What to Include on Custom Car Magnets for Business

Decaling your car for a business is a popular form of advertising as it allows anyone who sees your car to see your company name. Although it seems to be a win-win situation, the drawback, however, is that decals are difficult to remove, requiring a lot of commitment. Custom car magnets, however, are easier to use and are reusable.

Because magnets are easier to place and remove, custom car magnets for business are a great way of spreading the word about your company. In addition, smaller bumper magnets make a simple gift that’s easy to distribute and give to clients and customers. On top of that, one of the great benefits is that when someone puts the magnet on their car, your brand goes wherever they go.

Custom car magnets for business essentially cause anyone around you at a red light to view your brand and potentially generate more revenue. The question, however, is what to put onto a car magnet?

What Should You Put on a Custom Car Magnet for Business

Just like with a business card, a car magnet that advertises your business should have the same kind of information available to everyone who reads it. Unlike a business card, however, a car magnet won’t make its way into someone’s trash, making it a great way to market your business.

Read on to learn about what you should include on your custom car magnet for business.

Company Name

It should go without saying, but your company name is one of the most important elements to include in any of your marketing materials, especially on a car magnet. When you put a magnet on your car, it’s all but guaranteed that someone will see it. If your company name isn’t on that magnet, however, then you have just lost that potential new client. Nevertheless, no matter what you use to advertise, if your name isn’t visible, no one will know what you’re talking about.

Logo

Just as important as the name, the company logo helps solidify your brand. Putting your company logo on a car magnet can help spread your company’s awareness. In essence, having people see your company logo on a custom car magnet for business during rush hour traffic is just as good as having an ad play on the morning radio.

Company Colors

Your company colors are a crucial way of providing brand recognition. If you think of some of the most popular brands out there, the first thing you remember is the company color scheme, before even the logo or the company name. Moreover, this is helpful in the long run, because when people see those colors, they’ll be able to associate them with your company.

Slogan

A good slogan makes your brand stand out from the competition. Having a fleet of vehicles roaming around with your slogan slapped on them will not only help get your voice out there, but it’ll help others see who you are as a business. Plus, if you can get people to remember your slogan, you’ll have people advertising your business all on their own.

Contact Information

Even if you have your slogan and logo on your car magnet, it won’t mean anything if no one knows how to get in touch with you. Because of the high visibility custom car magnets for business will provide, it’s probably a good idea to print some form of contact information that’s visible. Doing this will help many potential customers get in touch with you faster.

A custom car magnet for business is a great marketing tactic for franchises that have several vehicles on the road. For more information on car magnets for business, contact The Print Authority, who’ll be able to provide you with custom, high-quality car magnets for your business. Their experts will make your magnets look amazing.

Restaurant Expenses: 4 Easy Ways to Lower Operating Costs

The restaurant industry is one of the most difficult to maneuver. If you are a restaurant owner, you have most likely worked extremely hard to establish the restaurant and its reputation. Restaurant expenses can be astronomical, and it can be difficult to keep up. Below are some practical, easy ways to reduce operating costs in your restaurant and keep your business thriving!

Reduce Restaurant Expenses With These Easy Tips!

1. Reduce Food Waste

According to a 2014 study, for every thousand dollars of restaurant revenue, 33 pounds of food is wasted. That means that for every $30 a customer pays, about one pound of food is wasted! Reducing the amount of food wasted in your restaurant will help cut restaurant expenses exponentially.

One way to cut expenses is to make sure the cook isn’t making too much food. Likewise, ordering too much food can be a big money waster as well. Lastly, make sure that food with an earlier expiration date is used first, while new and nonperishable foods are used last. Get creative! Stale bread? Make croutons. Fruit too ripe? Make a smoothie, jams, or even flavor ice cream. Avoid wasting food by finding innovative ways to use it.

2. Print Cost-Effective Menus

A restaurant can spend thousands of dollars on printing menus alone. Depending on the size of a restaurant and the number of locations, the price can increase exponentially. It can be helpful, then, for a restaurant to find a cheaper, more efficient way of printing their menus. Printing cost-effective menus is especially helpful if the food on the menu changes often and the restaurant needs on-demand fulfillment.

The Print Authority is a low-cost printing company that produces documents on-demand for immediate distribution to eliminate waste and keep costs low. To get more information on their custom menu designs and printing information, request a quote today.

