–15, 2022 ExpoCité – Centre des foires / Québec City, Québec

2021–2022 International Franchise Trade Shows and Franchising Conventions

franchise trade shows

Take your endeavors abroad to a new market and an even larger audience at an international trade show.

EVENT WHEN WHERE
International Franchise Show London Oct 1–2, 2021 London ExCeL / London, England
Franchising & Business Opportunities Expo Brisbane Oct 8–9, 2021 Brisbane Convention & Exhibition Centre / Brisbane, Australia
International Franchise Show Seoul Oct 14–16, 2021 COEX Convention Center / Seol, South Korea
Warsaw Franchise Expo Oct 14–16, 2021 Palace of Culture and Science / Warsaw, Poland
Japan International Franchise Show Oct 28–29, 2021 INTEX Osaka / Osaka, Japan
Franchise Expo 2021 Nov 4–6, 2021 Exhibition Center Frankfurt / Frankfurt, Germany
Seoul International Sourcing Fair Nov 4–6, 2021 COEX Convention Center / Seol, South Korea
International Franchise Expo Shanghai Nov 9–11, 2021 Shanghai New International Expo Centre / Shanghai, China
Franchising & Business Opportunities Expo Melbourne Nov 26–27, 2021 Melbourne Convention & Exhibition Centre / Melbourne, Australia
Japan International Franchise Show March 2–4, 2022 Tokyo Big Sight / Tokyo, Japan
Franchising & Business Opportunities Expo Sydney March 25–26, 2022 ICC Sydney, Darling Harbour / Sydney, Australia

Franchise Shows Help Your Business Grow

Franchise trade shows and expos are some of the best opportunities to elevate your business. Learn from the experts as well as other franchisees to discover best practices.

Franchise shows are the best place to learn about new technologies such as exciting advances in franchise management systems. Conventions also contain the time for networking, giving you a chance to forge strong connections that help you and your business.

The Print Authority Can Hook You Up For All Your Expo Printing and Franchise Web To Print Needs!

Did you know that high-quality printed materials can electrify franchises? These materials include startup kits, banners, brochures, catalogs, informational booklets, flyers, business cards, and more.

The Print Authority has nearly three decades of experience creating materials for trade shows, expos, and conventions. In addition, we have wide-ranging expertise in implementing web to print marketing programs for franchise organizations.

This top printing company can design, print, and ship everything from your trade show material checklist. If you are placing a last-minute order and need the materials fast, The Print Authority can even help with rush printing services. That means you can get same-day or next-day printing and one or two-day shipping in most states.

If you need help with franchise marketing or franchise branding, The Print Authority can help with that too! Our high-end graphic design services can assist with concept development, branding, logo design, and design for prints of all shapes and sizes.

The Print Authority team will help you implement a web to print program for your franchise organization, with expertise creating franchise software web portals, maintaining brand standards, and helping franchisees grow using print-based marketing.

Request a quote or contact The Print Authority today for more information!

How to Create a Franchise Operations Manual

A franchise operations manual is a vital document for every franchise. If creating such a large and important document feels overwhelming, never fear! In this article, we’ll explain how to make a stellar franchise operations manual that helps your company succeed.

Why a Franchise Operations Manual is Essential

Every successful franchise is grounded in a manual. In order to provide the same experience at all locations, franchisees need a central organization method that maintains consistency. A company-wide manual provides exactly this structure and protocol so that every location can flourish, no matter the location.

Your company’s manual is an important training and operations tool. Your goal of providing stellar service necessitates a clear and uniform resource that provides information to all employees. An operations manual is exactly this tool.

A franchise manual also helps your company avoid legal pitfalls. With detailed explanations of local laws and regulations, the manual helps ensure compliance with all related rules.

What to Include in a Franchise Operations Manual

  1. A meaningful introduction. From the beginning of your manual, make your company’s brand and ethos clear. Include your mission statement and code of conduct. Provide biographies of the company’s leaders. Set the tone for the rest of the manual and the workplace attitude that you want to cultivate.
  2. An explanation of the company structure and the process of establishing a new franchise location. Make the franchisor-franchisee relationship easy to understand. How do the two entities communicate with each other? What is the flow of information? What is the process to start a franchise location? Answer all of these questions in this section.
  3. Training materials. What would a manual be without instructions? Here, explain everything employees need to know to do their jobs well. From interacting with customers to running machines, explain all aspects of the day-to-day job.
  4. Information about company policies. Every employee should be familiar with company policies. This is simply a matter of safety and legality, as well as good service. Be sure that your franchise operations manual provides all the important information that any employee needs to know to keep themselves and your business safe.
  5. Software and operations instructions. Franchises frequently use advanced franchise management software systems that facilitate communication between locations, as well as between franchisor and franchisee. Make sure your manual clearly explains your software and operations information.
  6. Marketing advice. Franchises need to market themselves to attract customers and be successful while also adhering to company branding and standards. Provide guidelines for both online and paper marketing. You can even provide links to online templates or to your company’s custom web to print portal for printed marketing material. Make sure these materials are comprehensive. After all, each location’s success is vital to your whole company’s success!
  7. Other information. It takes a lot of information and knowledge to successfully run a franchise. Be sure to include any other information that employees will need. These depend on your franchise and the service it provides.

