Choosing Colors in Your Brand – Advertising That Really Works

How long have you spent thinking about the colors used in your branding and how they psychologically affect consumers? If you’re like most business owners, your answer is probably “little” to “none”. However, combining color theory and cohesive branding is the key to a successful advertising strategy. Because of this, choosing colors in your brand requires a well thought out strategy and message.

Many large companies that you know and love have already taken the steps to carefully consider color and branding. One of the most well-known logos is Starbucks, which uses green to emphasize harmony and sustainability. American Express has a blue logo (and sometimes incorporates blue into their advertising) to promote trustworthiness and peace of mind. Logo colors and imagery are also important for smaller, rapidly growing companies. Here are some facts related to choosing colors and imagery in your brand!

Fact #1: Imagery is Everything

While we could throw out the phrase “a picture is worth a thousand words”, there are much more quantifiable ways to prove that imagery truly is everything. While it takes time to read and process text, people tend to absorb imagery much more quickly. A few years ago, an MIT study found that the brain can process images seen by the eye in as little as 13 milliseconds.* (The study asked participants to identify a particular type of image, like a picnic, from a series of images each shown for 13 to 80 milliseconds.) So, it is not surprising that a consumer’s glance can help them form an opinion about your company or brand almost immediately.

Fact #2: Color Preferences

choosing colors for your brandDid you know? Culture, age, and gender affect our perceptions of color. One study found that the color blue is preferred as a “favorite color” by both men and women, although there is much more variation relating to other color preferences.** For example, purple is the second most favorite color for women in this study (purple is the favorite for 33% of women), while purple is men’s second least favorite color (22% of men studied said purple was their least favorite). Studies have also found that color preferences change with age.

Image Source: Neil Patel

Fact #3: Contradictory Color Palettes

People generally prefer colors used together with similar hues, but they also favor palettes with contrast in accent colors. If this begins to make your head spin, these determinations are frequently best made by design professionals. Suffice it to say that having brand standards which take into account different ways in which logos may be used can make a real difference in branding success.

Fact #4: Color is Your Brand

choosing colors in your brandBranding is everywhere. Recent technological developments mean that you can put your logo on almost anything, from a golf ball to your office wall to your advertising. In fact, these images can be produced more cost effectively in smaller runs than ever before! But, care must be taken to make sure the images are consistent and represent your company well.

Again, the power of color can get a message across very quickly wherever your brand is. Choosing colors in your brand requires quite a bit of thought! For example, using red can convey urgency, excitement, and passion. On the other hand, blue typically communicates peace, tranquility, and reliability. Just “throwing stuff out there” can be a mistake if it tarnishes your brand image.

Image Source: Entrepreneur

Fact #5: Fulfillment Services Are a Must

Professional printing and fulfillment companies can play a real role in reinforcing your image. It is more important than ever for printers to know their customers and for clients to know their design and printing sources. With the right relationship, a printer can serve as a traffic cop to make sure brand standards are upheld.

There are many different processes in use in printing various projects on different substrates and someone needs to take care to make sure products being shipped out represent the company well. At the same time, some printing companies employ design professionals who understand the proper use of color and can make a real difference in creating and carrying forth a brand.

The Print Authority

Contact the professionals at The Print Authority today to help you carry forward your brand consistently and accurately! We have decades of experience designing and printing for franchises, hospitality companies, health care organizations, financial services firms, and non-profit organizations. When it comes to choosing colors in your brand, connecting with a graphic designer, and printing materials, we are your one stop shop. Let us put our professional experience to work for you!


*”Shades of Success”, Print Illustrated , Fall 2018.

**Patel, Neil, “True Colors – Breakdown of Color Preferences by Gender”, Neil Patel , 2018,

Nashville Printing and Fulfillment Company

Your branding collateral is oftentimes your first impression. After all, isn’t that the goal of your print materials? With that being said, the importance of finding a high-quality, knowledgable printer near you cannot be overlooked. When it comes to making an impactful impression and representing your company well, you should partner with the best Nashville printing company that the city has to offer.

