There are many different types of printing to choose from, and most of them work well with commercial printing. Most printing companies will print any of the above products, including large-format prints. Here are some of the main types of printing:
Offset printing generally produces the highest quality printed products and is good for large numbers of prints of a few originals.
Traditional offset printing uses printing plates and wet ink to create prints. This printing technique affords the technician the highest degree of control over color. As a result, you often get more vibrant colors, clearer pictures, and high-end printing materials.
However, offset printing takes a little longer to complete than digital printing does. Additionally, it can be more expensive.
Digital printing is the quickest way to produce short runs, especially when there are many originals.
While offset printing is often considered the printing type with better quality, digital printing has come a long way over the years. In fact, the quality of digital printing is comparable to that of offset printing.
Likewise, digital printing is also considered a cheaper option.
However, as a rule of thumb, if you purchase more than 1,500 prints, the cost of digital and offset printing will break even. If you purchase under 1,500 prints, however, it’s cheaper because the price per click is lower than the setup costs for offset printing.
Additionally, you can use on-demand printing services with digital printing. Print on demand is a process where the commercial printing company saves a copy of your file and prints your orders on an as-needed basis. Usually, on-demand printing companies can print your order the same day or next day as your order.
This process allows you to avoid backorders, finding storage for your prints, and destruction charges. It’s the most efficient way to print commercially.
Work With a Quality Printing Company!
Now that you know the answer to what is commercial printing, you are ready to start designing, printing, and distributing your products! That means you need to find a quality printing company to work with.
Do you need to design your printing products? The Print Authority can help with concept development, creation, branding, and logo design for printing materials. Their professional graphic design services will allow you to make the best possible product to represent your business.
Whether you are looking for offset, digital, large-format, or on-demand printing, The Print Authority has the services you need! They even have an extensive background in franchise marketing.
A recent survey indicates that 26% of customers will stop using a business after just one bad customer experience, while 92% would end after three or fewer bad experiences. This means your money is on the line when a customer gets poor service at your company, whether you are a large or small enterprise.
So, how do you end bad customer service experiences? The answer to this question is complex and multifaceted, involving training, role-playing, a clear understanding of the importance of the customer, and more.
One fairly simple solution is to increase engagement with the customer. There are many ways to increase customer engagement, from the way we greet customers in person or on the phone to providing thank you gifts.
Here are some concrete customer engagement ideas to increase customer loyalty!
Customer Engagement Ideas That Will Help Your Business Grow
1. Warm Greetings
If you own a retail business, be sure to make eye contact and warmly greet customers when they enter. This costs nothing and goes a long way to establishing a rapport.
2. Business Cards
Have business cards available readily, on the front counter for retail businesses and on hand with salespeople, field or service technicians, and the owner for service-oriented businesses. Whoever meets the customer should have and use business cards. Handing the customer a business card gives the customer confidence and gives your company a higher level of professionalism. Typically, business cards cost pennies per card, so they make for very inexpensive marketing.
Engage customers in conversation during pauses in more business-related conversations. If you can learn something personal, it can open up the conversation and helps create trust. It also gives you something to talk about the next time you see the customer. Again, this costs nothing.
4. Partnerships With The Right Customers
Be sure to have a clear understanding of what the customer wants and make sure it is something your company can provide in a timely fashion. Sometimes, avoiding a bad experience is as simple as admitting a job is not a good fit for your business. You could even send them to someone better suited to handling work that is not suitable for your company. That way, the customer will remember your kind referral when they have appropriate work for you!
5. Welcome Packet
Try creating a welcome packet for new customers. This may not be appropriate for all businesses, but for businesses that involve a lot of repeat business, it really gets the relationship off to a great start. This type of packet can be an investment, so try to make sure the information inside is either easy to change out or won’t change often. Here are some ideas of things you may want to include:
Price lists or lists of services or products offered
Sales Sheets offering more detail
A spot for business cards to be inserted
Company web address
List of key personnel and a short bio for each
Small pocket folders can contain all of this information and look great!
6. Customer Calls
Call or email customers regularly who place over a certain size of the order. Ask about whether they were happy with your service and try to find out how your company can do even better.
7. Promotional Items
Offer customers a customized promotional item that they will use and keep around for some time. There are tons of possibilities here so be creative. For example, you could have custom pens, tote bags, or T-shirts made, among other things.
Hand out coupons or coupon codes periodically that will keep customers coming back. Unexpected surprises can elevate your company’s profile in a customer’s mind.
9. Consistent Branding
Make sure all of your printed materials and website look professional and consistent with one another. Use a professional designer if possible. It is important to put your best foot forward.
10. Live Phone Calls
Try to make your phone answering as personal as possible. Although modern phone systems encourage the use of automated answering and voice mail, be careful to keep people involved. Try to encourage live phone answering and return phone calls quickly. Greet people warmly by phone and get to know them if you can.
Printed Materials Keep Customers Engaged!
Looking for customer engagement ideas to end bad experiences? Need help with printed materials that help keep customers engaged? Call or contact the experts at The Print Authority today!
