How to Use Informational Booklets as a Marketing Tool

Believe it or not, informational booklets are highly effective marketing tools. For one, they are pocket-friendly, making it easy for customers to take one with them. Moreover, if designed right, they are both eye-catching and comprehensive, giving potential customers all the information they need while capturing their attention. 

Furthermore, brochures and booklets are versatile. They can promote a variety of services and products and in a variety of formats. Because of this, they tend to attract customers in an effective, personable way. They also cost less than most other marketing endeavors.

What topics should you cover in an informational booklet for clients to take home? Here are some common examples:

  • Medical Office: Symptoms, background, and treatment of a disease
  • Beauty Salon: Service menu with a description of the procedure, benefits, and care tips
  • Hotel: Other hotel locations with images and amenities
  • Private or Charter School: Extracurricular activities and academic programs

So how can you make your own booklets geared toward marketing your products and services? Read on to find out!

A Comprehensive Guide to Help You Make Informational Booklets for Marketing

1. Write With a Clear Purpose

When you first begin writing your informational booklet, you should identify the purpose of the booklet. It would be best to focus on your business and its services. However, don’t begin your cover page with your company’s basic information. If your brochure is not initially interesting, your audience probably won’t open it up and read the inside.

On your cover, include a headline that will relate to the perceived problems of your targeted audience. If your cover is relatable to someone, they will be more likely to pick it up. Following the headline, include solutions that your company offers to the mentioned problem. 

Inside, write interesting and informative content that relates to your company and its services. Lists are good because they may help with readability, but don’t list too much information. If you have too many messages, you may confuse the reader. Focus on the information you think would be interesting to your audience and remember to keep it brief and succinct. Moreover, big words might intimidate or bore some readers, so avoid hard-to-understand words and phrases.

To structure your content in your booklet, it’s important to add even basic information, and not leave anything out. Make sure your company name stands out, you have at least two types of contact information, you include your logo and tagline, and there are at least two or three brief sections that outline the benefits of your organization.

Lastly, every effective brochure or booklet includes a call to action. Perhaps you can include a free estimate, a gift, or coupon to entice readers to visit your website or call you. 

2. Optimize for Readability

After all of your content is written out, you need to format it so it is easy to read and attractive. Make sure your text is in small blocks to increase the surrounding white space. In the end, clutter-free content is vital. Basically, if your booklet looks confusing, is hard to read, or has an overwhelming amount of information, people won’t likely read it. 

One way to attractively space out text is to add pictures and graphics. Essentially, pictures are one of the most important parts of any booklet.

The amount of content, space between content, and graphics all determine the size of the booklet. You want to make sure your booklet isn’t too heavy, which will overwhelm potential customers. On the other hand, you don’t want it to be too light and flimsy. 

3. Finalize Format

Now that you have a good idea of how your informational booklet will look, you need to finalize the format. It may be best to get the help of a graphic designer who can format everything in a professional way. Some printing companies even offer professional graphic design services. The Print Authority, for example, offers a full array of design services for concept development, creation, branding, logo design, and design for printing. 

4. Choose the Texture of Paper

Believe it or not, but the type of paper you use can impact how well the booklet is received by your audience. The weight, texture, and overall feel of your booklet is just as important as the format of content and graphics. High-quality paper with a glossy finish will probably be better received than low-quality paper. Moreover, if your booklet is mailed to potential customers, it must be durable enough to survive shipment. 

5. Find a Printing Company

Last but not least, you have to find a printing company that offers all the services you require. For instance, not all printing companies offer high-quality printing, unique customizations, graphic design services, and all at an affordable price. The Print Authority offers all of these services and more, and is one of the leading printing companies for high-quality, on-demand printing.

Print Your Informational Booklets Today!

Now that you know how to create an informational booklet and use it as a marketing tool, you are ready to create one yourself! Contact The Print Authority today to get more information on how they can help you design, create, and print affordable informational booklets. Get your custom quote today!

Web To Print Portals: Why Every Franchise Should Use Them

Let’s say that you have an important position at a franchising organization and your days are filled to the max. You have quite a few responsibilities: refining your franchise operating system, filling the pipeline with qualified franchisee prospects, developing vendor relationships, overseeing your field team to make sure franchisees live up to their end of the deal, and more! Is there a solution to make these responsibilities easier?

Web to print portals provide print products through online storefronts. Here are the three major reasons why every franchise should use them!