The Top Nashville Printing Company

If your company is in the heart of Tennessee, Central Kentucky, or Northern Alabama, and you are looking for a way to streamline your operations by offering high quality printed materials and other marketing items to all of your locations or salespeople, look no further! Although The Print Authority has many clients from around the United States, you don’t have to leave Middle Tennessee to find a great web to print fulfillment company.

We offer the best of design, offset printing, digital printing, wide format products, and print-related materials. We have been creating powerful web to print sites since 2001. Our sites include many useful features:

–Custom branding so your locations will know they are ordering from the right place

–Easy to use intuitive ordering sites

–Outstanding personal service to help franchisees, dealers and others order quickly and easily

–Customizable templates to make it easy to order location branded materials for all your locations

–Automated approval of your orders

–Digital download options for selected products

–Order history of previously customized products

When considering all of these features, printing with The Print Authority becomes a no-brainer. With almost three decades of experience, partnering with The Print Authority means great products, reliable service, and a quick turnaround. Additionally, the customization offered on all products is ideal for any franchise, restaurant group, or business looking for brand cohesion across all marketing materials. The Print Authority is your one-stop shop for high-quality print items!

Customizable Fulfillment Plan

When it comes to frequent printing, packaging, storing and shipping products for clients with multiple locations, we are the perfect fulfillment option. We offer lower costs, same-day or next-day shipping*, exemplary customer service, rapid change-over of printed materials, and improved profitability for our clients!

In addition, we will customize a fulfillment plan to suit your needs that includes the following:

–On demand printing and fulfillment

–Bulk printing and storage of products to be distributed later

–Silk screened and embroidered apparel

–Promotional Products

–International shipment options

The Print Authority

When it comes to on-demand fulfillment options and top printing services for small businesses, franchises, and restaurant groups, you cannot go wrong with The Print Authority. Our focus has always been on providing the very best in customer service, the highest quality products, and reducing your workload by working directly with your end users. We are a national service leader in working with franchises, hospitality companies, and manufacturers. Our experienced team of professionals has been in business for almost 28 years. Contact us today!

Finding the Right Look – Franchise Advertising or Restaurant Brand Design

Whether building an emerging franchise organization or restaurant group, marketing is not just important, but a matter of future success. The key is building a strong brand with consistency. If your company is already off the ground, you no doubt have a name and have begun building an identity. The next step is to construct the characteristics of the brand including a franchise advertising strategy and a cohesive restaurant brand design!

Target Audience

The first step to finding the right look for your brand is to narrow down your target audience. This is extremely important as it will affect the look of your physical space and your marketing. Are you trying to appeal to young children and their parents, to the elderly, or to a smaller niche group in the middle? Everything flows from this decision.

It is also important to understand the demographics of your target market and how they communicate and receive information. If done correctly and clearly, you will find it is easier to capture their attention and their needs will be put front and center.

Unique Messaging

Similarly to finding your target market, delivering a powerful message also requires a thorough thought process. Do you seek to provide the absolute highest level of service in your market? Is your goal to provide the lowest cost option for your customers? Maybe you merely provide good food or a good experience for value-oriented consumers? Honesty is extremely important here!

Many companies fail because they do not understand who they are or who their targets are. You cannot be all things to all people. There must be something unique about your brand!

Take Apple, for instance. Apple is known for easily understood technology and the groundbreaking design of its products. Similarly, Domino’s is known for consistently delivering pizza quickly, just as Nordstrom is known for outstanding customer service. Of course, Walmart is known for low pricing. So what is your brand known for? What do you want it to be known for?

Brand Consistency

After delivering a powerful message to your target customer, it’s time to develop a sense of consistency among your franchise advertising or restaurant brand design. Consistent communication is critical!

