10 Kinds of Grocery Store Signage, Labels, & Fliers

Grocery stores and specialty markets face stiff competition, making it critical for your market to stand out. Customers love simplicity. Many shoppers have a “get in, get out” mentality, so anything you can do to help them will improve repeat business. High quality printed materials help you organize and streamline the shopping experience and take your market’s business to the next level. Here are 10 printed items your grocery store or specialty market needs now.

Types of Grocery Store Signs, Labels and Fliers

1. Food Cards and Grocery Store Shelf Labels

The processed food in your store arrives pre-labeled, but some other types of food will not. Create easy to read cards and food labels to identify produce, flowers, meats and cheeses, seafood, baked goods, and dairy products. Display printed cards or signs to identify where specific types of items are located to reduce customer frustration. Customers want a grocery experience where they can find what they are looking for quickly and efficiently. Help them do just that!

Use professional cards and labels which have easy to read fonts with large type. Consider more durable synthetic or laminated labels where they make sense. Water-resistant labels may last longer and look better than standard labels in areas where water or ice is being used regularly. Also, think about using recycled paper where possible to be good to the environment.

2. Cling Labels

Cling labels are a great way to advertise meats and cheeses in a deli department or baked goods in a bakery, and they are also useful for general advertising in your market’s front window. These labels stick to either the outside or the inside of the glass and create an easy to read, high-quality removable general store sign. Cling labels help create demand for new or unusual items in your store or help advertise specials and promotions. Use interesting fonts and simple colors to make these labels easy to read.

3. Hanging Grocery Store Signs in Aisles

Have you ever found yourself running around a grocery or specialty market in many different directions, trying to find a certain food or product? This can be a very frustrating experience for shoppers. Hanging grocery store signs in the aisles helps show customers what categories of food are found there. Keep large signs simple, and use professional photography if possible. Make the signs big, so that customers can see them from far away. Use colors that fit your store’s image and aren’t too bright, so customers don’t find them distracting or tacky.

4. Brochures

Don’t underestimate the importance of printed brochures in your grocery store, bakery or market. Ordering cakes and other baked goods can be a confusing process for customers. Have brochures available for shoppers to walk them through the process. Consider using a brochure to explain how to order catering for a larger order. Whether customers want premade sandwiches or hot foods, a simple brochure can streamline the process.

5. Forms for Special Orders

While brochures can coach customers through special order, order forms can close the deal and make sure everything gets done right. Have forms ready in your bakery and deli for custom or bulk orders. Create forms that are easy for customers or employees to fill out. Multiple part forms are a good idea, so both customers and the store can keep one part. Be sure forms are designed to capture customer information and the details of the order accurately.

6. Floor Graphics

Having signs on the floor can grab attention more than you think. These signs are noticeable because customers literally have to walk over them to shop. Use floor graphics to deliver important messages to your customers. Most recently, these are being used to encourage social distancing, but they also make great marketing tools. Be sure all floor graphics are made with OSHA approved anti-skid laminate to avoid accidents. Whether used for advertising or other reasons, floor graphics make a great addition to your grocery or specialty market.

7. Banners

Banners are great to let customers know about special promotions in your store or about important deals they may not be aware of. Banners are great for ‘buy 1 get 1 free’ promotions or seasonal specials. Hanging banners will make your customers aware of your best deals and will encourage them to come again.

8. Supermarket Sign for Seasonal Items

You need grocery store signs for seasonal specialty items. These signs could be for pumpkins at Halloween, towels or outdoor furniture in summer, salt for clearing snow in winter or charcoal for your cooking needs. Without grocery store signs, people may not notice these specialty items. Make these signs stand out by adding some simple designs and colors. Try to make sure the words are big enough for customers to read and laminate your signs for optimal durability.

9. Business Cards, Gift Certificates, and Gift Cards

When customers are upset about a product or the service, managers calm customers down and resolve problems. Add a layer of professionalism to your operation by providing managers with professional business cards. Once a situation is resolved, managers should give customers a business card to assure them that they are easily reachable. This gives the customer comfort knowing who to reach out to if they have another issue. Business cards should have your store logo, be professionally printed, and use thick card stock to make them durable and give them a bold appearance. You may also want professionally printed gift certificates and gift cards. Make your gift cards appealing to the eye and a prize for those that receive them.

10. Mailers and Post Cards

Mailers and postcards can be used to send coupons to your customers or locals near your store. Coupons will encourage both old and new customers to come check out your store. Be sure to include brief information about what makes your store special and some unique aspects of your market. Get these mailers professionally printed to make a great impression. An experienced printing company can help you get a mailing list to target residences around your business.

Invest in a High-Quality Printing Company

Now, each of these ideas is great, but without using a professional design and printing company, your marketing efforts may fall flat. The Print Authority has been in business for 30 years and has a professional team to help you from design to printing to distribution of printed materials and grocery store signage. Whether you run or own one specialty market or a chain of grocery stores, we can help you create outstanding printing and distribute it to where it needs to go. We are a leader in designing outstanding portals for ordering printing for multiple-location companies, and our service is second to none. Contact us today!

Marketing Your Senior Living Facility Through Print

From small, independent facilities to national enterprises, senior care companies rely on printed materials to market senior living to prospective residents and their families and advance internal operations. Keep reading to learn how stellar printing can help your senior care company succeed!

