Medical printed materials could include pamphlets or booklets about your practice, what you treat, or other services you offer. On the other hand, you could create an information booklet about the causes, treatments, and symptoms of a particular disease.
However, the content of your medical printed material is not the only thing you need to consider. You have to create a well-structured printout that represents your brand well and sends the right message. Believe it or not, but the font you use matters!
The wrong font can be difficult to read or even look unprofessional. So what are the best fonts for medical printed materials?
While there are thousands of fonts out there, we’ve compiled a list of some of the best fonts for medical materials. Keep reading find the best font for your medical printed products!
Stand Out With One of the Best Fonts for Medical Printed Materials!
Verdana was created to address the challenges of on-screen display. In other words, Verdana’s sole purpose is to improve legibility. The generous width and spacing of the letters make it an ideal font for both on-screen and printed materials. For medical printed materials, in particular, Verdana gives both a professional and conversational appearance.
Lora is very similar in appearance to Times New Roman. However, this font differs in its soft curves and larger typeface. All in all, Lora is the perfect font for paragraphs and bulk text. The modern font gives a serious, professional appearance to any printed material.
3. Source Sans Pro
Sours Sans Pro is an Adobe original typeface. After years of work and study, Paul D. Hunt developed the modern quality font that is now known as an industry standard. Source Sans Pro will look great in pamphlets or booklets with moderately sized blocks of text. This stylish font will liven up any medical printed materials!
4. Proxima Nova
Proxima Nova is a complete reworking of the original six Proxima Sans fonts from 1994. The resulting font incorporates geometric shapes with humanistic proportions. In the end, this font will complement any printed material with bold colors, sharp lines, and small blocks of text, such as bullet points.
5. Times New Roman
Times New Roman is one of the most well-known typefaces in the world and dates back to 1929. The font is used in nearly all applications on print and web. The font is preferable because it is legible and clear. If you aren’t sure what the best font for your medical printed materials is, Times New Roman is always a great go-to.
Rockwell was published in 1934 and was modeled after a 1910 font, Litho Antique. This font has a professional, easy-to-read appearance with a historical touch. With bolder lines than Times New Roman, Rockwell is a classic font that is perfect for headings and small blocks of text.
Avenir was initially published in 1988. However, it’s newer design combines the rich history of the early 20th century with a futuristic vision. Avenir is an eye-catching, font often used in the advertising industry because of its clear readability. Thus, it’s the perfect font to catch a reader’s attention.
Comfortaa is a rounded, geometric typeface that works best with large font sizes. In other words, Comfortaa is ideal for titles, subheadings, and blocks of text that have a large font size. In the end, Comfortaa will add a unique brand to your medical printed materials.
Quicksand is based on sans serif fonts that were popular in the 1920s and 1930s. The rounded terminals, similar to that of Avenir, make legibility clear and easy to read. With its thin lines and modern geometric shapes, Quicksand is a perfect font for printed materials.
10. News Cycle
New Cycle is modeled after 1908 News Gothic, which was used in some newspapers. This realist-style sans-serif font is designed for clarity and readability. News Cycle looks best in large blocks of text as well as headlines.
Design and Print Your Medical Printed Materials!
In addition to choosing the best fonts for medical materials, you will have to design and format the product.
Most businesses need printed materials for marketing, operations, training, human resources and more. Depending on the size of your company and your company’s needs, you may already outsource your printing, or you may do it in-house. Increasingly, many organizations are finding that once all costs are accounted for, it makes sense to outsource printing.
Learn how print outsourcing is more cost-effective than in-house printing as well as all the benefits of partnering with a printing company!
In-House Printing VS Print Outsourcing
Myths About the Cost of In-House Printing
Some printing equipment salespeople market equipment by emphasizing the running costs of the equipment. This makes it seem as though it is less expensive to do in-house printing, which isn’t always the case.
For example, say you want to print 500 letterheads. To sell a new digital press, a salesperson might reason, “The cost will be 5 cents per copy. Multiply 5 cents by 500 copies and you get $25.00. Then, add $15 for the cost of paper. As a result, the letterhead only costs $40.”
However, by highlighting only the running cost, the printing seems really inexpensive compared to the usual cost of hiring a printing company to print the letterhead. But this is a myth!
The True Cost of In-House Printing
Although the sales pitch above may be technically correct, it ignores most of the true costs of doing printing in-house. In addition to running costs and paper, here are additional cost considerations:
Equipment Cost. One formula for the equipment cost is:
Monthly Equipment Cost = Purchase Price + interest costs/number of months equipment will be used. You can also create a formula for the equipment cost per print if you know how many prints you run each month.