The Top 3 Reasons You Should Use Web To Print Portals

Time

In addition to their usual responsibilities, your team may also be filling orders for printed marketing materials, trade show displays, signage, apparel, and more.

It would thus be advantageous to free up more time to focus on growing the business. You can do this by outsourcing your printing and distributing needs. Focusing on business growth is a great pursuit because it results in additional sales and profits. Moreover, web-to-print fulfillment companies are specialists and thus can fulfill your orders more efficiently.

Profitability

Although it may seem less expensive to fill orders yourself, a more detailed analysis often reveals the fallacy of this logic. In many cases, when analyzing costs, businesses look only at the operating cost of equipment to fill print orders. In other words, some companies only consider how much it costs to print on paper, disregarding the cost of labor and other costs.

Therefore, the best way to analyze this process is to look at the entire cost of offering printing services. It’s important to consider the capital cost of equipment, labor cost to run the machines, cost of materials, cost of office space, and the time that could be saved doing other productive things if your team were not filling printing orders. This type of analysis often shows that you may actually be saving money by using a web to print service, especially if outsourcing will lower labor costs and your need for office space.

Professionalism

Franchising is all about building your brand and adding value. Although you may be able to fulfill orders, the printed materials may not represent the brand in the best way. Basically, you may have the equipment to get the job done, but it may not be as good as the equipment at a printing company. In the end, quality materials will represent your brand well, and professional web to print companies can fulfill that need.

Just as important, many print fulfillment companies offer high quality, professional design services. Qualified designers will present your company in a more professional light. Moreover, they can also police the brand to ensure all marketing materials are consistent, with all logos and fonts used properly. At the same time, everything is customized to your franchise.

Try a Web to Print Portal Today!

There are many great reasons to look for a print on demand fulfillment company! At The Print Authority, we have over 28 years of experience with design, printing, and shipping, providing you the highest level of customer service for your franchisees. We take the responsibility of providing high-quality printing and marketing materials. This will allow your business to focus on what’s important, be more profitable, and present the best possible image. Contact us today for more information!

Building a Solid Franchise Marketing Plan for Your Business

If you are a franchise, you need to market your services. Enter franchise marketing: the practice of incorporating any marketing strategy that will help your franchise grow so you can gain more customers. However, before starting, you need a franchise marketing plan.

Building a strong plan isn’t easy. That’s why we’ve compiled a guide to help you build a solid franchise marketing plan and make your business grow. 

The Complete Guide to Building a Franchise Marketing Plan

Create a Strict Budget

For every business initiative you try, you need a budget. This is especially true for financing marketing. Some marketing strategies are free, while others will cost you⁠—though some strategies are cheaper than others. 

What are your goals and how do you achieve them? 

Answering this question will help you identify the kinds of strategies you need and then create a suitable budget around them.  

Determine Marketing Strategies To Implement

Who is your target audience? If you don’t know the audience you are trying to reach, it will be much harder implementing effective strategies. Basically, pinpoint the demographic(s) you want to reach and target strategies that will support you most in those niches. 

Here is a list of typical strategies to use:

  • Website: Every company needs to have an updated, easy-to-navigate site.
  • Social Media: Target Facebook, Instagram, Pinterest, Twitter, and LinkedIn. Is there a certain age group you are trying to reach? Younger generations tend to be more on Instagram and Twitter. Likewise, Pinterest is image-heavy. Use these specifics to your advantage.
  • Email Marketing: Though working with an email marketing company can cost you money, this is a great way to advertise your franchise in a personal way.
  • SEO: Search Engine Optimization will help you rank higher on Google without paying for a spot on the first page. This is done through keyword research and backlinking. 
  • Paid Advertising: In contrast to SEO, you can pay for a spot on Google. This can be costly and isn’t as sustainable as SEO, but ultimately is a good way to get traffic fast. 
  • Print Marketing: Print newsletters, brochures, flyers, and/or business cards. The Print Authority offers high-end printing at affordable prices.

Don’t limit yourself to just a few things on this list! It’s important you use as many avenues of marketing as possible.  

Ensure Brand Consistency 

Brand consistency is one of the most important parts of franchise marketing. Because you are marketing on various social media platforms, emails, advertisements, and more, it can be difficult to maintain a consistent brand throughout. However, an inconsistent brand can be detrimental to your business.

If your company doesn’t have a strong identity, your target demographic won’t have much to hold on to. You want to make your company memorable, and you want it to come across strong enough that no matter where potential customers learn about you, they are left with a strong impression.

