COVID-19 Signage for Restaurant Reopening Guidelines

The global pandemic changed business life in the U.S. While the Coronavirus is still with us, all of us hope that a vaccine is created so public life can more or less go back to normal prior to the virus. At the same time, states are gradually reopening, and businesses are following suit. While governments are allowing businesses to be open, most are still promoting social distancing in an effort to thwart the virus.

So, what steps do restaurants, retail stores, and other businesses need to take to reopen? Businesses need to instill a sense of confidence that customers can visit safely. Following the appropriate restaurant reopening guidelines is crucial to show customers that you’re prepared to handle in-person visits appropriately.

Obviously, there are various state and local regulations in each location. So, it is important to consult with local authorities to comply with government mandates. At the same time, businesses can take some common steps to maintain social distancing, keep both employees and customers safe, and build confidence with their customer base.

A great step to take as a business is investing in COVID signage. By having a set of printed signs and other materials in each location reopening to the public will help make store policies and local mandates clearer to the consumer.

Below, we’ve put together a list of appropriate social distancing COVID signage and printing ideas for your business.

Business & Restaurant Reopening Guidelines: COVID-19 Signage Ideas

1. Floor decals.

Almost overnight, restaurants, grocery stores, and service businesses have begun applying floor decals as part of their restaurant reopening guidelines. To be clear, you can’t just slap a label or tape a piece of paper to the floor safely. All adequately made floor decals must have a special OSHA approved non-skid laminate to promote safety in the workplace. Although floor decals have been in use for some time, here are some ideas for decals to promote social distancing:

  • Install floor graphics that show people where to stand in your business and possibly where to line up if lines are needed. Frequently, these graphics have outlines of two shoes on them, so the implications are obvious. These graphics need to be large enough, at least 16 inches to 2 feet in both dimensions, so they are highly visible, and so people can stand on them. You might also want to include a few words like “Please Stand Here” or “Please Wait Here for Social Distancing.”
  • Consider arrows or directions on the floor to indicate which way people need to walk inside your business. Recently, some grocers have begun using floor graphics to note that grocery aisles are one way. Making customers walk in one direction only reduces the incidence of patrons facing one another, and potentially reduces the spread of any illnesses. These decals can say “This Way Only” or “One Way Only” with an arrow. Or, you could just use straight arrow floor decals to accomplish the same thing. You might also need other decals to say “Wrong Way” with an “X” at the other end of the aisle. In addition, some local regulations may encourage or mandate restaurants or other businesses to graphically show the way to and from the restroom. Floor arrow decals can accomplish this with flair!

2. Entry and Exit Signage.

Many restaurants and other retail shops are installing better signs to indicate which door to use for entry and exit. These signs could be produced on any number of materials depending on whether they will be installed inside or outside. Signs could be on metal, but PVC and other plastics offer potentially less expensive alternatives. Furthermore, you may want signs placed on the outside of back doors, limiting hours for deliveries, or restricting vendor visits.

3. Health Measures Signs.

Many businesses with some foot traffic may be instituting quick temperature or other health checks at the front door. If you are checking customers’ temperatures, a handy sign may avoid arguments and questions. These types of signs will not only improve compliance with new initiatives but should also improve customer experiences.

4. Outdoor Instructional Signs.

A huge number of businesses are providing curbside service to patrons, bringing orders directly to a customer’s car trunk. In addition, some doctor’s offices and other service businesses have moved their waiting rooms outside or eliminated them altogether by having clients wait in their cars. It is a good idea to have outdoor signs to tell clients what to do in each of these situations. For curbside service, you may want signs indicating where clients should park and who to call for service.

5. Employee Health Check Signs.

Some businesses are requiring employees to do temperature checks each day or to wear masks at all times. Signs will help all team members know what is expected. These signs could be relatively simple (laminated sheets affixed to the wall in the right place) or could be printed on plastic or synthetic materials.

6. Empty Table Signs.

Restaurants have a lot of capacity at the moment, which they are not allowed to use. By following your restaurant reopening guidelines, you want to ensure these spaces are marked off clearly. Indicate which tables should stay empty by posting simple flyers printed on colored paper on tables that say ‘This Table Reserved for Social Distancing.’ This can be done very inexpensively and effectively with black and white flyers on colored or neon stock.

7. Stay 6 Feet Apart Signs.

Retail stores may want to put signs, which tell patrons to stay 6 feet apart, for safety. Again, all of this can be done professionally, or even with panache. A professional graphic designer can make your signs fit with your business image and look attractive.

8. Hours of Operation Signs.

Many businesses have changed their hours during this crisis, and they may continue altering hours for some time to come. Some retail companies have “senior shopping hours” to help more vulnerable customers have a special time to shop. While hours of operation are probably posted online, help spread the word with attractive signs or A-Frame signs which can stand outside your business.

9. Sneeze Guards.

Many retail businesses with a cash register or check out area are putting plexiglass or plastic sneeze guards into place to protect their staff. While this is not technically a sign, you might put a decal on the guard, so customers will understand what these are or to provide other information.

10. Explanatory Flyers.

With all of these changes taking place, it might be a good idea to have a stack of flyers or rack cards for incoming customers to explain what you are doing and to reassure customers that these changes are for everyone’s safety.

Don’t Forget COVID Signage Printing for Training and Marketing

12. Training Manuals and Job Aids.

With all of these changes, it is important to make sure your team of employees understands the importance and details related to all of these changes. Update your training manuals or other job aids, so everyone is one the same page.

13. Banners and Yard Signs.

Remember to let the community know you are open for business. Banners or yard signs can spread the word quickly to passersby. If you are a restaurant open only for take out, share the phone number to call. If you just reopened your retail space, be sure to let everyone know!