Labor Cost. It is important to account for labor costs in running equipment. This may be an entire department, one person, or perhaps just part of a person’s time
Cost of Space. There is a per-square-foot cost to any machinery and equipment. You can determine the rent you pay per-square-foot and multiply it by the number of square feet taken up by printing and related equipment. Similarly, if the business owns the building, you can come up with the cost of the space as a percentage of the entire building.
Opportunity Cost. All businesses have a limited amount of capital, space, and personnel, and you should consider whether printing equipment is the best use of company space, time and money. More importantly, you can often generate more sales by reallocating the money used to print documents in-house for promoting or improving your core business.
Seeing the Big Picture
Whether you are a franchisor, a manufacturer, a hospitality company or some other multiple location business, there can be significant savings and benefits in using an outside company to outsource your printing.
Benefits of Print Outsourcing
In addition to saving money, there are many benefits to using a printing and fulfillment company to handle your design, printing and distribution needs. Here are some to consider:
Quality may be better at a printing company. The core business of a printing company is to produce quality printed materials. Printing companies truly understand the printing process and demand a higher level of service and maintenance from their equipment providers. They may also have higher standards for print quality. When you buy printing from an outside source, you are partially paying for expertise and diligence in producing the final product.
You may have more options. Printing companies may offer many options for specialized printing or finishing that may not be worth bringing to an in-house shop. Examples of this are UV Coating, specialized bookbinding, laminating, embossing, foil stamping, and more.
You can outsource customer service. Stop spending lots of time, money and energy working with your “customers” by answering phone calls and emails. An outside printing fulfillment company can take that burden off of you!
You get a high-quality design. Some printing companies have high-quality design departments that may be able to create higher-level designs than an internal design department.
You can save money on shipping or mailing. At times, the distribution cost for a printing project can exceed the printing cost. Printing fulfillment companies who do a lot of distribution understand all available options for shipping or mailing the product out. This can result in significant cost savings.
Additional production options that may save money. Many printing companies offer both digital and offset printing, and will use the most cost-effective method for each job.
Partner With the Best!
Are you thinking about print outsourcing? We would be happy to help you analyze your situation and come up with the best solution for you! Give the experts at The Print Authority a call at (615) 468-2679 or drop us an email.
Print Outsourcing: A Quick Guide October 2nd, 2019The Print Authority
The hospitality industry is burgeoning from an ongoing upswell in the U.S. economy! In fact, studies show that the hospitality industry is on its 10th consecutive year of growth.
What does this mean for you? As more people stay in hotels, the demand for printed hotel goods—like branded notepads and guest guides—increases.
Likewise, every restaurant has a distinct brand they want to communicate to customers. Printed materials used in restaurants, such as menus, business cards, and place settings, are all vital tools that help promote a restaurant’s brand.
What hospitality printing services should you use? What kind of hospitality marketing services should you invest in? And where can you get the products you need at affordable prices?
This article is your complete guide to on-demand hospitality printing services! You will learn about:
Table of Contents
On-Demand Hospitality Printing for Business Growth
What is On-Demand Printing?
Print on demand is a printing technique that utilizes a digital printing press. Instead of printing and shipping thousands of copies of the product at once, the printing company saves a file of your product and make prints when you need them.
As a result, you don’t have to pay for storage, destruction or changes to obsolete printed materials. In effect, if you need to make a change to one of the files, you don’t have to pay any destruction charges for canceling.
On-demand printing is risk-free and flexible, so you can get the prints you need when you need them. Because of this, on-demand printing is cost-effective, flexible, and even healthy for the environment.
Therefore, if you need a continuous supply of business cards, stationery, collateral or other short-run printed materials, on-demand printing is the best option for you.
Benefits of On-Demand Printing for Hotels
The decision to make the transition to on-demand printing is simple when you consider all of the advantages!
To start, printing on demand is better for the environment. The Print Authority, for instance, saved at least $24,000 per year in charges related to obsolete printed materials for one client by changing the process to use print-on-demand services.
But what does this mean for you? It lowers costs! Even more, printing on demand reduces backorder issues because items are printed on an as-needed basis for immediate distribution.
As discussed above, you also have more flexibility with on-demand printing. For example, some printing fulfillment companies will charge you a hefty destruction fee for discarding obsolete printed materials. But say you found a typo in one of your printed pieces or need to update some of the information on that piece? With on-demand printing, you don’t have to pay any destruction charges. This reduces waste, lowers costs, and eliminates the risk of purchasing bulk orders of printed materials.
So what does this all mean for your hospitality business? In the end, you increase profitability, reduce the number of backorders, and protect the environment.
Interestingly, there are many things hotels need to print. Keep reading to learn about those products and services that can be fulfilled through on-demand hospitality marketing.