This not only means that all locations need to communicate your message, but that everything the customer sees needs to work well together. Here is a quick list of marketing related tactics to coordinate:

  • Website
  • Email messaging
  • Social media posts
  • Signage, inside and outside
  • Point of Purchase materials
  • Marketing materials such as brochures, business cards, rack cards, gift cards or gift certificates, flyers, and posters
  • Training materials, including manuals and training aids
  • Menus and menu boards
  • Forms, invoices, delivery receipts
  • Bags and packaging materials
  • Television, Radio, Direct Mail, and other Advertising Media
  • Grassroots marketing, including sponsorship, donations, and community involvement
  • Promotional products

Take Action!

Now that you have the three main components of effective restaurant brand design and strong franchise advertising, it’s time to take action! As a natural first step, we recommend creating a marketing plan and put down in writing your target audience as well as your unique message to that audience. You also might find it helpful to hire professional design help to create a consistent look that appeals to your customers! Carry the look across all media platforms and ensure that it shines through.

In the case of franchise advertising, be sure to incorporate a strong marketing effort in your dealings with franchises. Have each franchisee create a marketing plan and ensure they understand how to execute your message. Use a web-to-print company who can help you control your branding while making it affordable.

Additionally, strongly encourage or require the purchase of a new franchisee marketing kit, and open lines of communication to inspire your franchisees to share their best ideas. Most importantly, make sure new franchisees spend an appropriate amount of their budget on advertising and marketing when they open. Start them off on the right foot!

Printing with The Print Authority

Successfully establishing a strong brand for your restaurant or franchise organization will help your company drive sales growth and profits forward. A strong foundation will instill confidence in your clients, turning them into loyal customers. If you are looking for help with any of the aforementioned tips, contact the experts at The Print Authority. With over 28 years of experience, we will ensure that you have a well-built brand moving forward.

High Quality Black and White Printing

While many people think that color drives results in marketing and training, don’t forget about high quality black and white printing! Classic black and white prints are a timeless, simple, and cost-effective tool that can really drive results in your business or organization. There’s a reason that black and white printing has remained the go-to since the beginning. If you want to implement this superior style, here are some points to consider:

Increase Credibility

Black and white printing is seen as credible and factual. Remember the saying: “Did you see it in black and white?” Many legal documents and the vast majority of books, newspapers, and online articles are either totally or mostly black and white. Boldly-colored fonts aren’t always the way to grab someone’s attention. In fact, too much vibrancy can take away from the message of your campaign or project. Sometimes a crisp, classic choice is best.

Create Contrast

Black and white text or graphics offer the highest level of contrast when looking at a sheet of paper. This contrast may make it easier to read and easier to distinguish than colored text and graphics. However, some experts think white text on a black background may not be as easy to perceive. If that’s the case for your project, try a larger font or flip the contrast to striking black text on a white background.

Utilize Grayscale Images

You can create grayscale images with black ink on white paper. Grayscale images are the original way that photos were printed when only black ink was available. Since the technology producing screens and halftones (photos) has advanced considerably, you can now produce interesting high-quality imagery with black ink only. Save the colored pictures for photo albums and try out a grayscale image today.

Try Colored Paper

Make printing in black ink more interesting. Using colored paper is an excellent choice to produce elegant book or manual covers or eye-catching flyers. There are a tremendous amount of options to consider, from neon-colored stocks to papers with metallic or mineral finishes. Try out a combination for a truly impactful design.

Stretch Your Budget Further

There can be significant differences between the cost of black and white and color printing. Whether you print to market a company, train your employees, or invite people to an event, you can do it affordably and with excellence with black and white printing. There is no downside to using black and white printing as opposed to its expensive counterpart–colored printing. No one will question your budget, they’ll simply appreciate your classic choice.

The Print Authority

Next time you have an important printing project, consider the valuable role that black and white printing can play. It doesn’t have to be dull! There are plenty of ways to turn black and white printing into a unique and bold project. If you need help deciding on which of the above tactics to use, contact the experts at The Print Authority to guide you through the process. Call or email us today!

6 Overlooked Marketing Ideas For Franchises

In today’s world of advertising, an emphasis on digital marketing can result in overlooked marketing ideas. This is especially true for traditional marketing strategies that fall into the “print” category. Although there are many different options for marketing including online and offline tools, special events, open houses, traditional print marketing, promotional items and networking, here are a few less obvious marketing ideas for franchises build up franchisee sales volume.