We can create practically anything you need for your small business, including welcome packets, coupons, custom promotional items, business cards, and so much more! We even have professional graphic design services to help you create a high-end, consistent brand across all your printed materials.
You’ve probably heard many stories about poor customer service at businesses or other organizations. Some of the root causes of poor service include the following:
Companies have run reduced payrolls since the Great Recession in 2009.
Labor shortages mean that not all positions can be filled, and it is harder to train everyone properly.
Automation is used to replace customer service personnel on the phone.
Larger companies outsource customer service to call centers overseas.
Online automation results in fewer personal interactions.
While there are many bad stories out there relating to Customer Service, I would like to focus on what outstanding service looks like in the printing industry. Here are five examples of excellent customer service we have done as a company over the last decade.
A Printing Company’s Examples of Excellent Customer Service!
1. Always have a person answer the phone during working hours
This may seem basic, but personal service is next to impossible if there is no person on the line. At The Print Authority, if you call between 8 am and 5 pm Monday through Friday, a person will answer your phone call.
We recently got a new phone system. You will indeed reach a voice mail eventually if no one answers within a certain number of rings. However, our team is trained to answer the phone within three rings, and I would estimate that 99% of calls during working hours go straight to a qualified person!
2. Give people the benefit of the doubt in your production process
In the old days, printing companies used to structure their proofing process to make sure every customer signed off on and was responsible for their order. While we still make proofs an integral part of our process, we go above and beyond.
For example, we try to notice if there are typos in a document. That way, we can inform the client before a document with mistakes is printed. We take responsibility for checking whether things look good, regardless of who designed the artwork. This does not mean we redo things willy nilly, but it does mean we take personal notice of jobs in our operation and try to notify the customer if something seems wrong.
3. Get all the details at the beginning of the process so you can meet or exceed expectations
Although we are sometimes accused of being inquisitive, all members of our customer service team are trained to ask questions about jobs before beginning work. We ask about production and artwork details, delivery expectations, and special concerns or considerations for each job. We have a reputation for asking lots of questions because that leads to outstanding results.
In the end, we don’t cut corners. You can be assured that the product that arrives at your door is exactly what you envisioned!
4. Build a team where everyone cares
This can be a tough initiative for a lot of companies. Some businesses struggle to fill their ranks, and don’t worry so much about training, let alone caring.
At The Print Authority, you get an experienced team of long tenure that cares about you as a customer. We have team members who have been here one to three decades in addition to our fresh talent. This gives you the best combination of youth and experience. Further, we have built a culture of continual improvement where we are always trying to lower redos, increase customer happiness, and better our results.
5. Go above and beyond in making things right!
It’s important to empower employees to make customers happy without having them go through a lot of red tape.
For example, one of our customers was a Director of Learning and Development at a restaurant chain located in our area. She needed to see proof of her product before we printed and shipped it to 200 restaurants. However, the deadline was tight, and there wasn’t enough time to go through the normal proofing process and get her feedback. What did we do?
We made a personal trip to meet her at her hair salon across town so she could see the proofs in person and meet her deadline!
Another example was not charging for a job where the outcome was unsatisfactory—even when the customer’s design may have been part of the problem. At the end of the day, we wanted to make the customer happy. That’s why we always focus on fixing problems proactively!
Work With a Premier Printing Company!
Would you like to experience our first class service yourself?
The Print Authority is a 29-year-old printing company with a heart with many examples of excellent customer service. We are experts in the area of web-to-print and printing fulfillment. Contact us for more information by email, contact form, or phone call, and experience what we can do for you!
5 Examples of Excellent Customer Service From a Printing Company November 19th, 2019The Print Authority
In fact, on-demand real estate printing services are more cost-effective than you think. Find out how to create and print real estate material that will make your business grow and thrive!
Table of Contents
On-Demand Real Estate Printing and Realtor Printing
What is On-Demand Printing?
Print on demand is a printing technique that utilizes a digital printing press. The printing company keeps a digital file of your order, only printing copies on an on-demand basis. Ultimately, it’s a risk-free and flexible option that allows you to print on your terms.
Benefits of On-Demand Real Estate Printing
There are several advantages to using on-demand real estate printing services. The benefits are as follows:
Zero cancelation fee
Virtually eliminates back orders
Unlimited order changes
Same-day or next-day shipping
In other words, print on demand saves you money, time, and storage space. It also gives you needed flexibility when you wish to make a change to your print order. If you need a continuous supply of flyers, brochures, postcards, business cards, or other short-run printed materials, on-demand printing is the perfect option for you!
In addition to helping you, on-demand printing is also better for the environment! It reduces waste, uses less power, and requires fewer chemicals that are potentially harmful to the environment. In fact, The Print Authority’s digital printing press uses a biodegradable toner, which makes their on-demand printing that much more green!
Real Estate Printing Services That Will Benefit You
Real Estate Flyer Printing
Flyers are a great way to capture a potential client’s attention. Flyers are easy to distribute, and they can display your services in a compact, efficient space.