Types of On-Demand Hospitality Marketing Services
Hospitality printing services are essential factors in restaurant and hotel marketing. Not only do they advertise your business, but they also provide your guests with printed materials that represent your brand. Below is a list of the main types of on-demand hospitality printing services and their uses.
Virtually every restaurant has hospitality printing services that advertise its brand and give the restaurant itself a distinct ambiance. While printing services may seem like a subtle marketing strategy, if done poorly, the restaurant’s brand won’t be represented well. Below are some of the major restaurant printing services that will help create a distinct brand for your establishment.
One of the most notable restaurant printing services is menus. Every restaurant needs them. However, it isn’t as simple as writing up and printing a menu. You have to design it, choose fonts, and determine what kind of paper you want to use.
In addition to your main menu, you may want to create takeout menus and table tents. Table tents showcase featured items on your menu, advertise seasonal dishes, and promote any discounts or deals you have at the time. Overall, these restaurant printing services help create a brand for your restaurant and advertise your food.
If you are already an established restaurant, it may be advantageous to make changes to your menu. You can add or take away items and even create a better design that better represents your brand.
Restaurant business cards don’t just advertise your business. They provide a number to make a reservation, the location so customers can easily get there, and more, depending on the design of your card.
There are many creative ways to design your restaurant business card. For example, you could make it a punch card. For example, once a customer buys ten meals, s/he gets a free dessert. Not only does it encourage customers to return, but it also encourages them to keep your business card with them. Similarly, doubling the card as a coupon is a great way to get new customers.
On the other hand, you could put a map on the back of the card, showing customers how to get there. To advertise your best dishes, put a mini menu on it. The possibilities are endless!
To attract new customers, consider placing the restaurant business cards in the doors of local neighborhoods or handing them out in public areas.
Table Cloths and Placements
Depending on the style of your restaurant, you may wantcustom placements or tablecloths. Restaurant table cloths, for example, will give your restaurant an upscale look. Additionally, they will protect your tables from getting damaged and are easily replaced if damaged.
On the other hand, placements are usually made of paper, making them reusable and disposable. You often have more freedom with the design, and you don’t have to worry about washing them. However, placements are typically for less fancy restaurants.
No matter which you choose, both options are highly customizable and will help give your restaurant style.
Restaurant guest checks are a great way to customize your guests’ experience further. Your brand should be incorporated in most aspects of your business, such as in the menu, staff uniforms, and decorations. Why not add that brand to your guest checks?
Furthermore, having guest checks will ensure customers’ orders are placed correctly and efficiently, improving customers’ overall experience at your restaurant.
Below are some collateral options for hotels to ensure your guests enjoy a hospital stay and remember it long after, as well.
For most companies, hospitality business cards are placed at the front desk. Hotel business cards, for example, are an excellent form of hospitality marketing. Guests can take them at their leisure, and the cards will leave subtle, positive impressions on them.
It’s important, however, to create attractive cards that people will want to take. For example, some necessary design decisions involve choosing between glossy and matte business cards, fonts, and overall layout.
To increase the number of business cards people will take, consider making the card into a magnet or voucher. Creating a unique business card will encourage guests to not only take a hotel business card but also to keep it for a long time.
Stationery includes pens, pencils, envelopes, notepads, and paper with printed letterhead. While some hotels have stopped using it, business stationery is still common in many luxury hotels.
In the end, hotel stationery is a great hospitality marketing tool. First, it creates a level of exposure for your brand. When guests use the stationery or send letters to family or friends, it advertises your hotel. Second, it adds a level of high-end professionalism. When you provide hotel guests with complimentary services and tools, they are left with a better impression of your business.
Hotel collateral can include printed items such as menus, water bottle tags, package ID labels, lost and found tags, and more. Collateral can set a distinctive brand for your hotel. Virtually every hotel room has some collateral in each room, but not every guest will use it. Therefore, printing collateral on an as-needed basis is an excellent option for hotel services.
Hotel Comment Cards
Feedback cards are a great way to address guest concerns or complaints. When problems are solved, guests are more likely to return even if their experience was less than satisfactory.
The point? Hotel comment cards are a motivator of guest satisfaction! In the same vein, guests who provide positive feedback are more likely to tell others about their experiences.
So, in the end, hotel comment cards are strategic marketing tools.
Hotels that provide in-room meal service typically supply each room with a menu. Additionally, if you have a restaurant in your hotel, consider placing a take out menu for the hotel restaurant in the room. This way, you can advertise other aspects of your hotel.
In the end, you must choose the right paper, font, and overall layout of your menus. This way, you can successfully advertise your room service and food.
Many hotels provide guests with guest guides. These guides can highlight local restaurants, attractions, or events.