Franchise Manual Table of Contents

As you’re building your franchise manual, you might be wondering how best to organize everything. Here is a sample franchise operations manual table of contents.

  1. Introduction
    1. Profile of the company
    2. Mission statement
    3. Code of conduct
    4. Biographies of the CEO and management team
    5. Explanation of the brand
  2. Pre-opening information
    1. Relationship between franchisors and franchisees
      1. Communication expectations
      2. Reporting processes
    2. Process of opening a new franchise location
      1. Selecting a site and building or remodeling a location
      2. Acquiring a license and insurance
      3. Staffing
      4. Establishing inventory
      5. Grand opening
  3. Personnel
    1. Employee positions and requirements for each position
    2. Hiring and terminating
    3. The training process
  4. Company Policies
    1. Client interactions
    2. Quality and standards of service
    3. Handling complaints and problems
  5. Operations and Software
    1. Opening and closing procedures
    2. Cleaning standards and procedures
    3. Software explanations and instructions
    4. Inventory procedures
    5. Office equipment explanations
  6. Marketing
    1. Overall marketing strategy
    2. Branding guidelines
    3. Approved media
    4. Paper marketing techniques
    5. Online marketing techniques and social media
    6. Links to further marketing resources on the company’s website
  7. Other resources
    1. Industry-specific information
    2. Online resources

The Print Authority Prints Franchise Operations Manuals

Now that you’re ready to create your franchise operations manual, The Print Authority is ready to help you print it. We specialize in business printing, and we can take care of the design, print, and distribution to all of your locations for a variety of print and print-related materials. We love using printing to help franchises succeed! Contact us today.

Menu Printing Companies

Finding a reliable menu printing company for your restaurant chain can be extremely difficult. That’s why we created this list of the best restaurant menu printing companies for restaurant chains like you who need a reliable printing partner to help fuel your growth.

Best Restaurant Menu Printing Companies

The Print Authority

restaurant menu printing companies

For over 30 years, The Print Authority has offered restaurant printing services for companies with multiple locations in different states. From custom training materials to menu design and printing, The Print Authority helps progressive restaurant companies grow.

A leading restaurant menu printing company, the Print Authority has worked with both large chains and smaller restaurants since 1991. From printing and shipping menu rollouts to designing and printing training cards, posters, manuals, and other items, The Print Authority enables your restaurant to achieve better efficiency and provide superior service.

Website: The Print Authority
Hours: Monday-Friday 8 am-4 pm CT
Phone: (615) 468-2679
Contact: CustomerService@ThePrintAuthority.com
Yelp: The Print Authority

NextDayFlyers

restaurant menu printing companiesMenus are an essential aspect of any restaurant or food and beverage service business. NextDayFlyers offers menu printing for dine-in menus, as well as takeout menus, in a variety of sizes and folds. All menus are printed on sturdy, sophisticated cardstock. Print in full color and choose a glossy UV coating or a matte finish to complete the look of your menu.

If you’re in a hurry, no need to worry: you can choose same-day printing if you submit your order by 10:00 am PT. NextDayFlyers also provides speedy distribution, with options for delivery within one or two business days.

Website: NextDayFlyers
Hours: Vary by location
Phone: 855-898-9870
Contact: customercare@nextdayflyers.com
Yelp: NextDayFlyers

MustHaveMenus

restaurant menu printing companies

Menu printing is easy and affordable with MustHaveMenus. You can rely on MustHaveMenus’ in-house design services to design the menu for you, or you can upload an already completed one. They also offer multiple templates to help you design your own menu.

With next-day shipping within the US, MustHaveMenus can get your order to you quickly and easily. They also offer many other restaurant products, such as table tents, loyalty cards, gift certificates, and sandwich boards, so you can order everything you need at once.

Website: MustHaveMenus
Hours: Monday-Friday 6 am-4 pm PT
Phone: 1-800-452-2234
Contact: MustHaveMenus

Print Place

restaurant menu printing companiesMenu printing is available in multiple sizes and paper stocks at Print Place. With many types of folding for printed menus, including accordion folding, gate folding, tri-folding, z-folding, roll folding, and more, you’re sure to find the menu style you’re looking for. If you’re looking for inspiration, Print Place offers templates on their website.

The ordering process is easy. Simply upload your design to their website or design it online. Or, if you’d like different dimensions for your menu, fill out a custom quote form. Select “same day printing,” send your menus to press by noon CT, and Print Place will print it the same day.