Need help getting signage or printed materials ready to show your customers how to stay safe?

Give the experts at The Print Authority a call at (615) 468-2679 or contact us online today. We have decades of printing experience, and our designers can help you make everything look great!

Tips to Adjust Your Direct Mail Advertising for Coronavirus

During the Coronavirus pandemic, marketing has become increasingly important and challenging.

Marketing through in-person interactions has come to a halt. But, you can still reach potential customers through a more traditional method—the mail.

Whether you send a letter, postcard, or hand-written note, a personalized mailing is sure to catch your target audience’s eye.

Content is key, and during these difficult times, you want to make sure your message is clear. Here are a few things to keep in mind when developing your mailing.

Ways to Use Direct Mail Advertising During Coronavirus

Update your company message to be relevant to the current situation

As states start opening businesses, you’ll need a unique way to reconnect with your clients.

By using direct mail advertising, you can reach out to customers before reopening with your updated hours or policies. We are all being forced to adapt to a new normal due to Coronavirus, so sharing how your business is staying current and relevant is important.

It is also critical that your message is sensitive to the current social climate. No one wants to be seen as profiting from the suffering of others. Be sure you craft your mailer so that the reader understands you are trying to help them navigate through a difficult time and be sensitive to the reality that many people are sick or know someone who is sick from the virus.

One type of businesses that can benefit from using a mailer are essential businesses. If you are operating as an essential business, send a message letting customers or potential clients know.

This message should inform them that you are open for business and illustrate the measures you are taking to ensure safety.

If your business can directly help individuals or businesses through the pandemic, explain how through an eye-catching postcard.

Another approach for direct mail advertising is to highlight lesser-known aspects of your business. If your business can offer services that aren’t as commonly known, a mailer is a great non-invasive way to spread the word.

Focus on target audiences

Narrowing down your potential customers to specific, targeted groups is a great way to keep costs low and have a better success rate.

For example, if your business is property management, you could send a postcard to property owners in neighborhoods of your existing properties, letting them know that you are protecting their cash flow by still operating and accepting new properties.

If your focus is reaching existing clients, a postcard or notecard is a simple way to reach everyone in a more personal way than email.

Furthermore, mailings offer the opportunity to geographically target either residences or businesses around your place of business in a way that electronic marketing has yet to match.

Sophisticated mailing lists are available that are filtered by zip code, income level, type of home, and other factors sure to make your mailing more effective.

You can also include the name of the homeowner to increase interest; getting mailings to the appropriate person always increases the response rate. An experienced printing or mailing company can help get you the list you need!

Make your message clear and concise

We are all trying to navigate these tough times, so make sure your message is both sensitive to the situation, but clear.

Sending a note to say, “Hope you are doing well,” or “We are here to help you,” can go a long way. Make sure you pair your message with great graphic design, and eye-catching images.


The Print Authority can help with high-quality printing and can provide targeted mailing lists to meet your needs. We also offer high-quality design services to make your printed materials professional and eye-catching. If your company needs help reaching your current or potential customers through mailings, contact The Print Authority team today!

17 Delicious Restaurant Menu Fonts

(Originally posted October 2017, Updated May 2020)

When it comes to restaurant planning, the menu font is just as important as the chairs you pick and the food you serve. Why? The menu is your customer’s introduction. It will help convey the style, cuisine, and personality of your restaurant with one glance. But don’t worry …we’ve researched for you. Here are 27 delicious restaurant menu fonts that will leave your mouth watering.

Best Restaurant Fonts

These are some of the best restaurant fonts that set the standard for your business.

Whether you’re looking to add a subtle accent or a flavorful punch to your menu, these fonts are perfect for any type of restaurant cuisine.

Elevate the experience your customer has the moment they walk through the door to the first time they lay eyes on your excellently crafted menu.

1. Baskerville

10 Delicious Restaurant Menu Fonts

Bakerville is a timeless classic that’s been around for over two hundred years. The font is named after its creator John Baskerville, who spent his lifetime practicing calligraphy and stone-cutting. Baskerville is elegant and charming and is the perfect menu font for a high-end dining experience.

2. Helvetica

10 Delicious Restaurant Menu Fonts

There’s not a font list in the world that doesn’t include Helvetica. It may just be the most recognizable font in the world, making it perfect for any restaurant’s menu fonts. Helvetica is known for its safe, neutral, accessible style, making your menu inclusive to all audiences.

3. Lavenda

10 Delicious Restaurant Menu Fonts

Lavenda is all elegance, all the time. It is a script font, with a loopy, cursive quality to it and does an excellent job portraying class and sophistication. Lavenda is a great menu fonts choice for any fine dining experience.

4. Cafe Françoise

10 Delicious Restaurant Menu Fonts

Cafe Françoise is exactly as it sounds, perfect for a cafe. It has an edgy appearance, with an urban twist. This font carries a lot of personality and speaks volumes upon first glance. If you jump into Cafe Françoise, make sure it adheres to your restaurant style and doesn’t overpower what you have to offer.

5. Molluca

10 Delicious Restaurant Menu Fonts

Molluca is a casual handwriting script font, that is nothing short of beautiful. A little less loopy than Lavenda, Molluca is tasteful and inviting. Offering class and simplicity at the same time. Molluca can be dressed down for a bakery or played up for elegant, white table cloth cuisine.

6. Brandon Grotesque

10 Delicious Restaurant Menu Fonts

While the name doesn’t sound too appealing, this font is anything but grotesque. Brandon Grotesque is a sans serif type font, known for being warm and functional. It has clear legibility and won’t distract from your menu items. It works great for bold, traditional flavors.