Real estate flyers are typically 8.5” x 11” in size, though they can be printed on smaller paper sizes upon request. Real estate flyer printing paper is lightweight; however, a thicker paper may be used for high-end, luxury listings.
On your real estate flyer, there are typically two things that you want to feature: property listings to show clients what kind of houses you are selling, and contact information.
You only have a few seconds to capture the attention of a viewer before they decide whether your flyer is worth their viewing time or not. Create a visually-appealing flyer that communicates your message quickly and concisely.
Consider enlisting the help of a graphic designer or use a graphic design tool to make your flyer stand out.
Real Estate Brochure Printing
Real estate brochures are also used for advertising high-end property listings.
Brochures are informative multi-sided documents that fold into a compact design. That being said, brochures contain more information than flyers do.
While flyers are generally distributed freely by realtors, brochures are given to interested parties. Therefore, while the flyer is meant to attract potential clients, brochures are best used to develop that interest further.
Accordingly, in the brochure, you may list your services and other promotions—information that you wouldn’t have on a flyer.
The visual appeal of your brochure is just as urgent as the information inside. After all, there is a strong connection between your printed goods and business reputation.
In other words, if your brochure looks cheaply made, unattractive, or unprofessional, the customer may see your real estate endeavors in the same light—the lesson: the better your brochure, the higher the opinion of potential house-buyers.
For this reason, it’s always best to do your real estate brochure printing in color to catch people’s attention and promote readability. Similarly, choose either a matte or glossy finish for your brochure.
Additionally, brochures are frequently printed on a more sturdy and more durable paper. Even more, they come in a variety of standard and custom sizes.
Real Estate Postcard Printing
Real estate postcards are a great tool to show house hunters your past work.
To demonstrate, say you meet someone interested in buying a house. You pull out a high-quality postcard with a picture of that gorgeous house you sold not too long ago. Maybe there is a smiling family in the front yard, ecstatic with their recent purchase.
How do you think those people feel about your services now? Impressed!
Now that you have an eye-catching attention grabber, people are more likely to be dazzled by your services. You may even consider handing out the postcards along with your flyers and brochures or doing a postcard mailing to nearby homeowners who may be considering selling their home. Real estate postcard printing is a quick, easy tool that will show people how good you are at your job!
Realtor Business Cards
When you connect with potential customers, it’s always good to leave them with your contact information. Without it, you may lose out on potential clients!
Make sure your name, contact information, and job title are seen on the front of the card. A person could have a pile of realtor business cards in their pocket. Make sure they remember which one is yours! What are some ways to make your card stand out from the crowd?
One great way to get people to not only take your card but to keep it is to make it a magnet!
Many people may throw your business card away, lose it, or forget about it. However, when you make your card a magnet, people are more likely to keep it, maybe even sticking it on their fridge. It’ll make you stand out as a realtor and will encourage potential customers to keep your contact information for a long time to come.
Additionally, the overall appearance you create on your card should be classy, professional, and represent your realty brand well. Therefore, make sure the font, color, and overall layout looks good and stands out! Try to avoid headshots, cheesy pictures, and too much text.
Real Estate Direct Mail
About 14.5 billion spam emails are sent every day. The point? People receive annoying emails all the time, so they may not even spend the time opening an email advertising your real estate business.
On the other hand, people are much more likely opening an envelope they receive in the mail that is directly addressed to them.
Real estate direct mail marketing helps people, especially in localized areas, become aware of your services. Seeing your brochure or postcard in the mail will catch the eye of people who are looking to purchase a house. Direct mail is, ultimately, a more personalized way to find new customers.
To send out real estate direct mail, it’s always beneficial to get personalized letterhead and envelopes. Printing your realty company logo on a letterhead or even on the envelope itself will make your business look professional and also improve credibility.
Other Real Estate Printing Services
In addition to all the real estate printing services listed above, you may benefit from printing custom floor plans to houses currently on the market, contracts for customers, and custom-designed for-sale signs with your name and contact information on it.
For-sale signs with your information are great marketing tools because they catch people’s attention. For example, say a family who is thinking about moving houses happens to drives past a beautiful home with your name on the for-sale sign. Don’t you think they will call you for more information? Printing the sign is a marketing investment in itself.
Additionally, floor plans help interested buyers see more of the house without actually going inside, or may help prospects remember details of the houses they have already seen.
The Print Authority’s Real Estate Printing Services
The Print Authority is a quality printing company that can print all of the products listed above and so much more!
Do you need graphic design services? We can help with concept development, creation, branding, logo design, and design for printing materials. Moreover, we have a custom web to print website which makes it easier than ever to order just what you need!
Our on-demand printing services make your prints cost-effective and flexible. Do you need prints by Monday? We can immediately distribute your order! Do you need to make a last-minute edit to your brochure? No problem and no extra cost!
In the end, we know your focus isn’t printing materials. It’s gaining customers and selling houses. That’s why we offer a variety of finishing services in house. Do you need brochures folded, books bound, specialty items embossed, or something else? We can do it all!