Website: Print Place
Hours: Monday-Friday 7 am-8 pm CT
Phone: 877-405-3949
Contact: Contact page
Yelp: Print Place

Print Safari

restaurant menu printing companies

Print Safari is a restaurant menu printing company that offers printed mini menus. Each mini menu is printed on 4”x10” paper and folded to 4”x2.5”, perfect for portable to-go menus that are easy to store in a pocket or purse.

Print Safari’s mini menus are printed on 100lb gloss paper. Specify your preferred colors and design for print restaurant menus that grab attention. When ordering mini menus from Print Safari, businesses can expect their purchases in about a week.

Website: Print Safari
Hours: Monday-Friday 8 am-4 pm ET
Phone: 716-226-1643
Contact: support@printsafari.com

Menu Masters

restaurant menu printing companies

Menu Masters offers various products, including menu covers, printed menus, and tabletop marketing materials. This menu printing company produces menus for restaurants, casinos, country clubs, hotels, and more. The company offers design, print, and fulfillment services.

When purchasing menu covers, you can choose from a range of materials, such as leather, wood, metal, and a range of synthetic materials. You will be sure to find the material you’re looking for.

In addition to printing menus for restaurants, Menu Masters also designs online menus and restaurant websites so that restaurants can ensure continued success in today’s digital age.

Website: Menu Masters
Hours: Monday-Friday 8:30 am-5 pm CT
Phone: 1-800-542-6388
Contact: info@menumasters.net
Yelp: Menu Masters

UPrinting

restaurant menu printing companies

UPrinting is one of the restaurant menu printing companies that makes menus easy. With many sizes and paper options, their website makes it simple to upload your design and choose the right specifications for your desired product.

UPrinting offers multiple paper options and lamination choices. Choose 3-millimeter gloss or matte lamination for menus that can easily be wiped off and cleaned, allowing for safe, repeated use by many customers. Menus can typically be delivered in approximately one week.

Website: UPrinting
Hours: 9 am-5 pm PT
Phone: 888-888-4211
Contact: Contact page
Yelp: UPrinting

PrintRunner

restaurant menu printing companiesPrintRunner is one of the restaurant menu printing companies that offers a flexible online print portal. With one- and two-sided full-color options, your menu is sure to make a splash. Similar to some other menu printing companies on this list, PrintRunner provides templates so that you can easily design your own menus.

If you’re still deciding on your design, you can purchase menus and upload your design later. If you order between 25 and 200 copies, PrintRunner can ship your menus within six business days after you place your order.

Website: PrintRunner
Phone: 888-296-5760
Contact: customercare@printrunner.com
Yelp: PrintRunner

How To Pick a Restaurant Menu Printing Company

As you choose a restaurant menu design company, do some research to ensure that you’re choosing the one that best fits your needs. Here are some questions to ask and topics to investigate for each company:

  • Does it have substantial experience in the industry?
  • Does it specialize in menu design and printing?
  • How flexible is it with designs?
  • Which papers does it offer? Which folds?
  • Does it offer lamination?
  • What is the printing turnaround time?
  • What is the cost?
  • What is the shipping time?
  • Is there a customer support team who can work with you and answer your questions?

Print Your Restaurant Menus With The Print Authority!

With three decades of experience printing restaurant menus, The Print Authority is ready to help you take your next menu from idea to reality. We offer many paper, print, and finishing options, and we are experts in kitting services and rollouts to multiple locations. Our entire team is here to help! To learn more, contact us today.

Managers Guide to Sales Collateral Success: Tips & Examples

Did you know that 67% of buyers rely more on content now than they did in the past few years? Excellent sales collateral is one of the most important tools to grow your business. From attracting new prospects to sealing the deal, it’s key in every step of the sales process. Keep reading to learn everything you need to know about sales collateral!

What is Sales Collateral?

In short, sales collateral consists of all of the products that your sales team uses to attract prospects and turn them into clients. This, therefore, includes all the tried-and-true sales items that your sales team relies on.

Your sales collateral provides prospects with crucial information that helps them decide whether they’d like to become a client. This can include pricing, technical information, and explanations of your products and services, among many others.

Effective sales collateral can make the difference between a potential customer glancing your way and then moving on, versus a long-term sales relationship.

12 Effective Sales Collateral Ideas To Implement

Your sales collateral makes a difference in your business’s success. Now it’s time to discuss the most effective types of sales collateral!

Brochures

Traditional brochures give prospects in the early research stages important information about your service. Be sure that your brochure explains what problems you solve and why you’re a better choice than your competitors. Consider printing your brochure on 80# or 100# Gloss text to ensure a professional look while still being lightweight and strong.

Competitor Comparisons

Sell your product by showing how much better you are than the competition. Print competitor comparisons so that your salespeople can accurately describe your strengths and prospects can see that your company is the best.

For this type of sales collateral, include a pricing guide with your competitor comparison so that prospects can see that your service is the best financial option.

Mailers

Give prospects a physical reminder of your business by sending them a professionally-printed mailer. Don’t let them forget about you! Consider enlisting the help of a professional designer to make a mailer that can’t be ignored.