What to Know When Marketing Senior Living Facilities

Printing For Your Clients, Residents, and Their Families

As people age, their visual acuity often decreases. Therefore, make all printed materials for elderly people easy to read. Use large text sizes and easy-to-read typefaces, such as Arial and Helvetica, with contrast between text and background. Include plenty of white space to reduce eye fatigue. Use a limited number of fonts, and use bold, not italics, for emphasis.

Successfully Marketing Senior Living Facilities Through Print

Start by making a great impression with potential clients and their families! Employ a professional designer to create a logo and design scheme that aligns with your company’s ethos, and use this on all of your printed and digital senior living marketing materials. Print clean and easy-to-read assisted living business cards, brochures, folders, contracts and living space floorplans.

Highlight your company’s strengths. Do you offer multiple levels of care? How about a dementia floor, or a skilled nursing facility? Are you a facility for active seniors? Does your company have a religious affiliation? Do you offer transportation or outings in the local community? Say so in your senior housing marketing materials!

Print custom stationery and cards to communicate with prospective residents, thanking visitors touring the facility and welcoming new residents and their families. Print easy-to-read contracts that they can sign when they decide they want to move in or employ your service!

Provide Useful Materials

Print materials that your clients need for their daily activities. Many seniors rely on printed materials instead of electronic communication, and they might not be familiar with how to access your website. Print and distribute all communications to your residents, including resident directories, daily or weekly event calendars, and newsletters.

Be aware of the cognitive and physical challenges that your clients might face. Residents may need printed physical reminders of important dates, phone numbers, and mealtimes. To increase accessibility for residents who don’t or can’t read, print schedules that use color-coded activities.

Make your dining rooms accessible by printing and distributing your dining room’s menus. This helps residents decide whether they’d like to eat in the dining room, and it helps them order their meals more easily and quickly because they’re already familiar with the menu. Inside the dining room, print laminated cards to label your buffet items. These help your residents understand which foods you offer and can then be reused!

Make your facility stand out by providing residents with these increased services:

  1. Create move-in packets for new residents. Explain which activities and services you provide, clarify company and emergency protocols, and describe how to access other levels of care.
  2. Some residents have moved to a new city to live at your facility, so print maps and guides to the area. List noteworthy restaurants and cultural sites, and describe each location’s handicap accessibility. Provide recommendations for local doctors, including a map of local bus routes. Provide any information that helps your residents thrive!
  3. Many seniors are less familiar with technology, so create booklets with basic tutorials on using phones, computers, and printers and answering some common troubleshooting problems. Large senior living companies can send these guides to all your locations.

Printing to Facilitate Smoother Company Operations

Centralize Printed Materials for Administrative Ease

Create a uniform experience at all of your locations. Larger companies have many materials that are the same for all of their locations, including visitor sign-in sheets, package drop-off logs, residential contracts, liability forms, and other business and legal documents. Print these materials at one printing company specializing in web to print fulfillment, and your facilities can then order them as needed. This saves your on-site staff the time and energy of creating these materials themselves!

Create Job Aids to Ensure Employee Excellence

Your residents’ well-being and comfort is your top priority, so print manuals, training cards, and server cards for your dining room and janitorial staff at all of your facilities to ensure uniform resident and staff safety. Print medical checklists for your residents, and create handbooks for your staff on medical procedures and protocol.

Print caregiver report sheets for your assisted living, memory care, and skilled nursing facilities. Caregivers need to record residents’ medications, temperatures, meals, and other information, and physical and occupational therapists need to record their progress with their patients. Design and print a log for your staff to record this pertinent information and include copies of wills, medical histories, Physician Orders for Life-Sustaining Treatment (POLST), Do Not Resuscitate Forms, medication records, and HIPPA Release Forms.

Work With an Expert Printer!

With 30 years in the business, The Print Authority can help you design, print and distribute your senior care company’s materials. We have decades of experience building custom storefronts for our clients online and are experts at fulfilling orders for multiple location companies. Our passion for printing and excellent service set us apart from the rest. Contact us today!

9 Modern Fonts That Small Businesses Love

In order to have a successful brand, it is important to maintain a consistent image across all your marketing materials. This means that your website, branded graphics, and merchandise should all use the same color palette and, of course, the same font! Although this may seem like a small aspect of your brand, it can be a major differentiating factor against your competitors.

With so many different fonts to choose from, it can be incredibly challenging to find the right one that fits your business. That’s why we asked nine small business owners to share their favorite fonts with us! Keep reading to be inspired.

Roboto

I use a variety of fonts on my website to ensure that each page is visually appealing and eye-catching to the user. Personally, I like Roboto paired with Helvetica because they are clean, easy to read, and look great paired together!

Eric Blumenthal, The Print Authority

Quicksand

Our company’s name is Qwick, and our font is Quicksand. The fact that they sound so similar is definitely cool, but it also personifies our brand really well. Quicksand is a light, fun, and quirky font. It aligns well with our brand voice, the makeup of our culture, and the overall feeling we want our customers to have.

Zack McCarty, Qwick

Sans Serif

I love using thin, sans serif fonts for both headers and body text. It looks sleek and classy, which helps create a cohesive brand identity on my site. It also mimics the idea and look of lashes, which are the core of my business. The sans serif contrasts well with our logo, which is one of the only places that use a serif font.

Vanessa Molica, The Lash Professional

Times New Roman

Much of our website content is written in Times New Roman. If it isn’t Times New Roman, then it is a sans serif font. The look is classic and traditional which gives our business the look of timelessness and class. It is also easy to read and compatible with nearly everything.

