Custom Printed Pocket Folders: What To Consider

If you could have one “flagship” printed item for your business, it should be custom printed pocket folders with inserts. Not only are they great for transporting documents, they also add to your brand identity, proving that your company is trustworthy and knowledgeable. It’s time to stop using generic office supplies in an era when image is everything. With that in mind, read ahead to learn more about the advantages of custom printed pocket folders.

1. Professional

There’s nothing quite as professional as showing up to a business meeting with pocket folders filled with information for your clients. It is important to put a personal touch on all stationary if you want a cohesive identity within your company. Thus, these folders act as a sort of souvenir for your customers, reminding them why they rightfully chose to do business with you. Customized folders exude organization and professionalism.

2. Flexible

So long as your pocket folder design is simple enough, folder customization is very flexible. For example, you can design new inserts over and over again to suit changes to your business. Inserts can be in full color or black and white. They can be stepped or all the same size–usually 8.5”x11”. You can also insert brochures, rack cards, postcards, or flyers in an appropriately designed folder. Customizability is key!

3. Unique

Although many people stick to “standard” 9”x12” folders with two glued pockets, you can always opt for different sized and shaped folders! For example, you can have mini-pocket folders which fit 4”x9” or 5.5”x8.5” inserts. Or, you can do larger folders to accommodate 8.5”x14” documents, contracts or marketing materials. You can also create folders with just one pocket or with three pockets to fit a lot of materials.

Maybe even consider incorporating odd shapes with custom die cutting and velcro or other closures to keep your documents safe. There is so much room to make your folders unique! Regardless, choosing an unconventional shape will prove to stand out against the competition and better suit your needs.

4. Special Effects

You can make your pocket folder stand out with unique designs or interesting paper stocks. In addition, pocket folders are well suited for foil stamping, embossing, spot UV coating, and other special effects. You can also use lamination or soft-touch laminate, aqueous coating, or UV coating to make your folder feel rich, soft or different. Don’t be afraid to test out various special effects!

5. Appearance

Presentation folders add to your company’s reputability. For any business that presents materials to the public or business customers, a high-quality printed folder can make all the difference in a sale. Rather than presenting a client with a generic, unappealing folder, you are presenting them with your brand in a portfolio. A custom, eye-catching folder allows you to enter any meeting with confidence in your business.

The Print Authority

Now that you know the ins and outs of custom printed pocket folders, it’s time to contact the experts at The Print Authority for your next folder project! We have decades of experience producing folders and a creative team of designers to help with your folder project!

How To Create a Flyer For Your Business

Marketing is all about spreading the word, whether it be about a product, a service, a company or a person. But, since you can’t be everywhere at once, let a flyer do the job for you! When it comes to brand awareness, creating engagement, and implementing a well-rounded marketing strategy, learning how to create a flyer for your business is the way to go.

Is Flyer Distribution Still Effective?

Even in today’s “digital age,” printed marketing materials provide a significant return on investment time and time again. Although there are many perks to online marketing, we oftentimes find that printed materials, especially flyers, are a great way to represent your brand. Printed pieces engage two of your senses (visual and sense of touch), last longer than digital marketing, and don’t require compatibility or electricity for distribution. Plus, they work indoors and outdoors!

With that being said, let’s dive into how to create a flyer for your business!

#1. Use High-Quality Design

Design is often the differentiator of successful marketing for both online and print media. Especially when it comes to flyer design, there is a lot to consider. From fonts, whitespace, colors, and the overall message you are communicating, every design component works together to create effective messaging and targeting.

To get the most out of your design efforts, we have two primary tips so that you can knock your flyer design out of the park. Tip #1: If you can afford it, get professional design help. Tip #2: Remember, sometimes saying less can be more effective!

#2. Decide On the Right Size

After creating a high-quality design, your next step is deciding on the best size for your messaging. When it comes to smaller-sized flyers, you will find that they are less expensive and are easier to distribute and hold on to. Oftentimes, the convenient and inviting size of smaller flyers encourages individuals to pick one up. Posters, on the other hand, prove to be more effective due to their large size, so long as they’re displayed. Posters are perfect for displaying a large image and large text in areas such as a storefront or a large bulletin board.

With that in mind, it is important to consider where the poster will be displayed, what information you are communicating, and to whom. Our biggest recommendation is to start with the end in mind and go from there!

#3. One-Sided or Two-Sided?

Since larger posters are typically displayed for long periods of time, they are typically one-sided. However, flyers can be either one-sided or two-sided. If you plan on handing out the flyers, why not use both sides of a flyer since they are both available? On the other hand, if your flyer is going to be hung up like a poster, opt for one-sided.

#4. Color or Black and White?