Print marketing is one of the easiest ways to ensure brand consistency across franchises. Fulfillment services, for example, enable businesses to print a steady flow of materials and ship them to many locations. In this case, your printed marketing materials will be consistent across every location. While brand consistency is easy with The Print Authority’s fulfillment printing, maintaining this consistency can be a lot harder with social media.

Identify Potential Setbacks

Lastly, not every franchise marketing strategy will work, so plan for failure. What does that mean?

Identify any problems you foresee might happen with the strategies you choose to implement and ask yourself: how can I overcome those setbacks or even prevent them from happening?

Lastly, keep in mind the goals you set at the beginning of the plan and make that your focus, rather than becoming sidetracked by minor issues. 

Start Your Franchise Marketing Journey Today!

Growing your franchise starts with a plan, so start your journey as soon as possible and start creating your franchise marketing plan today! You never know how big your business can grow. 

What is Franchise Marketing and How Does it Work?

As a franchisor, you have no doubt worked hard to grow your company into the successful business it is today. However, there is always room to grow. Franchise marketing allows you to grow your business through various marketing strategies. In this article, we will explain exactly what is franchise marketing, how it works, and how you can apply it to your company.

The Complete Guide to What is Franchise Marketing and How to Do It

What is Franchise Marketing?

Franchise marketing entails incorporating any and all marketing strategies that will help a franchise grow. The main goal of franchise marketing is to gain more customers. Additionally, franchisors often partner with franchisees, who help the franchisor grow their business through marketing strategies. However, there are many different ways to market a franchise.

How To Start a Franchise Marketing Campaign

Create a Website

Every company should have a website. They operate 24/7 and attract both franchisees and potential buyers. However, your site should be well-designed, attractive, and easy to navigate. You should have information about owning your franchises as well as contact information for both franchisees and buyers. Consider making a blog to attract regular visitors to your site. 

Use Social Media

Billions of people are on social media on a regular basis. When you market your franchise on social media, it allows you to reach a wide variety of people on a personal level. However, there are many social media platforms to consider: Facebook, LinkedIn, Pinterest, Instagram, Twitter, and more. Generally, these platforms are age-specific. For example, more young people are on Instagram and Twitter than on Facebook. Use this to your advantage and identify platforms that service your target audience more.

Email Marketing

Sending out emails to market your business is a great way to get the word out. In fact, according to a 2017 study, 23% of marketers said it generated more leads and 19% said it improved sales. Thus, email marketing can be extremely beneficial if the service suits your company’s needs. 

SEO

Every day, there are billions of Google searches that take place. Search Engine Optimization (SEO) helps your website rank organically. Basically, this means you don’t have to pay for a spot on the first page of Google because through keyword research and link building, you are able to get there on your own. However, SEO takes roughly six months to see any results. While this might be a good option in the long run, you probably won’t see immediate results.

Advertising

On the other hand, you can pay for ads. Commercial, internet, and radio advertising can be beneficial because you are likely to attract a number of customers and franchisees. However, advertising can be very expensive, so it is important to consider costs before implementing this form of marketing into your budget. 

Print Marketing

Lastly, a great marketing technique involves printing anything between newsletters, brochures, flyers, and/or business cards. The Print Authority, for example, is a high-end printing company that can assist you in any bulk on-demand printing service you need. Additionally, they offer graphic design services that will help you create amazing products tailored to your business. Contact them today for more information.

Creating a Franchise Marketing Plan

1. Create a Budget

The first step in starting your franchise marketing plan is creating a budget. There is no set marketing budget for any one company. You first have to evaluate your goals for this venture. What exactly do you want the outcome to look like? Next, identify what resources you already have available and what services you might need to purchase or hire. 

2. Determine Target Audience 

The major determining factor that separates a successful franchise marketing campaign with an unsuccessful one is narrowing your market. For example, if you are simply trying to attract every single person on Facebook, you will have to create a very generalized message. On the other hand, targeting specific audiences are more likely to attract customers.  

3. Pinpoint Marketing Strategies

As explained, there are many different ways to market your franchise. Now that you have a budget and a specified audience you wish to target, choose the strategies that work best within those parameters. You will most likely want to take advantage of multiple avenues of franchise marketing. You will focus on some of these strategies more than others.

