What’s the Difference Between Matte and Glossy?

Picking your style of paper is an important moment in the beginning stages of any printing process. Glossy and matte are the most common options but what’s the real difference and what’s right for you?

If you’ve been asking yourself, what’s the difference between matte and glossy?, we’ve got your answers.

What is Glossy Paper?

Just how it sounds, glossy is the shiny, almost reflective paper style. Several coatings are applied to the paper to give it its shiny look. The smooth finish enables colors to pop off the page and create a more refined look for photo edges. Glossy comes in high-gloss and semi-gloss. Glossy paper is best suited for: magazine covers, high-resolution photos and promotional materials.

What is Matte Paper? 

The removal of shine from paper results in a matte finish. A matte finish on paper results a texture great for graphics and photos of lots of details. Although you can print color on both types of paper, matte paper may not give the vibrancy of glossy paper. If you’re looking to accentuate the detail of a building or natural landscape, matte could be the perfect option. Matte is a great option for business cards and murals.   

The Print Authority has over 25 years of experience in printing. We also have graphic designers on staff to capture the vision in your mission statement. If you’re not sure whether to go with glossy or matte paper, we can help! Our expert staff can advise you on what will work best for you project. 

A unique feature of The Print Authority is our on demand system where printed materials are stored in an online portal so you can order branded materials as you need them. Contact us at (615) 468-2679 or by filling out the form to learn more about printing a company mission statement and other business items.

 

How to Choose a Graphic Design and Printing Company

When you’re looking for a new way to market your business or product it may be time to hire a graphic designer and printing company.  Since you want your company’s visuals to be the best of the best, you’ll want to choose a company that has a record of doing great, professional work. Here’s everything you need to know about how to choose a graphic design and printing company. 

What to look for in a graphic designer?

Experience. Choosing a designer or design team with years of experience is crucial. When a graphic designer has a proven track record of producing incredible images, you can be confident your vision for your company’s imagery is in good hands. 

Attention to detail. Take a look at their examples of previous work. Do you like their style? If the answer is no, you should probably keep looking. Graphic designers each have a unique style and preference for the way things look. Great graphic designers take pride in their designs and will pay attention to even the most minute details in a design. 

Personalized attention. The best graphic designers give personalized attention to each and every one of their projects. When you meet the designer, ask yourself, “Did he or she seem interested in learning about my vision for the business?” “Did he or she make an effort to truly understand what I’m looking for?” When you choose a graphic designer, the answer to both of those questions should be yes!

What to look for in a printing company?

Expertise. You want to work with a printing company that’s an expert in the printing field. The company should be able to explain the different types and uses of paper and other printing mediums to you. They should be able to demonstrate that they know what they’re doing.

Established processes. Look for a printing company that has established processes. This goes hand and hand with expertise!

Customization. A great printing company should have lots of customization options for their products. From the type of paper to the size of the prints, you’ll want to be able to customize your project to fit your unique vision. The printing company’s job is to make that vision come to life!

The Print Authority has a team of graphic designers on staff to capture your vision in all aspects of graphic design. We can help you find your brand colors. Additionally, we can create specific logo, flyer and handout designs!  Our team’s years of experience will make the design process easy for your business. Our team is ready to guide you in creating the right graphics to make your vision come to life.

A unique feature of The Print Authority is our on demand system where printed materials are stored in an online portal so you can order branded materials as you need them. Contact us at (615) 468-2679 or by filling out the form to learn more about printing a company mission statement and other business items.

 

5 Great Window Clings for Business

Let’s face it, a lot of time and energy goes into writing with window markers for your business. Getting the wording and overall look exactly right and the aching muscles afterward can be straining. That’s not even mentioning the clean up. To avoid the hassle and get your message across, say hello to window clings for business.

Window clings provide ease and consistency while acting as a tool to drive foot traffic to your business. They have a simple application and removal process that saves time and resources. Window clings can be customized to your business when working with an established printer. You can design your window clings with your business in mind with the color, size and text style.

But what exactly can use them for ? Check out five great window clings for business.

Window Clings For Business

window clings for businessProducts & Sales

Let everyone know about your products with window clings. Putting the service or product in your window adds another element to promoting what you do. They also provide the perfect opportunity to highlight your sale or special promotion. Sale window clings should have the date of the sale, what items it applies to and how much percent off.

Specialties

If your business boasts something different or special, your window is a great place to announce it. If you’re a certified B Corp or a sponsor of a charity, you may want to put up a window cling on your window or door to let the world know.