Gwen North, Lake Rabun Hotel

Verdana

For small businesses, the simpler the better. Seeing small businesses use fancy fonts (Chopin Script) and graphics to try and project scale and sophistication is unauthentic and customers can see right through it. Customers want you to focus on solving their problems as efficiently and cost-effectively as possible. Convey that simplicity and straight-forwardness with a clean sans-serif font – such as Verdana.

Luke Grant, Principal Consultant

Gotham

I love Gotham. It was love at first sight when I discovered this font—which is heavily used even in museums in Amsterdam. It’s beautiful, sleek, clean, and looks absolutely stunning even on a black background with white fonts.

Daniel Knaust, Smallpdf

Open Sans

The best font, in my opinion, is Open Sans or a font from that family. It’s simple, it fits nicely into the website and doesn’t take the whole attention. If you don’t go “too hard” on the branding side of your company then Open Sans will be great. Yet, if you want your website to be a little piece of art and branding is very important to you then you’ll have to dive deeper to find that one font that matches your style, voice, and taste.

Jakub Kliszczak, Channels

Lato

My favorite font to use is Lato. Not only do I use it on my website, but I also use it on my social media images and in my marketing letters to prospective clients. I’ve found it to be simple enough to read yet distinct enough to where people associate it with my brand.

James Pollard, The Advisor Coach LLC

Lora

Specifically for small businesses, it’s important to avoid fonts that are trying too hard to catch your attention. I love fonts that complement the content of a website or print, rather than becoming a distraction. We are big fans of Lora. It looks great on both screens and in print because of its smooth curves, making large texts easy to read. We pair it with Poppins for a nice, structured contrast!

Thylan Le, Markitors

6 Helpful Tips for Music Book Printing

Do you want to create your own songbook or music book but haven’t found the time to do it? Whether you’re a seasoned composer or are working on your first set of compositions, now is the perfect time to create the music book you’ve always dreamed of! This article will explain some tips and tricks to enhance your music book printing project, whether it’s your first or your fiftieth.

Helpful Tips for Music Book Printing

Why Make Your Own Music Book?

There are many reasons to create your own songbook or music book. If you’re a composer or musician, it’s the perfect marketing tool that augments your revenue while expanding your reach in the music industry. It will also be valuable promotional merchandise at your performances. If you’re a music teacher, you can consolidate your music for your students into easy-to-use collections. If you’re a music aficionado, you can combine all of your favorite pieces in one place. A music book can commemorate a family gathering or camp experience, organize a collection of worship music or an entire music library, or increase the reach of your brand. It is also the perfect sentimental or creative home project!

Is Music Book Printing the Right Choice for You?

In this age of online accessibility, you can publish your book on the Internet or have it professionally printed. While online music books are common, printed ones look more professional, and they can be keepsakes, gifts, merchandise at concerts, and premiums to accompany album sales. They are ready-made for the purchaser who can simply pick up the book and start playing, no assembly or printing at home required! Professionally printing your book ensures that your customers receive a finished product that you, the creator, are proud of. Consider creating both a professionally printed version and a PDF and/or eBook version, as this will give your customers complete flexibility to choose what they want.

Appearances Matter

The first step to selling your book is getting potential buyers to pick it up and look inside. As such, even though people say not to judge a book by its cover, it’s a good idea to design a cover that gives your audience a good idea about the kind of music you’ve included in your book. This might mean finding or creating cover art that illustrates the theme of your music. You can find open access art online that exemplifies this theme, such as a wintry scene for a book of holiday music or a picture drawn by a child for a collection of children’s songs. Consider enlisting the help of a professional designer who can help you create a highly effective cover.

Music books come in many different varieties, in different genres, for different instruments, and different combinations of players. On the cover, consider adding an explanation of the type of songs in your book. Are they solo songs written for the guitar? Are they duets for two players on one piano? Are they written for choral music? Are they adaptations of a popular artist’s music? This will let your customers know what to expect when ordering your book.

As well, use a glossy cover that makes your music book stand out! A glossy cover will indicate to your buyers that you’re a professional and will further encourage buyers to pick up your book and take a look inside. You can even use UV coating or laminating to further enhance and protect your book covers.

Then, once your book is in your customer’s hands, make it easy for them to keep perusing. This might be a no-brainer, but it bears mentioning: choose a font for your cover and interior text that is easy to read and gives a sense of the type of music in your book. This will make your book easy to read and tie the whole book together!

Make Your Music Book Smarter

You want to design your music book with readers and musicians in mind. The following paragraphs will discuss some ways to make your music book the best it can be.

First, choose the best binding for your book. Plastic coil binding lays flatter than any other type of binding, so it will allow your book to open completely flat on a piano or a music stand. This makes it easy to flip the pages as you play your music. You can even flip one half of the book over with coil binding so users can study one page at a time. Comb binding will allow users to remove and replace pages, making it the best option if you plan to alter the songs in the music book in the future. Perfect binding and case binding give your music book a professional appearance, making them great options for a keepsake book that you can treasure for decades.

As you know, it’s often easier to learn to play a piece if you have access to what the piece sounds like. Whether in hard copy or online, consider including auditory examples of the music found in your book. This could take the form of a CD included with your book, digital files found directly on your website, or a link on your website to buy the music from a third-party vendor. This will increase the value of your product while allowing your audience a greater level of engagement with your creations.

Consider Your Audience

Music books can serve many possible purposes and have many possible audiences. When designing your music book, consider how to most effectively design your book for your target audience.