A clean, black and white poster with bold typeface can be just as eye-catching as a vibrantly colored flyer. Both types of printing can be extremely effective with the right design and ideal paper.

#5. What Paper to Use?

Printing on coated papers tends to “pop”, but it’s important to test different finishes and stocks to find the best look for your design. The type of paper used often depends on the purpose of the flyer or poster.

#6. Single issue flyers and posters

Frequently, flyers and posters market one event or one product. This kind of single focus advertising is easy to track. Put a coupon code on the flyer or poster, and when the customer uses it, they inadvertently help you analyze your target audiences’ purchasing habits.

The Print Authority

Marketing doesn’t have to start and end at your computer. If you’re stuck in a rut or want to expand your reach, try printing flyers or posters as your next tactic. Contact us at The Print Authority for high-quality printing at affordable rates. We’re looking forward to hearing from you.

Softcover Book Printing Tips

Gone are the days when you have to find a publisher and have your manuscript “accepted” to print soft cover books. With the help of a great printing company and the following softcover book printing tips, you can manage a short print run of books easily yourself!

Of course, what’s not to love about a softcover book? The way it bends and folds to fit your hands, or the way it looks timeless on any bookshelf or coffee table. The next best thing to the look and feel of your book would be an eye-catching cover design and high-quality printing to match it.

1. Cover Design

You have always heard you can’t tell a book by its cover, but covers definitely attract interest. In fact, when scanning the shelves of a bookstore, or the pages of an online shop, the first thing people do is judge a book by its cover! Play around with shapes, hues, textures, and everything in between.

Better yet, hire a professional! To design a book cover that really attracts the attention of your target market, use a professionally designed cover.

2. Cover Stock

Usually, book covers are coated on one side, though nowadays there are other paper options besides coated paper. With that said, you still have to decide the weight of the paper you wish to use. In the United States, this refers to the weight of 500 parent sheets of a particular type and size of paper. In other words, 500 parent sheets of 20# bond paper will weigh 20 pounds. This can get a bit confusing, but that’s why we’re here to help you find the perfect fit.

3. Extra Coatings and Special Effects

There seems to be an endless array of paper coatings to choose from. You can do book covers with stay flat nylon laminate, UV coating, or maybe even aqueous coating. Each of these provides an extra level of protection to the cover, resisting moisture, grease, and fingerprints. In addition, if appropriate, you can incorporate embossing or foil stamping into your cover design to make it stand out!

4. Inside pages

There are still more decisions to make with respect to the inside pages of the book! Will they be full color or black and white? What kind of stock do you want to use? You can use simple 20# white bond (copy paper) all the way up to 100# text stock, or even recycled stock, if you would prefer! There are also differences in the whiteness and opacity of various brands of offset papers.

5. Affordability

With today’s digital technology, small runs of soft cover books can be surprisingly affordable. There is no longer a need to run thousands of books and wait for buyers to show up. Run what you need, and run more later! Thinking about writing a prequel or a sequel? Perfect! You provide the ideas, we put them down on paper at a price that doesn’t break the bank.

Softcover Book Printing at The Print Authority

If you’re reading this, chances are you’ve been waiting for a sign to print your masterpiece… Well, this is it. Contact the experts at The Print Authority for a detailed explanation of all of your book printing options. We have been in business for almost 3 decades and can guide you through the process successfully!

Top 6 Tips to Branding Your Franchise

Clean and simple, or ornate and elaborate – it’s up to you. When it comes to branding your franchise, the best businesses decide on a great look and stick with it. After all, customers that visit a franchise expect and value a consistency in a company’s branding, products, services, and overall look. As a franchise, branding is your most important asset.

From developing a style guide to coordinating media presence, it’s the little details that build strong franchise branding. So, with that in mind, let’s take a look at the top six items to consider when branding your franchise.

1. Start With the End in Mind

Before you start branding your franchise, you need to think about your overarching goals for your franchise branding. What are you trying to accomplish with your branding? Who are you trying to reach? What would you like to communicate with your audience? Having a set direction for all branding efforts ensures that all materials align with short-term and long-term goals.

Also, in order to avoid wasting resources, it is important to determine what printed pieces your franchises need ahead of time. Once this is established, you can begin the design process. Remember to make sure that all materials are legible, grammatically correct, and include easily-understood content.

2. Design a Logo

Your logo is your marker. It is the image that will bind your brand together. It should be plastered on everything you do from your webpage to your emails.  The biggest brands in the world are identifiable by their logo. When you think of Apple, you don’t picture the word, you picture that piece of fruit with a chunk taken out of it.

When it comes to designing a logo, try to create something that works in big and small spaces. It should be equally comfortable on huge billboards and tiny smartphone screens.