All businesses—whether they are large and well known or small and local—are creations of our laws and culture. Businesses are not “people,” although some small business owners may feel like the line between their business and personal life is blurry. You live and die by your reputation, whether you are a person or a business entity or organization.
In fact, when you print materials for your company, it adds a level of credibility to your services. So, when someone looks at your organization’s printing, what does it say about the business?
This article will examine the positive and negative impressions people might be getting from your printing! What does your printing say about your company?
What is Your Business Reputation Like?
Here are a few quick positive impressions someone may reach if you present the right image and content on your printed brochure, flyer, or business card:
Your business is organized. The printed flyer looks well thought out and is easy to understand.
Your organization is a top-notch enterprise because your marketing piece looks clean, well designed, and modern.
Your team is educated and professional. Everything is well written and concise.
Your business is a modern company employing the latest ideas and technology.
You want new business and convey this through a logical and emotional marketing effort.
At the same time, if your printed materials present your image the wrong way, here are negative impressions that someone may have:
Your business and printed materials are disorganized, sloppy, and confusing.
The company may be a low-quality organization since your printed materials appear to be thrown together using dated or primitive designs.
Your team is poorly managed. Typos and grammatical mistakes are always red flags.
Your organization is out of date or old fashioned. The fonts are chosen, and the designs used may send the wrong message.
You may not be able to handle more business since you have trouble marketing your enterprise.
Ways to Improve Your Printing
Design and execution are both critical in the printing world. It is super important to present your business accurately, and in the way, you want to appear to your customer base. There is also a lot that goes into a printed piece, from the design itself to the size, the amount of text and graphics and white space, the paper choice, printing method, and finishing. All of these factors affect not just the price, but also the effectiveness of the printed piece.
Partner with a Quality Printing Company to Improve Your Business Reputation!
At The Print Authority, we have almost three decades of experience working with businesses, non-profit organizations, government, and individuals. Our professional design department can make your piece look modern (or vintage if that is what represents you best). We will advise you on what stocks to use and the best quantities to run.
Most of all, we care about you and your company, and that comes through with every order. We have a highly experienced and professional team to take your order and see it through to completion. Contact us today!
What Your Printing Says About Your Business Reputation November 13th, 2019The Print Authority
The credibility of your business will determine whether customers put trust in your brand. Without that trust and respect, it will be much harder to gain customers, make sales, and run a successful business. What’s the best way to give credibility to your business? This article will explore print vs. digital marketing and will explain which is better for establishing credibility!
Print vs. Digital: Does One Give Your Business More Credibility?
Let’s say you are starting up a new business, whether it is a service organization or sandwich shop. Much of the buzz these days focuses on Social Media, Search Engine Optimization, Email Marketing, and the like. The digital world beckons and the fastest way to reach customers is to engage them online. Right?
Not so fast. I have personally met many new business owners with a decent digital strategy who struggle to find clients in the first year or two of business. Although the market for digital advertising is vast, it is also super competitive and can be expensive when you get done tallying all of your clicks and what they cost.
It is important to engage customers online, but it is equally important to fully engage the clients and prospects you meet in person and make sure you connect with them in ways that will make them come back. The secret? Good, old fashioned printed materials.
Printing Creates Credibility for your Business or Organization
Printing creates credibility for all businesses–especially for new businesses. Here are some concrete examples of how well-designed printed materials create credibility in everyday interactions:
Menus, Price Lists, and Lists of Services
Most restaurants have menus to describe the dishes being offered and their costs fully. They can be elaborate and full color or a simple black-and-white depending on your market and your needs. Very few restaurants make it without something to connect what they offer and what is costs. You may also consider printing takeout menus and table tents for your restaurant.
Medical Condition Sheets and Pre-Surgical Instructions
Can you imagine getting a diagnosis of any medical condition without something concrete explaining what is going on? Visuals with diagrams and anatomical charts go a long way toward conveying an understanding of what is going on and may put patients at ease.
Channel Guides, Table Tents, and Notepads in Hotel Rooms
When you get to a hotel room in a new city, visual cues in your room can put your mind at ease. Printed hospitality materials frequently explain hotel policies, map out the grounds, show you menus of hotel restaurants, and familiarize you with other businesses in the area. Some hotels take it one step further to have custom printed pens, stationery, bathrobes, or other materials to make guests feel pampered.
Sales Sheets and Sales Booklets
The most successful participants in meetings, trade shows, and conferences always have giveaways to remind prospects who they were and what they offered. Countless sales come about from printed sales sheets, booklets, and brochures. It is easy to forget a vendor who had nothing to hand out at a convention. Sales sheets and brochures also help build confidence with in-person sales calls and meetings!
Welcome Packets for New Customers
There are few better ways to engage with new customers than offering them a welcome packet. Well designed welcome packets may include pocket folders with inserts, custom printed pens, or other promotional products and perhaps a letter from the owner of the company.
Partner With a Quality Printing Company!