Are you making a book for seniors or young children? If so, consider using larger fonts. Are you making a book for families to teach their children to appreciate music? If so, consider including color illustrations to make your book a piece of art that will excite children and which they will cherish for a lifetime.

If you’re a music teacher creating a book for your students, think about including notes before each song, which explains the technical skills that your students will gain from learning the piece, as well as any information that they should keep in mind as they are practicing.

If you are making a music book for a community, consider adding personal touches. For example, if you’ve written or compiled a songbook for a school or religious community, consider adding quotes from community members about why they enjoy the songs. You could do this at the beginning of the book as a forward, or you could include a short quote or two at the beginning of each song. This will allow community members to remember why these songs are special.

Be Aware of Intellectual Property Laws

This is extremely important: follow all relevant intellectual property laws when creating and publishing your book. If you’re composing your own pieces or arranging adaptations, consider copyrighting your music. If you’re collecting or reprinting other people’s music, be aware of your country’s copyright laws. These might vary based on the country where the book is being published and the types of music you’re publishing, so be sure to act in accordance with your local laws.

Print your music book with the help of a professional printing service!

With decades of experience, The Print Authority can help you print the perfect music book. From design ideas to printing advice, we can help you create the perfect music book or songbook. Contact us today!

Choosing a Printing Company: 9 Things To Look For When Selecting a Printing Partner

When it comes to choosing a commercial printing company, it can be confusing to understand what to look for. What indicates a quality product? How do you know this company has the right options for you? Much like other business relationships, you need to find the best fit.

To help you find the right fit, we asked 9 thought leaders what to look for when choosing a commercial printing company. Below, they share their insights and the questions you should ask before purchasing printing services.

Can They Meet Your Current and Future Needs

When selecting a printing company, it is important to think about who can meet your current and future needs. By choosing someone that has unique offerings like graphic design, web to print portals, wide format services, offset printing, promotional products, etc., you can ensure that your printing partner can serve you as your needs and business grow. So before making a decision, ask the company what they can provide you outside of just printing fulfillment!

Eric Blumenthal, The Print Authority

Look for Detailed Reviews That Tell Stories

A lot can go wrong in the printing process. You might get thousands of dollars of finished product where the printing is slightly off, or some other flaw. This imperfection is normal and expected, and you need to find and work with the businesses that will remedy it. Look for reviews that tell a story, more than “this printing company is great”, and instead something like, “there was a small issue with my print job and Nancy was incredibly helpful in remedying it. They even paid for rush shipping. Thank you!”

Michael Alexis, Teambuilding

Ask for Three References

Ask them for at least three references for companies that are the same as yours or very similar. Then, call those three references and if they can’t tell you what you need to hear, I would highly suggest you keep looking for a new commercial printing company.

Ben Walker, Transcription Outsourcing, LLC

What’s Their Strengths

It’s best to develop a long-term relationship with a commercial printer. Rather than approach a printing project as a one-time transaction (which it may be), think more long-term. Learn about their strengths and weaknesses as a commercial printer. Can they handle certain types of projects? By learning about a commercial printing company, you’ll be able to determine whether they are the right partner for your long-term needs.

Brett Farmiloe, Small Business SEO

Do They Meet Your Customer Service Needs

Find a company that will give you the customer service you need. If you use a printing company on occasion, it might not be too important to have a designated account manager, but if you know your business requires frequent and extensive printing jobs, then make sure you find a printing company that assigns you an account manager that specifically handles your account. By finding someone you trust, you’ll have a better experience.

Peter Babichenko, Sahara Case

Take a Deeper Look at Shipping Costs

The first thing you should do when looking to partner with a commercial printing company is research all of the services they offer. Some places specialize in certain areas and you want to make sure that the place offers the exact type of printing services you need. You should also be taking a deeper look at shipping costs. The price of shipping varies at different printing places, but it is important to know exactly what the delivered cost is upfront. Shipping costs can sneak up on you at the end of the process and add a large amount to your total without you even realizing until it is time to pay up.

Dan Reck, MATClinics

The Correct Quality in the Promised Time

When choosing a commercial printing company you want them to have integrity. Price is important, but getting the correct quality product at the promised time is just as important. And if you make a genuine connection, they can often do something fast in an emergency situation.

Joanne M Elsen, CPA PC

Do They Offer Exactly What You Need?

It seems obvious, but you need to find the company that offers exactly what you need—bonus if they specialize in it. If you choose a printing company that only prints your needs as a special order type of deal, and they don’t usually offer the service you need, the higher the likelihood that they won’t always turn out the way you want them to. Find a printing company that has experience in your needs and will be able to deliver the high quality you expect.

Gwen North, Lake Rabun Hotel

How Quick and Responsive Are They to Your Queries?

A professional printing company should, at the very least, be able to handle the type of printing you need for your organization. There is a large difference between the needs of an architecture firm and a boutique pet store in terms of printing. Therefore, be sure the printing company can handle the paper size and needs of your organization.

Then, you should also consider how quickly a printing company is able to get back to you and address your task. There is nothing more frustrating than trusting a company for important projects and finding out your printing got sidelined in favor of someone else. Give the company a chance, but don’t give loyal business where it isn’t earned.

Antti Alatalo, SmartWatches4U

How to Create & Print Patient Education Brochures

Patient education brochures are an extremely helpful resource for your patients. Wondering why they’re important and how to make them? Look no further! Keep reading to learn more about how to create and custom print your patient education pamphlets.