Catch Phraseswindow clings for business

Slogans or logos are great for window clings and ultimately, your brand. It will attract visitors and may even be a great background for your social media posts. Printing a set of smaller window clings with your logo is also great to give away to customers or sell in your store.

Hours

Using a window cling for your business hours is a must. It lets the world know when you’re open. If you change your business hours, a window cling can easily be removed and replaced with minimal downtime.

Grand Openings

What better way to keep your recent opening fresh than put it right in your windows? Putting up a window cling announcing your grand opening will bring the right kind of attention to your business. Before you put up your cling announcing your opening, you may even want to put up an “opening soon” window cling to give the heads up.  

Make your windows speak with window clings for business. Window clings are great for special events, grand openings, sales and for putting your business hours in your window. Get your logo everywhere by printing window clings for cars too. Have questions about window clings? Contact us at (615) 468-2679 or fill out our contact form.

Make it Great: Printing Your Company Mission Statement

A mission statement defines the culture and vision of your company. It even plays a role in the day-to-day happenings in your office. Make a printed company mission statement the first thing people see when they step into your office or see your building.

Why Print A Company Mission Statement?

Do you really need a visible mission statement in your office? The answer is yes. More and more employees are looking for companies to have values and have purpose. Having a definitive mission statement is huge when it comes to letting people know what your company stands for. When people come into your office, you want them to see your mission statement up on the walls. You want them to to know that your mission statement is ingrained in the culture. It’s not all about the words…to achieve the ultimate effect you will need to have it professionally printed and appropriately branded. That’s where the printer comes in.

Where To Begin

Selecting a printer is a huge factor when it comes to making an impact with printing a company mission statement. The style, the cut and the colors all play a role in how people feel when they see it on your walls. 

The first step is measuring the space you want your mission statement to live on. It’s also a good idea to know exactly what you want to it say. Next, you will want to find a printer. Research top printers who provide the services you need. Some printers have graphic designers on staff to help your vision come to life and help you decide on design. Also, hire a printer that’s an expert in styles, cuts and colors. The printer should also be able to give guidelines on the best way to hang your printed mission statement. 

The Print Authority

The Print Authority has over 25 years of experience in printing. We also have graphic designers on staff to capture your vision in the mission statement. A unique feature of The Print Authority is our on demand system where printed materials are stored in an online portal so you can order branded materials as you need them. Contact us at (615) 468-2679 or by filling out the form to learn more about printing a company mission statement and other business items. 

What are the Different Types of Printing?

There are many types of printing styles and services, but it can be hard to identify what each of them are. With over 27 years of experience, we’ve worked with every facet of the printing industry. Because of our expertise, we thought we’d compile a list of the different types of printing.

Different Types of Printing

Digital Printing

This is when you transfer a digital based image to print format.  When done for larger format documents, an inkjet or high volume laser printer is likely to be used. Digital printing is great for time sensitive and recurring printing.

Offset Printing

This type of printing uses plates, usually made of aluminum, that transfer the image you want printed to a rubber sheet or “blanket” which is then rolled on the paper. Offset is the term used because the image is not directly transferred to the paper from the start. Custom inks can be used in this process along with the highest quality of printing.

Flexography

This process is sometimes referred to as a modern version of the letterpress. Flexography transfers ink from flexible plates to the paper or item that is getting printed. Flexography can typically be used to print on multiple types of surfaces.  

Screen Printing

This method of printing is when a stencil (or screen) is created and then used to apply layers of ink onto the printed object. Screen printing is useful when you need high vibrancy, like when you need to print a light object on a dark background.

There are many styles of printing out there and knowing the types of printing can help you decide which one will work best for you. Our experts at The Print Authority can point you in the right direction on all of your printing needs.  Contact us at (615) 468-2679 or fill out our contact form.

Top Print Shops In Nashville

Photo:Katy Belcher

Do you need printing services in Nashville? Well, you’re in luck. We’ve compiled the top print shops in Nashville as your go-to guide for when you need printing locally.

The Print Authority

Whether you need digital printing or offset printing, the experts at The Print Authority will find the right way to get your job done so it is affordable and looks fantastic. A special offer from The Print Authority is their print fulfillment services. Through an online portal, you can access your graphics and have them shipped right when you need them, which is the perfect setup for businesses with multiple locations and franchises.

Hatch Show Print

Hatch Show Print stems from a simple family business that has now grown into one of the top places to get printed items, specifically posters. The historic facility also draws in crowds of people year after year for tours.