Buyer’s Guides

A buyer’s guide gives prospects all the information they need to start making purchasing decisions. Print your buyer’s guides in color and on high-quality paper or cardstock so that they stand out from the crowd.

White Papers

White papers provide detailed information about services and present your clients with solutions. According to DemandGen, 71% of B2B consumers use white papers when doing product research, so make your white papers work for you!

Newsletters

Keep your prospects in the know with a regular newsletter, either printed or digital. In fact, 40% of buyers engage with at least 3-5 pieces of content before even engaging with a salesperson. So start this process early with a great newsletter in a great font!

Sales Playbooks

An effective sales playbook is one of your sales team’s most important tools! Research shows that using a sales playbook increases the number of salespeople who hit their annual quotas by 15%. Consider using coil or Wire-O binding for your sales playbooks so that they lie flat when open.

Case Studies

Case studies are highly effective at turning leads into clients. In fact, 73% of buyers say that a case study was an important part of their decision-making process. In addition to a summary of your stellar work, add a testimonial to illustrate your positive outcomes.

Data Sheets

Data sheets provide the answer to any question a customer might have. This is where to get into the nitty-gritty of technical specs and provide all the information a client could possibly want to know.

Blogs

By providing helpful advice and information to prospects and others, your blog posts cement your position as an expert in your field. Digital content is also easy to share; according to DiamondGen, 74% of respondents share blog posts with their colleagues. Use your blog as a way to get your name out there and establish yourself as an expert in your field.

Sales Scripts

Since 92% of all customer interactions happen over the phone, you need to make your calls count! Your sales scripts can be digital or printed so that they’re at the ready when your sales representative is on the phone. Make your collateral templates easy to read and customizable for the prospect, with bolded or highlighted places for the salesperson to easily fill in the prospect’s information.

FAQ Answer Sheet

Prospective customers will infallibly ask questions in the sales process that your sales representative might not know the answer to. That’s where internal-facing FAQ answer sheets come into play. Print a document for each salesperson with answers to all the questions that potential customers might ask so that they’re prepared for any question that comes their way.

Marketing Collateral Best Practices

If you’re trying to create the best possible sales collateral, remember the following:

  • Make sure to have your audience in mind for each piece of sales collateral you create.
  • Don’t reinvent the wheel. When you have material that works for you, use it with multiple clients.
  • Make your branding clear and use it on every piece of marketing collateral you produce. This will make your company recognizable and help customers remember you.
  • Always ensure a positive experience with your brand. Each time potential buyers interact with your company, they should emerge with a positive association with your brand.
  • Teamwork makes the dream work. Use data and analytics provided by other departments to make your sales collateral spectacular.
  • Update your sales collateral frequently. According to LearnHub, 90% of B2B sellers don’t use sales material because they feel it is irrelevant, outdated, and difficult to customize. Don’t let this happen to your company!

Work with a Professional Printer

When it’s time to print stellar sales collateral, The Print Authority is ready. With three decades of experience using printing to help companies succeed, we are well-versed in sales collateral. We will work with you to design, print, and distribute items that will help your company for years to come. As well, we create fantastic web portals for companies seeking a simple way to distribute sales collateral across the organization. Contact us today to learn more!

Creative Direct Sales Business Tools for Better Efficiency

Direct sales are a cornerstone of the economy. A sector that’s improving leaps and bounds with the help of technology, direct sales are easier to manage than ever before. This article explains some of the most helpful direct sales business tools that can help your company thrive.

Direct Sales Business Tools that Streamline Your Process

Keep reading to learn about some of the top direct sales business tools that will help your company decrease stress and increase profits.

Create Consistent Marketing Materials

Whether your sales team is spread out across a city, a state, or a country, it’s imperative to provide all potential and current clients with consistent marketing materials. A branded web to print portal lets each team or salesperson order company materials from a centralized website stocked with pre-designed yet customizable branded products. The products are sent directly to the individual or team — no need to wait for an order to be processed and approved, shipped to a main office or warehouse, and then sent to the salesperson who needs it.

By promoting a cohesive company-wide marketing scheme with easy and fast distribution, and seamless, speedy, and cost-effective access to marketing materials, web to print portals are direct sales business tools that let employees focus on what’s important — making sales.

Enhance Client Communication

Are you wondering how to get the word out about new products and offers? Let your customers know in an email or digital newsletter! Leading to a significant return on investment, email marketing is an easy direct sales business tool that saves you time, travel, and money.

Customers love feeling special, so consider reaching out with a personal email. Or, if your company has a sale or promotion, send a newsletter to all your clients at once. Email communication helps you stay in contact with clients from a distance and maintain your relationship between in-person meetings. Online email and newsletter design platforms such as Constant Contact can help you create communications that impress clients and lead to increased sales.

Polish Online Impressions

When it comes to marketing, looks are everything. Web to print portals ensure that your printed products look perfect. But what do you do about your digital materials? That’s easy — use an online design program such as Canva that provides templates and a user-friendly interface that can help you create engaging digital content.

