10 Types of Custom Business Labels & How to Use Them

Labels are very versatile—they can inform, warn of unsafe or dangerous conditions, train or just identify. While there are some types of highly specialized labels which are hard to print cost effectively, there is good news!

Over the last few years, many previously hard to obtain labels are now available in small quantities from printing companies! So, now is a great time for printing custom labels for your business or organization, whether you are a law firm, school, accounting firm, grocery store, doctor’s office, leasing company, or retail store.

Properly designed labels for business product advertising improve customer experiences and help business operations. Here is a short list of labels which are now readily available in small quantities.

Types of Custom Business Labels & How to Use Them

1. Die Cut Labels

If you want an odd shaped label, you can get die cut labels custom made to fit almost any shape or size. Traditionally, you had to invest in a metal die for printing custom business labels & shaped decals, meaning that printing custom die cut labels were cost effective only in larger volumes.

Today, there are two additional options. First, there are now more pre-die cut labels available than ever. This means you can get many custom shaped labels in small quantities without the cost of a die. If you need circular, rectangular, or oval business labels, you can get printed labels on a variety of stocks including vinyl, clear and colors in small quantities. Secondly, if you have a small run of a custom sticker, you can often get a laser die cut label to meet your needs.

2. Removable Labels

It is easier than ever to obtain business labels that are “low tack” with only a weak adhesive on them. This means they should be simple to take off when you are done with them. If you are looking for a label which will only be used for a short time, this may be the way to go.

Caveat: you should always test a label stock if the label is being affixed on something valuable!

3. Repositionable Labels

In contrast to removable labels, which come off easily to be discarded, you can also buy repositionable labels that can be removed and used again. Repositionable custom business labels are great to act as signs that may be relocated a couple of times.

4. Foil, Pastel and Neon Colored Labels

Special stocks are also available when printing custom labels. You can find shiny foil labels, pastel colors and bright neon colors. If you want something to get noticed, this can be the way to go! Bright colors also work well for warning labels.

5. Water and Grease Resistant Labels

Let’s say you have a product to label, but the product contains water or is oily. The printing on a regular label may run or look “stained” after water or oil runs over it. What do you do? Try a vinyl label for water or grease resistance. The best practice is to test the label before doing a larger run.

6. Cling Labels

Modern retailing includes maximizing your window space to let customers know about your products and services and any sales or special promotions you are running.

It is easier than ever to obtain labels to stick to your windows for custom labels, but which are also removable when things change. These can either be true cling labels which use static electricity to stay affixed or low tack labels which have a small amount of adhesive.

While there are more specialty labels available in smaller quantities than ever, this means that labels can be used in more ways than before. The next four label types listed below highlight some of the most important uses of custom printed business labels.

7. Warning Labels

Warning labels can be placed on dangerous work equipment or in areas which present unusual hazards. For example, factory workers sometimes use machines that can cause injury if used incorrectly. A well-placed warning label makes sense so that workers know the risks of using such equipment.

The message on warning labels should be specific to the hazard, have the nature of the threat, the consequences of the hazard, and the way to avoid the hazard. Additionally, bright colors should be used on this type of label to make sure it stands out to users. Letters should be bold, large, and easy to read. You should include eye grabbing graphics on the warning label that make the hazard clear for users.

8. Training Labels

Labels can, of course, be used for training purposes. Your new employees are constantly learning new information to be successful at their job. Make this just a bit easier for them, and label products they need to know about at a glance.

Restaurants and food preparation are good examples where training labels can be used successfully. Training labels can be placed in the food preparation area to show what a finished plate should look like for each dish. Have labels of each different meal in your restaurant so new cooks and waitresses can deliver beautiful dishes that customers will find appealing. These labels will improve guest experiences.

9. Informational Labels

Some items just need to be labeled so your customers will know what the item is. For example, produce and cheese labels in a grocery store or market can avoid a lot of confusion and may result in higher sales for these products. This can also be true in businesses that sell a lot of similar-looking parts.

In addition, some products benefit from labeling which explains how to properly use the product and any risks involved with use. While these labels are simple, they also help create a positive experience for your customers.

10. Marketing and Advertising Labels

Most people don’t think of labels as advertising. However, labels can help effectively market your company. Whether you are putting your mission statement on the wall in your office, the hours of your company on the front door or showing off your products or services on your front window, there is a good chance you are using a label to do this.

The Print Authority can help you design and print your labels from start to finish. We have professional graphic designers to create the perfect label for your company. Give us a call at (615) 468-2679 or contact us online today!



Benefits of Custom Printing for Manufacturing Companies

Every day, your manufacturing company navigates complex operations, distribution, and customer experience. Luckily, professional printing manufacturers can help in each of these domains. Wondering how? Let us explain! Keep reading to learn more about how custom printing is the perfect match for your manufacturing company. 

Benefits of Custom Printing for Manufacturing Companies

Printing Supports Daily Operations

Your ultimate goal is to provide a top-notch product for your customers. To make your product a success, what do you need to start with? Your operations, of course! Successful operations are the bedrock of any company and ensure products that people want to buy. Here are some of the most important ways to use manufacturers’ printing in your everyday operations.

The key to stellar manufacturing printing is stellar employee conduct. Start your employees off strong by creating comprehensive training handbooks and manuals that uphold your company’s high standards and lead to perfect products. Consider printing these in color, and include helpful diagrams of all technical equipment and illustrations of the assembly process. Use coil or perfect binding to ensure long-lasting manuals.

During the manufacturing process, help your employees adhere to company protocols by creating helpful employee checklists, cards, or job aids. The easier it is for your employees to do their job, the better your products will be!

When it’s time to reorder your materials, what should you do? Keep track on a form! Print custom-made forms for your employees to indicate materials that need to be reordered from your Approved Vendor List. As well, if you receive orders from customers, clients, or distributors, make sure you have custom order NCR forms ready to take those orders. Use a web-to-print portal to easily print and distribute your customized forms to all your branches.

As you’re making your products, use printed materials that provide clarity, such as labels for boxes, parts, and shipping. You might also need printed barcode stickers for boxes.