1.) Door Hangers

If you have a business than does service work in or around homes, try using door hangers on nearby residences to build recognition and awareness. Door hangers can be made in a variety of sizes, on different stocks, and printed in one or many ink colors. Typically, pricing drops with volume so be sure to order enough not to run out quickly.

2.) Car Magnets

Car magnets prove to be a terrific marketing tactic for any company that has a lot of people on the road doing service work. Think of how often you read the bumper stickers on a car as you’re parked at a red light. Though magnets might seem insignificant, they are easy to use and a creative design goes a long way in getting noticed. If you are looking for affordable impressions, there’s no easier and cheaper way to catch thousands of views than by driving!

3.) Yard Signs

If your organization does a lot of residential work, ask customers at the beginning of a job if you can display your yard sign in their lot. Neighbors will take interest in the commotion and your company, and they may reach out to you saying, “I’ll have what they’re having.” Yard signs are a great way to showcase your brand and get people talking.

4.) Business Card Magnets

Some businesses benefit a great deal from “refrigerator magnets”. These are the rectangle magnets that you come across at events or reception desks. With a quality design, and useful information, these business card magnets will last longer than paper cards. Whether you place it on your refrigerator, car, or mirror, friends and family are sure to spark up a conversation when they see them.

5.) Embroidered Polo Shirts

Businesses look more professional when service workers show up neatly attired, sporting the company logo. This creates a sense of unity for the customers and employees alike. When employees have cohesive, embroidered polo shirts, customers are able to spot them and seek assistance. When it comes to credibility and professionalism, embroidered polo shirts are an absolute must!

6.) Traditional Mailers

In today’s increasingly digital world, people sometimes ignore the tried-and-true postcard or simple mailing letter. However, this is the easiest way to target an area that is geographically close to your franchise location. By mailing a coupon or gift certificate, it encourages customers to leave their house and seek your business. They come to your store for the first time to redeem the coupon, but return for the service.

The Print Authority

Use one or all of these overlooked marketing ideas for franchises to bolster your franchise and you’ll notice an increase in business in no time! If you need help setting up a web to print system to utilize these marketing ideas, contact the experts at The Print Authority. We have decades of experience with printing and are eager to share this knowledge with you!

Top 5 Printers In Brentwood, Tennessee

Like any other supplier or partner for your business, finding the best, local printing services may not be as easy as it sounds. Consider the factors. Do they have a convenient turnaround time? Reasonable prices? High reviews? A large variety of services? Years of experience? As you know, the list goes on and on. When it comes to finding reliable and quality printers in Brentwood, Tenessee, we understand why the idea itself may seem daunting.

However, take it from us – you have nothing to worry about! We’ve compiled the best printing companies in Tennessee as your go-to guide for when you need printing locally. Take your pick and print, print, print!

1. The Print Authority

The Print Authority is the printing company you didn’t know you needed. If you are new to anything or everything printing-related, this company will guide you through the process. They understand that the process is just as important as the final product!

Plus, The Print Authority definitely knows their paper, ink, and printing techniques. With 25+ years of experience and over 40,000 web to print orders (and counting!), they can literally get your ideas out of your head and onto paper.

Whether you’re looking for flyers, posters, menus, envelopes, or folders, The Print Authority can produce it. Plus, with their printing fulfillment services, you can have your company’s products shipped across the country to various franchise locations. You no longer have to track down printers in various states to fulfill bulk orders that could be easily produced in one place for a cheaper price.

On top of all of this, they are known for their speed and flexibility, producing quality work in an efficient manner. If you’ve got a tough job, rest easy knowing The Print Authority can handle it.

2. Ark Content

Ark Content began as a dream in the mind of a young college student. Today it has transformed into a flourishing start-up that blends creativity and business. With everything from social media, to printing, to graphic design, Ark Content is a one-stop shop for your next creative project.

In the realm of printing, they specialize in business cards, menus, and various signage. They also offer t-shirt printing and design for those looking to customize apparel!