7. Chambord

10 Delicious Restaurant Menu Fonts

The next one on our list is Chambord, a unique serif font with an international vibe to it, a great choice for restaurants that come to life at night. Chambord has personality without being dominant. It can blend in or stand out, perfect for a lively, dinner ambiance.

modern restaurant fonts

Modern Restaurant Fonts

When you hear the phrase “modern restaurant fonts,” you may wonder, what exactly is modern?

Modern typeface is actually a typeface from the 18th century. Thanks to improvements in the quality of paper as well as improved printing techniques in the 18th century, the methods used to create typefaces were changed.

By using these recognizable fonts, you can add an elegant yet simple look to your menu that draws in your customer’s eye.

1. Proxima Nova

10 Delicious Restaurant Menu Fonts

Nothing says I’m hungry like the Proxima Nova font family. Perfect for ice cream, coffee, and other delicious desserts. It’s clean, modern, and friendly, while still letting your menu items speak for themselves. Countless companies use Proxima Nova because it doesn’t overpower, it invites.

2. Didact Gothic

10 Delicious Restaurant Menu Fonts

Didact Gothic is a newer font, released in the last decade. It was designed to display each letter as it appears in the elementary school classroom. Didact is great for a modern, simple vibe. A must-try for a burger bar, or another modern twist on traditional food.

3. Trench

10 Delicious Restaurant Menu Fonts

Trench is a contemporary font that exudes a modern, present-day feel. Only released in the last few years, it fits into the digital age, with a tech-like appearance. Perfect for a coffee shop, offering free wifi!

4. Montserrat

Surrounded by old posters and signs in the traditional Montserrat neighborhood of Buenos Aires, Julieta Ulanovsky found her inspiration to create this font. By capturing the character of early 20th-century typefaces, Montserrat brings a unique urban feeling to a modern restaurant.

5. Dosis

Another classic modern restaurant font is the Dosis typeface. This font family can bring variety to your menu, depending on the weight of the font. The lighter weights of Dosis create a simple atmosphere while the heavier weights bring more character. The medium and regular weights of Dosis are an excellent choice for those looking for a hearty balance of both for their menu!

6. Cheap Pine

modern restaurant fonts

Cheap Pine is a decorative style font that gives your menu personality that packs a punch. With a design that offers the Cheap Pine font family a 3-D look, this is one of the modern restaurant fonts that make menus steal the spotlight—right after your food, of course.

7. Mr Eaves

This font, inspired by the similarly named Mrs Eaves font family, brings a lightness to any menu’s text. When looking for modern restaurant fonts, a simple and pleasing aesthetic adds to the charm of your cuisine.

chinese restaurant fonts

Chinese Restaurant Fonts

To find the right inspiration for these Chinese restaurant fonts, we took a look at the history of American Chinese cuisine. Americans of the 19th century first encountered Chinese cuisine in family-owned restaurants that often adapted traditional dishes to the tastes of their customers.

As the trend of American Chinese cuisine became more popular throughout the California Gold Rush, more restaurants opened their doors to the public. With this unique history in mind, these Chinese restaurant fonts bring an authentic yet modern feeling to your menu.

1. Flood

chinese restaurant fonts

This font comes from the Adobe Originals program, which started back in 1989. Embodying the vision of the Adobe Originals program, Flood is a handwritten font that captures the aesthetic of an artist’s brushstrokes. As an homage to the art of Chinese calligraphy, this is a perfect choice for anyone looking for Chinese restaurant fonts.

2. Cookie

Cookie is a script style font that has decorative appeal without being illegible when used for your menu’s body text. The inspiration that Cookie’s creator, Ania Kruk, wanted to draw on was brush calligraphy and 1950s-era advertisements.

3. Zhi Mang Xing

Created by Wei Zhimang, Zhi Mang Xing is a font that is based on the creator’s own handwritten calligraphy style. With this clear influence from calligraphy present in the font, it also pays homage to the famous artist and calligrapher Wu Changshuo. As far as stylish Chinese restaurant fonts go, Zhi Mang Xing captures the history of Chinese cuisine and culture in its style.

Mexican Restaurant Fonts

Over several centuries, American Mexican cuisine has evolved and changed thanks to a plethora of influences. Thus, ideal Mexican restaurant fonts can capture the classic styles of traditional restaurants or even add a modern flair for a unique new look.

1. Malaga

Malaga is a font that embodies unique visual character as well as the cultural heritage that inspired its designer, Xavier Dupré. Inspired by his travels, Dupré named this font family after one of Spain’s port cities. With a historically rich dynamic, Malaga works well for Spanish or Mexican restaurant fonts.

2. Merienda

Merienda is a typeface family that uses the pleasingly soft shapes of hand-drawn brush strokes. Meaning ‘afternoon snack’ in Spanish, Merienda epitomizes the lightness of both the afternoon and the single-dish meal the word represents. This font works best when used for section titles in your menu and can be used in short pieces of text as well.

3. Arvo

The Arvo font family brings the lively attitude of a slab-serif typeface without being too overwhelmingly bold. The reason that Arvo is a prime example of Mexican restaurant fonts is thanks to the familiar yet contemporary aesthetic it brings to your menu.

pizza restaurant fonts

Pizza Restaurant Fonts

There is nothing like sitting down with your friends and family at a local pizza restaurant to eat hand-made happiness.

For a menu that captures the joy your dishes bring, you need the right pizza restaurant fonts.

Your dishes aren’t the only place you should be innovative, after all—create a menu that celebrates the meals your customers enjoy!