In the end, franchisors and brands tend to dictate what marketing strategies franchisees focus on.  In addition, some franchise organizations create a pre-set package of marketing tools for franchisees to use. Though this may limit what marketing platforms are available, it can also help franchisees focus on the correct strategies and marketing tools to grow their business.

Start Your Franchise Marketing Campaign Today!

Now that you know the answer to the question, what is franchise marketing, and you know exactly how it works and how you can do it, don’t hesitate to start. Whether you want to find franchisees, obtain customers, or do both, if you implement these easy tips, you can get your campaign up and running!

How to Design & Print Personalized Notepads for Business

Have you ever exited Costco with many unexpected purchases because of free samples? You’re not alone. The psychology of giving away free branded item to increase sales works! Nevertheless, even if you are not a wholesale warehouse store, giving away free promotional items is a great way to boost sales. Personalized notepads for business are the perfect method to advertise in a nondescript way. Potential customers can record notes, memos, and other messages while seeing your company logo on a daily basis.

Read our top recommendations on how to create a personalized notepad to increase sales!

Design the best notepad to promote your business

Incorporate Company Logo

Your logo should be the most distinctive feature on your notepad. After all, the notepad functions as a form of advertising for your company. Make sure that your logo on the notepad is easily recognizable and has a clean design. If your company name is slightly ambiguous, adding in a motto along with the logo can be a strategic move.

Design with Business Details

A poorly designed notepad runs a high risk of finding itself in the garbage can. For this reason, it is important to create a thoughtfully designed notepad. In addition to your logo and motto, you will need to decide what other information you wish to include on your notepad. Is your company location based? Put your address on the notepad. Or, consider including your phone number for an easy point of contact. Even more, consider incorporating company colors or watermarking the pages with a company-specific idol. Whatever you choose, make sure it’s not an overwhelming amount of information.

Create an Interactive Design

It’s time to get creative! If your business is targeted towards busy moms, consider creating a to-do checklist format on your notepad. It’s an easy way for your promotional material to actually get used the way you want it to. Or perhaps run a personal finance consulting company. Why not make a notepad with a checklist on weekly budgeting? The more useful your notepad is, the more inclined people will use it and spread awareness of your company. The world is your oyster–there are plenty of amazing options in designing personalized notepads for business!

Partner with a professional design and printing firm

If you are not a design-savvy person or simply want to save yourself the hassle, contract a professional design and printing company to do the work for you. With almost three decades of experience, The Print Authority is a premier printing service that delivers high-quality printing and graphic design solutions.

The Print Authority provides cost-effective on-demand printing services to its clients. In addition, they staff a team of experienced graphic design professionals to help you create the perfect notepad and other printed goods for your company.

To print with The Print Authority or inquire about their on-site graphic design services, call 615-468-2679.

Restaurant Training: Don’t Forget Printed Manuals!

Let’s say you are a training professional tasked with making sure the team at your restaurant or hotel group is well trained. You are bombarded with advertisements by online training companies and you understand the role that proper training plays in ensuring a great customer service experience for your guests. Still, you wonder, what is the right way to train your team so that they will learn and the message will stick?

While there is clearly a role for online training courses, don’t overlook the success of the tried and true method using printing training manuals and other materials. It is true that online training may be less expensive and offers some added flexibility and additional features. At the same time, there is a growing body of evidence that paper based training may be more effective in getting the message across.

One recent report cited academic research making it clear that readers understand lengthy articles better when read in a paper book versus on the screen of a digital device.* This finding is supported by many studies at various levels of schooling from primary through college. Why are hard copy printed books better absorbed and understood? The answer may be in the media itself. Researchers have found that bothersome scrolling, distractions offered on digital documents and devices and the glare of some digital screens contribute to lower comprehension.

Interestingly, an experiment by the same research team found that while college undergraduates absorbed the main point of shorter texts when read either on printed media or a computer, they recalled the details and finer points of these texts from the printed version better. Sometimes, the research subjects actually thought they were absorbing the digital texts better because they read them faster, but the researchers found that this was “an illusion.” Some research has also found that students perform better on tests of reading comprehension when the reading was done on a printed version.**

Lastly, there may be differences between readers based on personal preference. Some readers may just prefer to read printed materials and this may mean better understanding, while others prefer digital media.

The bottom line is that a blend of digital and printed media may result in the best restaurant training program. Be sure not to forget the printed server training manuals, bartender training manuals, server cards, job aids and posters to get the job done. At The Print Authority, we have produced printed training materials and printed manuals for decades and can help you get your message across. We also create custom portals to allow you to construct a restaurant training program for your entire company! Contact us today!