Medical information pamphlets are useful and reassuring for your patients. Don’t let your patient leave your office with unanswered questions. If a patient has just learned that they have, or might have, a condition that they don’t much know about, pamphlets provide them with initial information that they can consult until they have a chance to learn more.

Patients want to be reassured: both reassured that you’re a professional who has ample resources about the diagnosis you’ve given them, and reassured that you are taking steps to take care of them. The simple act of handing them an information sheet demonstrates that you care and want to give them access to information.

One of your top goals is patient compliance. Giving your patient ample information increases the doctor-patient bond, making it more likely that your patient will follow your advice. This keeps your patient healthy and safe!

How to design your patient education brochures

Choose a length to fit your needs.

Most medical brochures for patients consist of one or two sides of one 8.5” x 11” piece of paper. However, you can also consider creating a booklet. A single piece of paper is cheaper to print, but a booklet contains more in-depth information and answers common patient questions.

Maintain a neutral tone.

Your patient might be panicked about their diagnosis, so be informative without being overly emotional. Don’t be overly optimistic or make false promises about treatments, and try not to make patients more worried than they already are.

Make your pamphlet extremely clear.

You’re explaining complex medical conditions or procedures to people who might not have a medical background, so use easy-to-understand words. Highlight and define any keywords or phrases.

Use as little text as possible.

Only include the most important information, which helps increase your pamphlet’s clarity. When listing symptoms, do so in a bullet-point list, which is visually simple and easy to understand.

A picture is worth a thousand words, which makes a medical diagram worth a million! If diagrams or images can explain your topic, include them. They explain complex ideas clearly and concisely and help patients who don’t read or aren’t fluent in English. They are visually interesting and therefore make your pamphlet more likely to be read, and they provide accessible information about a topic that might be unfamiliar to your patients.

Use bolded, easy-to-read headings phrased as questions patients might ask.

Print these headings in color so that they’re easily distinguished from the main text of the pamphlet. Some important headings and sections include:

  • What is this condition?
  • What causes it?
  • What are common signs and symptoms?
  • How common is it?
  • How is it diagnosed?
  • How can I prevent it?
  • What is the treatment?
  • When should I call my doctor or go to the ER?

If your pamphlet is for a procedure, include sections such as:

  • What are the possible outcomes for this procedure?
  • How do I know if it’s right for me?
  • What are the qualifications for this procedure (such as being a certain age or not having certain underlying conditions)?

Consider printing in color.

Printing images and headers in color make your page look more engaging and easier to understand. As well, printing on glossy paper also makes your pamphlet look more professional.

Hire a professional designer.

A professional designer can make your patient education brochures easy to understand. Additionally, a professionally designed and printed pamphlet will engage patients more, making them more likely to be compliant with treatment.

Make your pamphlet accessible.

Using the right medical font can make a big difference! Use an easy-to-read font such as Arial or Helvetica, which can be read by people of all ages, with all types of eyesight. Also, consider creating translated versions for any non-English languages that are commonly spoken in your area, such as Spanish, Mandarin, or Tagalog. This increases access to the information in your pamphlet and therefore increases community health.

Include your company or medical organization’s name, logo, and contact information.

Including this information on your pamphlet helps patients know that they’re getting this information from a reliable source. As well, if they have more questions, they can contact you or visit your website to learn more.

Print your pamphlets with a trusted printer!

When you’re ready to make and distribute your medical office brochures, The Print Authority is here to help! With almost 30 years in the industry, our experience with design, custom printing, printing fulfillment, and shipping means that we can help you design, print, and distribute the best pamphlets to help your patients thrive.

Whether you run one medical office or a large group of offices in different states, we can offer you the right solution for your medical printing and distribution needs. We also design outstanding web to print portals, which make ordering pamphlets for multiple offices a breeze. Contact us today!

Custom Printing for Home Health Care Marketing

From informational brochures to employee training manuals, your home health care company relies on custom printing to ensure successful marketing and stellar operations. Keep reading to learn more about how to create the best printed materials for your company!

General Home Care Marketing Methods & Tips

From design to distribution, here are some easy tips to keep in mind as you create your home health care company’s printed marketing materials.

Explain Your Company Clearly in Your Marketing Materials

If your company provides multiple services (such as registered nurses, home health aides, physical or occupational therapists, and companions) or multiple levels of care (such as personal care and companionship, private duty nursing care, and home health care), potential clients might need help deciding which level of care they need.

In your marketing aimed at potential clients and their families, design and print pamphlets that clearly explain what each level of care entails, how frequently caretakers can come, what they can and cannot do, your employees’ professional licenses, and whether or how insurance policies cover your care. You may need multiple home health care brochures, as individual clients may not need to know about all levels of care.

In your marketing aimed at healthcare professionals and discharge staff, in addition to the information above, explain how your company will communicate about how the patient is doing.

Know Your Company’s Strengths—and Your Limitations

Home health companies need to market themselves without having a residential facility that prospective clients and their families can visit. As such, your printed marketing materials, such as mailers, brochures, and flyers, are doubly important. Maintain close relationships with local practitioners and discharge staff who can recommend your services, and distribute flyers, informational booklets, and brochures to them so that they are familiar with your company. Your community connections will serve you well!

Know Your Audiences

You have two main audiences: doctors or discharge planners who can refer their patients to you, and patients and their families who have decided independently that they would like to receive home health care. So, market to both of those groups.