Not only can guides help guests engage with the local area, but it also showcases all the exciting things happening near your hotel. This can entice guests to return to your hotel to experience more of the exciting attractions in the area.
All of these products will need graphic design services. It’s important to know what you must include in the graphic design for your hotel prints. The typography, color, and layout should all carefully represent your brand and appear attractive. The more eye-catching a printed product is, the more likely a guest will use it.
The Print Authority’s On-Demand Hospitality Printing Services
The Print Authority has worked in the hospitality industry since 1991, providing customized, high quality printed materials for numerous hotels. Our easy to use, intuitive custom web portals make printing fast and straightforward. With digital printing, we can produce up to 14,400 black and white prints and up to 11.400 color prints per hour! That means we can ship your on-demand printing orders quickly after receiving your order.
Additionally, The Print Authority offers customers a wide array of graphic design services. These include concept development, creation, branding, logo design, and printing services. Our technology is up to date and we are ready to create modern designs for your hospitality marketing needs. If you have any questions about graphic design, give us a call at (615) 468-2679.
Moreover, we know your core focus is your hospitality business, not printing. That’s why we offer a wide variety of printing and finishing services in house.
The Print Authority On-Demand Printing Products (Click for more information)
Plastic name badges
Custom printed pens
Business card magnets
Don’t see a product on this list? There’s a chance we still offer it. Give us a call to learn more!
Contact The Print Authority Today!
Here at The Print Authority, we value our relationships with customers. With us, you are guaranteed outstanding printing services paired with exceptional service.
Printed newsletters are one of the oldest forms of content marketing. Newsletters are an effective marketing tool because they can complement your online services.
It’s important to create a professional, well-structured newsletter that sends the right message. And, believe it or not, the font you use matters!
If you use a cursive font, the newsletter could be hard to read. If you use a fun font, you may come across as unprofessional. At the same time, you may want your font to help showcase your company’s brand. So, what are the best fonts for newsletters?
There are many fonts to choose from, and we’ve compiled a list of the best fonts to use for printed newsletters. Keep reading to find out which one is best for your newsletter!
Use One of the Best Fonts for Your Printed Newsletter!
Developed in 1988, Avenir was created as a tribute to its roaring ’20s counterpart. Interestingly, the word Avenir is French for future, showcasing its modern look. In the past, Avenir has been used in various advertising industries due to its professional appearance and clear readability.
Rockwell is a slab serif typeface that was officially created in 1934—although it was modeled after the 1910 Litho Anitque font. This historical type is perfect for formal newsletters that need a touch of personality.
3. Nanum Myeongjo
Nanum Myeongjo was developed as a Korean language font. However, it’s English counterpart is just as understated. It’s light and elegant, while still maintaining a professional appearance. This font is perfect for newsletters that aim to draw customers in with its graceful air.
4. Playfair Display
Playfair display takes a modern twist of fonts dating back to the mid to late eighteenth century. This serif typeface was designed by Danish type designer Claus Eggers Sørensen. This font is full of character. In addition, its condensed letter spacing distinguishes itself from other fonts. Therefore, it can work great for short spans of text or titles within a newsletter.
5. Proxima Nova
Proxima Nova combines six fonts, called Proxima Sans, from 1994. Because of its geometric appearance, this typeface is perfect for modern-looking newsletters that need a touch of style to compliment bold colors and sharp lines.
6. Trebuchet MS
Trebuchet MS was designed in 1996 for the sole purpose of improving readability with its rounded features. Moreover, this unique sans serif typeface is based on fonts from the 1930s. If your newsletter has a personable tone and voice with a professional flair, this may be the font for you.
Quicksand is based on typefaces from the 1920s and ’30s. Like Proxima Nova, Quicksand is inspired by geometric shapes. However, with its thin design and rounded features, Quicksand gives the right amount of creative flair and modern appeal.
8. Courier New
Courier New is based on fonts used by typewriters. This font is great if you want your newsletter to have a vintage look. However, keep in mind that this typeface has a larger kerning, or wider space between letters, than other fonts and may take up more room than fonts like Times New Roman.
9. Book Antiqua
Book Antiqua has a rich history, based on handwritten letters from the Italian Renaissance. Additionally, the roman typeface has a very distinctive, gentle appearance that is perfect for classic newsletters in need of some character.
10. Josefin Slab
Last but not least, is the typeface Josefin Slab. This typeface is influenced by geometric types from the 1930s with a modern twist. This font is casual and distinctive, giving newsletters an interesting look. However, the lowercase letters have a lower x-height than other fonts, so the type may not work with a small font size in a large block of text. Rather, Josefin Slab makes great headings and subheadings.