*Wallace, Claudia. A textbook dilemma: Digital or Paper. The Hechinger Report, 23 August
2017. www.hechingerreport.org/textbook-dilemma-digital-paper/. Accessed 11 June 2019.

••Ross, Bella, Pechenkina, Ekaterina, Aeschliman, Carol and Chane, Anne-Marie. Print versus
digital texts: understanding the experimental research and challenging the dichotomies.
Research in Learning Technology, 3 November 2017.
https://journal.alt.ac.uk/index.php/rlt/article/view/1976/2193. Accessed 11 June 2019

What to Include on Custom Car Magnets for Business

Decaling your car for a business is a popular form of advertising as it allows anyone who sees your car to see your company name. Although it seems to be a win-win situation, the drawback, however, is that decals are difficult to remove, requiring a lot of commitment. Custom car magnets, however, are easier to use and are reusable.

Because magnets are easier to place and remove, custom car magnets for business are a great way of spreading the word about your company. In addition, smaller bumper magnets make a simple gift that’s easy to distribute and give to clients and customers. On top of that, one of the great benefits is that when someone puts the magnet on their car, your brand goes wherever they go.

Custom car magnets for business essentially cause anyone around you at a red light to view your brand and potentially generate more revenue. The question, however, is what to put onto a car magnet?

What Should You Put on a Custom Car Magnet for Business

Just like with a business card, a car magnet that advertises your business should have the same kind of information available to everyone who reads it. Unlike a business card, however, a car magnet won’t make its way into someone’s trash, making it a great way to market your business.

Read on to learn about what you should include on your custom car magnet for business.

Company Name

It should go without saying, but your company name is one of the most important elements to include in any of your marketing materials, especially on a car magnet. When you put a magnet on your car, it’s all but guaranteed that someone will see it. If your company name isn’t on that magnet, however, then you have just lost that potential new client. Nevertheless, no matter what you use to advertise, if your name isn’t visible, no one will know what you’re talking about.

Logo

Just as important as the name, the company logo helps solidify your brand. Putting your company logo on a car magnet can help spread your company’s awareness. In essence, having people see your company logo on a custom car magnet for business during rush hour traffic is just as good as having an ad play on the morning radio.

Company Colors

Your company colors are a crucial way of providing brand recognition. If you think of some of the most popular brands out there, the first thing you remember is the company color scheme, before even the logo or the company name. Moreover, this is helpful in the long run, because when people see those colors, they’ll be able to associate them with your company.

Slogan

A good slogan makes your brand stand out from the competition. Having a fleet of vehicles roaming around with your slogan slapped on them will not only help get your voice out there, but it’ll help others see who you are as a business. Plus, if you can get people to remember your slogan, you’ll have people advertising your business all on their own.

Contact Information

Even if you have your slogan and logo on your car magnet, it won’t mean anything if no one knows how to get in touch with you. Because of the high visibility custom car magnets for business will provide, it’s probably a good idea to print some form of contact information that’s visible. Doing this will help many potential customers get in touch with you faster.

A custom car magnet for business is a great marketing tactic for franchises that have several vehicles on the road. For more information on car magnets for business, contact The Print Authority, who’ll be able to provide you with custom, high-quality car magnets for your business. Their experts will make your magnets look amazing.

Restaurant Expenses: 4 Easy Ways to Lower Operating Costs

The restaurant industry is one of the most difficult to maneuver. If you are a restaurant owner, you have most likely worked extremely hard to establish the restaurant and its reputation. Restaurant expenses can be astronomical, and it can be difficult to keep up. Below are some practical, easy ways to reduce operating costs in your restaurant and keep your business thriving!

Reduce Restaurant Expenses With These Easy Tips!

1. Reduce Food Waste

According to a 2014 study, for every thousand dollars of restaurant revenue, 33 pounds of food is wasted. That means that for every $30 a customer pays, about one pound of food is wasted! Reducing the amount of food wasted in your restaurant will help cut restaurant expenses exponentially.

One way to cut expenses is to make sure the cook isn’t making too much food. Likewise, ordering too much food can be a big money waster as well. Lastly, make sure that food with an earlier expiration date is used first, while new and nonperishable foods are used last. Get creative! Stale bread? Make croutons. Fruit too ripe? Make a smoothie, jams, or even flavor ice cream. Avoid wasting food by finding innovative ways to use it.