If your company focuses on senior care, post-marketing home health care flyers in senior residential facilities and community centers, as many seniors—even some already in residential facilities—need in-home care. Maintain relationships with facility administrative teams who can refer their residents to you.

Choose the Best Marketing Materials for Your Audiences

Some common marketing materials for home health companies include brochures and booklets about your company and the services you offer, home health care business cards, flyers, insert pages about your staff, director, and services that you offer, and custom folders to hold other informational materials. Work with a professional printer to create and print all of these materials, and be sure to include your company’s logo and website or other contact information on everything you distribute.

In addition to your regular marketing materials, create specialty printed promotional items, like custom printed bottles of hand sanitizer, mugs, first aid kits or embroidered uniforms to help your company stand out. These items are useful to your clients and also help you appear more professional!

As you maintain relationships with local medical providers, make sure your promotional materials, such as gifts and gratuities, comply with the Stark Law and the practices’ rules and regulations.

Produce materials to display at local health fairs or medical conventions. These can include informational materials such as posters, brochures, business cards, and free promotional items for people who stop by your booth.

Tips on Printing for Clients and Their Families

Printing is a valuable tool to help keep your clients and their families safe. Here are some of the most important ways to use printing to create the best customer experience!

Create Helpful Client Resources

For each of your clients, print a comprehensive, personalized resource packet, which includes information about your services, which services your company can and cannot provide, your company’s contact information, a copy of the patient’s contract, and a list of recommended doctors to call in an emergency. This will come in handy again and again!

Print general information booklets which give tips on common healthcare issues (such as, “How to reduce the risk of falling at home” and “How to make your home accessible for limited mobility”). Clients can use these resources to learn more and keep themselves safe.

Some clients might be able to access the internet more easily, while others might prefer paper resources. Make sure you publish all information on both your website and on paper so that clients can access it in whichever way is most accessible to them. These are excellent resources for your clients and also build your reputation as a business, which helps clients stay safe.

Remind Your Clients That You Care

Send a monthly or quarterly newsletter to current clients, which include important and helpful information, such as updates from the director, spotlight on an employee, and how current world events might affect their care.

As well, send thank you cards to customers and their families, as well as holiday cards and birthday cards. A hand-printed note can go a long way to personalize the care that you offer and is more likely to be read both by the person receiving care and their family.

Tips on Printing for Home Health Care Employees

In addition to your clients, your employees can benefit from professionally printed resources. Here are two of the most important.

Print Comprehensive Employee Training Materials

Because home care happens at home and not in a facility, employees need to know exactly which services they can provide and which they can’t, as well as how to perform all expected services on their own. Create employee manuals that explain these guidelines to ensure high-quality, uniform operations.

Make it Easy to Provide Personalized Care

Create a caregiving booklet or log for the employees who assist each client to ensure that the client receives the best possible care. Include any pertinent information, such as their contract, a list of their medications and diagnoses, their contacts and doctors, and any other information that employees should know about the client to provide stellar service. Include a place for the employee to write notes for each day to keep track of their care and communicate with other caretakers.

Fulfillment and Web to Print Portals

Larger companies with multiple locations that provide these services rely on many individuals to provide care, so partnering with a company experienced with web to print storefronts and printing fulfillment can be a great idea. Well-designed portals should include your branding, the many products you offer and a way to personalize the pieces you provide. Outstanding print fulfillment providers may also offer ways for users to customize photos and text to suit each market being serviced.

Start Working With The Print Authority!

Let The Print Authority take care of your printing and fulfillment needs so that you can stay focused on what matters: your clients and their care.

At The Print Authority, our decades of expertise in design, custom printing, printing fulfillment and shipping mean that we can help you create, print, and distribute the best products for your home health care company. Contact us today!

HVAC Printing Ideas to Market Your Company

Whether you are starting a new HVAC company or already have an established business, finding new opportunities to grow your customer base is an ongoing concern. The heating and cooling industry is highly competitive, and this makes marketing an important element of your business. Although there are many ways to market your company, one simple way is to use professional design and HVAC printing to help your business stand apart.

HVAC Printing Ideas to Market Your Company

Establish Your Brand With Custom HVAC Printing

Before printing, establish a set of brand guidelines to distinguish your company from the rest. Make sure all of your materials—from marketing tools to customer invoices—reflect this standard. Each communication from your business is an opportunity to increase brand familiarity. An invaluable asset to any business, an attractive and easily recognizable company logo is an essential part of presenting the image of your company to the public. Hiring a professional graphic designer could be the key to improving your logo and taking your marketing to the next level.

Professional Forms and Stationery Market Your HVAC business

Your brand should be represented on your business stationery, cards, work orders, and custom multi-part carbonless invoices or quote forms. These are products that clients will keep on hand and refer to often, so be sure they are designed well, easy to read and attractive. Maximize your brand recognition with every customer interaction. Consider starting a referral program by providing discounts for referrals. This will encourage happy customers to spread the word about your great service.

Well designed and professionally printed business cards, forms and invoices can make a difference to your HVAC company’s sales and bottom line. Versatile, multi-part forms will make the job of your service technicians easier and faster. Taking the extra step to ensure that important business details such as pricing, contact information, and new product availability are presented clearly and effectively on all printed materials will improve the customer experience and leave a good impression of your company.

Flyers and Brochures Unlock Your Full Potential

Printed marketing materials offer a lot of detail and provide important contact information for your business. Brochures and informational booklets can provide a list of services, promote the integrity and core values of your company, and even target a specific group of potential customers. Full color printed flyers are a great way to keep your customers updated with current promotions, like comparing the latest smart thermostats. Printed materials like brochures and flyers have a longer life with customers than digital advertising, which can be quickly deleted or forgotten.