3. Reduce Employee Turnover

In a 2015 study, employee turnover in restaurants was 72%, while quick service restaurants have a turnover of 120%. Turnover alone can cost a restaurant $150,000 annually. Reducing turnover can help lower restaurant expenses immensely.

One of the major ways to reduce employee turnover is by ensuring an enjoyable, comfortable working environment. Demonstrating respect, listening to suggestions, recognizing employees’ contributions, and making work fun are some simple ways of keeping employees happy, thereby reducing turnover. Additionally, some more drastic changes can be made, such as improving employee benefits or creating flexible schedule options.

4. Save Energy

Air conditioning and electrical expenses can be costly, especially in a large restaurant space. A lot of dishes need to be washed, lights have to stay on constantly, and comfortable temperatures are a must. However, there are a few ways you can reduce your energy bill.

When doing dishes, instead of running hot water over them constantly, soak them. Or, only run a full dishwasher. This will save on water, soap, and energy. In regards to air conditioning, take advantage of favorable weather. Instead of running the AC when the weather is nice outside, for example, open doors and/or windows. Moreover, energy-efficient light bulbs use about 25%-80% less energy than traditional ones and can reduce your energy bill drastically.

Lower Operating Costs, Not Standards

Reducing restaurant expenses doesn’t mean reducing your standards. Whether you decide to reduce food waste, order menus from The Print Authority, make your employees happy, cut energy costs, or a combination of all four, you can reduce expenses in smart, easy ways.

Restaurant Table Tent Printing: Guide To Everything Table Tents

Let’s talk table tent printing.

Whether you’re a franchisor looking for a reliable table tent printing partner for your franchisees, or a sole restaurant owner looking for a new way to drive orders – you’re in the right place.

In this table tent printing guide we will cover information ranging from size to design to what to include your table tent advertisement.

Before we get into the specifics, let’s ask one simple question.

Why Use a Restaurant Table Tent?

Studies show that people make decisions about the food they eat in the blink of an eye.

So, what better way to guide new patrons at your restaurant than by including an enticing, easy to read table tent on every table of your restaurant?

How else will potential patrons know about the deals and specials in your establishment? Especially when those patrons are sitting down at your table for the first time and asking themselves the question, “What should I eat?”

A restaurant table tent answers that question of “what should I eat” for hungry customers.

Consider These Four Things For Table Tents

Alright, maybe you already know that you’d like a table tent for each of your restaurants and questions about the specifics. Here are a few things to consider when working with a print fulfillment company like The Print Authority in place an order for a table tent.

Restaurant Table Tent Designs

The most common type of table tent design is the A-Frame. These standard A-Frames are great for advertising one to two pieces of information on a double-sided table tent.

For table tents meant to communicate multiple pieces of information, the Standing Triangle is a table tent design that can include three pieces of information. This table tent design is best for restaurants with larger menus and multiple specials.

One last table tent design is the Pyramid Tent. Although this design is less common, the Pyramid serves the practical purpose of communicating three pieces of information while being a little less likely to be blown away in the wind for an outdoor table setting.

Restaurant Table Tent Size

“What should be advertised on the table tent?”

“What should the design be?”

“How much will it cost?”

These are all questions we hear frequently at The Print Authority about a table tent printing job. And of course, the answers come with first determining the table tent size.   

Here are the standard table tent sizes for the A-Frame table tent:

  • 4” x 6” panels
  • 5” x 7” panels (most common)
  • 5 x 6.5” panels
  • 8” x 4” panels
  • Custom size panels (we can do this)

Here are the standard table tent sizes for the Standing Triangle table tent:

  • 4” x 4” panels
  • 6” x 4” panels (most common)
  • 8” x 4” panels
  • Custom size panels (we can do this)

Here are the standard table tent sizes for the Pyramid Triangle table tent:

  • 3.4” pyramid (3.4” diagonals, 3.9” base edges)
  • 4.25” pyramid (4.25” diagonals, 5.1” base edges) – Most Common
  • 5” pyramid (5” diagonals, 5.7” base edges)
  • Custom size pyramids (we can do this)

Paper Options

The next selection in a restaurant table tent printing job is paper type. Here are a few common types of table tent paper options:

  • 120# Gloss Cover 14pt
  • 120# Matte Cover 14pt
  • 100# Uncoated Cover 14pt

We can fulfill a table tent printing job on several different types of paper, but we always recommend printing on a thick, high-quality cover stock. Learn more about paper options.