3. Allegra

The Allegra team works with every facet of marketing and print communications so they can see your idea through from conception to creation. They tout their flexibility, so if you’re in a crunch for time, these guys are a go-to. When it comes to finding print solutions, Allegra is best known for large format printing, mail services, and web marketing integration.

4. SpeedPro Imaging

If you’ve got a large format graphic, such as a vehicle wrap, wall mural, or banner, SpeedPro Imaging is right up your alley. While many printing companies promise that they can fulfill any order, this company really can handle your large orders. They are best known for producing products for tradeshow displays, event graphics, or other large format graphics. Rent that space on a billboard–then call SpeedPro Imaging.

5. CCADReprographics 

CCADReprogrpahics is a specialty print shop, specializing in black and white digital imaging for engineers, architects, construction companies, and developers. If your company is searching for a place to create a hard copy of your blueprints, come to CCAD.

Choosing the Best Printers in Brentwood, Tennessee

With decades of experience in the Brentwood, Tennessee area, we can handle everything from graphic design to digital and offset printing. If you are ready to bring your traditional marketing strategy to life, contact the experts at The Print Authority today to learn about your options.

Direct Mail Marketing Envelopes: Envelopes That Get Opened

Mistakenly, some businesses are discounting direct mail marketing altogether as an effective marketing strategy. Little do they know, direct mail is alive and well. In fact, it is still considered by many to be a superior marketing tool! However, in order to see exemplary results, your direct mail strategy may need a little TLC. So, with that being said, when it comes to ramping up your direct mail strategies, direct mail marketing envelopes should be your first stop.

Sometimes, the smallest, personal touch can be the difference between the recipient opening your letter or throwing it in the trash. Not only does a well thought out envelope look inviting and impressive, it also reinforces brand identity — an important tool in marketing a business. Step up your brand by checking out these secret tips and tricks in designing and printing great envelopes.

1. Professionally Printed Envelopes

Although modern laser printers print envelopes, the resolution is usually less than satisfactory. Plus, you may notice that the color and print quality is not consistent either. Instead, by choosing a more hands-on approach and working with a reputable print shop to perfect your envelopes, you are certain to get exactly what you envisioned. Additionally, when accounting for the toner and cost of envelopes, it may actually be less expensive to do a larger run at a printing company.

2. Envelopes to Market Your Company

If your company sends out proposals or bids to clients, or markets high-end homes or other sizable purchases, larger envelopes are a great low-cost alternative to presentation folders. Starting off, use a 9 x 12 printed envelope (or larger) so you don’t have to fold your proposal document. You can also make a large-printed envelope fancy with a great design, full-color printing, foil stamping, or other special effects. All in all, this is a great way to make your proposal stand out from the competition!

3. Envelopes to Advertise Special Events

Got a conference, trade show, or special event coming up? There’s no better way to kick off marketing the event than to put a teaser on the outside of the envelope! In fact, the teaser may get the recipient to open the envelope and consider your offering. Pro tip: Be sure to keep the teaser short and to the point!

4. Special-Sized Envelopes

Envelopes come in many shapes and sizes. Why stick with the usual? Using a special size or color envelope may get people curious about what is inside. From A2 envelopes to 12 x 15 envelopes, there is a world of sizes to choose from. It is also important to note that there may be minimum orders when printing some special sized envelopes and the post office charges extra postage on large or unusually-shaped envelopes.

5. Two-Color Envelopes

Simplicity is often key. With the right design and paper choice, two-color, offset-printed envelopes look great and are gentler on your budget than full-color printing! Furthermore, you don’t need to spend an arm and a leg to purchase a vibrant, eye-catching envelope. With the help of a printer who believes in the power of high-quality ink, good color fidelity, and attention to detail, you’re set for success.

The Print Authority

Although direct mail marketing envelopes are something many companies commonly forget about, that doesn’t mean that you have to! This key branding component is the perfect chance to stand out against competitors and see a huge return on investment in your direct mail marketing efforts.

If you’re interested in creating your own direct mail marketing envelopes, contact the experts at The Print Authority to learn about all of your options. We have almost 3 decades of experience with envelope printing!