Printing Improves Customer Experience

Creating your products is only half the battle. Next, you need to make sure that your customers can use them easily and safely. Here are some of the most important printed items to facilitate customer success.

Most importantly, print easy-to-understand informational and promotional materials to include in the box with your product, containing everything the customer needs to know. This is essential for customer safety and satisfaction, particularly if you manufacture products for the consumer market.

If your product necessitates any instructions for customers, print an informational or instructional booklet, technical manual, or pamphlet. This ensures that customers will be able to use your product easily, increasing customer satisfaction, and decreasing the chances of a broken or misused product. This reflects well on your company! You can print these on one piece of paper or as a small booklet (if you include set-up instructions or safety warnings, for example). Make sure to include any relevant diagrams printed in color for maximum clarity. Plus, printing manufacturing in color and on glossy paper makes your instructional materials look professional, which is always a big plus.

For any smaller communications that you want to put in the box with your product, create a helpful insert! These can include safety reminders, thank you messages, requests for online reviews, or suggested additional products to go with the purchase. You can even include a coupon for a discount on a future item! These inserts are frequently the size of a postcard or a business card, and they use bright colors, high-quality paper, and unique designs to get the reader’s attention. Don’t let this valuable marketing opportunity go to waste!

If your product comes with a warranty, include a warranty slip in the box. This can consist of a warranty disclaimer and a mailer for the user to fill out and send back to your company to register their product. Make sure you’ve received legal counsel to create an appropriate warranty. Warranty slips are frequently printed in black and white or one color on uncoated paper, so they will be easy to fill out. Some warranty slips are on card stock, while others are on text weight stock and may even include multiple pages or be folded.

Your marketing materials are vital for increasing your business. Business cards spread awareness about your company and give potential clients a physical token of your business. Include a professionally designed logo that people won’t forget! Banners outside your factory, showroom, or sales center increase sales by announcing new products, a limited-time sale, or your business hours.

Printing Assists Dealers and Distributors

If your company works with dealers and distributors, provide them with proprietary printed manufacturing materials. This makes marketing and sales easier for them, which increases your profits as well, so providing them with great printed products is a win-win!

Give your distributors sales flyers. Include special deals to incentivize purchases, and make sure to use bright colors and eye-popping design elements to grab readers’ attention! A professional designer can help you craft the perfect flyer to maximize your sales.

Your distributors also need to offer customers technical information about your products. This is where your engaging and educational product flyers are key. Use exciting images and print in color and on glossy paper to make the best impression. These help customers make informed decisions about which product is best for them.

If you create a large number of products, consider printing a manufacturing catalog. This helps prospects explore all of your products and gives distributors quick and easy access to information about any item that might fit potential buyers’ needs.

Similar to banners outside of your factory or showroom, your distributors display banners outside of their stores to advertise your products. Use an eye-catching design that attracts customers off the street. Consider advertising a special deal or a new product to incentivize sales!

If your distributors are spread over a wide geographic area, web-to-print fulfillment services allow you to print from one central location and let the printing company do the work of distributing your materials. This also gives you control over the quality of printed materials, so everything will reflect your company’s quality and branding. No need for hassle on your end!

Print for Your Manufacturing Company with The Print Authority!

When it’s time to print, we know what we’re doing here at The Print Authority. With 30 years of experience, we can help you design, print, and distribute everything you need. We’re ready to help your manufacturing company custom print all of your materials so that you can worry about the important stuff: making the best possible products. We also have decades of experience creating easy to use web to print portals for stress-free distribution of your materials. Contact us today!

Building a Cleaning Service Marketing Plan With Printing

Whether you are responsible for a single cleaning operation, a group of cleaning businesses or a franchise network, you know the challenges facing the cleaning industry. While the potential for growth is enormous, you face huge competition and workplace and technological changes, which complicate your business. All of this makes marketing your business through a successful cleaning service marketing plan more important than ever. This article explains how cleaning companies can use custom printing effectively to find and keep customers and help your company succeed!

Benefits of a Cleaning Service Print Marketing Plan

Finding New Customers

In our digital age, an online cleaning service marketing plan is a popular way to expand your cleaning company’s reach. However, both pay per click advertising and marketing via websites that charge for referrals are expensive, and the costs may exceed the value of the business they generate.

Instead, whether your company primarily cleans homes or businesses, consider flyers, door hangers, business cards, referral cards, targeted mailings, signage and custom printed promotional products to reach your audience without incurring referral costs. Let’s consider each of these printed marketing materials one by one.

Cleaning Service Marketing Materials

Cleaning service flyers can be posted prominently (with permission) on any community kiosks or bulletin boards in your target area or can be left in local community and religious centers. Door hangers are a low-cost way to spread the word in a particular neighborhood. For both cleaning services flyers and door hangers, think about printing both sides of the sheet to maximize the marketing opportunity of each piece.

Cleaning services business cards and referral cards are extremely cost-effective marketing tools for your cleaning service marketing plan. Be sure to print your cleaning service business cards on thick stock to give your company a professional appearance, and print enough custom cards for all individuals who will need them. Referral cards make excellent leave behinds after a cleaning job is done. By offering current clients a discount for referrals, you multiply the sales efforts of your team!

Mailers are a no contact way to expand your customer base while targeting the prospects who will be most profitable for your business. Experienced printing companies can obtain mailing lists for mailers filtered by geography, income, age or other factors. Geographic targeting is important so that you land new customers who are most profitable to service and maintain. Mailers can be as simple as a postcard, or you can go all in with a letter to each prospect and a special offer. Another inexpensive mailing option is an EDDM mailing, in which a postal carrier drops off your mailer at every address on their route.

Don’t forget the role that good signage can play in building your company’s brand identity. Signage is not just the sign on your company office; it can also include window or wall decals, car magnets, banners outside your business and yard signs. Outstanding signage will both let people know where you are and quietly spread the word about your company. Don’t be shy!