Restaurant Table Tent Advertising

The purpose of a restaurant table tent is to guide customers towards your specials, deals, or best dishes. Ask yourself the question, “What do I want to sell more of?” The answer is what you should advertise on your restaurant table tent.

An effective table tent advertisement should cross a few items off the checklist.

  • Attention! There should be a headline that quickly grabs the attention of a customer and draws them in to learn more (Limited Time Offer!).
  • Interest! Once you catch their attention, it’s time to peak their interest. Include something that makes them interested in your advertisement (Buy 1, Get 2).
  • Desire! Restaurants can capture “desire” effectively with a well done photograph of the food. Advertising cheeseburgers? Get a food photographer to assemble the best looking cheeseburger and then make the image the central point of your advertisement.
  • Action! Our favorite part. If you have captured a customer’s attention, peaked their interest, and made them desire what you are advertising, then all that’s left is informing them how to act. Order one from your server today!

When these elements come together, you’ll have yourself one effective restaurant table tent.

Now, taking our own advice, it’s time for a call to action.

If you are looking to print restaurant table tents for your franchisees or for your individual restaurant, we can help. Call us at 615-468-2679 or fill out our contact form to get in touch with one of our representatives to learn more about this service, and our print fulfillment service.

Business Stationery: What Your Company Branding Needs

What sets a company and its brand apart from the rest? Surprisingly enough, the answer is business stationery. Business stationery is the perfect way to emphasize your company’s unique brand, as well as make a name for yourself in a very competitive industry. There are several different kinds of stationery you can use that best suits you and your company’s needs.

Every company is unique and every experience requires a different kind of printed expression. We have compiled a list of business stationery for your company below.

5 Business Branding Stationary Ideas

Letterhead

A custom letterhead is an effective tactic to set your company apart from the competition. In today’s digital age, most business is handled via email; however, nothing beats this elegant and traditional form of communication. A consistent custom letterhead across all business correspondence establishes your company as a professional and reliable source of information. In addition, it further solidifies your personal brand.

Business Envelopes

Avoid the junk mail pile with custom-made business envelopes. Like letterheads, business envelopes are an eye-catching tactic to differentiate your company from competitors. In addition, the professional appearance of an envelope has the ability to build trust in the recipient and increase their likelihood of viewing the contents of the envelope.

logos on business stationary

Invitation Envelopes

Invitation envelopes are a unique and nontraditional way to brand your company. Event invitations are often attached to feelings of excitement and intrigue, what better moment to inform the recipient of your business. Capitalize on these positive feelings and take the opportunity to create new business connections or start a conversation about your company.

Note Cards

Personalized note cards are the perfect stationery to communicate a meaningful message. Larger than a business card, note cards combine the best aspects of business cards and flyers. Communicate your vision, mission, and values on a compact and transportable note card. Even more, oftentimes note cards are an inexpensive option for businesses that want to communicate a message to their employees and clients without a high price tag. Likewise, note cards are an environmentally-friendlier alternative to a standard-sized flyer or pamphlet.

Thank You Cards

The exchange of thank you cards at the end of business correspondence and meeting has long been a cultural custom. This practice is often used to express gratitude, communicate next step items, and to further establish a business relationship. Custom thank you cards are unique. A custom card tells the recipient that you took the extra time out of your day to express your appreciation. In addition, it is a positive technique to reinforce your business as a kindly-regarded professional.

A Printing Company that Your Organization Needs

Business stationery is a timeless branding technique that many companies use to position their organization as an expert in the field. The items listed above are just a few ways you can use business stationery to further establish and cement your company’s brand.

Contact The Print Authority today to learn about other branding opportunities they offer, as well as quick and reliable services to fulfill your on-demand printing fulfillment needs.

How to Simplify Your Medical Practice Marketing Needs

The healthcare industry is responsible for the overall health of a nation. However, in order to care for its patients, individual medical practices must inform them of their service offering and the importance of certain medical procedures and tests. In addition, medical practices must provide meaningful information that will help the public make informed decisions about their health.