Custom Printed Pocket Folders: What To Consider

If you could have one “flagship” printed item for your business, it should be custom printed pocket folders with inserts. Not only are they great for transporting documents, they also add to your brand identity, proving that your company is trustworthy and knowledgeable. It’s time to stop using generic office supplies in an era when image is everything. With that in mind, read ahead to learn more about the advantages of custom printed pocket folders.

1. Professional

There’s nothing quite as professional as showing up to a business meeting with pocket folders filled with information for your clients. It is important to put a personal touch on all stationary if you want a cohesive identity within your company. Thus, these folders act as a sort of souvenir for your customers, reminding them why they rightfully chose to do business with you. Customized folders exude organization and professionalism.

2. Flexible

So long as your pocket folder design is simple enough, folder customization is very flexible. For example, you can design new inserts over and over again to suit changes to your business. Inserts can be in full color or black and white. They can be stepped or all the same size–usually 8.5”x11”. You can also insert brochures, rack cards, postcards, or flyers in an appropriately designed folder. Customizability is key!

3. Unique

Although many people stick to “standard” 9”x12” folders with two glued pockets, you can always opt for different sized and shaped folders! For example, you can have mini-pocket folders which fit 4”x9” or 5.5”x8.5” inserts. Or, you can do larger folders to accommodate 8.5”x14” documents, contracts or marketing materials. You can also create folders with just one pocket or with three pockets to fit a lot of materials.

Maybe even consider incorporating odd shapes with custom die cutting and velcro or other closures to keep your documents safe. There is so much room to make your folders unique! Regardless, choosing an unconventional shape will prove to stand out against the competition and better suit your needs.

4. Special Effects

You can make your pocket folder stand out with unique designs or interesting paper stocks. In addition, pocket folders are well suited for foil stamping, embossing, spot UV coating, and other special effects. You can also use lamination or soft-touch laminate, aqueous coating, or UV coating to make your folder feel rich, soft or different. Don’t be afraid to test out various special effects!

5. Appearance

Presentation folders add to your company’s reputability. For any business that presents materials to the public or business customers, a high-quality printed folder can make all the difference in a sale. Rather than presenting a client with a generic, unappealing folder, you are presenting them with your brand in a portfolio. A custom, eye-catching folder allows you to enter any meeting with confidence in your business.

The Print Authority

Now that you know the ins and outs of custom printed pocket folders, it’s time to contact the experts at The Print Authority for your next folder project! We have decades of experience producing folders and a creative team of designers to help with your folder project!

How To Create a Flyer For Your Business

Marketing is all about spreading the word, whether it be about a product, a service, a company or a person. But, since you can’t be everywhere at once, let a flyer do the job for you! When it comes to brand awareness, creating engagement, and implementing a well-rounded marketing strategy, learning how to create a flyer for your business is the way to go.

Is Flyer Distribution Still Effective?

Even in today’s “digital age,” printed marketing materials provide a significant return on investment time and time again. Although there are many perks to online marketing, we oftentimes find that printed materials, especially flyers, are a great way to represent your brand. Printed pieces engage two of your senses (visual and sense of touch), last longer than digital marketing, and don’t require compatibility or electricity for distribution. Plus, they work indoors and outdoors!

With that being said, let’s dive into how to create a flyer for your business!

#1. Use High-Quality Design

Design is often the differentiator of successful marketing for both online and print media. Especially when it comes to flyer design, there is a lot to consider. From fonts, whitespace, colors, and the overall message you are communicating, every design component works together to create effective messaging and targeting.

To get the most out of your design efforts, we have two primary tips so that you can knock your flyer design out of the park. Tip #1: If you can afford it, get professional design help. Tip #2: Remember, sometimes saying less can be more effective!

#2. Decide On the Right Size

After creating a high-quality design, your next step is deciding on the best size for your messaging. When it comes to smaller-sized flyers, you will find that they are less expensive and are easier to distribute and hold on to. Oftentimes, the convenient and inviting size of smaller flyers encourages individuals to pick one up. Posters, on the other hand, prove to be more effective due to their large size, so long as they’re displayed. Posters are perfect for displaying a large image and large text in areas such as a storefront or a large bulletin board.