Finally, handing out printed novelty items can be a way to prompt prospects to remember you when they have cleaning needs. There are a huge variety of promotional items to choose from, and you can get creative. The best promotional products will be things that last a long time, so they stay in front of the customer. You could print your logo and contact information on calendars, cleaning cloths, hats, mugs or water bottles. The sky is the limit.

Community Connections

Once you have printed materials in hand, be sure to make connections in your community by being an active member of your chamber of commerce and other networking organizations. This networking activity will result in local connections that help you build your business. Think about setting up booths and co-sponsoring events at conferences that your corporate prospects attend.

Be conscious about your company’s image for all of the printed materials you use in a cleaning service marketing plan. Enlist a professional designer to create materials that demonstrate your business’s thoroughness, dependability, and high standards. All custom printed materials should clearly state your contact information and prominently display your logo. Use special offers where appropriate. The key to successful print marketing is to use high-quality printed items that reflect your professionalism and image.

Keeping Customers

Once you’re working with a client, the next step in your cleaning service marketing plan is to ensure their continued business. The high number of cleaning businesses can sometimes lead to a high turnover rate, with clients frequently switching cleaning companies after only one negative experience. Additionally, cleaning services are often seen as expendable and are lessened or removed during economic downturns, which makes retaining customers vital.

Exceptional Customer Service

The solution to this problem of keeping customers can be deceptively simple: create and maintain exceptional customer service! While this sounds easy, maintaining your cleaning company’s excellence is a multi-faceted task. Part of the solution lies again in well thought out and executed printed materials, such as training manuals and job aids, which will help your cleaners do an outstanding job.

Another element of outstanding service is appropriate follow up, both by your team and the management, with review cards, thank you cards, business cards and newsletters. You might also consider custom printed apparel to improve your staff’s professionalism and appearance.

Thorough Employee Training

The first step toward customer service excellence in cleaning is to make training a priority for your team. Insufficient training can be dangerous and unprofessional, and it is important to identify potential hazards and pitfalls for employees and how to address them properly.
Create thorough employee training manuals that are easy to understand and allow your employees to understand and provide exceptional service. You also need a system to make sure training is used and remembered after the first training session. Laminated cards and other printed job aids can break down the cleaning process in a step-by-step manner, ensuring consistency and excellent work. It is also critical to reinforce the message that the customer comes first and that the customer’s happiness is of utmost importance.

Timely Service Follow Up

Apart from the cleaning service itself, it is paramount to communicate to the customer that you care and value their business. This is where follow-up comes in. Using review cards, you can prompt customers to fill out an evaluation or go online and do the same. Soliciting feedback gives you the opportunity to resolve problems and can avoid unpleasant surprises down the road. Review cards can be simple, printed either in black and white or in color on a stock that is easy to write on.

Management also plays a role in follow up after cleaning visits. One often overlooked tool is a simple thank you card or thank you note. A handwritten note shows customers that you care in a way often overlooked in today’s fast-paced businesses. Be sure your thank you notes have your logo and color scheme and are professionally printed. Also, make sure you include a business card with every thank you note so recipients will be sure who wrote the note and how to contact you with further feedback.

Professional Appearance

In addition to follow up activity, professionalism can go a long way to reassuring customers that your cleaning service is above the rest. One way to get that across is to have your team wear custom branded apparel. This can be as simple as T-shirts with your logo, or it can be a more involved uniform. The important thing is that every employee looks like a part of the team!

Regular Business Updates

One final idea to set your company apart is to communicate important information and news to your customer base. In addition to your website, you could publish a newsletter to be delivered to existing clients on regular visits.

Imagine how surprised your customers will be to see a professionally printed piece left behind! Newsletters can be used to convey cleaning tips, offer recipes and even advertise specialties or new lines of business. If you offer environmentally safe cleaning services or cleaning tips, why not tell your customers!

Partner With An Expert Printer!

Work with a professional printing company to help you design and print your cleaning company’s marketing and training pieces! With 30 years of experience, The Print Authority team can help you create and distribute printed materials, whether you are a one-location cleaning business or a franchise with hundreds of franchisees.

We specialize in creating outstanding web to print portals, allowing multiple location companies to order consistent, high-quality printing, promotional items and apparel from one source. Contact The Print Authority today!

Legal Printing Services for Law Firm Operation & Marketing

Law firms today face the dual challenges of presenting themselves professionally and attracting a high level of new business. It is crucial to market your firm effectively without sacrificing your integrity. Printing is one of the keys to presenting yourself and your firm the right way. This article looks at various legal printing services that law firms can successfully use for their daily operations and marketing efforts to build a brand and attract new clients.

Legal Printing Services for Law Firm Operations

Despite advances in digital technology, email, and the internet, printed communications still play a role in legal practice. Why? Although printing’s role in communications has changed over the last several decades, there is still a strong role for print in legal communications. One big reason is that printed communications sometimes make a bigger impact than emails, which can be quickly lost, forgotten, or relegated to spam. A second reason is that some contracts and other legal documents require legal notices to be distributed via mail. Mail to physical addresses is sometimes viewed as more reliable and certain than email –email addresses are not universally available to the public, and they are not as definite and unchangeable as physical addresses. Let’s take a look at a list of printing which law firms use in everyday communications below.

Letterhead and Envelopes

Once the mainstay of legal communications, law firm letterhead and envelopes still play an important role. Although letterhead and envelopes are old hat for many law firms, innovation has crept into legal printing. Traditionally, law firms used engraved letterhead and envelopes. Engraving is a very old-fashioned printing method involving ink and a metal plate, which gives the printing a three-dimensional feel. Many law firms have migrated away from engraving and toward thermography, a simpler process that still has a three-dimensional feel. Some law firms have dropped these processes altogether in favor of offset printing. Offset printing is more cost-effective and faster and, coupled with high-level design, can really represent law firms. Regardless of the printing method, it is extremely important to have a well-designed logo carried forward consistently across all printed items and the internet.

Business Cards

Business cards are still an important way of introducing yourself to colleagues, opposing counsel and clients. Like other legal printing methods such as letterhead and envelopes, business cards can be customized in many ways. Law firm business cards can be engraved, thermographed, offset printed or they can be produced digitally. In general, there has been a strong move toward digital business card production over the last decade due to economics, speed and flexibility.