Midtown Printing

What began as a simple copy shop has come a long way since its start in the 1970s. Midtown Printing specializes in digital printing, but also offers traditional styles. The print shop boasts impressive digital technology to help simplify the printing process.  

Sawtooth Print Shop

This studio-style print shop combines the passion and skill of classic printing with a modern, funky twist. They specialize in all print styles from screen printing on shirts to poster-size prints. They also hold workshops where the community can come learn a new skill related to printing.

Ambrose Printing

With a company history stemming back to the 1860s, Ambrose Printing is a highly-established printer in Nashville. The store offers digital printing, conventional printing and package printing.

Isle of Printing

This artistically-inclined print shop believes in the power of art and design to make change. Their services include letterpress art, laser cutting and engraving, public art and workshops. This is a quirky and fun group to meet your printed art needs.

Have questions about the top print shops in Nashville? Need help identifying what services fit your needs? Want your shop to be featured on our list? Contact us at (615) 468-2679 or fill out our contact form.

Types of Binding for Printing

Whether it’s a book or a training manual, a project with multiple pages looks better with professional binding. There are many different methods of binding documents together, so here’s your go-to guide to know the exact difference between the types of binding for printing and what kind will work best for you. 

Perfect Binding

An easy way to remember what perfect binding is: it’s typically the process used for soft cover books. With perfect binding, the book pages are gathered in the correct order and the edges where the book spine would be are ground down. That area is glued into a paper cover.  Perfect binding only involves glue on the spine to keep the book together and in some cases may not be as durable as a hardcover book, but is typically less expensive.

Case Binding

Case binding is typically what you picture as a hardcover bound book. Pages are collated and then sewn together to provider a strong book spine. The sewn block is then glued into the book spine, front cover and back cover.

Coil binding

Coil binding is where a continuous metal or plastic loop is inserted into punched holes along the spine. Coil bound books lay flat when they are open, but the binding has to be cut off to add or remove pages from the document.

GBC binding

GBC binding is also known as plastic comb binding. This is when holes are punched along the spine and a plastic comb is inserted to hold the pages together. This is useful for manuals that need pages to be replaced or removed from time to time. They also lay flat.

Knowing the types of binding for printing will help you decide which option is best for you. Binding with an established company like The Print Authority is an easy way to add a professional and concise look to your book or manual. 

The Print Authority

At The Print Authority, we have over 27 years experience helping companies look good in print. We provide printing services in Nashville and the Greater U.S. for franchises, financial services, nonprofits, and countless other businesses. We can help print all your book and binding materials, and even have a design team to help with all your design and layout needs. Contact us at (615) 468-2679 for questions regarding your next printing project!

Trade Show Materials Checklist

So you’re using this week to plan ahead for that upcoming trade show next month? Chances are, you have your booth booked and paid for, along with a tupperware full of extra pens, post-its, extension cords, and anything else you might need unexpectedly. You’ll depend on all those materials, and more, to maximize your results.

A Few Things to Consider

Trade shows can have endless benefits, including exposure, concrete leads, and networking with industry leaders. But they’re no easy feat, and require dedicated time, effort and preparation. Make sure you have everything on our trade show materials checklist before heading out.

We all know you’ll need comfy shoes, a whole lot of smiles, and endless sales game to make this trade show weekend a winner. But do you have all your print needs in order? Before the first person arrives at your booth to chat, they’re going to see your signage, banners and posters first. This means before you have a chance to pitch, and prove how prepared you are, they’ve already sized you up based on your display. Make sure you look good in print.

What Should I Bring?

You’ll need everything from business cards to pre-show mailers, and after-hours party invites to own the show. Business cards are a necessity to any business function you attend, but especially in a trade show setting. You will need a simple and efficient way to give people all your contact information when they ask for it. Make sure to leave business cards on multiple surfaces so they’re always easy to grab at a moment’s notice.

Using a pre-show postcard mailer is a great way to get people excited about your arrival before the trade show starts. It can also be used as an incentive to encourage attendees. Offer up a freebie for people who bring in the postcard and you can guarantee yourself more potential leads. Here’s a few things to consider printing before you go:

Trade Show Materials Checklist

  • Banners
  • Handouts
  • Pre-show postcard mailers
  • Business cards
  • Flyers
  • After-hours party invites
  • One sheets or case studies
  • Vinyl signage
  • Graphic Panels
  • Posters
  • Desktop signage

Having banners, handouts, flyers and other signage done ahead of time will save you unwanted stress and ensure peace of mind. Working with a qualified print shop is a necessity; you don’t want to waste time or resources having to reprint something. People will notice your banner before they even notice you.