Design and Print Your Newsletters!
In addition to choosing the best font for newsletters, you will have to create and format other parts of the newsletter.
Here at The Print Authority, we provide quality services to help you design your printed marketing tools and get them shipped. With our on-demand printing services, you can order newsletters when you want them, rather than over-ordering and storing them.
Moreover, you can choose between our digital and offset printing presses so you can get the best printing products possible. With our wide variety of services, we are sure to have exactly what you need in order to create the perfect printed newsletter for your business! Contact The Print Authority today for more information!
Best Fonts for Printed Newsletters October 16th, 2019The Print Authority
There are several reasons why a company may opt for one over the other. For example, digital printing is best for clients with many original projects and a few prints of each project.
In addition, digital prints can be printed on demand.
What is print on demand?
Keep reading to learn more about print on demand and how it could benefit your company!
What is Print On Demand? Here’s What You Should Know
Print On Demand Defined
Prevent exorbitant cancelation fees, mass stockpiles, and out of date printing items with print on demand.
Print on demand is exactly what it sounds like.
To elaborate, a printing company keeps a digital file of your assets on file. Then, when you need the file printed, the printing company prints on demand. Generally, the customer can receive this order in a few business days.
Overall, print on demand is a unique system that allows you to only print what you need when you need it.
Print on demand allows you to print only what you need at that moment. In addition, you can change your order as needed. So, if you have a last-minute edit to a booklet, for example, you don’t have to pay any destruction charges. Print on demand gives you risk-free flexibility. For these reasons, print on demand is more efficient and cost-effective. Moreover, print on demand has a fast turnaround!
In comparison, the labor and setup costs of offset printing can add up quickly with each change! Additionally, the setup and printing process takes more time. Although the offset printing reaps amazing results, you won’t receive the same turnaround time that you would with print-on-demand services.
Keep reading to learn about The Print Authority’s leading print-on-demand services.
Are There Any Cons of Print On Demand?
Print on demand is a great option for most, but does it have any downsides?
In many cases, traditional offset printing is a more economical choice for longer production runs. Nonetheless, it is important to choose the appropriate option for your printing project.
Furthermore, if you don’t choose the right printing company, quality may be sacrificed. If you want quality printing on demand, then, you have to find a printing company that is sure to provide the utmost quality.
Which type of printing should you use? Learn about the differences between Offset and Digital Printing to determine which is right for your project.
Start a Print On Demand Order Today!
Now that you know the answer to the question, what is print on demand, it’s time to start a custom order.
Custom catalogs are a great choice for getting the word out about your product or service offering. Basically, catalog printing is commonly used to motivate customers to place orders online, or to call or email for more information. Therefore, it’s important to understand the types of catalogs you can print as well as the specific products and services you may need.
Here at The Print Authority, we specialize in customized digital printing and offset printing solutions for companies. Keep reading to learn how we can help you!
The Print Authority’s wide-ranging capabilities make creating, printing, and distributing custom catalogs a snap!
Types of Catalogs
While there are many different types of catalogs to print, here are three major ones:
Price lists are one type of catalog frequently used to help business customers place orders quickly, and they are often printed very simply.
Productcatalogs can be much fancier and are often printed with lots of full-color pictures as a marketing piece.
Sale catalogs are used by retail outlets to encourage customers to come in and make a purchase.
Catalog printing can help create a tangible connection between your customers and your brand, and will help drive your sales higher.
Simplify the Print Ordering Process
Catalogs can be printed in full color for maximum impact, or they can be black and white to get the most bang for the buck. You can also order catalogs in a variety of sizes, including 8.5” x 11”, 8.5” x 5.5”, and custom sizes. The Print Authority has decades of custom catalog printing experience. We offer a full array of design and printing services to make your printed catalogs look fantastic.
Here’s what you will get with The Print Authority:
Graphic design services that are second to none. Moreover, we can use your preexisting design or take your text file and add formatting and graphics to set your catalogs apart.
Huge digital printing capabilities. We produce thousands of black and white, full color, or mixed printed catalogs and books each week! Our digital presses are ecologically friendly. For example, they have extremely low power usage, use plant-based toner, and utilize ozone-free printing. If you have a short run, catalog, or book, this is definitely the way to go.
Advanced bindery options. Our digital presses collate, punch, fold, and make booklets inline. For example, we can create professional magazine-style booklets up to 35 sheets (140 pages). We also offer plastic coil and perfect binding. Our capacity is key to quick turnaround catalogs and books!
Special effects. Need your catalog to pop? We can foil stamp, blind emboss, laminate, UV Coat, or use other special effects to make catalogs look terrific. We also are familiar with specialized paper stocks to set your piece apart.