Paper choice is critical when planning law firm business cards. Most law firms use either white or natural white stock for legal stationery, and all items (law firm letterhead, business cards, and note cards) are typically printed on matching stock. Some traditional law firms prefer premium stocks like Crane’s Crest or Strathmore for stationery items. However, many firms have migrated to less costly options like Classic Crest or Classic Linen. These stocks are still watermarked (in some weights) and have a professional finish to impress clients. Heavyweight stocks are increasingly popular for law firm business cards.

Note Cards and Personal Stationery

Some lawyers prefer to write or print important personal correspondence on personal stationery or note cards. The most common size for personal letterhead is monarch size, which is smaller than standard letterhead. Personal stationery or note cards are frequently used for thank you notes or for jotting down quick messages. The personal touch of a hand-written note is sure to get noticed!


One legal printing method to consider when engaging your clients is printed announcements. What better way to announce to your client base the addition of new attorneys to the firm or new practice areas than printed announcements? Announcements can be engraved, thermographed or offset printed. Some firms use traditional panel cards or fold-over cards, although some skip the panel altogether.

Mass Mailings

Although much legal communication is electronic today, some mass communication is sent out by mail. Examples of this include notices to class action parties and bankruptcy notices.

Legal Printing Services for Law Firm Marketing

Although online marketing is important, don’t underestimate the importance of having high quality printed materials. Legal printing services for law firm marketing help convert leads into clients and help you obtain more work from existing clients.

Law Firm Brochures

Design professional law firm brochures to explain the services you offer in more detail to potential clients. If possible, consider hiring a professional designer to give your brochure the right look and make sure it projects the right image. Imagery, fonts and paper choice are all important. Law firm brochures are also a great place to explain your firm’s specialties in detail. You may have niche services that fewer firms offer, and you can tell your story here. Explain why you have the best legal services on offer. Firm brochures can be instrumental in attracting new clients and in recruiting new talent to your firm.

Presentation Folders with Stepped Sheets

Using presentation folders with stepped sheets inside is another way to make your firm stand out. You can use a wide variety of stocks and processes to make folders that look great. Foil stamping, blind embossing and metallic inks can make folders look distinctive, and dark-colored or textured stocks are visually appealing so long as they fit with your firm’s overall image. Using stepped sheets (where each sheet gets progressively larger so several sheets can be seen all at once) is a way to show off various practice groups or attorneys at your firm. You can print stepped sheets digitally, so they are easy and inexpensive to change out.

Short Run Books

Some attorneys and law firms print short-run books to highlight specific practice areas and areas of expertise. Whether you have expertise in family law, international law or litigation, books are a way to go into greater depth on a topic you know well. These are great handouts for larger prospective clients or at legal seminars.

Seminar Invitations and Booklets

Many firms present seminars to help educate clients. Be sure your seminar is well attended by mailing out invitations and giving out booklets or handouts reviewing the information presented.

Promotional Items

Build your firm’s image using custom glassware, coasters, notepads, pens or other items that prominently feature your logo. These can be used in your office or handed out to select clients. Be creative in choosing items to customize. One tip is to pick items that will be used over a period of time to maximize your exposure.

Try The Print Authority Today!

High quality printed operations and marketing materials will help your firm attract new clients. The Print Authority is an experienced printing company with top-notch services that will leave your customers wanting more. Our designers can help you create a logo that will help you build your brand and other custom printed materials to help your firm soar above the rest. We are your one-stop design, printing and fulfillment company. If you have a firm with multiple branches, our web to print portals and excellent customer service ensure consistent quality, which is seamlessly distributed. Contact us today!

Company Branding Using Printed Markteting Material

Your company’s brand encompasses almost everything you do, including both your marketing and your service. Why does branding using printed products still matter, and how can you use custom printing to enhance your brand? Keep reading to find out!

Why does branding using printing products still matter?

Branding Builds Trust

Your print media makes your company’s image more concrete. Printed flyers, posters, and signs give a feel for your company, and your visual advertising creatively tells your story. By creating a clear image of who you are and what you do, your brand becomes more easily recognizable and people see your company as more legitimate. Crucially, make sure you provide the service and customer experience that your brand suggests, which will increase customers’ trust and brand loyalty.

Printed Marketing Materials Are Tangible

Printed products are concrete representations of your company that bring your company to life, help customers identify with you, and help people remember your company for extended amounts of time. Emails can get lost and forgotten, but a business card placed in a drawer can be rediscovered months or even years in the future!

Some Customers Prefer Printed Media Over Digital

Printed marketing material feels more personal and permanent than email or other forms of digital communication, and they’re frequently easier for customers to keep track of. No matter the reason, if a customer prefers print communications, make sure you’re able to provide them.

Printed Branding Material Can Be Exciting!

From mugs to tablecloths, distributing custom printed branded specialty products is a fantastic and innovative way to increase awareness about your business.

How Can You Use Custom Printing Marketing Material to Enhance Your Brand?

Create Guidelines For Your Brand

Brand guidelines help all of your materials (both printed and online) achieve the same goals and differentiate you from your competitors. Your brand is a visual point of reference that illustrates who you are and what you represent. So, use the same colors, logo, and font on your printed products to unify your image. When it comes to branding, all materials are equally important!

Use an Excellent Logo

Your logo on your printed products is the most easily recognizable part of your brand, so it’s important to create the right one. Employ a professional designer to help you make the perfect logo that emphasizes your brand’s core values.

Create the Best Business Card

Business cards are one of your company’s most important marketing products. Even in this digital age, your business card is often a potential customer’s first introduction to your company, so make it count!

Make Your Printed Marketing Material User-Friendly

Your brand materials grab people’s attention and entice them to read more and learn more about your company, so make them eye-catching and easy-to-read. By making them accessible to the public, you’re increasing the number of people who can engage with your brand!

Your Brand Deserves Excellent Printed Products!