1. Barricada

Barricada comes from the award-winning Sudtipos font type foundry. Backed by designers with expertise in packaging design, branding, and more, Barricada was crafted with care. This font gives off an aura of nostalgia for family pizza nights—which is why we feel it makes an excellent choice for pizza restaurant fonts.

2. Sedgwick Ave

The first American pizzeria, known as Lombardi’s, became a part of New York history when it first opened in 1905. Ever since then, the delightful flavor of pizza dishes has taken our nation by storm.

Capturing the artistic style of hand-crafted graffiti, the Sedgwick Ave font takes its name from the historic South Bronx street in New York. With the big-city attitude that this New York-inspired font brings, you can use it to add the right savory accents to your menu.

3. Satisfy

With a name like Satisfy, you know this is a delicious choice for pizza restaurant fonts! Satisfy brings a modern flair to a traditional brush script. This font also takes inspiration from some of the well-known Italian roots that many pizza dishes possess. Make your menu represent your restaurant’s charming personality with this subtly elegant font.

Italian Restaurant Fonts

It is likely that many of your customers imagine a single dish when thinking of Italian cuisine.

Of course, any owner of an Italian eatery knows that Italian food has so much more variety to it that simply can’t be ignored.

This is why it is important to take advantage of that variety when it comes to choosing your Italian restaurant fonts, too!

1. Bello

When thinking about your favorite Italian restaurant, you might picture the scrumptious curls of your go-to pasta dish. The Bello font family personifies the elegance and flavor of your dishes. This font brings the charisma that Italian restaurant fonts need to make a customer hungry for more.

2. La Belle Aurore

La Belle Aurore creates a romantic atmosphere with its design that is clearly influenced by traditional handwriting using ink. This font takes its inspiration from the Criterion classic film Casablanca, which depicts a melancholy tale of romance. The script-like characteristics of La Belle Aurore make a menu feel carefully hand-crafted, just like your dishes.

Mediterranean Menu Fonts

Harkening back to the humble beginnings of civilizations like Ancient Greece, Mediterranean food covers a wide range of cuisine. Some cuisines feature the classic Mediterranean triad, consisting of grapes, grains, and olives.

All in all, the grand history of the Mediterranean Basin brings with it a grand history of food and culture. Thus, delightful Mediterranean menu fonts must capture this history and unique flavor in their design.

1. Bely

As they say, a picture is worth a thousand words. When it comes to Mediterranean menu fonts, painting a vibrant picture of the vast cultures and cuisine is a must with the Bely font family. This font has a richness to it that doesn’t take away from its laid back personality, making it perfect for any Mediterranean eatery.

2. Ubuntu

As the name suggests, the Ubuntu font is part of the larger Ubuntu operating system project. Created with the intention of being easily legible, this font brings with it a unique personality that can enhance your menu.

The Print Authority

For more tips and tricks about fonts, visit The Print Authority blog. The Print Authority has provided business card services in Nashville and the Greater U.S. for franchises, financial services, non-profits, and thousands of other businesses for over two decades. Contact us at (615) 468-2679 to learn more about the print services we can offer your restaurant!

Whether you need print on demand fulfillment or a custom print ordering website, the experts at The Print Authority will find the right way to get your job done, so it is affordable and looks fantastic! We have over two decades of experience printing flyers, posters, brochures, business cards, training, and marketing materials, and much more. Our experts will make your company or organization look great in print. Contact us to learn more.

Restaurant Job Aids for Training

Restaurants need to stay fully staffed with well-trained employees to produce a great customer service experience. There is turnover in any business, and restaurants are no exception. So, how can you maintain a fully trained team?

While the answer to this question is complicated, there are simple steps you can take to lower employee turnover and improve training at the same time.

One simple step is to create and use effective job aids in your daily operations. This begs the question to be answered: What are typical job aids and how do they work?

Restaurant Job Aids for Training

What are job aids?

Job aids are quick and simple reminders of how to solve problems in day to day restaurant operations. They are often simple cards that need to be in the right place at the right time.

One example would be cards that are carried around by Servers to help them answer questions about the menu. “Server cards” seem like a simple step, but they enhance the customer experience, and support team members feel better about their job.

In short, job aids are a way to communicate quick and easy solutions to problems, like recent menu changes, that have already been worked out by restaurant management.

What ingredients are in the new Moroccan Soup? Can I substitute one side item for another? Do you have any dairy-free dishes? All of these are simple questions that customers will ask at some point.

Rather than relying on a server’s judgment, why not create a job aid for training to answer simple questions quickly. Although some of these questions may have been addressed in the new restaurant employee training manual, the aids reinforce and enhance your training process.

Tips for Job Aids

Every restaurant has its unique needs. Nevertheless, we have a couple of tips to get you off on the right foot in creating job aids:

  • Use color images to show your team the food item you are talking about.
  • Create job aids for various parts of the restaurant team. You may need aids to help back of house personnel know how to create and plate new dishes. Think about laminating these cards or taking other steps to make them water-resistant.
  • Keep job aids simple. They need to be referred to quickly and read easily. Avoid using huge amounts of text.
  • Make sure management enforces the use of job aids. They won’t do any good if they aren’t in the right place at the right time!

If you need help with job aids or would like to put in place a web to print system for your group of restaurants, give the professionals at The Print Authority a call. They have decades of experience printing and distributing for the hospitality industry. Contact us today!

How to Roll Out the Perfect Seasonal Menu

Seasonal menus can result in many benefits for restaurants!

Because off-season foods can be more costly, seasonal menus can save you money on ingredients. At the same time, seasonal food is fresher and more flavorful. 