When contemplating print vs. digital, custom printed products play an important role in establishing credibility for your business and bridging the gap between a prospect interested in your services and a repeat customer. After all, once you meet someone and show them what you can do, they are much more likely to use your services and become a customer.
The Print Authority will offer you expert help in creating great printed materials for your business. We have almost three decades of experience and a team of experts dedicated to your success! Contact us today!
Print vs. Digital: Credibility for Your New Business October 21st, 2019The Print Authority
Medical printed materials could include pamphlets or booklets about your practice, what you treat, or other services you offer. On the other hand, you could create an information booklet about the causes, treatments, and symptoms of a particular disease.
However, the content of your medical printed material is not the only thing you need to consider. You have to create a well-structured printout that represents your brand well and sends the right message. Believe it or not, the font you use matters!
The wrong font can be difficult to read or even look unprofessional. So what are the best fonts for medical printed materials?
While there are thousands of fonts out there, we’ve compiled a list of some of the best fonts for medical materials. Keep reading to find the best font for your medical printed products!
Stand Out With One of the Best Fonts for Medical Printed Materials!
Verdana was created to address the challenges of on-screen display. In other words, Verdana’s sole purpose is to improve legibility. The generous width and spacing of the letters make it an ideal font for both on-screen and printed materials. For medical printed materials, in particular, Verdana gives both a professional and conversational appearance.
Lora is very similar in appearance to Times New Roman. However, this font differs in its soft curves and larger typeface. All in all, Lora is the perfect font for paragraphs and bulk text. The modern font gives a serious, professional appearance to any printed material.
3. Source Sans Pro
Source Sans Pro is an Adobe original typeface. After years of work and study, Paul D. Hunt developed the modern quality font that is now known as an industry standard. Source Sans Pro will look great in pamphlets or booklets with moderately sized blocks of text. This stylish font will liven up any medical printed materials!
4. Proxima Nova
Proxima Nova is a complete reworking of the original six Proxima Sans fonts from 1994. The resulting font incorporates geometric shapes with humanistic proportions. In the end, this font will complement any printed material with bold colors, sharp lines, and small blocks of text, such as bullet points.
5. Times New Roman
Times New Roman is one of the most well-known typefaces in the world and dates back to 1929. The font is used in nearly all applications on print and web. The font is preferable because it is legible and clear. If you aren’t sure what the best font for your medical printed materials is, Times New Roman is always a great go-to.
Rockwell was published in 1934 and was modeled after a 1910 font, Litho Antique. This font has a professional, easy-to-read appearance with a historical touch. With bolder lines than Times New Roman, Rockwell is a classic font that is perfect for headings and small blocks of text.
Avenir was initially published in 1988. However, it’s newer design combines the rich history of the early 20th century with a futuristic vision. Avenir is an eye-catching, font often used in the advertising industry because of its clear readability. Thus, it’s the perfect font to catch a reader’s attention.
Comfortaa is a rounded, geometric typeface that works best with large font sizes. In other words, Comfortaa is ideal for titles, subheadings, and blocks of text that have a large font size. In the end, Comfortaa will add a unique brand to your medical printed materials.
Quicksand is based on sans serif fonts that were popular in the 1920s and 1930s. The rounded terminals, similar to that of Avenir, make the font legible and easy to read. With its thin lines and modern geometric shapes, Quicksand is a perfect font for printed materials.
10. News Cycle
News Cycle is modeled after 1908 News Gothic, which was used in some newspapers. This realist-style sans-serif font is designed for clarity and readability. News Cycle looks best in large blocks of text as well as headlines.
Design and Print Your Medical Printed Materials!
In addition to choosing the best fonts for medical materials, you will have to design and format the product.
Most businesses need printed materials for marketing, operations, training, human resources and more. Depending on the size of your company and your company’s needs, you may already outsource your printing, or you may do it in-house. Increasingly, many organizations are finding that once all costs are accounted for, it makes sense to outsource printing.
Learn how print outsourcing is more cost-effective than in-house printing as well as all the benefits of partnering with a printing company!
In-House Printing VS Print Outsourcing
Myths About the Cost of In-House Printing
Some printing equipment salespeople market equipment by emphasizing the running costs of the equipment. This makes it seem as though it is less expensive to do in-house printing, which isn’t always the case.
For example, say you want to print 500 letterheads. To sell a new digital press, a salesperson might reason, “The cost will be 5 cents per copy. Multiply 5 cents by 500 copies and you get $25.00. Then, add $15 for the cost of paper. As a result, the letterhead only costs $40.”
However, by highlighting only the running cost, the printing seems really inexpensive compared to the usual cost of hiring a printing company to print the letterhead. But this is a myth!
The True Cost of In-House Printing
Although the sales pitch above may be technically correct, it ignores most of the true costs of doing printing in-house. In addition to running costs and paper, here are additional cost considerations:
Equipment Cost. One formula for the equipment cost is:
Monthly Equipment Cost = Purchase Price + interest costs/number of months equipment will be used. You can also create a formula for the equipment cost per print if you know how many prints you run each month.