When you’re ready to develop your brand using custom printed products, whether you run a small company or a chain with many locations, The Print Authority is here to help! Our decades of experience with design, printing, web to print services, and distribution give us the expertise to help you make the best printed products for your brand. For 30 years, we have offered outstanding customer service, and we excel at building successful client relationships. Contact us today!

Financial Advisor Print Marketing to Grow

As you market your financial advising business, you’re likely wondering how best to use print marketing to connect with your clients. No need to fear–here are three simple ways you can use printing to lead to your success!

Printing helps prospects get to know you and feel comfortable

To grow your client base, you need to be visible in your community and establish your firm’s credibility. Luckily, there are many ways to do this! Here are some tried-and-true methods to use printing to support your financial advisor marketing efforts.

Promote yourself with financial advisor seminars and workshops

Leading financial advisor seminars and workshops in your community gives people a chance to learn about finance and your firm’s high-quality advising, and they frequently lead to new clients. Send out printed postcards or invitations to prospects before the event. In addition, boost your financial advisor seminar marketing by posting printed flyers or posters to promote attendance.

Even more, provide printed handouts or booklets as a reminder of the helpful information you shared during the seminar, and send mailers to prospects who couldn’t attend. Printed mailers are a great, safe way to extend the reach of what you say either in person or online. Mail is also a great way to subtly follow up after an event, so be sure to collect physical mailing addresses when people sign up or attend.

Market your website with financial advisor postcard marketing

Viewing your website is one of the easiest ways for prospects to get to know you and your financial philosophy, so make sure people know your web resources. In addition to posting regular updates online, send postcards or mailers to prospects or new clients or to a targeted mailing list to make sure everyone checks your website regularly. Experienced printing companies can help you obtain a list of the right prospects filtered by geographic location, profession, age or income.

Extend your networking efforts with financial advisor business cards

As you network online or in-person, financial advisor business cards are essential tools! Employ an expert designer to help you create a clean, professional logo and financial advisor business card which emphasizes your responsibility and level-headedness. Make sure to include your professional designations and licenses on your financial advisor business card. Use a heavy stock and consider linen, laid or felt paper to set your cards apart. Another idea is to offset print your financial advisor business cards—offset printing gives you precise control of color and makes it easier to print on highly textured stocks.

Build trust with a financial advisor firm brochure

Start building trust with your clients from the beginning. One way to build rapport is by printing custom financial advisor brochures explaining how your firm works and how it is different so that clients know who you are and how you do business. Be sure your financial advisor brochures are expertly designed, easy to read, and include professional photos of your team, so clients will know who they are interacting with.

Surprise new clients with a welcome note or welcome kit

Another great way to build confidence is by sending new clients a welcoming handwritten note on custom printed note cards or personal stationery when you enter into a business relationship. Be sure to use a bold professional font and an uncluttered design when creating personal notecards or stationery. Paper choice can also make a big difference in personal stationery items. You may want to choose a watermarked stock to increase professionalism or a recycled stock to promote environmental awareness. Another idea is to take your welcome to the next level by sending new clients a welcome kit shortly after they start using you. Your client will appreciate the personal touch!

Highlight your niche with targeted print materials

If you have a niche, such as working on specific types of investment vehicles, emphasize this in your financial advisor marketing materials. By promoting your specialty in your printed materials, you can foster relationships with individuals related to your focus. This will build your reputation within this market, helping the right types of clients to turn to you when they need a financial advisor.

Use promotional giveaways to build top of mind awareness

Ask a professional printer about currently trending promotional products, such as glasses, mugs, high-end pens, and calendars. These items last a long time in people’s homes and frequently lead to referrals. Don’t be afraid to try something different…just choose a product you think your clients will like and use!

Stick with it!

Remember that financial advisor marketing is a continual process that doesn’t stop once you have a stable client base, so keep promoting yourself throughout your career. Successful, steady marketing builds a successful business!

Help your clients with clear, helpful printed information

Once you’ve successfully landed new clients, it’s time to provide them with your stellar advising! The following tips will help you create the products and information you need to work with your clients.

Have an annual kickoff event

Some high-level financial advisors take seminars to the next level by having a large annual kickoff event, complete with high-end invitations, financial advisor brochures and other handouts, so everyone in the community will know where they think the economy and the markets are heading. People crave direction for their investment efforts, so you can show them the way. These sorts of events lend themselves to higher-end printing processes, including professionally designed materials that will stand out!

Publish a book highlighting your approach

If you have a specific investment philosophy or point of view, publish a short run book to explain it. Books include more detail than blog articles or emails, and they increase your visibility and credibility. You can give clients this resource at your first meeting and refer to it again and again. You no longer need to go to a publisher to print short-run books—printers can usually do the job more efficiently and at a lower cost.

Write your own educational articles and financial advisor brochures

Printing your own articles and financial advisor brochures is the perfect way to demonstrate your knowledge and professionalism. Explain types of funds, investment options, and financial concepts (such as “What You Need to Know as You’re Planning Your Retirement”) to use as resources when meeting with clients and which your clients can then keep. Providing these items in a printed format increases their perceived value and longevity.

Mail monthly or quarterly financial advisor newsletters

Financial advisor newsletters are informative products that can include general investing tips, updates on preparing for tax season, personal finance advice, and more. Larger companies can create multiple financial advisor newsletters based on various investing goals: one targeting people who are nearing retirement or are already retired, one targeting high net worth clients, one targeting general investors, and more. A professional printing company can easily print and distribute your financial advisor newsletters, making this process easy!

Make your products accessible

As you meet with clients, you may present numerical data and graphs to people who may not be accustomed to reading them or are not familiar with financial information. Make your printed products as easy-to-understand as possible to increase your clients’ confidence in the information and to help them comprehend their finances.

Help your clients stay organized

If you market complex financial products or insurance, provide clients with a professional presentation folder to hold important information. You are presenting complicated information, and many prospects will want to read through papers again after your meeting or presentation to fully understand them. This “second look” at complex information may be the difference between understanding and confusion and sometimes help you make a sale.

Show clients that you care with print

Your clients trust you to give them financial advice, so reassure them that you care and think about them. Experts recommend frequent communication with clients, up to 18 times per year. In addition to emails and newsletters, send your clients personalized holiday, birthday, and personal cards as a courtesy.