Additionally, when certain menu items are only available at certain times of the year, it can generate enthusiasm for customers and staff alike. In fact, seasonal menus have about 26% more orders than typical menu items!

However, creating a seasonal menu means you have to roll it out. Rolling out your seasonal menu is a process that involves communicating changes across all your restaurant locations. 

In this article, you’ll learn how to roll out quality seasonal menus for your restaurant. Keep reading to learn how to get started!

The Process of Rolling Out Seasonal Menus

Plan Your Menu in Detail

If you haven’t already created your menu items, it’s important to start crafting each dish before doing anything else. 

Research local produce, seafood, and other seasonal foods in your area to create a delectable menu.

Get creative with it! Take advantage of the herbs, vegetables, and fruits that grow certain times of the year.

Design an On-Brand Menu

Design an on-brand menu that creates a lasting impression and encourages customers to come back.

Use colors that match the ambiance of your restaurant. Choose menu fonts that are legible and showcase your brand effectively. Lastly, your menu paper or takeout menu should be durable, easy to clean, and high quality.

A first-rate graphic design platform will help you create a custom menu that looks great and sells menu items! 

Invest in a Custom Roll Out Kit

Roll out kits help implement menu changes within your business and is one of the most important aspects of integrating a new menu in your restaurant. 

For example, a roll out training manual or guide can explain all the menu changes taking place, how to cook those items, how to plate them, and how to market them to customers. A manual is one of the best ways to educate everyone on your team, whether it be the chefs, servers, managers, or hosts.

Another item to include in your roll out are reference cards for servers to distribute. These cards should be small and highlight the new menu items or have a quick script for the servers to use when mentioning your specials or advertising your new items.

In addition to the reference cards, hanging posters in the kitchen allow staff to reference new recipes quickly.

When you order a custom roll out kit from a quality printing company, you can choose any roll out items you need. Those items will then be shipped to each of your restaurant locations.

Advertise Your New Menu

It’s always a good idea to start advertising your seasonal menu at least a month before the initial launch. You may decide to do so on social media, print door hangers, create restaurant loyalty cards, or distribute flyers.

As an option, test your menu with a soft launch and gather customer feedback. This is a great way to see first hand what seasonal menu items work well and what might need to be adjusted. Advertise the soft launch on social media and invite the press, which will help draw attention to your menu change.

Start Your Roll Out Today!

The Print Authority has everything you need to design and print restaurant menus as well as create a custom roll out kit. 

We can create just about anything you might need for your restaurant with the highest quality in mind. With nearly three decades of experience, unparalleled customer service, fast shipping times, and the lowest prices around, we can assure that whatever your schedule, you’ll be ready on opening day!

For more information, contact The Print Authority today!

Small Steps for a Safe Restaurant Recovery From Coronavirus

Times are particularly tough for restaurant owners and managers right now. Most restaurants are shut down for inside dining and only offer take out or delivery orders. These measures were designed to reduce the spread of the Coronavirus, and they may be working. Many restaurants are operating with reduced staff, and some have closed altogether.

It is hard to see the other side of this crisis right now, but restaurants need to prepare now for what comes after the Coronavirus.

The good news is that prior to the crisis, Americans loved to eat out. It is an affordable luxury, and many people will be happy to take a break from cooking once the crisis has passed.

What steps should a restaurant take to begin recovery once the crisis has waned? We’ve compiled some restaurant recovery ideas you can implement in your business! Keep reading to learn more.

Restaurant Recovery from Coronavirus

1. Ensure Staff Health

Be sure the front and back-of-house staff are healthy. Regular temperature and/or health checks may become much more common. These checks can ensure that your staff is coming to work healthy and safe.

2. Disinfect

Promote aggressive disinfection of your restaurant each day. Not only will this help you and your staff stay healthy and safe, but it can also be an effective marketing technique. When patrons are aware of the safety measures you are taking, they will probably be more likely to visit your establishment both during and after the Coronavirus lockdowns because they trust you will prepare safe, clean food.

3. Operate Below Normal Capacity in the Beginning

Restaurants may need to operate below normal capacity at first in order to spread patrons out and reduce the chance of illness spreading. Some restaurants tried this briefly when the virus first appeared, but most didn’t get enough experience to figure out how to make this work in practice. Keep reading to find out how you can effectively operate below normal capacity as your business is recovering from Coronavirus

4. Promote Take Out and Delivery

Continue to promote take out and delivery business. To do this, be sure your website is up to date. Consider implementing an online ordering system for your restaurant.

Additionally, offer an attractive take out menu to go out with meals. This is a great way to market your restaurant and encourage people to order from you again.

5. Use Disposable Menus in Your Restaurant

If customers are eating in your restaurant or coming in to order, consider using disposable menus inside the restaurant for a time until the infection is in the rearview mirror. This can help prevent the spread of the virus.

6. Advertise Your Restaurant

Eventually, people will want to return to eating out. Consider simple forms of advertising to market your restaurant. Mail volumes are down now, so a simply targeted mailer will help attract local customers. Additionally, door hangers and loyalty cards are other effective ways to advertise.

Start Your Restaurant Recovery Process Today!

By offering excellent food and service in a safe environment, many restaurants will make a comeback after the Coronavirus!

If you are looking for a great design and printing partner to help your restaurant or chain make a comeback, give the professionals at The Print Authority a try. We have decades of experience working with hospitality companies and can easily help with a marketing campaign, direct mailing, or quick redesign to use disposable menus. Contact us today!