Ordering, distribution, and shipping. Need someone to distribute your catalogs as well? We understand how to efficiently and properly package books and catalogs to get them out to a variety of locations. We can even create great custom websites for your company or organization to enable easy ordering and distribution for catalogs and other materials.
Start marketing your business with catalog printing!
The Print Authority’s experienced team can make your catalog printing vision into reality. Contact us today for more information!
Custom Catalog Printing September 5th, 2019The Print Authority
Believe it or not, informational booklets are highly effective marketing tools. For one, they are pocket-friendly, making it easy for customers to take one with them. Moreover, if designed right, they are both eye-catching and comprehensive, giving potential customers all the information they need while capturing their attention.
Furthermore, brochures and booklets are versatile. They can promote a variety of services and products and in a variety of formats. Because of this, they tend to attract customers in an effective, personable way. They also cost less than most other marketing endeavors.
What topics should you cover in an informational booklet for clients to take home? Here are some common examples:
Medical Office: Symptoms, background, and treatment of a disease
Beauty Salon: Service menu with a description of the procedure, benefits, and care tips
Hotel: Other hotel locations with images and amenities
Private or Charter School: Extracurricular activities and academic programs
So how can you make your own booklets geared toward marketing your products and services? Read on to find out!
A Comprehensive Guide to Help You Make Informational Booklets for Marketing
1. Write With a Clear Purpose
When you first begin writing your informational booklet, you should identify the purpose of the booklet. It would be best to focus on your business and its services. However, don’t begin your cover page with your company’s basic information. If your brochure is not initially interesting, your audience probably won’t open it up and read the inside.
On your cover, include a headline that will relate to the perceived problems of your targeted audience. If your cover is relatable to someone, they will be more likely to pick it up. Following the headline, include solutions that your company offers to the mentioned problem.
Inside, write interesting and informative content that relates to your company and its services. Lists are good because they may help with readability, but don’t list too much information. If you have too many messages, you may confuse the reader. Focus on the information you think would be interesting to your audience and remember to keep it brief and succinct. Moreover, big words might intimidate or bore some readers, so avoid hard-to-understand words and phrases.
To structure your content in your booklet, it’s important to add even basic information, and not leave anything out. Make sure your company name stands out, you have at least two types of contact information, you include your logo and tagline, and there are at least two or three brief sections that outline the benefits of your organization.
Lastly, every effective brochure or booklet includes a call to action. Perhaps you can include a free estimate, a gift, or coupon to entice readers to visit your website or call you.
2. Optimize for Readability
After all of your content is written out, you need to format it so it is easy to read and attractive. Make sure your text is in small blocks to increase the surrounding white space. In the end, clutter-free content is vital. Basically, if your booklet looks confusing, is hard to read, or has an overwhelming amount of information, people won’t likely read it.
One way to attractively space out text is to add pictures and graphics. Essentially, pictures are one of the most important parts of any booklet.
The amount of content, space between content, and graphics all determine the size of the booklet. You want to make sure your booklet isn’t too heavy, which will overwhelm potential customers. On the other hand, you don’t want it to be too light and flimsy.
3. Finalize Format
Now that you have a good idea of how your informational booklet will look, you need to finalize the format. It may be best to get the help of a graphic designer who can format everything in a professional way. Some printing companies even offer professional graphic design services. The Print Authority, for example, offers a full array of design services for concept development, creation, branding, logo design, and design for printing.
4. Choose the Texture of Paper
Believe it or not, but the type of paper you use can impact how well the booklet is received by your audience. The weight, texture, and overall feel of your booklet is just as important as the format of content and graphics. High-quality paper with a glossy finish will probably be better received than low-quality paper. Moreover, if your booklet is mailed to potential customers, it must be durable enough to survive shipment.
5. Find a Printing Company
Last but not least, you have to find a printing company that offers all the services you require. For instance, not all printing companies offer high-quality printing, unique customizations, graphic design services, and all at an affordable price. The Print Authority offers all of these services and more, and is one of the leading printing companies for high-quality, on-demand printing.
Print Your Informational Booklets Today!
Now that you know how to create an informational booklet and use it as a marketing tool, you are ready to create one yourself! Contact The Print Authority today to get more information on how they can help you design, create, and print affordable informational booklets. Get your custom quote today!
How to Use Informational Booklets as a Marketing Tool August 23rd, 2019The Print Authority
Let’s say that you have an important position at a franchising organization and your days are filled to the max. You have quite a few responsibilities: refining your franchise operating system, filling the pipeline with qualified franchisee prospects, developing vendor relationships, overseeing your field team to make sure franchisees live up to their end of the deal, and more! Is there a solution to make these responsibilities easier?