With that in mind, it is important to consider where the poster will be displayed, what information you are communicating, and to whom. Our biggest recommendation is to start with the end in mind and go from there!

#3. One-Sided or Two-Sided?

Since larger posters are typically displayed for long periods of time, they are typically one-sided. However, flyers can be either one-sided or two-sided. If you plan on handing out the flyers, why not use both sides of a flyer since they are both available? On the other hand, if your flyer is going to be hung up like a poster, opt for one-sided.

#4. Color or Black and White?

A clean, black and white poster with bold typeface can be just as eye-catching as a vibrantly colored flyer. Both types of printing can be extremely effective with the right design and ideal paper.

#5. What Paper to Use?

Printing on coated papers tends to “pop”, but it’s important to test different finishes and stocks to find the best look for your design. The type of paper used often depends on the purpose of the flyer or poster.

#6. Single issue flyers and posters

Frequently, flyers and posters market one event or one product. This kind of single focus advertising is easy to track. Put a coupon code on the flyer or poster, and when the customer uses it, they inadvertently help you analyze your target audiences’ purchasing habits.

The Print Authority

Marketing doesn’t have to start and end at your computer. If you’re stuck in a rut or want to expand your reach, try printing flyers or posters as your next tactic. Contact us at The Print Authority for high-quality printing at affordable rates. We’re looking forward to hearing from you.

Softcover Book Printing Tips

Gone are the days when you have to find a publisher and have your manuscript “accepted” to print soft cover books. With the help of a great printing company and the following softcover book printing tips, you can manage a short print run of books easily yourself!

Of course, what’s not to love about a softcover book? The way it bends and folds to fit your hands, or the way it looks timeless on any bookshelf or coffee table. The next best thing to the look and feel of your book would be an eye-catching cover design and high-quality printing to match it.

1. Cover Design

You have always heard you can’t tell a book by its cover, but covers definitely attract interest. In fact, when scanning the shelves of a bookstore, or the pages of an online shop, the first thing people do is judge a book by its cover! Play around with shapes, hues, textures, and everything in between.

Better yet, hire a professional! To design a book cover that really attracts the attention of your target market, use a professionally designed cover.

2. Cover Stock

Usually, book covers are coated on one side, though nowadays there are other paper options besides coated paper. With that said, you still have to decide the weight of the paper you wish to use. In the United States, this refers to the weight of 500 parent sheets of a particular type and size of paper. In other words, 500 parent sheets of 20# bond paper will weigh 20 pounds. This can get a bit confusing, but that’s why we’re here to help you find the perfect fit.

3. Extra Coatings and Special Effects

There seems to be an endless array of paper coatings to choose from. You can do book covers with stay flat nylon laminate, UV coating, or maybe even aqueous coating. Each of these provides an extra level of protection to the cover, resisting moisture, grease, and fingerprints. In addition, if appropriate, you can incorporate embossing or foil stamping into your cover design to make it stand out!

4. Inside pages

There are still more decisions to make with respect to the inside pages of the book! Will they be full color or black and white? What kind of stock do you want to use? You can use simple 20# white bond (copy paper) all the way up to 100# text stock, or even recycled stock, if you would prefer! There are also differences in the whiteness and opacity of various brands of offset papers.

5. Affordability

With today’s digital technology, small runs of soft cover books can be surprisingly affordable. There is no longer a need to run thousands of books and wait for buyers to show up. Run what you need, and run more later! Thinking about writing a prequel or a sequel? Perfect! You provide the ideas, we put them down on paper at a price that doesn’t break the bank.

Softcover Book Printing at The Print Authority

If you’re reading this, chances are you’ve been waiting for a sign to print your masterpiece… Well, this is it. Contact the experts at The Print Authority for a detailed explanation of all of your book printing options. We have been in business for almost 3 decades and can guide you through the process successfully!