What to Include on Great Restaurant Door Hangers

Have you ever come home from a long day at work with a hungry, empty stomach? Your stomach is growling, and you’re ready for dinner. There’s a door hanger on your front door advertising the opening of a new restaurant or a coupon for a restaurant in your area.

Whether you decided to visit that restaurant that night or not, the door hanger probably left an impression. Perhaps you visited the restaurant at a different time.

Door hangers are a direct and effective way to get new customers cost-effectively. Additionally, if you have takeout services or are transitioning to takeout, door hangers are an effective way to advertise for it.

But what should you include on your restaurant door hangers to catch a potential customer’s attention and encourage them to visit your restaurant? Keep reading to find out!

How to Design Great Restaurant Door Hangers

Use a Simple Design

Most people will only spend a few seconds looking at your door hanger before they decide to throw it away or visit your restaurant. If your message is not clear and attractive, people probably won’t keep it.

The key is to have a straightforward design with only a few words to promote one big idea. Use large, eye-catching fonts and bold colors to catch people’s attention and make the message stick. Successful restaurant door hangers will have very few words and a very simple message.

On one side of the hanger—perhaps on the back—include your restaurant’s address, phone number, and website.

Have a Clear Message

What are you trying to communicate with your door hanger? Perhaps you are hosting a grand opening, promoting a new product, calling attention to your takeout services, showcasing your menu, or something else.

If you want to attract new customers, consider adding a coupon on your door hanger that people have to bring in to your restaurant to get the benefit. This way, people will be more inclined to keep your door hanger.

Be sure that you have a strong offer to attract new customers. A door hanger with a low discount likely won’t attract customers.

The main thing to keep in mind is to have a very distinct message with a clear call to action.

Add Eye-Catching Images

Striking colors and well-placed pictures will draw attention to your door hanger. The right images will make it more likely people will not only stop and look at your door hanger but maybe even keep it, perhaps placing it on their refrigerator to remind them of your restaurant.

You may have a photo of a popular dish or the interior or exterior of the restaurant. In the end, though, keep it simple. You want a door hanger that looks interesting, not cluttered. Additionally, make sure all the words are legible and stand out against the images.

Showcase Your Brand

Last but not least, don’t just create headings and images that look nice. The door hanger should showcase your unique restaurant brand.

Is your restaurant a classy establishment with high-end meals? Is it a casual diner? A hip coffee shop?

From the colors and images to the fonts on your door hanger, the overall design should reflect your unique restaurant brand.

Work With a High-Quality Printer

The Print Authority has over 29 years of experience printing high-quality materials. If you need a graphic designer to help create a professional design for your door hanger, The Print Authority can help! Additionally, their digital and offset printing services mean you get the best options for your custom design!

Do you need other hospitality products for your restaurant? The Print Authority can design and print virtually any product you need at the lowest price around.

Ready to get started? Contact The Print Authority today!

Guide to Restaurant Training Manuals: From FOH to Managers

Printing training manuals is a deliberate tactic to efficiently onboard new employees or roll out new restaurant menus.

Cohesive branding and comprehensive information communicate expectations and standards across the board, ensuring each guest receives superior service. For these reasons, it is crucial to create a restaurant training manual that your employees can rely upon and reference.

In this guide, we discuss how to create unique, on-brand restaurant training manuals for the front of house job positions. Keep reading to learn more!

Guide to Restaurant Training Manuals

restaurant training manual

Types of Restaurant Training Manuals and What to Include in Each

Restaurant training manuals are the standard go-to resource for restaurant training and restaurant roll outs. Accordingly, the training manual should cover various areas of service as well as procedures to ensure each customer receives the same high-quality service.

Below, we’ve listed primary topic pages that should be included in every company-wide training manual.

  • Processes related to the completion of daily tasks in the restaurant
  • Procedural checks to ensure quality
  • Safety protocols
  • Policies and employee benefits
  • Permissible usage of company property and assets
  • Plans for daily and weekly routines

In addition to the core principle and procedures, there are several types of restaurant training manuals that a restaurant may print.

Many restaurants opt to print a training manual for each position to highlight necessary procedures that are specific to the position. Yet, other franchise restaurants, often fast-casual or quick-service restaurants, prefer to distribute all-inclusive manuals to ensure employees can operate in multiple capacities.

What type of training manual do you need for your particular restaurant? Take a look below at each type of training manual to see which ones you might need for your restaurant.

Position-Specific Restaurant Training Manual

1. Restaurant Host Training Manual

The host of a restaurant plays a vital role in ensuring each customer has a positive experience. Without clear training and organization, customers may not get seated when and where they are supposed to, leading to customer complaints and other issues.

We’ve compiled a list of topics a typical restaurant host training manual should include. However, make sure that your manual is tailored to your particular restaurant.

Your restaurant host training manual should cover the following information:

  • Host job responsibilities
  • Greetings and goodbyes
  • Waiting lists
  • Telephone procedures
  • Dress code/uniforms
  • How to handle customer complaints
  • Etiquette guidelines
  • Menu knowledge
  • Methods of payment
  • Performance standards
  • Lost and found
  • Tipping
  • Promotions
  • Opening/closing procedures
  • Table number system
  • Reservations

2. Restaurant Server Training Manual

The server in your restaurant plays an essential role in your restaurant when it comes to customer experience. The server is, in a sense, the face of your establishment. They ensure your customers get the food they order, have a pleasant experience, and come back again for more delicious food and excellent service.