Web to print portals provide print products through online storefronts. Here are the three major reasons why every franchise should use them!
The Top 3 Reasons You Should Use Web To Print Portals
In addition to their usual responsibilities, your team may also be filling orders for printed marketing materials, trade show displays, signage, apparel, and more.
It would thus be advantageous to free up more time to focus on growing the business. You can do this by outsourcing your printing and distributing needs. Focusing on business growth is a great pursuit because it results in additional sales and profits. Moreover, web-to-print fulfillment companies are specialists and thus can fulfill your orders more efficiently.
Although it may seem less expensive to fill orders yourself, a more detailed analysis often reveals the fallacy of this logic. In many cases, when analyzing costs, businesses look only at the operating cost of equipment to fill print orders. In other words, some companies only consider how much it costs to print on paper, disregarding the cost of labor and other costs.
Therefore, the best way to analyze this process is to look at the entire cost of offering printing services. It’s important to consider the capital cost of equipment, labor cost to run the machines, cost of materials, cost of office space, and the time that could be saved doing other productive things if your team were not filling printing orders. This type of analysis often shows that you may actually be saving money by using a web to print service, especially if outsourcing will lower labor costs and your need for office space.
Franchising is all about building your brand and adding value. Although you may be able to fulfill orders, the printed materials may not represent the brand in the best way. Basically, you may have the equipment to get the job done, but it may not be as good as the equipment at a printing company. In the end, quality materials will represent your brand well, and professional web to print companies can fulfill that need.
Just as important, many print fulfillment companies offer high quality, professional design services. Qualified designers will present your company in a more professional light. Moreover, they can also police the brand to ensure all marketing materials are consistent, with all logos and fonts used properly. At the same time, everything is customized to your franchise.
Try a Web to Print Portal Today!
There are many great reasons to look for a print on demand fulfillment company! At The Print Authority, we have over 28 years of experience with design, printing, and shipping, providing you the highest level of customer service for your franchisees. We take the responsibility of providing high-quality printing and marketing materials. This will allow your business to focus on what’s important, be more profitable, and present the best possible image. Contact us today for more information!
Web To Print Portals: Why Every Franchise Should Use Them August 6th, 2019The Print Authority
If you are a franchise, you need to market your services. Enter franchise marketing: the practice of incorporating any marketing strategy that will help your franchise grow so you can gain more customers. However, before starting, you need a franchise marketing plan.
Building a strong plan isn’t easy. That’s why we’ve compiled a guide to help you build a solid franchise marketing plan and make your business grow.
The Complete Guide to Building a Franchise Marketing Plan
Create a Strict Budget
For every business initiative you try, you need a budget. This is especially true for financing marketing. Some marketing strategies are free, while others will cost you—though some strategies are cheaper than others.
What are your goals and how do you achieve them?
Answering this question will help you identify the kinds of strategies you need and then create a suitable budget around them.
Determine Marketing Strategies To Implement
Who is your target audience? If you don’t know the audience you are trying to reach, it will be much harder implementing effective strategies. Basically, pinpoint the demographic(s) you want to reach and target strategies that will support you most in those niches.
Website: Every company needs to have an updated, easy-to-navigate site.
Social Media: Target Facebook, Instagram, Pinterest, Twitter, and LinkedIn. Is there a certain age group you are trying to reach? Younger generations tend to be more on Instagram and Twitter. Likewise, Pinterest is image-heavy. Use these specifics to your advantage.
Email Marketing: Though working with an email marketing company can cost you money, this is a great way to advertise your franchise in a personal way.
SEO: Search Engine Optimization will help you rank higher on Google without paying for a spot on the first page. This is done through keyword research and backlinking.
Paid Advertising: In contrast to SEO, you can pay for a spot on Google. This can be costly and isn’t as sustainable as SEO, but ultimately is a good way to get traffic fast.
Print Marketing: Print newsletters, brochures, flyers, and/or business cards. The Print Authority offers high-end printing at affordable prices.
Don’t limit yourself to just a few things on this list! It’s important you use as many avenues of marketing as possible.
Ensure Brand Consistency
Brand consistency is one of the most important parts of franchise marketing. Because you are marketing on various social media platforms, emails, advertisements, and more, it can be difficult to maintain a consistent brand throughout. However, an inconsistent brand can be detrimental to your business.
If your company doesn’t have a strong identity, your target demographic won’t have much to hold on to. You want to make your company memorable, and you want it to come across strong enough that no matter where potential customers learn about you, they are left with a strong impression.
Print marketing is one of the easiest ways to ensure brand consistency across franchises. Fulfillment services, for example, enable businesses to print a steady flow of materials and ship them to many locations. In this case, your printed marketing materials will be consistent across every location. While brand consistency is easy with The Print Authority’s fulfillment printing, maintaining this consistency can be a lot harder with social media.