As well, contact your clients when there are any significant actual or potential changes to their finances. Call them if you see any important notifications relating to their investments, insurance or financial products. You might also call or mail them proactively if there are big moves in the market or other significant events that could shake the economy and reassure them that you prioritize them and are acting in their best interests.

Partner with a professional printer!

Print the materials for your financial advising business with The Print Authority! Our decades of experience in design and custom printing give us the expertise to help you create the most effective products. In addition, if you have a large financial advising franchise or network, we can build a printing fulfillment system to suit your needs, including a great web to print portal paired with outstanding customer service. We can organize a fulfillment program to include materials printed on paper, customized promotional products and even apparel. Contact us today!

6 Questions To Ask Print-On-Demand Companies

Selecting the right vendor, especially when it comes to printing partners, requires the right set of vetting questions. If you ask the right questions up front, you can avoid costly printing mistakes and delays down the road.

So, what questions should you ask a print-on-demand company when evaluating whether they would be a good partner for your business?

We asked six business owners and printing experts what questions they would ask a printing company. Here’s what they had to say:

What are your areas of specialty? Do you do sample jobs?

Before partnering with a printing company, it is important to understand the limitations of their services. Some companies offer more than others such as graphic design, logo creation, wide format services, etc., which may make them a better partner if a rebrand or something of that nature is on the horizon for your business. By learning about all the areas in which they specialize, you can ensure you are choosing the right partner! Just as important, you should try to get a feel for the service level you will receive. One of the best ways to test service level is to do a sample job with the company. See how long it takes and examine the quality of the final product! Not all printing companies are created equal; some have outstanding service while others are just middle of the road.

Eric Blumenthal, The Print Authority

Do you have the products that fit the needs of my business?

Ask what kind of products they offer. If they do not have products that would make sense for your business, then they are not the right choice, no matter their prices. If they offer a wide selection of products, ask what they recommend for you. Consider their response and determine if they are interested in helping you or simply upselling.

Vanessa Molica, The Lash Professional

I have a timeline in mind… are you able to meet this specific deadline?

Before engaging with print-on-demand companies, it is crucial to understand what the timeline for your business would look like. Transparency is a must, and before you sign on the dotted line, it is imperative to know exactly how long the print company believes the printing process will take from start to finish. That way, you as a business owner can evaluate if this company is going to fit your needs and deadlines. It seems simple, but oftentimes there can be conflict surrounding timelines and end dates.

Peter Babichenko, Sahara Case

How quickly can you get an order to me?

It is a seemingly basic question, but if you require quick service then it is important to know that your printing company will be able to handle it. If they have a minimum order time, you must decide if it is something that fits with your needs.

Kenna Hamm, Texas Adoption Center

Do you use environmentally friendly printing materials?

Before choosing a printing company, I would ask if they use environmentally-friendly printing materials in their process! There are lots of companies out there that use toxic chemicals in their ink and other materials which is a deal-breaker for me. If your company is dedicated to sustainability and helping the environment, be sure that your marketing partners are as well!

Nikitha Lokareddy, Markitors

What is your return policy?

Not all print-on-demands are created equal. Some nickel and dime you to death, so make sure you ask questions regarding what is included such as cover design, editing, formatting, obtaining ISBN # and registering with the Library of Congress. Do they warehouse the books for you? If so, what is the per unit cost? How do they handle returns? Ask the same questions of all potential partners to see which is the best fit for you.

Lorraine Bossé-Smith, Leadership Development Coach

This article is created by Terkel, a platform that connects brands with expert voices.

How to Use Printed Accounting Marketing Material

Being an accountant or tax preparer has its perks, but it also comes with challenges. Accounting firms often rely too heavily on word of mouth for marketing, leading to slower business growth than firms using more nontraditional marketing forms. It is important for tax preparers to find a niche in their industry to stand out. Accountants are in the position of needing to know who their customers are while at the same time making customers aware of who they are. To do this, innovative accounting professionals need to expand their accountant marketing to include various printed materials that will leave clients curious and wanting more.

Here are ways Accounting firms and tax preparers should use printing to help market the firm and expand their client base.

Accounting and Tax Preparation Marketing Through Print

1. Account Newsletters

Printed accountant newsletters are a great way to update clients. Newsletters should include recent developments in tax law and can introduce new members of the firm. They can also include some of the following:

  • Share cutting edge knowledge from your most recent conference, business meeting, or personal reading.
  • Provide visually engaging content mixed with interesting research that will keep your customers reading.
  • Go into more depth than a typical blog post or email and should include more context.
  • Include contact information and web addresses in every issue.

This is a great way to engage with clients, and remind them why your services are important.

2. Accountant business cards

This may seem obvious, but accountant business cards can be easily overlooked in a firm’s marketing efforts. Paper choice is an obvious place to start, but many accountants fail to explore the full variety of options available. You may want an unusual paper option or paper color to make your cards stand apart, and you could consider using offset printing for your business cards. Most companies use digital printing today, but offset printing gives you a more precise and consistent color than digital printing and will present your logo in the way it was designed. An experienced printing company can advise you on how to best print your business cards.

Designing business cards for accountants

Having a fresh, professional design will make your business cards stand out. A well-designed card should include all contact information without appearing crowded. Don’t forget:

  • business logo
  • name and title
  • firm name
  • phone number
  • email, address
  • website

Your card design should be simple yet inviting and warm for your clients. Printed accountant business cards give clients and prospects an easy way to contact you and access your services. You also appear more professional when handing out a business card, and clients will be more likely to take you seriously.

3. Firm Stationery

Accounting firms still communicate some things on paper, so be sure that all letters go out on professional letterhead and envelopes. To best carry forward your image, be sure your letterhead and envelopes match your accounting firm’s business cards. They should look like “a set” when they are presented together. The best way to do that is to print all three items on matching paper stock with the same ink colors. If you use offset printing, a best practice is to print all stationery items at the same time to ensure consistency.