Because of the importance of their role, a restaurant server training manual is often one of the most comprehensive. Here is a list of information topics that should be included in your training manual for restaurant servers:

  • Server responsibilities
  • Dress code/Uniforms
  • Scripts
  • Upselling points
  • Menu knowledge
  • Safety policies
  • Etiquette guidelines
  • Taking orders
  • Methods of payment
  • Restaurant layout and table numbers
  • How to handle customer complaints
  • Policy on alcohol
  • Performance standards
  • Lost and found
  • Tipping
  • Discounts, coupons, and gift cards
  • Opening/closing procedures
  • Reservations

3. Restaurant Busser Training Manual

Restaurant owners and managers can often overlook bussers. However, they can leave an impression on particularly observant customers.

For example, dirty tables can communicate to a customer that you don’t prioritize cleanliness. Additionally, less than favorable etiquette—cutting in front of guests, or clinking dishes—may demonstrate that your restaurant does not care about the customer experience.

When these seemingly small problems stack up, it can create an unpleasant dining experience. So even though bussers may not interact directly with customers, they play an important role. A restaurant busser training manual should thus be comprehensive.

Here are some main topics that should be covered in your training manual for bussers:

  • Busser responsibilities
  • Dining room etiquette
  • Sanitation
  • Uniform
  • Table number system
  • Performance standards
  • Opening/closing procedures

4. Restaurant Cashier Training Manual

A capable restaurant cashier has experience handling money, working the cash register and computer system, and dealing with customers.

At fast-food restaurants, cashiers often leave an impression with guests, much like servers do. They must make sure each order is taken correctly, and the customer receives the correct change.

Your restaurant cashier training manual should include the following information:

  • Cashier responsibilities
  • Customer service policies
  • How to handle customer complaints
  • Menu knowledge
  • Methods of payment
  • Performance standards
  • Computer system overview
  • Lost and found
  • Tipping
  • Discounts, coupons, and gift cards
  • Opening/closing procedures

Restaurant Service Training Manual

Don’t want to print a separate training manual for each of the above jobs? A restaurant service training manual is a general guide for all service jobs, including bussers, server assistants, food runners, bartenders, hosts, servers, and any other service job you might have at your restaurant.

Many restaurant owners find it practical to have smaller training manuals for each job in the restaurant. However, a more extensive manual that encompasses all service positions’ roles and responsibilities, policies, and guidelines allows you to keep all your training information in one organized place.

Fast Casual Restaurant Training Manual

In fast-casual, or quick service, restaurants, employees are often trained in several areas, rather than one particular skill. For instance, employees are often trained to use the cashier, make the food, take orders through the drive-through, and clean.

However your fast-casual restaurant operates, your training manual must encompass all the information needed to complete any job in your restaurant.

  • Job descriptions and responsibilities
  • Overview of drive-through position
  • Sanitation standards
  • Safety procedures
  • An overview of each “station” (i.e., cooking, working the cash register, etc.)
  • Filling the order
  • Order process
  • Cash management
  • Handling customer complaints
  • Opening and closing procedures
  • Tips on speedy orders
  • Computer system overview

Corporate Restaurant Training Manual

Rather than being an independent establishment, corporate restaurants expand to include other locations. Sometimes, franchisees manage these other locations. However, because there are multiple locations, corporate restaurant training manuals need to be comprehensive, detailed, and uniform. In other words, people at each location should be able to follow the clear instructions in the manual to ensure each location has the same standards.

Much like the fast-casual training manual, corporate manuals should include details about every position in your franchise. This way, jobs are performed the same at each location for a uniform, organized operation.

basic training manual

Designing On-Brand Restaurant Training Manuals

Great training manuals are updated regularly to ensure that information presented to new employees is current, reflecting up-to-date industry standards and company procedures. An outstanding restaurant training manual should incorporate both high-quality design and company branding. This helps employees feel like a part of the organization, reducing turnover, and improving company standards.

Great training materials also are a physical demonstration of the restaurant’s commitment to training its employees. In addition, well-prepared materials reinforce the same messages and themes to all team members, communicating the company vision to everyone.

When you add branding and professional design to your training manuals, your team members will notice the difference. They are more likely to actually read the materials presented this way and to absorb what you are communicating. In other words, well-presented materials are more likely to get the job done!

Lastly, it is important to make sure that your communications are clear.

Since a training manual will serve as the organization’s voice, it should align with the organization’s goals for onboarding new employees. A great training manual includes high-quality design and printing, clearly presented messages, and company branding.

Binders, Manuals, Laminated Papers, or Posters—Which Should You Use?

Many times, the home office changes restaurant training systems to articulate better how to prepare food properly and take care of customers.

When these roll outs take place, restaurants may choose to transition from using manuals to binders, or vice versa. They may even print laminated or plastic sheets or posters in the kitchen for staff to reference regularly.

But which should you use?

Today, there are many different binding options for printed manuals, making it more efficient than ever for you to create a functional manual. However, binders may offer more opportunities for organization and change.

For example, you can place dividers and labels to separate sections of the training material binder. Or perhaps you plan to update your training manuals regularly. The retractable rings make binders an attractive option since you don’t have to print the entire manual for training updates.

Laminated papers and posters offer great reference material, especially for new employees who are learning the ropes. When rules, guidelines, and procedures are a constant reminder on the wall, your employees are more likely to follow them.

In the end, many restaurants opt to print binders or manuals along with reference sheets or posters. This way, you have a comprehensive manual on hand and a quick reference sheet with main points.

Design and Print Your Restaurant Training Manuals With an Expert Printing Company

Are you ready to start designing and printing your restaurant training manuals?

The Print Authority is an expert printing company that promises to cater to your unique requirements individually.

If you need design help, the graphic designers at The Print Authority help design easy to read and understand training manuals. We are experts at making your manual look great! With unparalleled customer service and communication, we create the highest quality prints at the best prices.