Once you’ve created your online marketing products, it’s time to post them on social media. Social media is a major location for direct sales, so using platforms effectively is the key to increased sales. Hootsuite and Sendible are both social media management tools that can help you use the internet to increase profitability.

Incentivize Client Interaction

In a business such as direct sales, getting your foot in the door with potential customers is the first step. Lead magnets, or special offers for customers in exchange for their contact information, are direct sales business tools that help open that door a little wider.

Whether digitally or in-person, a lead magnet can be the key to establishing contact with a potential customer. Once the customer provides their contact information, you can add them to your call or email list and include them in future marketing. They get a special offer and you get their information, making it a win-win situation!

Solidify Team Communication

With direct sales teams often traveling or spread out over large areas, clear and easy communication between and among sales teams is a must. This can include video call platforms such as Skype and Zoom and collaborative calendar and to-do programs such as Asana.

Team communication over the internet gives salespeople clarity and helps everyone do their jobs well. No matter where team members are, everyone can be on the same page.

The Print Authority Can Maximize Your Efficiency

With three decades of experience, The Print Authority is a leader in the printing business. Our expertise with web to print portals includes all facets of printing, from designing portals, designing products, high-quality printing, and lightning-fast distribution. We take care of everything so you can focus on making sales. When you’re ready to take your direct sales business to the next level, contact us today!

 

Types of Franchise Management Software to Simplify Operations

Whether you’re a franchisor or a franchisee, growing and maintaining a successful franchise is no easy feat. Luckily, many franchise software programs are specifically designed to make management seamless across all locations. If you want to learn more about digital franchise management systems, this is the article for you!

What is Franchise Management Software?

In today’s digital world, technology is the key to franchise success. Franchise management software programs are centralized computer programs that help franchisors and franchisees work together remotely to grow their business. From making data available to all locations to providing quality customer management tools and more, franchise software programs make franchise-wide communication and information-sharing easy.

5 Types of Franchise Management Software that Boost Efficiency

Here are some of the most important types of franchise management software.

1. Web to Print Portals

Web to print portals are perfect tools to ensure that all of your locations have the same high-quality printed products. Through your company’s customized portal, each franchise location can easily order branded printed products that are shipped directly to them.

Why they’re great: Your brand is everything. Web to print portals take care of your franchise’s design, print, and distribution for all printed products, giving you time and energy to focus on other areas of operations. You can manage your company’s branding efforts while giving locations customization options, easily facilitating company-wide rollouts, and benefiting from set pricing. Web to print portals are the key to uniformly stellar company-wide printed products, and they increase both professionalism and efficiency.

2. Inventory and Supply Chain Managers

If your franchise sells products, you need a resource that tracks sales and inventory across all locations. An inventory and supply chain manager updates in real-time so that products can be restocked in a timely manner.

Why they’re great: No one wants to run out of products — not you, not your customers, and, certainly, not your projected profits. Inventory and supply chain managers make sure that you’re never stuck in the unenviable position of telling a customer “I’m sorry, that item is currently out of stock.”

3. Customer Relationship Management Software

Whether you’re creating a targeted marketing strategy or keeping track of customer accounts, you need to have a centralized customer management resource. Your customer relationship management software keeps track of everything related to the franchise-customer interface. These include loyalty programs, customer registration, purchase records, marketing demographics, and more.

Why it’s great: Without your customers, you have no business! Your goal is to provide great service that makes people want to come back for more. In order to do this, you need to treat your customers well.

4. Data Synchronization and File Sharing Programs

Franchises generate endless data: sales reports, product costs, labor and operations expenses, employee performance scores, and more. Transferring huge amounts of data and files between locations requires software that uses cloud-based data storage. All files and data are centrally located so that branches and central management can access the information they need at any time.

Why they’re great: Knowledge is power. The more information you have about your performance, sales, and expenses, the better you can adjust your operations to ensure that you’re increasing efficiency and profits.

5. Business Process Management

Business process management software unifies your company’s protocols across locations. Typically a cloud-based software, it can do everything from providing onboarding materials to handling paid time off (PTO) requests.

Why it’s great: Communication is key. With lots of vertical and horizontal communication happening simultaneously, a central platform for company-wide protocol dissemination is a must. It helps all of your locations stay on the same page, leading you to success!

Set Up Your Franchise’s Web to Print Portal Today

When you’re ready to simplify your franchise operations with a custom web to print portal, The Print Authority is here to help! With three decades of experience making web to print portals for franchises of all sizes, we’re experts in the field and know how to make the perfect web to print portal for your company. Contact us today to learn more!

Short Run Book, Catalog, and Magazine Printing

Congratulations, you’ve finished writing and formatting a new book, booklet, or catalog! Time for the next step: deciding whether to use short run or long run printing. In this article, we’ll explain everything you need to know about short run printing and help you determine if it’s the right choice for you.

What is Short Run Book Printing?