In this case, marketing materials are a powerful tool to communicate timely and important information about a medical practice and current health news. Paper marketing materials are an easy and tangible representation of a medical practice that can be shared from patient to patient.

There are several marketing materials that a practice can use, like personalized envelopes and custom-printed pocket folders.  We’ve compiled a few simple marketing goods that every medical practice needs.

3 Medical Practice Marketing Needs

Newsletters and Brochures

Newsletters and brochures are an age-old marketing tactic that businesses use to inform their clients of current events. Likewise, newsletters are a powerful tool for medical practices to communicate information about treatments or medical conditions to a large audience. In this way, the practice is able to build a rapport with the patient. In addition, it can establish itself as a reliable source of information.

Today, there are several options regarding design, size, paper type, and color to create a newsletter that best represents your practice. Place a handful of glossy and colorful newsletters in the waiting room to attract clients. Or, choose a black-and-white option to mail clients, and keep printing costs low.

Business Cards

Business cards are standard, yet effective marketing stationary that a medical practice can use to attract patients. Their compact design is ideal for transport. In addition, because of their compact design, they’re appropriate and ideal to be put on display or handed out.

Traditional business cards can be bland and unproductive. To ensure that your business cards stand out, employ the help of a graphic designer to create an interactive experience for the patient.

Postcards

A personal and valuable marketing good that every medical practice needs are postcards. Postcards are a simple tactic for medical professionals to continue a valuable conversation about health and well-being outside of the office. Additionally, it is an easy ploy for professionals to build a rapport with their patients and create return patients.

Send patients and clients postcard birthday card reminders to schedule their annual check-up. You can also send out holiday-themed postcards to book a dental cleaning.

Simplify Your Marketing Process

Marketing is an important facet of any medical practice; however, medicine does come first. In this case, it is important to partner with a printing company that delivers consistent and high-quality marketing materials in a timely fashion. There are several printing companies that you may find in your research for the appropriate company. However, there are only a select few that have decades of experience working with health professionals and medical practices.

The Print Authority is one of these reputable printing companies with decades of experience working with numerous health organizations. Since 1991, The Print Authority has used both digital and offset printing to deliver high-quality paper products. Even more, the printing company prides itself on its convenient on-demand printing capabilities.

In addition, The Print Authority offers expert graphic design services, including concept development and creation, branding, logo design, and design for the printing of all shapes and sizes.

All in all, The Print Authority is an efficient and cost-effective option for medical practices looking to simplify their marketing needs. Contact The Print Authority at (615) 468-2679 or start your online order today to achieve your marketing goals.

Menu Changes? Here’s How to Implement a Rollout Internally

So…you are in charge of doing rollouts at your company. No big deal, right?

Well…actually, rollouts are a big deal, super important and require a lot of attention to detail. You could do it yourself. This is a decent option if you don’t have too many locations. On the other hand, wouldn’t it be easier and safer to leave it to the experts?

What is a rollout?

Typically, we define rollouts as the process of communicating changes across a large organization with many locations. The organization might be a restaurant or hotel chain, a franchise organization or any number of other large enterprises.

So, how are you going to communicate the details of a rollout?

For purposes of this article, let’s say the rollout is about menu changes at a large restaurant chain. You probably have a deadline, say the first of next month, when the new menu gets put into effect. Shipping the menus is only one step, but just as important, you must communicate the new menu items to the restaurant managers or owners, make sure it is understood how to cook and present the new items and how to cleanly and profitably integrate them into each restaurant’s operations.

How are you going to communicate the details of these new menu changes?

One of the most effective ways is to put printed materials into the hands of the Servers, Managers, Cooks and others responsible for restaurant operations. These materials should ideally have a picture of the new dishes, how they are to be prepared and served, how much they will cost and a description of the ingredients. Usually, it takes a few printed pieces to communicate all of this effectively to the right people.

Here are some ideas of items you may want to print and distribute:

  1. A Rollout Manual or Guide. This piece may have a number of pages to show and explain all of the menu changes to take place. You may need several of these to go to each location depending on the size and type of restaurant.
  2. Server Cards. These can be cards the Servers can use for reference and which may fit in with guest checks or order cards they use.
  3. Line Cards. These should likely be a different size and shape than the Server Cards. They can be used for reference by the people preparing the food to make sure the food is made correctly. These cards may need to be UV Coated, Laminated or printed on polyester stock if they are used where they may get greasy or wet.
  4. Posters. Sometimes, it may make sense to include posters to make sure everything is well explained and clear.
  5. Any office materials which may be needed. Posters may need velcro strips or dots to make them easy to mount. Depending on how your system works, you may also need binders, sheet protectors or other items to go out as well.