Labor Cost. It is important to account for labor costs in running equipment. This may be an entire department, one person, or perhaps just part of a person’s time
Cost of Space. There is a per-square-foot cost to any machinery and equipment. You can determine the rent you pay per-square-foot and multiply it by the number of square feet taken up by printing and related equipment. Similarly, if the business owns the building, you can come up with the cost of the space as a percentage of the entire building.
Opportunity Cost. All businesses have a limited amount of capital, space, and personnel, and you should consider whether printing equipment is the best use of company space, time and money. More importantly, you can often generate more sales by reallocating the money used to print documents in-house for promoting or improving your core business.
Seeing the Big Picture
Whether you are a franchisor, a manufacturer, a hospitality company or some other multiple location business, there can be significant savings and benefits in using an outside company to outsource your printing.
Benefits of Print Outsourcing
In addition to saving money, there are many benefits to using a printing and fulfillment company to handle your design, printing and distribution needs. Here are some to consider:
Quality may be better at a printing company. The core business of a printing company is to produce quality printed materials. Printing companies truly understand the printing process and demand a higher level of service and maintenance from their equipment providers. They may also have higher standards for print quality. When you buy printing from an outside source, you are partially paying for expertise and diligence in producing the final product.
You may have more options. Printing companies may offer many options for specialized printing or finishing that may not be worth bringing to an in-house shop. Examples of this are UV Coating, specialized bookbinding, laminating, embossing, foil stamping, and more.
You can outsource customer service. Stop spending lots of time, money and energy working with your “customers” by answering phone calls and emails. An outside printing fulfillment company can take that burden off of you!
You get a high-quality design. Some printing companies have high-quality design departments that may be able to create higher-level designs than an internal design department.
You can save money on shipping or mailing. At times, the distribution cost for a printing project can exceed the printing cost. Printing fulfillment companies who do a lot of distribution understand all available options for shipping or mailing the product out. This can result in significant cost savings.
Additional production options that may save money. Many printing companies offer both digital and offset printing, and will use the most cost-effective method for each job.
Partner With the Best!
Are you thinking about print outsourcing? We would be happy to help you analyze your situation and come up with the best solution for you! Give the experts at The Print Authority a call at (615) 468-2679 or drop us an email.
Print Outsourcing: A Quick Guide October 2nd, 2019The Print Authority
The hospitality industry is burgeoning from an ongoing upswell in the U.S. economy! In fact, studies show that the hospitality industry is on its 10th consecutive year of growth.
What does this mean for you? As more people stay in hotels, the demand for printed hotel goods—like branded notepads and guest guides—increases.
Likewise, every restaurant has a distinct brand they want to communicate to customers. Printed materials used in restaurants, such as menus, business cards, and place settings, are all vital tools that help promote a restaurant’s brand.
What hospitality printing services should you use? What kind of hospitality marketing services should you invest in? And where can you get the products you need at affordable prices?
This article is your complete guide to on-demand hospitality printing services! You will learn about:
Table of Contents
On-Demand Hospitality Printing for Business Growth
What is On-Demand Printing?
Print on demand is a printing technique that utilizes a digital printing press. Instead of printing and shipping thousands of copies of the product at once, the printing company saves a file of your product and make prints when you need them.
As a result, you don’t have to pay for storage, destruction or changes to obsolete printed materials. In effect, if you need to make a change to one of the files, you don’t have to pay any destruction charges for canceling.
On-demand printing is risk-free and flexible, so you can get the prints you need when you need them. Because of this, on-demand printing is cost-effective, flexible, and even healthy for the environment.
Therefore, if you need a continuous supply of business cards, stationery, collateral or other short-run printed materials, on-demand printing is the best option for you.
Benefits of On-Demand Printing for Hotels
The decision to make the transition to on-demand printing is simple when you consider all of the advantages!
To start, printing on demand is better for the environment. The Print Authority, for instance, saved at least $24,000 per year in charges related to obsolete printed materials for one client by changing the process to use print-on-demand services.
But what does this mean for you? It lowers costs! Even more, printing on demand reduces backorder issues because items are printed on an as-needed basis for immediate distribution.
As discussed above, you also have more flexibility with on-demand printing. For example, some printing fulfillment companies will charge you a hefty destruction fee for discarding obsolete printed materials. But say you found a typo in one of your printed pieces or need to update some of the information on that piece? With on-demand printing, you don’t have to pay any destruction charges. This reduces waste, lowers costs, and eliminates the risk of purchasing bulk orders of printed materials.
So what does this all mean for your hospitality business? In the end, you increase profitability, reduce the number of backorders, and protect the environment.
Interestingly, there are many things hotels need to print. Keep reading to learn about those products and services that can be fulfilled through on-demand hospitality marketing.
Types of On-Demand Hospitality Marketing Services
Hospitality printing services are essential factors in restaurant and hotel marketing. Not only do they advertise your business, but they also provide your guests with printed materials that represent your brand. Below is a list of the main types of on-demand hospitality printing services and their uses.