Printing can be divided into two main categories: short run and long run. Short run printing is sometimes defined as printing between a dozen and two thousand copies. Long run printing usually consists of more than two thousand copies. The exact dividing line between short run and long run printing varies based on the details of each particular job (physical size, number of colors, turnaround on the job, etc.). Both types of printing have their own advantages and can be used in different situations.

Short run book printing is an attractive printing option. No matter the printed product you’ve created, short run printing offers you flexibility, speed, and affordability. Short run catalog printing makes marketing cost-efficient, and short run booklet printing provides flexible marketing and training materials that help your company succeed.

When To Use Short Run Printing

Here are some situations when short run printing is the way to go.

Easy Book Printing

Short run book printing is the perfect option for independent publishers. You can order as many copies as you want, with enough for yourself, your friends and family, and copies to sell, without being saddled with more copies than you need. If you’re a self-publisher, you’ll find that short run book printing is the easy choice. Of course, if you sell out of your first printing, your printer can easily print more!

Manageable Training Manuals

Print just enough training manuals for your new hires with short run booklet printing. You’ll have enough supplies for your employees without overstocking, and sending fewer copies to franchise locations and branches decreases shipping costs.

Built-In Flexibility

Short run printing is highly flexible. Since you’re printing fewer copies at a time, you can change your product without making thousands of copies obsolete. You can even use short run on-demand printing, which is a truly flexible printing style.

Why Short Run Printing Is Beneficial

If you’re trying to decide between short run printing and long run printing, here are some reasons why short run printing might be the right choice.

With short run printing, there’s no minimum order. You can choose exactly how many copies you need, whether that’s twenty-five or seven hundred. Some great short run book printing items include yearbooks, music books, and self-published softcover books. Franchises can use short run catalog printing to create seasonal marketing materials without the worry of printing too many copies.

It’s also cost-efficient. In particular, short run digital printing is extremely affordable. Offset printing is only cost-efficient in long run printing because the printing company must create plates for each specific page, which adds up quickly. Digital printing, on the other hand, is affordable when printing a small number of copies. As well, shipping for short run orders is cheaper because you’re shipping fewer items.

Finally, short run printing is speedy. Since short run printing leads to smaller numbers or copies, they’re able to be printed faster and can get to you, your franchisees, and your locations quickly. Plus, digital printing is a faster process than offset printing, particularly when printing a product with many original pages.

Let The Experts Help

When you’re ready to explore short run printing, the professionals at The Print Authority are here to help! With decades of experience in short run book, booklet, and magazine printing for all sectors, we know the ins and outs and are ready to print your next project. We can also help you decide whether short run printing or long run printing is a better option for your specific project. If you want to learn more, give us a call at (615) 468-2679 or contact us online!

 

Print Marketing Materials That Still Win Over Digital

Did you know that touch is the key to longer-lasting memories? It’s true — people remember an idea longer when they experience it through both vision and touch. This is a vital fact to remember when you’re creating your marketing plan because clearly, despite the rise of internet marketing, print marketing is still important for every business. Want to learn more? Here’s everything you need to know about why print marketing is here to stay!

Print Marketing Is More Alive Than Ever

Sometimes in today’s digital world, people wonder: is print marketing dead? Luckily, we have an easy answer: no! Print marketing is more alive — and effective — than ever. These days, print marketing is a creative outlet that helps you stand out from the crowd and makes a great impression on new customers and prospects. Let’s explore a few more reasons why print marketing will help your business succeed.

Print Is More Memorable

Printed marketing materials make a longer-lasting impression on your target audience. People spend longer interacting with physical ads than digital ads, which helps them fully process the information in the ad. Recipients can also remember a physical ad a week after seeing it, making them a key strategy for developing a memorable brand.

This table shows some of the top benefits of paper marketing and how it can be as or more effective than digital marketing:

Outcomes by Media Type Summary

Print Is More Trusted

People are more likely to trust your advertising when it’s printed. MarketingSherpa has found that 82% of internet users trust print ads, making print the most trusted medium for advertising. Compare this to the fact that only 61% of people trust search engine ads, which is the most trusted type of digital ad. Print marketing is the easy choice for building trust with your potential clients.

Types of Ads that US Internet Users Trust

Print Leads To Profits

Most importantly, print marketing leads to sales. Printed materials are easy to reference when a potential customer decides to use your service and needs to find your phone number or website. Professionally printed items present your business in the best light, making you the easy choice. Be sure to use a high-quality printer that can create products that inspire confidence in your brand. You will quickly reap the rewards when customers realize that you’re a step above the competition!

Print marketing also increases your business’ respectability, which further leads to sales. Combining multiple forms of print and online marketing, as well, is an extremely savvy business plan. For example, combine direct mail marketing, which has the highest response rate of any kind of marketing, with products such as brochures, business cards, and online marketing to create a lasting impression that leads to sales. Printed marketing materials are well worth your time and resources!

Elevate Your Marketing with these Modern Printing Materials

As you’re considering how to market your business, keep these top materials in mind.