4. Accounting Firm Brochures

Although your website may be the first way potential clients learn about you, reinforce the message with printed firm brochures. Create a beautiful brochure to:

  • Highlight your team members
  • Identify important specialties of the firm
  • Explain your philosophy

Brochures should present the same look as your website, so clients will begin to pick up your branding. Use professional photography and employ a professional designer if at all possible. You might also want to consider UV Coating, special paper, die cutting or other visual effects that are only possible in the world of print.

5. Custom Presentation Folders

Your printed materials will look more professional when presented inside of a custom printed presentation folder. Use foil stamping, blind embossing or die cutting to give your folder an extra level of interest. Many paper stocks are available for pocket folders, including linen and laid finish stocks and rich, dark colors, which will look great if they blend with your logo and other materials. You can even create folders with sculptured or specially shaped pockets for a unique look.

6. Custom Printed Promotional Items

Promotional items are important additions to your marketing effort. Try creating materials that your clients will keep around and actually use.

Refrigerator magnets can be a free promotional giveaway for customers, and they will last for years to come. Include your logo, phone number, and business name and a nice visual image with colors that catch the eye. The magnet will make your contact information easily accessible and in plain sight.

Phone Wallets are another great giveaway for customers or potential clients. Phone wallets are a small add on that people put on the back of their phone for protection and store driver’s licenses and credit cards. Choose an attractive design that most people will like. Put your logo on the case with the name of your business. These will help promote top of mind awareness of your firm, and people look at their phones every day. This is a great way to impress your customers and get your company’s name visible to potential clients.

There are numerous other printed promotional items like mugs or glassware, printed pens, printed calculators, tote bags and many more!

7. Reminder Postcards

Postcards are another important tax preparation marketing technique. Mail your clients a postcard reminding them that “tax time” is just around the corner. Life is busy, and taxes can be easy to forget. Send the postcard early so that clients have plenty of time to contact you, ask questions, make appointments, etc. Make this postcard simple and provide contact information, so it is easy for clients to reach out to you.

8. Promotional Calendars

Custom printed calendars are a useful gift that can also benefit you. Put your logo, company name, phone number and web address on multiple pages so that customers are always reminded about you and your services. For a truly unique design, use a variety of images in a calendar with a theme. Themes could include:

  • Animals
  • Travel destinations
  • Foods
  • Outdoor scenes
  • and more

You can also include important dates for your business on the calendar, like Tax Day, for example. This calendar is a great gift for customers, and it’s a great marketing tool for you! With any luck, this gift will remain with customers for 12 full months.

For all of your printing and promotional needs, try The Print Authority!

We offer custom printing for accounting marketing and will work with you from start to finish. We have three decades of design, printing and distribution experience and will help your firm look great in print. If you are a multi-location company, we specialize in building the best web to print portals in the business, and we understand that our success rests on each client’s happiness with every order.

Contact us today!

10 Kinds of Grocery Store Signage, Labels, & Fliers

Grocery stores and specialty markets face stiff competition, making it critical for your market to stand out. Customers love simplicity. Many shoppers have a “get in, get out” mentality, so anything you can do to help them will improve repeat business. High quality printed materials help you organize and streamline the shopping experience and take your market’s business to the next level. Here are 10 printed items your grocery store or specialty market needs now.

Types of Grocery Store Signs, Labels and Fliers

1. Food Cards and Grocery Store Shelf Labels

The processed food in your store arrives pre-labeled, but some other types of food will not. Create easy to read cards and food labels to identify produce, flowers, meats and cheeses, seafood, baked goods, and dairy products. Display printed cards or signs to identify where specific types of items are located to reduce customer frustration. Customers want a grocery experience where they can find what they are looking for quickly and efficiently. Help them do just that!

Use professional cards and labels which have easy to read fonts with large type. Consider more durable synthetic or laminated labels where they make sense. Water-resistant labels may last longer and look better than standard labels in areas where water or ice is being used regularly. Also, think about using recycled paper where possible to be good to the environment.

2. Cling Labels

Cling labels are a great way to advertise meats and cheeses in a deli department or baked goods in a bakery, and they are also useful for general advertising in your market’s front window. These labels stick to either the outside or the inside of the glass and create an easy to read, high-quality removable general store sign. Cling labels help create demand for new or unusual items in your store or help advertise specials and promotions. Use interesting fonts and simple colors to make these labels easy to read.

3. Hanging Grocery Store Signs in Aisles

Have you ever found yourself running around a grocery or specialty market in many different directions, trying to find a certain food or product? This can be a very frustrating experience for shoppers. Hanging grocery store signs in the aisles helps show customers what categories of food are found there. Keep large signs simple, and use professional photography if possible. Make the signs big, so that customers can see them from far away. Use colors that fit your store’s image and aren’t too bright, so customers don’t find them distracting or tacky.

4. Brochures

Don’t underestimate the importance of printed brochures in your grocery store, bakery or market. Ordering cakes and other baked goods can be a confusing process for customers. Have brochures available for shoppers to walk them through the process. Consider using a brochure to explain how to order catering for a larger order. Whether customers want premade sandwiches or hot foods, a simple brochure can streamline the process.

5. Forms for Special Orders

While brochures can coach customers through special order, order forms can close the deal and make sure everything gets done right. Have forms ready in your bakery and deli for custom or bulk orders. Create forms that are easy for customers or employees to fill out. Multiple part forms are a good idea, so both customers and the store can keep one part. Be sure forms are designed to capture customer information and the details of the order accurately.

6. Floor Graphics

Having signs on the floor can grab attention more than you think. These signs are noticeable because customers literally have to walk over them to shop. Use floor graphics to deliver important messages to your customers. Most recently, these are being used to encourage social distancing, but they also make great marketing tools. Be sure all floor graphics are made with OSHA approved anti-skid laminate to avoid accidents. Whether used for advertising or other reasons, floor graphics make a great addition to your grocery or specialty market.

7. Banners

Banners are great to let customers know about special promotions in your store or about important deals they may not be aware of. Banners are great for ‘buy 1 get 1 free’ promotions or seasonal specials. Hanging banners will make your customers aware of your best deals and will encourage them to come again.