It’s All in the Box

Packaging is an important rollout detail that sometimes gets overlooked. The first criteria of a successful package is to make sure the materials you send out get there in good shape and ready to use. Secondly, packing materials efficiently can save a lot of money since carriers typically charge per box shipped. This is half art and half science. Sometimes, a poster can be lightly rolled or folded to help fit the entire kit into one box to save time and money. In addition, if only one box is shipped, it reduces the chance of things getting lost.

It is also super important to have an up to date shipping list sent to the company doing the rollout so the boxes go the correct locations. Be sure to communicate when the boxes need to arrive as well. The fulfillment company can ship to locations which are farther away first so they all kits arrive at about the same time.

Use the Experts

You can do rollouts yourself, you can “train” a local printing company on how to do it, or you can trust the experts at The Print Authority with printing fulfillment. We have over two decades of experience printing and distributing to multiple location businesses.

We get to know your needs and often have suggestions which can help you succeed. Give us a call today!

Custom Restaurant Placemat Printing: What You Need to Know

For new and old restaurant owners alike there is nothing more important than making a good impression. That starts the second that a customer sits down. Having nicely designed artwork or images on your placemats can help you stand out. This is where quality printing comes into play.

Here are five things you need to know about custom restaurant placemat printing.

What you need to know about restaurant placemat printing:

  1. Offset vs. Digital

When it comes to printing in large quantities, you have two choices, and those are digital or offset. Digital printing allows you to send in your artwork, modify it anytime, and print on demand. On the other hand, offset printing is done in mass scale which can benefit restaurants, but there is little room for error and not a lot of flexibility. However, the quality of offset printing is paramount. In other words,  detailed images and small fonts would print best with offset printing.

  1. Materials and Branding

The material your design will be printed on can help you decide what type of restaurant placemat printing you need. Remember that test runs are available for digital printing which give you an opportunity to try a few different materials and with different designs. If you know precisely the type of content you will be using, then we can recommend offset printing. From fabrics to paper, glossy to matte the material you choose needs to reflect the feel and look of your restaurant. Branding your business is all about details that are recognizable.

  1. Design with Patience

Your graphic design is critical and helps set the tone of your restaurant, so you want to be sure that you are taking your time with it. For example, be mindful of the colors you are using. In addition, pay close attention to how large you will want the design to be. Ultimately, all these things affect how the final design is ultimately printed and how the final product will look. Under these circumstances, it may be easiest to hire a graphic designer. It will make your life easier and will give your restaurant the professional quality it deserves.

  1. Know Your Quantity

Printing companies will want to know your quantity to give you a proper estimate. Be sure that you calculate how many placemats you wish your restaurant to stock. Otherwise, if you need to order more you may find it more costly than if you had merely placed the full order all at once. Fulfillment is everything, and you want to get the most and best product for your budget. If you partner up with the right printing company you may be able to get additional orders at a decent price.

  1. Professionals Know Best

For all your printing needs be sure to go to a professional. Your business is important to you, and you want to be sure that you are getting the best service and quality possible at the most affordable price. Remember that you get what you pay for! The team over at The Print Authority can fulfill your customized restaurant placemat printing job and will assist you from concept to finished product. Give them a call today!

Digital Offset Printing: The Whos, Whats, and Wheres

The debate in the printing world has remained the same for years now. Digital printing or digital offset printing- which do you prefer for your printing projects? It is no surprise that this is a hotly contested topic, since both forms of printing offer distinct advantages and disadvantages that make for a tough choice.

We are here to help you make a more informed decision about which style of printing will best suit your needs.

What is Digital Printing?

Digital printing came of age in the ‘90s. Today it is the printing choice of printing companies for its relative convenience. Digital printing does not require plates and can be pressed onto most surfaces utilizing digital files like a PDF. In turn, this allows for quite a bit of flexibility for large printing jobs.