Identify Potential Setbacks
Lastly, not every franchise marketing strategy will work, so plan for failure. What does that mean?
Identify any problems you foresee might happen with the strategies you choose to implement and ask yourself: how can I overcome those setbacks or even prevent them from happening?
Lastly, keep in mind the goals you set at the beginning of the plan and make that your focus, rather than becoming sidetracked by minor issues.
Start Your Franchise Marketing Journey Today!
Growing your franchise starts with a plan, so start your journey as soon as possible and start creating your franchise marketing plan today! You never know how big your business can grow.
Building a Solid Franchise Marketing Plan for Your Business July 16th, 2019The Print Authority
As a franchisor, you have no doubt worked hard to grow your company into the successful business it is today. However, there is always room to grow. Franchise marketing allows you to grow your business through various marketing strategies. In this article, we will explain exactly what is franchise marketing, how it works, and how you can apply it to your company.
The Complete Guide to What is Franchise Marketing and How to Do It
What is Franchise Marketing?
Franchise marketing entails incorporating any and all marketing strategies that will help a franchise grow. The main goal of franchise marketing is to gain more customers. Additionally, franchisors often partner with franchisees, who help the franchisor grow their business through marketing strategies. However, there are many different ways to market a franchise.
How To Start a Franchise Marketing Campaign
Create a Website
Every company should have a website. They operate 24/7 and attract both franchisees and potential buyers. However, your site should be well-designed, attractive, and easy to navigate. You should have information about owning your franchises as well as contact information for both franchisees and buyers. Consider making a blog to attract regular visitors to your site.
Use Social Media
Billions of people are on social media on a regular basis. When you market your franchise on social media, it allows you to reach a wide variety of people on a personal level. However, there are many social media platforms to consider: Facebook, LinkedIn, Pinterest, Instagram, Twitter, and more. Generally, these platforms are age-specific. For example, more young people are on Instagram and Twitter than on Facebook. Use this to your advantage and identify platforms that service your target audience more.
Sending out emails to market your business is a great way to get the word out. In fact, according to a 2017 study, 23% of marketers said it generated more leads and 19% said it improved sales. Thus, email marketing can be extremely beneficial if the service suits your company’s needs.
Every day, there are billions of Google searches that take place. Search Engine Optimization (SEO) helps your website rank organically. Basically, this means you don’t have to pay for a spot on the first page of Google because through keyword research and link building, you are able to get there on your own. However, SEO takes roughly six months to see any results. While this might be a good option in the long run, you probably won’t see immediate results.
On the other hand, you can pay for ads. Commercial, internet, and radio advertising can be beneficial because you are likely to attract a number of customers and franchisees. However, advertising can be very expensive, so it is important to consider costs before implementing this form of marketing into your budget.
Lastly, a great marketing technique involves printing anything between newsletters, brochures, flyers, and/or business cards. The Print Authority, for example, is a high-end printing company that can assist you in any bulk on-demand printing service you need. Additionally, they offer graphic design services that will help you create amazing products tailored to your business. Contact them today for more information.
Creating a Franchise Marketing Plan
1. Create a Budget
The first step in starting your franchise marketing plan is creating a budget. There is no set marketing budget for any one company. You first have to evaluate your goals for this venture. What exactly do you want the outcome to look like? Next, identify what resources you already have available and what services you might need to purchase or hire.
2. Determine Target Audience
The major determining factor that separates a successful franchise marketing campaign with an unsuccessful one is narrowing your market. For example, if you are simply trying to attract every single person on Facebook, you will have to create a very generalized message. On the other hand, targeting specific audiences are more likely to attract customers.
3. Pinpoint Marketing Strategies
As explained, there are many different ways to market your franchise. Now that you have a budget and a specified audience you wish to target, choose the strategies that work best within those parameters. You will most likely want to take advantage of multiple avenues of franchise marketing. You will focus on some of these strategies more than others.
In the end, franchisors and brands tend to dictate what marketing strategies franchisees focus on. In addition, some franchise organizations create a pre-set package of marketing tools for franchisees to use. Though this may limit what marketing platforms are available, it can also help franchisees focus on the correct strategies and marketing tools to grow their business.
Start Your Franchise Marketing Campaign Today!
Now that you know the answer to the question, what is franchise marketing, and you know exactly how it works and how you can do it, don’t hesitate to start. Whether you want to find franchisees, obtain customers, or do both, if you implement these easy tips, you can get your campaign up and running!
What is Franchise Marketing and How Does it Work? July 12th, 2019The Print Authority