Mailings Bring in New Clients

Whether temperatures are rising or falling, people may be wondering if their homes are ready to handle the coming weather season. Since half of the energy used in a typical home goes to heating and cooling (according to Energy Star), they will want to make a smart decision that meets their needs. A timely postcard or flyer mailing can remind people in your community that you are ready to help them be prepared and do seasonal service. Mailings are also a great way to seek out customers who may be ready to replace their system because you can easily geographically target businesses in the area, which is best for you to serve.

A Multifaceted Approach Often Works Best

Be sure to use mailings, online marketing and other collateral materials together to target the type of business that is most profitable to you. If you market yourself with the same message through several methods, this is most likely to produce results. Use design to tie everything together and make sure all printed and electronic advertising is coordinated and effective.

Contact the Experts at The Print Authority

The Print Authority’s experienced team of professionals makes designing and providing custom HVAC invoice printing services, quote forms, business stationery, company brochures or product-specific flyers easy and fun. Whether you run one HVAC location, or a larger chain of locations over several states, The Print Authority offers web to print and marketing solutions tailored to your needs. Contact us today. We’ll take care of the rest, and you can just chill out! 🙂

Home Improvement Marketing Ideas for Local Growth

The home improvement and repair industry has grown more than 50% since 2009, with more than $400 billion in U.S. sales in recent years. Despite this growth, running a profitable home improvement business is challenging.

There are huge numbers of competitors in the remodeling, roofing, tiling, fencing, flooring, handyman, landscaping, painting, window replacement, garage repair and other related renovation and repair businesses. In short, your company has to find ways to stand out.

While having a quality website is critical, there is another way to set your company apart—high quality, professionally printed materials to market your business.

Inspire your unique print marketing campaign with the following list of home improvement marketing ideas.

Home Improvement Print Marketing Ideas

Business Cards

Professional business cards are a great place to start when you are trying to land new customers. High-quality business cards communicate professionalism and experience and make consumers feel more comfortable and confident in making a purchase. In addition, business cards make all your contact information available in one easy to reach place. Business cards are cost-effective home improvement marketing tools that can be handed out anywhere you meet a prospect.

Be sure your business cards don’t look cheap–use high-quality stock with a clean looking and easy to read design. You might try creating cards that are different from traditional business cards to stand out. One idea is to make your cards a different shape or size. Fold over business cards give you twice as much space to present your information as regular business cards. You could seek out an unusual stock—either a colored stock, a textured stock (think linen, laid or felt) or maybe a stock that is thicker than usual. In addition, there are coatings that can be applied to make your business card look shiny or dull, or to highlight a particular image.

Using design creatively can get your message across on a business card and positively surprise customers. You could make the front of a business card look like a window for a window replacement company, for instance, and then print the important contact information on the back. It is also critical to choose the right font for your business cards. There are thousands of business card fonts, so find one that represents your company perfectly. A professional designer can help you with that choice!

Postcards and Company Brochures

Printed postcards and brochures can be mailed or handed out to potential customers giving them important information about your business. Targeted mailings using these materials will lead great, local prospects to call you or visit your website. Additionally, use printed brochures to present your company’s product and service offering in-person and show customers how your service will improve the look of their home and their home’s value. Strong design and professional photography will help any brochure look fantastic.

Presentation Folders

Printed presentation folders make a difference in keeping your company’s information organized and making it look great. You can create folders from a variety of stocks and use either spot color or full-color printing, or even foil stamping or embossing. Folders presented to clients should contain your brochures, business card, contracts and other sales materials. Be sure all materials in the folder look consistent and look great together.

Pocket folders are readily available in a wider variety of stocks and designs than ever before. Although a traditional presentation folder has two horizontal pockets, you can create folders with one pocket, three pockets or even vertical pockets. You can also get sculpted (“shaped” or “curved”) pockets. Further, even though standard folders are 9”x12”, you can get larger folders or mini folders to suit your needs and image.

Custom Promotional Products Set You Apart

Custom printed promotional items will help you gain new customers. Promotional materials promote top of mind awareness and popularize your brand. Gifting free items to consumers makes them happy and helps them remember your brand. One study showed that 59% of consumers had a more positive impression of businesses after receiving free items, and 58% of people receiving a promotional item use it for an average of 4 years. Whether you are gifting custom printed magnets, t-shirts, mugs, glasses, pens, or something else, these gifts make a big difference in promoting your company to new customers.

Many home improvement businesses and chains require that all employees wear apparel with the company name and logo.  Custom embroidered logos look great on both short and long sleeve polo shirts as well as on ball caps, jackets and winter hats.  Custom silk-screened T-shirts make your team look great, improve morale and make your company appear professional.  If you plan your buying with an experienced printing company, you can get the benefit of bulk ordering for these products to keep the cost down.  Having everyone wear matching apparel with your company logo will help with word of mouth advertising too!

The Print Authority is here to help with all of your home repair company’s design and printing needs. With 30 years of experience with everything from design to offset printing to digital printing to creative promotional products, we will make your company look great in print!

Whether you are a single location home repair company or a franchise with hundreds of locations, we will help your image! We are also experts at creating web-to-print systems for franchises and other businesses who value consistent, high-quality printing shipped to multiple locations. Contact us today!