Moreover, most orders get the same day or next day shipping, even to multiple franchise locations!

Get started today by contacting The Print Authority!

How to Market a Home-Based Business

The coronavirus crisis has pushed huge swathes of the U.S. population out of the office and into home environments over the last few weeks. Some people are working at their job from home, while others have lost their jobs.

Millions of people are spending more time at home during this crisis. According to the experts, having much of the population at home will reduce infection rates and save lives.

But what will be the effect of all of this home-based activity when the crisis is past? And how can you market a home-based business?

More Home-Based Businesses

Although no one can be sure what will happen this time, past recessions usually lead to a new wave of entrepreneurship and home-based businesses.

Although the danger posed by crowds makes starting up businesses particularly challenging at this time, there are still recession-resistant businesses, providing services and products that people want and need. Even at this challenging time, people need home repairs, some senior citizens need help at home, and people always need help with cleaning projects and yard work.

In fact, many famous IT businesses started in a garage or attic and eventually led to larger companies employing many.

The Key to Success

One thing that all startups and home-based businesses need is credibility. Customers need to know that a business is legitimate and trustworthy.

In many cases, print marketing can build the reputation of a strong, home-based business.

Although there are many ways to achieve this goal, professionally printed stationery and marketing materials can go a long way toward building trust. When considering how to market a home-based business, it’s one of the most important components!

Business cards are one of the least expensive forms of marketing available and tell people how to contact you in the event they need your services. Brochures and booklets can tell your story in more detail and can spell out how you can help clients in-depth. Door hangers and mailers can reach new prospects without having to meet them in person. Don’t forget simple promotional products like pens, mugs, apparel, and specialty printed items also help keep your business in front of potential customers. All of these materials can tell people where to go for more information or to place orders online.

So, if you are starting a home-based business, create a marketing plan including both digital and printed marketing, and be sure to use a professional design and printing company to create an outstanding image for your business.

Contact a Reliable Printing Company Who Can Help Market Your Home-Based Business!

If you are looking for a partner to help establish an image in print, contact the experts at The Print Authority.

We have over 29 years of experience and have helped thousands of businesses succeed! Our graphic design services can help you with concept development, branding, logo design, and printing design for all shapes and sizes. When you partner with us, you can choose between digital and offset printing, as well as on-demand printing services so you can get prints on an as-needed basis.

To get the highest quality prints at the lowest prices available, request a quote today!

Outsourced vs. In-House Printing: Pros and Cons of Each

Printing is a demanding service that can make or break a business’s marketing efforts. Because of this, there are two printing options that are utilized to meet hasty deadlines and fulfill stringent demands: outsourced and in-house printing.

Businesses with the resources to man a printing department sometimes opt to keep printing efforts in-house. Moreover, other businesses may choose to outsource printing to a reliable printing company to free up valuable resources and allocate budget to other areas of business.

Either option can be lucrative based on the business’s own unique needs;  both options also have unique disadvantages.

Take stock of your business requirements and learn about the advantages and disadvantages of outsourcing and in-house printing to determine which option is appropriate for your business. Keep reading to learn more!

Pros and Cons of In-House Printing

In-house printing refers to printed materials that are designed, printed, and shipped internally. While this operation may work well for some companies, there are many things to consider before implementing it in your business. Keep reading to learn the pros and cons of creating products in-house.

Pros

  • The company has complete control over materials and campaigns from beginning to end, including turnaround time.
  • Over time, if you have experienced staff and quality products, the cost of in-house printing may pay off.

Cons

  • The cost and effort to hiring and train staff, purchase printing equipment, and maintain the process over time can be expensive.
  • If you require low-volume prints, the costs of in-house printing may not be justified.
  • Innovation and design are limited to the knowledge of the in-house staff. Also, the team is limited to the resources that are provided to them.

In-house printing is a terrific option for some business; however, for others, outsource printing services may be the answer to their vital printing needs.

Pros and Cons of Outsourced Printing

Outsourced printing refers to printing that is done by a printing company. The business partners with a printing company, communicates a design or provides mock-ups, and collaborates with the printing company until the desired product is met. Keep reading to learn the pros and cons of working with a third party printer!

Pros

  • Experienced printing companies have a variety of printing options, like digital and offset printing. Additionally, they have the appropriate knowledge to help you decide which option would be best for your printing project.
  • Printing companies offer a slew of printing products like flyers, posters, and business cards. In addition, many also have a variety of novelty items like banners, mugs, car magnets, and more!
  • Many printing companies have professional graphic design services, including concept development and creation, branding, logo design, and more
  • Outsource printers sometimes have faster turnaround times than in-house shops.  For example, The Print Authority typically ships on-demand printed products within a day or two of your order and has rush printing services to help you get what you need on time!
  • On-demand printing services allow you to order products as-needed, rather than getting backorders, storing items on-site, and paying cancelation fees for changing the product.

Cons

  • You may have less control over the production process since you are not overseeing the printing process in your company.
  • You must work with a quality printing company with high standards. Not all printing companies offer top-notch service.
  • If you have high volume printing needs and the means to conduct in-house printing effectively, in-house printing can sometimes be a better investment.

As shown here, the advantages of outsourcing printing are aplenty. For this reason, a majority of businesses seek out the printing capabilities of third party printers.

Work With a High-Quality Printing Company

Ready to work with an outsourced printing company that will put your needs first?

The Print Authority consistently produces high-quality materials at the lowest prices available! They promise to give you the best customer service experience possible. With fast shipping times, on-demand printing services, and high standards for each product shipped, you are sure to reap all the benefits of outsourced printing.

Contact The Print Authority today to learn more!