Advantages and Disadvantages of Digital Printing

Digital printing offers distinct advantages. Advantages include print on demand capability, fast turnarounds, and test runs that can save a company money from costly mistakes. Additionally, because of technological advances, the quality of digital prints are constantly improving. Due to these conveniences, it is obvious why digital printing is the choice printing option for various companies. Digital printing is becoming a reality today.

What is Digital Offset Printing?

Offset printing is an old-fashioned printing technique that is used today. A printer engraves an image on a plate. Then, the printer transfers the image onto a rubber blanket. In the end, this rubber blanket is used to press images onto the final material. This process renders high-quality images; however, it is usually only performed on large orders which leave little room for error. If a run is misprinted, it can cost the company a hefty sum to fix the damage or reprint the entire order. In turn, this may discourage small businesses on a budget.

Advantages and Disadvantages of Offset Printing

Offset printing has the distinct advantage of rendering much higher quality images than digital printing. However, offset printing has numerous disadvantages that make it fall short in today’s fast-paced world. Offset printing does not allow for on-demand printing, comes at a much higher cost than digital and must be ordered in large quantities if plates are to be made.

Which One Should I Use?

If you are a small business that needs printing services, it is advised that you opt for digital printing. Digital printing will allow you to test designs, modify the designs, and inexpensively print the design. In addition, the quality is similar to offset printing. Digital printing is the future as the gap is slowly being closed.

Conclusion

All things considered, digital printing is fast becoming the industry standard. Digital printing ensures fast turn over, satisfactory quality, and low printing costs. If you are in need of printing services, contact The Print Authority and ask about how their digital printing services can help your business excel. In brief, there has never been a better time for small businesses in printing.

Print Fulfillment For Small Business

Are you a small business owner looking for a company that can offer print fulfillment for small business needs? A quick search online will no doubt turn up many options for you to explore. However, they are not all created equal. Small businesses have a clear need for print fulfillment. They can benefit from printed letterheads and promotional materials, as well as brochures and portfolios.

So, what should you look for from your chosen print fulfillment company? Reliability is key. You should also look for outstanding customer service, speedy and flexible responses, an innovative approach to print fulfillment, fair pricing, and a strong reputation in the industry.

If you need one of the best printing fulfillment companies, you can depend on one of these five.

The Print Authority

Over the last two decades, The Print Authority has been proud to pack, store, and ship products for countless clients. These include those looking for print fulfillment for small business needs. The Print Authority works with clients in many states and offers contracts for those clients requiring regular printed materials. Unlike other print fulfillment companies, The Print Authority produces documents primarily on demand, so they can be immediately distributed. This is a great advantage over other organizations that print documents in large quantities and then store them.

Contact The Print Authority for all of your printing needs by visiting its website at https://theprintauthority.com/ or by calling (615) 468-2679

Digital Lizard

Digital Lizard offers a scalable printing and distribution solution that is ideal for small businesses. The company’s Printing on Demand custom program ensures the brand’s printed items are unified in a simple way. Offering cutting-edge digital printing facilities, this company offers an impressive fleet of presses, as well as finishing equipment, designed to meet even the smallest business’ fulfillment needs. Contact Digital Lizard by calling (866) 494-6155 or by visiting http://www.digitallizard.com/.

PIP

This company offers an impressive array of copying and printing services to suit the needs of businesses large and small. Perhaps you’re looking for outstanding and eye-catching marketing materials, such as banners and brochures. Or maybe you need traditional copying for a conference or business meeting. Whatever you need, PIP can meet it. You can call PIP at (949) 348-5000 or visit its website at http://www.pip.com/.

Print & Imprint Graphic Management

Are you looking for a community-centric choice for your print fulfillment for small business needs? If so, Print & Imprint Graphic Management could be the right company for you. The family-owned business has more than 20 years of experience. It has considerable expertise in working with small businesses, as well as larger businesses and franchises. Call this company at (888) 563-6767 or go to its website at http://printandimprint.com/.

ZUZA

This San Diego-based printing service offers a wide range of services to businesses of all sizes. Small businesses can benefit from digital and offset printing, as well as full-service mailing and full bindery. Since this company is also dedicated to responsible practice, offering eco-friendly printing, it’s a great choice for your small business. Call ZUZA at (760) 438-9411 or visit its website at http://zuzamam.com/.