2. Print Cost-Effective Menus

A restaurant can spend thousands of dollars on printing menus alone. Depending on the size of a restaurant and the number of locations, the price can increase exponentially. It can be helpful, then, for a restaurant to find a cheaper, more efficient way of printing their menus. Printing cost-effective menus is especially helpful if the food on the menu changes often and the restaurant needs on-demand fulfillment.

The Print Authority is a low-cost printing company that produces documents on-demand for immediate distribution to eliminate waste and keep costs low. To get more information on their custom menu designs and printing information, request a quote today.

3. Reduce Employee Turnover

In a 2015 study, employee turnover in restaurants was 72%, while quick service restaurants have a turnover of 120%. Turnover alone can cost a restaurant $150,000 annually. Reducing turnover can help lower restaurant expenses immensely.

One of the major ways to reduce employee turnover is by ensuring an enjoyable, comfortable working environment. Demonstrating respect, listening to suggestions, recognizing employees’ contributions, and making work fun are some simple ways of keeping employees happy, thereby reducing turnover. Additionally, some more drastic changes can be made, such as improving employee benefits or creating flexible schedule options.

4. Save Energy

Air conditioning and electrical expenses can be costly, especially in a large restaurant space. A lot of dishes need to be washed, lights have to stay on constantly, and comfortable temperatures are a must. However, there are a few ways you can reduce your energy bill.

When doing dishes, instead of running hot water over them constantly, soak them. Or, only run a full dishwasher. This will save on water, soap, and energy. In regards to air conditioning, take advantage of favorable weather. Instead of running the AC when the weather is nice outside, for example, open doors and/or windows. Moreover, energy-efficient light bulbs use about 25%-80% less energy than traditional ones and can reduce your energy bill drastically.

Lower Operating Costs, Not Standards

Reducing restaurant expenses doesn’t mean reducing your standards. Whether you decide to reduce food waste, order menus from The Print Authority, make your employees happy, cut energy costs, or a combination of all four, you can reduce expenses in smart, easy ways.

Restaurant Table Tent Printing: Guide To Everything Table Tents

Let’s talk table tent printing.

Whether you’re a franchisor looking for a reliable table tent printing partner for your franchisees, or a sole restaurant owner looking for a new way to drive orders – you’re in the right place.

In this table tent printing guide we will cover information ranging from size to design to what to include your table tent advertisement.

Before we get into the specifics, let’s ask one simple question.

Why Use a Restaurant Table Tent?

Studies show that people make decisions about the food they eat in the blink of an eye.

So, what better way to guide new patrons at your restaurant than by including an enticing, easy to read table tent on every table of your restaurant?

How else will potential patrons know about the deals and specials in your establishment? Especially when those patrons are sitting down at your table for the first time and asking themselves the question, “What should I eat?”

A restaurant table tent answers that question of “what should I eat” for hungry customers.

Consider These Four Things For Table Tents

Alright, maybe you already know that you’d like a table tent for each of your restaurants and questions about the specifics. Here are a few things to consider when working with a print fulfillment company like The Print Authority in place an order for a table tent.

Restaurant Table Tent Designs

The most common type of table tent design is the A-Frame. These standard A-Frames are great for advertising one to two pieces of information on a double-sided table tent.

For table tents meant to communicate multiple pieces of information, the Standing Triangle is a table tent design that can include three pieces of information. This table tent design is best for restaurants with larger menus and multiple specials.

One last table tent design is the Pyramid Tent. Although this design is less common, the Pyramid serves the practical purpose of communicating three pieces of information while being a little less likely to be blown away in the wind for an outdoor table setting.

Restaurant Table Tent Size

“What should be advertised on the table tent?”

“What should the design be?”

“How much will it cost?”

These are all questions we hear frequently at The Print Authority about a table tent printing job. And of course, the answers come with first determining the table tent size.   