Business Cards

Business cards are the classic printed marketing materials. They can’t be substituted for a digital version — they’re in print, and they’re here to stay. Use creative colors, materials, and coatings to help your business cards stand out.

Mailers

Mailers are one of the most effective printed marketing materials. Consider targeting them to households with specific demographics to let desired potential clients know about your business. Level up your mailers by including a QR code that links to your website so that recipients can easily learn more about your services.

Brochures

Brochures are incredibly versatile. They provide more detail than a mailer but are still small, portable, and endlessly customizable, making them useful for every business. Consider partnering with a printer that uses eco-friendly printing techniques, such as recycled paper, machines that create non-toxic byproducts, and renewable energy to make your brochures as good for the world as they are for your business!

Welcome Packets

New customers and prospects love being welcomed to your business with a kit that explains all of your products and service offerings in a convenient package. Pocket folders are uniquely well suited to this purpose and can be created using various interesting stocks and processes, including foil stamping, printing, and embossing. Include inserts that explain each of your offerings completely. You can also include slots for your business card to make sure customers remember you! This is a great way to close the deal and help earn their business.

Maximize Your Print Marketing with The Print Authority

When you do the math and look at the data, it’s clear that print marketing is still a vital part of every business’s marketing strategy, and The Print Authority is ready to help you put your best marketing foot forward. With three decades of expertise in designing, printing, and distributing printed marketing materials, we know what we’re doing and are ready to work with you. Contact us today!

 

 

 

Property Management Marketing Materials for Apartments

Spectacular marketing is the key to any property management company’s success. Your most effective marketing materials fall into three main groups: aids for potential renters, materials that increase community visibility, and branded items that serve as reminders of your business. Here are ten property management marketing materials that invigorate each of these areas!

10 Property Management Marketing Materials That Leave an Impression

1. Property Booklets

Make a stellar first impression with professionally printed property booklets. With ample space for pictures, floorplans, and in-depth information about all of your units, booklets let you present your buildings in all their glory.

How to use it: The most effective booklets are well-designed and sophisticated. Enlist a professional designer such as The Print Authority who can print on coated paper and consider spiral binding, which will make your booklet easy to read.

2.Flyers

Everyone who tours your apartments receives your apartment marketing flyers, making them a vital piece of the marketing puzzle. They distill an apartment down to its essence: what is the most important information that any potential renter needs to know? Be sure to mention it here.

How to use it: Be sure to include an eye-catching photo, important statistics such as square footage, number of beds and bathrooms, price, and your company’s name and contact information.

3. Floor Plans and Maps

Along with apartment marketing flyers, floor plans and maps are your most important property management marketing materials. Potential renters will keep your floor plans and maps and compare them to other properties, so your materials need to instill more excitement and interest than your competitors’.

How to use it: Print floor plans and maps in color and on glossy paper, and make them easy to read. Clients will be able to better remember your properties and will be more likely to stay interested.

4. Brochures

Your property brochures balance length and detail. Include pictures, prose, and facts that draw a complete picture of your units.

How to use it: A bifold or trifold brochure gives you ample space for pictures and in-depth description. Use easy-to-understand language that invites readers to learn more about your properties.

5. Yard Signs

Yard signs are apartment marketing supplies that both increase your properties’ visibility to new potential clients and remind apartment hunters who already know about your listing.

How to use it: Yard signs are versatile. In addition to including “For Rent,” you can add your business’s name and phone number, open viewing days, and rental prices.

6. Door Hangers

Door hangers are highly visible, making them the perfect technique to raise your business’s profile within your target demographic. An effective door hanger includes your company or building name, contact information, basic information about your apartments, and a photo or two.

How to use it: Distribute door hangers in a neighborhood where residents could be interested in your apartments. Targeting based on neighborhood demographics and your city’s relocation trends will work wonders!

7. Banners

Banners are incredibly versatile marketing tools. From standing banners inside your leasing office to vinyl banners mounted on chain-link fences, apartment signs and banners are larger-than-life and provide key information. Well-placed banners can drastically increase your community profile!

How to use it: Keep your intended locations in mind as you design your banners. A vinyl banner might only say your name and website, whereas a leasing office banner might have a catchy slogan welcoming potential renters to your building.

8. Water Bottle Labels

Everyone uses water bottles, making a well-designed water bottle label a boon to your business. Distributing them to potential renters when they tour apartments or visit your leasing office will serve as a reminder of your hospitality.

How to use it: It’s easy and cheap to print water bottle labels and place them on water bottles yourselves. Make sure to include your well-designed logo!

9. Notepads

Notepads are a winning property management marketing material. They give potential renters a physical reminder of your company, who will think of you each time they write a note. You can’t go wrong!

How to use it: Include your name and logo in color, and the rest of the design is flexible. Lined or unlined, number of pages, paper weight: The Print Authority can help you decide what works best for you!