8. Supermarket Sign for Seasonal Items

You need grocery store signs for seasonal specialty items. These signs could be for pumpkins at Halloween, towels or outdoor furniture in summer, salt for clearing snow in winter or charcoal for your cooking needs. Without grocery store signs, people may not notice these specialty items. Make these signs stand out by adding some simple designs and colors. Try to make sure the words are big enough for customers to read and laminate your signs for optimal durability.

9. Business Cards, Gift Certificates, and Gift Cards

When customers are upset about a product or the service, managers calm customers down and resolve problems. Add a layer of professionalism to your operation by providing managers with professional business cards. Once a situation is resolved, managers should give customers a business card to assure them that they are easily reachable. This gives the customer comfort knowing who to reach out to if they have another issue. Business cards should have your store logo, be professionally printed, and use thick card stock to make them durable and give them a bold appearance. You may also want professionally printed gift certificates and gift cards. Make your gift cards appealing to the eye and a prize for those that receive them.

10. Mailers and Post Cards

Mailers and postcards can be used to send coupons to your customers or locals near your store. Coupons will encourage both old and new customers to come check out your store. Be sure to include brief information about what makes your store special and some unique aspects of your market. Get these mailers professionally printed to make a great impression. An experienced printing company can help you get a mailing list to target residences around your business.

Invest in a High-Quality Printing Company

Now, each of these ideas is great, but without using a professional design and printing company, your marketing efforts may fall flat. The Print Authority has been in business for 30 years and has a professional team to help you from design to printing to distribution of printed materials and grocery store signage. Whether you run or own one specialty market or a chain of grocery stores, we can help you create outstanding printing and distribute it to where it needs to go. We are a leader in designing outstanding portals for ordering printing for multiple-location companies, and our service is second to none. Contact us today!

Marketing Your Senior Living Facility Through Print

From small, independent facilities to national enterprises, senior care companies rely on printed materials to market senior living to prospective residents and their families and advance internal operations. Keep reading to learn how stellar printing can help your senior care company succeed!

What to Know When Marketing Senior Living Facilities

Printing For Your Clients, Residents, and Their Families

As people age, their visual acuity often decreases. Therefore, make all printed materials for elderly people easy to read. Use large text sizes and easy-to-read typefaces, such as Arial and Helvetica, with contrast between text and background. Include plenty of white space to reduce eye fatigue. Use a limited number of fonts, and use bold, not italics, for emphasis.

Successfully Marketing Senior Living Facilities Through Print

Start by making a great impression with potential clients and their families! Employ a professional designer to create a logo and design scheme that aligns with your company’s ethos, and use this on all of your printed and digital senior living marketing materials. Print clean and easy-to-read assisted living business cards, brochures, folders, contracts and living space floorplans.

Highlight your company’s strengths. Do you offer multiple levels of care? How about a dementia floor, or a skilled nursing facility? Are you a facility for active seniors? Does your company have a religious affiliation? Do you offer transportation or outings in the local community? Say so in your senior housing marketing materials!

Print custom stationery and cards to communicate with prospective residents, thanking visitors touring the facility and welcoming new residents and their families. Print easy-to-read contracts that they can sign when they decide they want to move in or employ your service!

Provide Useful Materials

Print materials that your clients need for their daily activities. Many seniors rely on printed materials instead of electronic communication, and they might not be familiar with how to access your website. Print and distribute all communications to your residents, including resident directories, daily or weekly event calendars, and newsletters.

Be aware of the cognitive and physical challenges that your clients might face. Residents may need printed physical reminders of important dates, phone numbers, and mealtimes. To increase accessibility for residents who don’t or can’t read, print schedules that use color-coded activities.

Make your dining rooms accessible by printing and distributing your dining room’s menus. This helps residents decide whether they’d like to eat in the dining room, and it helps them order their meals more easily and quickly because they’re already familiar with the menu. Inside the dining room, print laminated cards to label your buffet items. These help your residents understand which foods you offer and can then be reused!

Make your facility stand out by providing residents with these increased services:

  1. Create move-in packets for new residents. Explain which activities and services you provide, clarify company and emergency protocols, and describe how to access other levels of care.
  2. Some residents have moved to a new city to live at your facility, so print maps and guides to the area. List noteworthy restaurants and cultural sites, and describe each location’s handicap accessibility. Provide recommendations for local doctors, including a map of local bus routes. Provide any information that helps your residents thrive!
  3. Many seniors are less familiar with technology, so create booklets with basic tutorials on using phones, computers, and printers and answering some common troubleshooting problems. Large senior living companies can send these guides to all your locations.

Printing to Facilitate Smoother Company Operations

Centralize Printed Materials for Administrative Ease

Create a uniform experience at all of your locations. Larger companies have many materials that are the same for all of their locations, including visitor sign-in sheets, package drop-off logs, residential contracts, liability forms, and other business and legal documents. Print these materials at one printing company specializing in web to print fulfillment, and your facilities can then order them as needed. This saves your on-site staff the time and energy of creating these materials themselves!

Create Job Aids to Ensure Employee Excellence

Your residents’ well-being and comfort is your top priority, so print manuals, training cards, and server cards for your dining room and janitorial staff at all of your facilities to ensure uniform resident and staff safety. Print medical checklists for your residents, and create handbooks for your staff on medical procedures and protocol.

Print caregiver report sheets for your assisted living, memory care, and skilled nursing facilities. Caregivers need to record residents’ medications, temperatures, meals, and other information, and physical and occupational therapists need to record their progress with their patients. Design and print a log for your staff to record this pertinent information and include copies of wills, medical histories, Physician Orders for Life-Sustaining Treatment (POLST), Do Not Resuscitate Forms, medication records, and HIPPA Release Forms.

Work With an Expert Printer!

With 30 years in the business, The Print Authority can help you design, print and distribute your senior care company’s materials. We have decades of experience building custom storefronts for our clients online and are experts at fulfilling orders for multiple location companies. Our passion for printing and excellent service set us apart from the rest. Contact us today!