Virtually every restaurant has hospitality printing services that advertise its brand and give the restaurant itself a distinct ambiance. While printing services may seem like a subtle marketing strategy, if done poorly, the restaurant’s brand won’t be represented well. Below are some of the major restaurant printing services that will help create a distinct brand for your establishment.
One of the most notable restaurant printing services is menus. Every restaurant needs them. However, it isn’t as simple as writing up and printing a menu. You have to design it, choose fonts, and determine what kind of paper you want to use.
In addition to your main menu, you may want to create takeout menus and table tents. Table tents showcase featured items on your menu, advertise seasonal dishes, and promote any discounts or deals you have at the time. Overall, these restaurant printing services help create a brand for your restaurant and advertise your food.
If you are already an established restaurant, it may be advantageous to make changes to your menu. You can add or take away items and even create a new design that better represents your brand.
Restaurant business cards don’t just advertise your business. They provide a number to make a reservation, the location so customers can easily get there, and more, depending on the design of your card.
There are many creative ways to design your restaurant business card. For example, you could make it a punch card. By using the card, when a customer buys ten meals, s/he gets a free dessert. Not only does it encourage customers to return, but it also encourages them to keep your business card with them. Similarly, doubling the card as a coupon is a great way to get new customers.
On the other hand, you could put a map on the back of the card, showing customers how to get there. To advertise your best dishes, put a mini menu on it. The possibilities are endless!
To attract new customers, consider placing the restaurant business cards in the doors of local neighborhoods or handing them out in public areas.
Table Cloths and Placements
Depending on the style of your restaurant, you may want custom placements or tablecloths. Restaurant table cloths, for example, will give your restaurant an upscale look. Additionally, they will protect your tables from getting damaged and are easily replaced if damaged.
On the other hand, placements are usually made of paper, making them reusable and disposable. You often have more freedom with the design, and you don’t have to worry about washing them. However, placements are typically for less fancy restaurants.
No matter which you choose, both options are highly customizable and will help give your restaurant style.
Restaurant guest checks are a great way to customize your guests’ experience further. Your brand should be incorporated in most aspects of your business, such as in the menu, staff uniforms, and decorations. Why not add that brand to your guest checks?
Furthermore, having guest checks will ensure customers’ orders are placed correctly and efficiently, improving customers’ overall experience at your restaurant.
Restaurant Training Materials
Training manuals, server cards, and other training materials will help you train your team, help them be more effective and assist them in conveying the uniqueness of your restaurant to patrons.
It is critical that all team members, from dishwashers to greeters to servers and managers, understand their role properly and work together as a team. Proper training should also help keep your team motivated and happy!
The Print Authority has decades of experience in producing and distributing restaurant training manuals and other training materials.
Below are some collateral options for hotels to ensure your guests enjoy a hotel stay and remember it long after, as well.
For most companies, hospitality business cards are placed at the front desk. Hotel business cards, for example, are an excellent form of hospitality marketing. Guests can take them at their leisure, and the cards will leave subtle, positive impressions on them.
It’s important, however, to create attractive cards that people will want to take. For example, some necessary design decisions involve choosing between glossy and matte business cards, fonts, and overall layout.
To increase the number of business cards people will take, consider making the card into a magnet or voucher. Creating a unique business card will encourage guests to not only take a hotel business card but also to keep it for a long time.
Stationery includes pens, pencils, envelopes, notepads, and paper with printed letterhead. While some hotels have stopped using it, business stationery is still common in many luxury hotels.
In the end, hotel stationery is a great hospitality marketing tool. First, it creates a level of exposure for your brand. When guests use the stationery or send letters to family or friends, it advertises your hotel. Second, it adds a level of high-end professionalism. When you provide hotel guests with complimentary services and tools, they are left with a better impression of your business.
Hotel collateral can include printed items such as menus, water bottle tags, package ID labels, lost and found tags, and more. Collateral can set a distinctive brand for your hotel. Virtually every hotel room has some collateral in each room, but not every guest will use it. Therefore, printing collateral on an as-needed basis is an excellent option for hotel services.
Hotel Comment Cards
Feedback cards are a great way to address guest concerns or complaints. When problems are solved, guests are more likely to return even if their experience was less than satisfactory.
The point? Hotel comment cards are a motivator of guest satisfaction! In the same vein, guests who provide positive feedback are more likely to tell others about their experiences.
So, in the end, hotel comment cards are strategic marketing tools.
Hotels that provide in-room meal service typically supply each room with a menu. Additionally, if you have a restaurant in your hotel, consider placing a take out menu for the hotel restaurant in the room. This way, you can advertise other aspects of your hotel.
In the end, you must choose the right paper, font, and overall layout of your menus. This way, you can successfully advertise your room service and food.
Many hotels provide guests with guest guides. These guides can highlight local restaurants, attractions, or events.
Not only can guides help guests engage with the local area, but it also showcases all the exciting things happening near your hotel. This can entice guests to return to your hotel to experience more of the exciting attractions in the area.