If you need print fulfillment for small business needs, contact us to find out more about how we can help.

Top 10 Tastiest Restaurant Branding Examples

We all have that one favorite restaurant that we think of dining out. If not for the delicious food, maybe it was the quality of service you received, the ornate menu you ordered from, or the memorable logo. After all, if the restaurant’s branding is memorable patrons are more likely to remember your restaurant.

Restaurant branding is the silent voice of your business. The tastiest restaurants spend a great deal of time, and money, branding their company’s to create a consistent voice and personality across all locations. These businesses pay special attention to their logo, menus, uniforms, online presence, imagery, promotional materials, and more. Take a look at some of tastiest restaurant branding examples, you’ll probably recognize a few.

Fast Food

McDonald’s

restaurant branding

Credit: @mcdonalds

We’re starting our list of the tastiest branding examples with one of most recognizable fast-food eateries in the world. Show anyone the infamous golden arches and you’ll get a quick and precise response. We’re loving this restaurant red and gold palette — simple, but effective.

 

 

In-N-Out

Credit: @innout

Almost as recognizable as McDonald’s, In-N-Out has gathered a cult following for its animal style fries and decked burgers. However, it’s hard not to recognize its signature red palm trees branded across its food containers, and promotional materials. Even more iconic, its paper boat hats that crew members graciously handout to patrons.

 

Chipotle

restaurant branding

Credit: @chipotle

We can recognize a Chipotle tortilla chip paper bag anywhere. The paper packaging at Chipotle are memorable because of its fun fact covered paper goods. Plastered on paper cups and takeout bags Chipotle reinforces its ‘good-for-you’ mentality with fun facts ranging from where the food is sourced to what you can do to help the environment.  Just remember, guac is extra!

 

 

 

Sit Down

Buffalo Wild Wings

restaurant branding

Credit: @bwwings

The sports bar has established its reputation on its wide-range of wings. The restaurants overall brand is a great example of consistent and recognizable branding from the matching jersey uniforms to its canary yellow takeout boxes.

 

 

 

Cheesecake Factory

restaurant branding

Credit: @cheescakefactory

The Cheesecake is something of an enigma, but ask anyone where they might find a tasty slice of cheesecake and they’ll probably answer the Cheesecake Factory. This restaurant is memorable for many reasons like its ancient-Egypt-meets-Vegas-strip decor or its expansive menu.

 

 

 

Chili’s

restaurant branding

Credit: @chilis

A baby boomer favorite, Chili’s is best recognized by its iconic logo design — a large chili pepper! The rustic image embossed on high-quality materials gives the restaurant a friendly yet simple charisma.

 

 

Olive Garden

restaurant branding

Credit: @olivegarden

Family-friendly restaurant Olive Garden is known for more than it’s endless breadsticks. Its endless menu of customer favorites and full-color picture menus. Down to the colors and typography, Olive Garden has created a consistent Italian-themed personality and brand.

 

 

 

 

Fine Dining

Maggiano’s Little Italy

restaurant branding

Credit: @maggioanoslittleitaly

Maggiano’s Little Italy has transformed family dining. It expanded its customer base with its carryout program; however, has maintained its reputation as a fine dining restaurant with its true-to-brand, and upscale paper goods.

 

 

 

Yard House

restaurant branding

Credit: @yardhouse

When it comes to fine dining, it comes down to the ambiance and the experience. From cocktail menus to happy hour promotions, Yard House branding embodies premium service and elegance.

 

 

Mastro’s Restaurant

restaurant branding

Credit: @mastrosofficial

Quality and attention to detail down to its logo and guest check presenter is why Mastro’s Restaurant finishes this list of the top tastiest restaurant branding. The branding is simple; however, the quality of its materials are far superior to what you’d find at a lower-end sit-down restaurant or fast food restaurant.

 

 

 

Consistent restaurant branding is important; even more important, the printing company producing your company’s promotional materials. The Print Authority can help you with all of your restaurant branding needs. With a wide range of services, The Print Authority can assist with all of your restaurant needs. As said before, in the restaurant business, it pays to have consistent and memorable branding. Whether you need menus, promotional products or graphic design consultation, The Print Authority can get the job done for any restaurant. Visit ThePrintAuthority.com and start branding your restaurant business.