The Print Authority

At The Print Authority we have over 27 years experience helping companies look good in print. We provide printing services in Nashville and the Greater U.S. for franchises, financial services, nonprofits, and countless other businesses. We can help print all your trade show materials ahead of time, and even have a design team to help with all your design and layout needs. Contact us at (615) 468-2679 for questions regarding your next printing project!

Best Paper for Restaurant Menus

You’ve designed the perfect menu for your restaurant. From the font that matches your decorum to the designs that are consistent with your branding, but what’s actually the best paper for restaurant menus? It may seem trivial, but the paper can make or break your menu and you don’t want your hard work to go to waste. That’s why we’ve compiled what to look for in the best paper for restaurant menus and why it matters.

Why Does It Matter?

The menu is one of your customers’ first impressions of your restaurant. It’s the first thing they hold in their hand and helps them determine what (and if) they should order. If your paper isn’t up to par, it could take away the professionalism of your restaurant and maybe even deter a guest from trying your food. Restaurant menus also are handled by a lot of people throughout the day, so the paper from your home computer printer may not be able to withstand the wear and tear of a busy restaurant.

What To Look For

Typical restaurant menus require a lot of room for pictures, prices, descriptions and the many items the restaurant serves. This means the paper will need to be larger than your standard letter size. A longer style of paper like 11” x 17” or 12” x 18” is large enough for your menu and makes a statement, without overcrowding your tables.

Look for the specific style that fits best with your restaurant. Some menus feature multiple pages to flip through while others are a bi-fold or a tri-fold style. Don’t forget to think about menu inserts. These are typically smaller and feature specials or seasonal items. They should still match your menu but be about half the size so they can either fit within the menu or be given with it.  Bar menus should also match your menu theme but be long and thin to let customers easily view a list of drinks. A size example would be 4.5″ x 11″. Definitely look for waterproof capabilities with your menu paper and printing. Anytime you’re dealing with food and drinks there is bound to be some spilling and you want your menus to last.  

Don’t underestimate the power of paper in your restaurant. You want the guest experience with the menu to be a memorable one, and a good menu gets noticed. With over 25 years of experience, The Print Authority can provide you with the paper and printing to make your menu delicious, we also have graphic designers on staff to help you design it too. Give us a call today at (615) 468-2679 to help you decide the best paper for restaurant menus, specific to you.


Whether you need digital printing or offset printing, the experts at The Print Authority will find the right way to get your job done so it is affordable and looks fantastic! We have over two decades of experience as a business printing company printing flyers, posters, brochures, business cards, training and marketing materials and much more. Our experts will make your company or organization look great in print. Contact us today for more information!

 

On Demand Stationery Printing: Why Your Business Needs It

Stationery is beneficial for both business and personal use, even more so when it’s custom. On demand stationery printing is the fastest and most reliable method to fulfilling your stationery needs in a custom way. Still need more convincing? Here are three reasons on demand stationery printing is right for your business.

Efficiency

On demand stationery printing is the most efficient way to receive your printed supplies. The Print Authority will host your graphic designs in an online portal. When you need to fill your stationery, you can do it on demand because we already have your branding saved. Ordering with a few clicks online saves you time and money, and streamlines efficiency so you can worry about growing your business. Our on demand portal is also useful for businesses that have multiple locations or franchises. The teams at different locations can have the freedom to order directly from the portal to avoid a lapse in supplies.

Branding

Branding is a huge aspect for businesses in today’s landscape. With competition increasing to get in front of customers, a well-established and consistent brand has proven time and time again to be a key factor in business growth. You want customers to recognize your brand and what better way to do that than have custom stationery. Stationery can be customized to your brand by choosing your specific brand colors, the paper style, designs and even your logo and a custom letterhead. On demand stationery printing can help keep your brand consistent.

Professionalism

Personalized and always available stationery gives an air of professionalism that your current and prospective customers won’t be able to ignore. With on demand stationery printing, your orders are filled fast which means the odds of waiting days for a restock in stationery are slim. You can keep your stationery consistent and professional easily with on demand’s quick turnaround.  

On demand stationery printing is an exclusive service of The Print Authority. With over 27 years of experience, we know that printed supplies for your business really matter. On demand stationery printing saves time and money, keeps business branding consistent and adds professionalism to your encounters with customers. Contact us to learn more.