All of these products will need graphic design services. It’s important to know what you must include in the graphic design for your hotel prints. The typography, color, and layout should all carefully represent your brand and appear attractive. The more eye-catching a printed product is, the more likely a guest will use it.
The Print Authority’s On-Demand Hospitality Printing Services
The Print Authority has worked in the hospitality industry since 1991, providing customized, high quality printed materials for numerous hotels. Our easy to use, intuitive custom web portals make printing fast and straightforward. With digital printing, we can produce up to 14,400 black and white prints and up to 11,400 color prints per hour! That means we can ship your on-demand printing orders quickly after receiving your order.
Additionally, The Print Authority offers customers a wide array of graphic design services. These include concept development, creation, branding, logo design, and printing services. Our technology is up to date and we are ready to create modern designs for your hospitality marketing needs. If you have any questions about graphic design, give us a call at (615) 468-2679.
Moreover, we know your core focus is your hospitality business, not printing. That’s why we offer a wide variety of printing and finishing services in house.
The Print Authority On-Demand Printing Products (Click for more information)
Plastic name badges
Custom printed pens
Business card magnets
Don’t see a product on this list? There’s a chance we still offer it. Give us a call to learn more!
Contact The Print Authority Today!
Here at The Print Authority, we value our relationships with customers. With us, you are guaranteed outstanding printing services paired with exceptional service.
Printed newsletters are one of the oldest forms of content marketing. Newsletters are an effective marketing tool because they can complement your online services.
It’s important to create a professional, well-structured newsletter that sends the right message. And, believe it or not, the font you use matters!
If you use a cursive font, the newsletter could be hard to read. If you use a fun font, you may come across as unprofessional. At the same time, you may want your font to help showcase your company’s brand. So, what are the best fonts for newsletters?
There are many fonts to choose from, and we’ve compiled a list of the best fonts to use for printed newsletters. Keep reading to find out which one is best for your newsletter!
Use One of the Best Fonts for Your Printed Newsletter!
Developed in 1988, Avenir was created as a tribute to its roaring ’20s counterpart. Interestingly, the word Avenir is French for future, showcasing its modern look. In the past, Avenir has been used in various advertising industries due to its professional appearance and clear readability.
Rockwell is a slab serif typeface that was officially created in 1934—although it was modeled after the 1910 Litho Anitque font. This historical type is perfect for formal newsletters that need a touch of personality.
3. Nanum Myeongjo
Nanum Myeongjo was developed as a Korean language font. However, it’s English counterpart is just as understated. It’s light and elegant, while still maintaining a professional appearance. This font is perfect for newsletters that aim to draw customers in with its graceful air.
4. Playfair Display
Playfair display takes a modern twist of fonts dating back to the mid to late eighteenth century. This serif typeface was designed by Danish type designer Claus Eggers Sørensen. This font is full of character. In addition, its condensed letter spacing distinguishes itself from other fonts. Therefore, it can work great for short spans of text or titles within a newsletter.
5. Proxima Nova
Proxima Nova combines six fonts, called Proxima Sans, from 1994. Because of its geometric appearance, this typeface is perfect for modern-looking newsletters that need a touch of style to compliment bold colors and sharp lines.
6. Trebuchet MS
Trebuchet MS was designed in 1996 for the sole purpose of improving readability with its rounded features. Moreover, this unique sans serif typeface is based on fonts from the 1930s. If your newsletter has a personable tone and voice with a professional flair, this may be the font for you.
Quicksand is based on typefaces from the 1920s and ’30s. Like Proxima Nova, Quicksand is inspired by geometric shapes. However, with its thin design and rounded features, Quicksand gives the right amount of creative flair and modern appeal.
8. Courier New
Courier New is based on fonts used by typewriters. This font is great if you want your newsletter to have a vintage look. However, keep in mind that this typeface has a larger kerning, or wider space between letters, than other fonts and may take up more room than fonts like Times New Roman.
9. Book Antiqua
Book Antiqua has a rich history, based on handwritten letters from the Italian Renaissance. Additionally, the roman typeface has a very distinctive, gentle appearance that is perfect for classic newsletters in need of some character.
10. Josefin Slab
Last but not least, is the typeface Josefin Slab. This typeface is influenced by geometric types from the 1930s with a modern twist. This font is casual and distinctive, giving newsletters an interesting look. However, the lowercase letters have a lower x-height than other fonts, so the type may not work with a small font size in a large block of text. Rather, Josefin Slab makes great headings and subheadings.
Design and Print Your Newsletters!
In addition to choosing the best font for newsletters, you will have to create and format other parts of the newsletter.
Here at The Print Authority, we provide quality services to help you design your printed marketing tools and get them shipped. With our on-demand printing services, you can order newsletters when you want them, rather than over-ordering and storing them.
Moreover, you can choose between our digital and offset printing presses so you can get the best printing products possible. With our wide variety of services, we are sure to have exactly what you need in order to create the perfect printed newsletter for your business! Contact The Print Authority today for more information!
Best Fonts for Printed Newsletters October 16th, 2019The Print Authority