Here are the standard table tent sizes for the A-Frame table tent:

  • 4” x 6” panels
  • 5” x 7” panels (most common)
  • 5 x 6.5” panels
  • 8” x 4” panels
  • Custom size panels (we can do this)

Here are the standard table tent sizes for the Standing Triangle table tent:

  • 4” x 4” panels
  • 6” x 4” panels (most common)
  • 8” x 4” panels
  • Custom size panels (we can do this)

Here are the standard table tent sizes for the Pyramid Triangle table tent:

  • 3.4” pyramid (3.4” diagonals, 3.9” base edges)
  • 4.25” pyramid (4.25” diagonals, 5.1” base edges) – Most Common
  • 5” pyramid (5” diagonals, 5.7” base edges)
  • Custom size pyramids (we can do this)

Paper Options

The next selection in a restaurant table tent printing job is paper type. Here are a few common types of table tent paper options:

  • 120# Gloss Cover 14pt
  • 120# Matte Cover 14pt
  • 100# Uncoated Cover 14pt

We can fulfill a table tent printing job on several different types of paper, but we always recommend printing on a thick, high-quality cover stock. Learn more about paper options.

Restaurant Table Tent Advertising

The purpose of a restaurant table tent is to guide customers towards your specials, deals, or best dishes. Ask yourself the question, “What do I want to sell more of?” The answer is what you should advertise on your restaurant table tent.

An effective table tent advertisement should cross a few items off the checklist.

  • Attention! There should be a headline that quickly grabs the attention of a customer and draws them in to learn more (Limited Time Offer!).
  • Interest! Once you catch their attention, it’s time to peak their interest. Include something that makes them interested in your advertisement (Buy 1, Get 2).
  • Desire! Restaurants can capture “desire” effectively with a well done photograph of the food. Advertising cheeseburgers? Get a food photographer to assemble the best looking cheeseburger and then make the image the central point of your advertisement.
  • Action! Our favorite part. If you have captured a customer’s attention, peaked their interest, and made them desire what you are advertising, then all that’s left is informing them how to act. Order one from your server today!

When these elements come together, you’ll have yourself one effective restaurant table tent.

Now, taking our own advice, it’s time for a call to action.

If you are looking to print restaurant table tents for your franchisees or for your individual restaurant, we can help. Call us at 615-468-2679 or fill out our contact form to get in touch with one of our representatives to learn more about this service, and our print fulfillment service.

Business Stationery: What Your Company Branding Needs

What sets a company and its brand apart from the rest? Surprisingly enough, the answer is business stationery. Business stationery is the perfect way to emphasize your company’s unique brand, as well as make a name for yourself in a very competitive industry. There are several different kinds of stationery you can use that best suits you and your company’s needs.

Every company is unique and every experience requires a different kind of printed expression. We have compiled a list of business stationery for your company below.

5 Business Branding Stationary Ideas

Letterhead

A custom letterhead is an effective tactic to set your company apart from the competition. In today’s digital age, most business is handled via email; however, nothing beats this elegant and traditional form of communication. A consistent custom letterhead across all business correspondence establishes your company as a professional and reliable source of information. In addition, it further solidifies your personal brand.

Business Envelopes

Avoid the junk mail pile with custom-made business envelopes. Like letterheads, business envelopes are an eye-catching tactic to differentiate your company from competitors. In addition, the professional appearance of an envelope has the ability to build trust in the recipient and increase their likelihood of viewing the contents of the envelope.

logos on business stationary

Invitation Envelopes

Invitation envelopes are a unique and nontraditional way to brand your company. Event invitations are often attached to feelings of excitement and intrigue, what better moment to inform the recipient of your business. Capitalize on these positive feelings and take the opportunity to create new business connections or start a conversation about your company.

Note Cards

Personalized note cards are the perfect stationery to communicate a meaningful message. Larger than a business card, note cards combine the best aspects of business cards and flyers. Communicate your vision, mission, and values on a compact and transportable note card. Even more, oftentimes note cards are an inexpensive option for businesses that want to communicate a message to their employees and clients without a high price tag. Likewise, note cards are an environmentally-friendlier alternative to a standard-sized flyer or pamphlet.

Thank You Cards

The exchange of thank you cards at the end of business correspondence and meeting has long been a cultural custom. This practice is often used to express gratitude, communicate next step items, and to further establish a business relationship. Custom thank you cards are unique. A custom card tells the recipient that you took the extra time out of your day to express your appreciation. In addition, it is a positive technique to reinforce your business as a kindly-regarded professional.

A Printing Company that Your Organization Needs

Business stationery is a timeless branding technique that many companies use to position their organization as an expert in the field. The items listed above are just a few ways you can use business stationery to further establish and cement your company’s brand.

Contact The Print Authority today to learn about other branding opportunities they offer, as well as quick and reliable services to fulfill your on-demand printing fulfillment needs.