10. Business Cards

Business cards are an evergreen marketing tool; customers can’t rent from you if they don’t know how to contact you! A well-designed business card increases your professionalism and puts you miles ahead of the competition.

How to use it: This one’s pretty easy: simply distribute your business card each time you meet a new potential renter. You can’t go wrong!

Print Your Apartment Marketing Supplies With a Professional Printer!

When you’re ready to market your apartment, The Print Authority is here. With three decades of experience working with property management companies, we’re ready to help you every step of the way. Contact us today!

 

Restaurant Stickers for Takeout and Food Containers

Takeout restaurants and ghost kitchens are some of the culinary world’s most exciting new endeavors. They’re cheap and easy to run and are safer alternatives to eating in restaurants during the Covid-19 pandemic, and the proliferation of food-ordering apps such as Uber Eats and Postmates has made takeout restaurants and ghost kitchens dynamic and profitable ventures. These businesses rely on printing to succeed. Here’s everything you need to know about one of the cornerstones of takeout printing: restaurant stickers and labels!

How Restaurant Stickers Benefit Your Business

Putting branded restaurant food label stickers on takeout containers and bags facilitates your takeout restaurant’s success. Here we’ll explain why this is a savvy business move.

Build Brand Awareness

This sounds simple, but it’s true: The best way to increase brand awareness is by putting your name and logo on your products! Your takeout and food containers are your only tangible branded products, and each time a customer sees your restaurant sticker, they’re familiarizing themself with your brand. Combine branded stickers with flyers, door hangers, and takeout menus distributed with deliveries, and your customers will be familiar with your business and menu items in no time!

Make Yourself Memorable

Your food and your branding are a team—when people see your logo as they eat your delicious food, they’re more likely to want to eat your food the next time they’re hungry. You’ll be even more memorable with well-designed restaurant labels that stand out; we’ll explain how to do this further below.

Present Yourself Positively

Customers want to know that the food they eat was prepared safely, and a stellar restaurant label assures your customers that you are a legitimate business that puts health and safety first. A professionally printed, high-quality restaurant sticker is an assurance that you’re a real restaurant, whether you have a dining room or not.

Use Customization To Your Advantage

When you create your own labels, you can include information specific to your restaurant and your menu items. We’ll explain this more below; for now, all you need to know is that printing customized stickers helps you keep your restaurant—and your customers—in mind.

Develop Multiple Brands Easily

If you are running virtual or ghost restaurants out of an existing restaurant or chain, you can easily develop new brands with clever design and high-quality label printing. This allows you to tinker with pricing for menu items that are also offered at your dine-in restaurant while still assuring customers that they get a product they are familiar with.

What to Include on Restaurant Sticker Labels

As we mentioned above, designing your own restaurant stickers gives you the freedom to include exactly the design elements you need. There are two main categories of design elements for takeout printing products: brand information and health information.

Your food packaging and bags are the only products that the customer receives from your business, which makes your branding vital. Include your name and logo on all of your products, and add a QR code that links to your website or menu. This will easily facilitate customers learning more about your restaurant.

Labels for food containers are also paramount for food safety. Consider adding checkboxes for common allergens, blanks to write expiration dates, and instructions for heating, reheating, and storage. These extra design touches will assure customers that you have their health and safety at heart!

How to Create Restaurant Stickers That Customers Notice

Along with your food, customers form their opinions of you based on your deliverables (containers, bags, etc.), so make each element count!

Design is Key

As you’re creating your restaurant labels, keep common design principles in mind. Choose an appealing, on-brand font, and use an easy-to-understand logo that tells customers everything they need to know about your cuisine. The Print Authority’s in-house design team can help you create labels that stand out.

Label Size Matters

When designing and printing your restaurant stickers, use sizes and shapes that are appropriate for your takeout boxes and bags. A label for the lid of a one-quart soup container needs to be much smaller than a label for the side of a paper bag! The Print Authority is happy to help you choose the best sticker sizes for your products.

Consider Your Environmental Impact

Food delivery can use a lot of fossil fuels, so consider lowering your environmental impact in other ways, such as by using green printing practices and by trusting your printing to a green printer. Through strategies including using biodegradable inks and recycled products and being powered by 100% renewable energy, The Print Authority makes the print process eco-friendly.

Print Your Restaurant Stickers With a Professional Printing Company!

When you’re ready to print your takeout restaurant or ghost kitchen’s stickers, flyers, labels, and more, partner with a trusted restaurant printer such as The Print Authority! We print stickers in a wide variety of sizes and shapes on both sheets and rolls, and we offer gloss, uncoated, removable, and synthetic stocks to suit your application. Depending on the quantity and your specific needs, we can design a sticker fulfillment program featuring on-demand printing or printing and storing larger quantities in advance to lower the cost. The Print Authority team excels at designing outstanding web-to-print portals facilitating orders from all of your locations for stickers, flyers, and more! By letting The Print Authority take care of design, print, and distribution, you can focus on what matters: cooking delicious food. Contact us today!