Guide to Designing Custom Referral Pads

Although medical practices use fewer paper records than in the past, many doctors and medical professionals use medical referral pads as a powerful marketing tool. Attractive printed referral pads lead to more business for doctors, dentists, veterinarians, endodontists, orthodontists, chiropractors, acupuncturists and more.

So, why use referral pads?

Referral pads are part of a solid strategy to grow your practice. As a medical professional or someone who provides imaging or other services to doctors, dentists, or veterinarians, you need to develop a source of referrals. Whether you meet potential referrers at medical meetings, in their offices, or elsewhere, your first step should be to hand out quality business cards to break the ice. Be sure to have professionally printed cards that clearly state your contact information and any specialties you have. The next step is to distribute medical referral pads to develop these leads.

How to Design Great Referral Pads

A referral pad design should be attractive and easy to use. Display your logo prominently at the top of the sheet so everyone will know about your practice. Also, be sure to use a great medical font that is distinctive and easy to read. Your pad should list services you offer in detail to guide doctors on what kind of patient to refer. Ideally, your pad should help users quickly and easily indicate services a patient needs—checkboxes are a good idea. In addition, include diagrams of the body or body parts if needed, so the exact location of any area of concern is clear. Lastly, include a simple map and your full contact information on the pad. Clearly state your full physical address, phone, email and website. If you have multiple offices or locations, be sure they are all clearly identified.

Use a professional designer if possible to create your referral pad. Designers can find ways to fit a lot of information on the pad and still make it attractive and easy to use. Graphic designers use high-level design software, which allows for precise placement of graphics and images.

Further, it is much easier to design maps and diagrams using design software than word processing programs.

Print Referral Pads Cost-Effectively

The key to identifying the right process for referral pad printing lies in the details. So, before you begin, think carefully about the exact content you want on the pads and the number of pads you want to distribute.

Since referral pads are usually printed in some volume, it is important to consider offset printing in addition to digital printing. Both offset and digital printing can produce great referral pads, so the decision usually comes down to cost. This cost will vary based on the number of pads you want, the dimensions of the referral pads, the number of colors you are printing, and the point at which it makes sense to offset print the job rather than using digital printing. The line between using digital referral pad printing and offset referral pad printing will vary at different printing companies.

Unlike some print marketing, referral pads do not always need to print full color. For this reason, you should consider spot color printing in addition to full-color printing. Spot color printing makes sense when you can limit the ink colors on your pad to just one, two or three colors. Spot color printing is very economical for large print runs, so if you want to print a lot of pads, you should consider limiting the number of ink colors. Try to limit the pad to one or two colors, or come up with a black and white (or one-color) version of your logo to make this work.

What are the Dimensions of a Referral Pad?

Like other print jobs, the size of your printed piece affects the final pricing. Printing a small pad can lower the cost, but this should be balanced against fitting all of your information comfortably on the page. Consider printing both sides of the sheet to keep the size down. A quality printing company can advise you on the most cost-effective sizes to use, but 8.5” x 11” and 8.5” x 5.5” are very common sizes.

How Many Sheets to Use Per Pad

Most referral pads contain either 25 or 50 sheets, but there is no reason you can’t prepare pads that contain anywhere from 10 to 200 sheets. Obviously, pads with fewer sheets will cost less per pad. So, you have to think about how many pads you need to make your marketing effective and how many referrals a typical pad user might make. You should also understand how much money you lose if a pad is accidentally lost or destroyed.

What Type of Paper to Use

Since referral pads are typically printed in volume, you should use standard types of paper, like 20# bond or 60# or 70# offset. This paper is very economical for print runs and will keep your costs down. While lightweight paper keeps the cost down, it can sometimes make sense to use a colored (either pastel or neon stock) paper for the referral sheets. Using colored paper printed in one color typically costs less than full-color referral pad printing, and the color can make your referral pads stand out!

Sometimes special circumstances may call for a different paper choice. Carbonless or multiple part paper is a great option if you want one part to go to the patient and one to remain with the referring physician. Carbonless paper is specially treated so that whatever is written on the first part appears on the second (or even third) part. Think about whether two-part forms are enough or whether you need to use a three-part or four-part form.

If you use carbonless stock, it is important to include some kind of separator or card stock to be placed between one form set and the next set. This will prevent the user from ruining the entire pad when they write on the first or second form. The separator can just be an inexpensive piece of chipboard, or if you have the budget, you can include wrap-around card stock covers to use as a separator. Some companies use the wrap-around cover as a marketing tool with a logo or fancy cover design.

How Should I Bind the Pad?

Most referral pads are simply bound together with gum or glue at the top edge. This is inexpensive and makes it easy to separate pages as they are used. Although this works great for most pads, sometimes it makes sense to staple the pads together, especially if you have a wrap-around cover with carbonless paper. In this case, you should also perforate every sheet at the top. The advantage of this type of binding is that doctors can separate the part they are providing to patients and retain copies on the original pad.

Distributing Your Pads

Medical referral pads will only be effective if you get them to the right people. It also helps if people are familiar with you before you give them a pad. Use pads to build on relationships rather than to start them.

If you use them properly, script pads should lead to a steady stream of business and new patients!

Give the Experts a Call

Want to know where you can design referral pads that will attract more patients to your practice? Give the experts at The Print Authority a call or send us an email to create a custom referral pad design today. We have three decades of experience and have printed literally tens of thousands of medical referral pads. Whether you have one office or have dozens or hundreds of offices, we will help you succeed! Contact us today!