3. Develop a Style Guide

Consistency is key. Because of this, if one unit of your franchise is not in line with the company branding, the consequences can be disastrous. By sharing a style guide with all of your franchisees, you will be able to protect the integrity of your company and increase consistency and brand familiarity across all locations. To develop a style guide for your brand, remember to include:

  • Logo size
  • Color palette
  • Fonts
  • Mission statement
  • Your brand’s voice
  • Your brand’s core values

4. Coordinate Your Media Presence

Your presence on digital and print media is not exempt from following a style guide as well. Whether you are being represented on social media or are developing a print advertising strategy, brand consistency is an integral aspect of franchise branding.

Although there might be different individuals or departments designing your print materials and posting to Facebook, that doesn’t mean they can’t have a shared voice. By referencing the media guide mentioned in the third section of this article, you will be able to share a consistent look and feel.

5. Print in Bulk and Divide Cost

Once you’ve completed the design and preparation stages, you will need to get your message out there. That means utilizing your new logo and style guide to design business cards, personalized letterhead, brochures, and more.

Plus, by printing on the same items for all franchise locations, you can lower your costs by printing in bulk and dividing the cost among your franchisee base! For guidance with choosing proper materials and printing at an effective cost, we recommend working with printing experts.

6. Enlist the Support of Experts

If you’re unsure about any part of branding your franchise, you should enlist the help of experts. Graphic designers, printing experts, creative/strategic brand consultants, and so on, can execute your vision for your company. Branding your franchise is an extremely important, yet difficult, task.

The largest companies around the globe rely on marketing experts, so don’t be afraid to ask for help. If you need help with design or with printing for your emerging franchise, contact the experts at The Print Authority!

Branding Your Franchise

In conclusion, never underestimate the power of branding your franchise. Remember, it’s often the name, logo, and branding that franchisees and customers buy into. As you continue to expand your business, a strong identity will become even more important. Branding is the glue that ties all franchise locations together!

If you want high-quality printing at affordable rates, contact us at The Print Authority today! We’re looking forward to hearing from you.

Sports Program Printing: 5 Ways To Knock It Out of the Park

A sports event for your community, school, or workplace wouldn’t be quite the same without a sports program. Sports program printing is an event planning necessity when it comes to building team spirit, raising funds, showcasing athletes and coaches, and of course, giving fans and players something to keep as a memento.

If you have found yourself asking, “What is the best strategy to create a highly profitable and memorable sports program?”, fear not. The home team doesn’t have to be the only ones sliding into home plate! Attack sports program printing like a pro and hit it out of the park with these 5 tips:

1. Hire a Professional Designer

Don’t hire just anyone to design your program layout. Although it may be tempting to cut corners, quality graphic design work takes an experienced, creative professional. Your team deserves the best — and so do your fans.

Sports programs are memorabilia for a lot of fans and players, so you need something that they can look at and say “Wow!”. Not to mention, if you’re looking for recurring sponsorship, showing a return on a company’s investment is always a plus. What better way to show thanks to your sponsors than by a beautifully printed ad in your program?

2. Incorporate High-Quality Images

Not surprisingly, the better an image is, the more attention it draws. A high-quality program needs high-quality pictures!

Similar to graphic design, photography is also best left to the professionals. Rather than whipping out your phone and snapping a few photos, a photographer could create a gallery of images that would more accurately represent the quality of your event. So get out there and hire a well-equipped photographer to capture those action, portrait, and team shots!

3. Use Glossy Paper on the Front Cover

Have you considered what type of paper you should use for the front cover of the programs? Regular or glossy?

Although it may seem like a tough decision, we believe that glossy is the way to go. A glossy cover brings vibrancy and depth to any image while also giving a more luxurious feel. Plus, you can also look into a special UV coating for the cover for an extra shine.

4. Feature Space for Ads

Not only can ads potentially cover the cost of program production –your entire event may not be possible without them. Whether you’re selling ad space to friends and family, locally owned businesses or larger corporations, setting a varied price structure ahead of time is key.

For example, an ad placement on the back cover and inside cover would cost much more than a quarter-page in the middle of the sports program. This gives businesses the flexibility to choose an ad space that matches their desired reach and budget. Deciding on this rate structure for different ad sizes beforehand proves to be a successful strategy.

In addition to this, remember to keep a record of past sponsors so that you can reach out to them for next year’s program.

5. Make Space for Important Information

Now that you have sponsored ads, a beautifully designed layout, and high-quality pictures… you’re done, right? Wrong. Your program layout should also include important details such as the bios of all the players, information on the coaches, and the next season’s game schedule.

When paired with bold images, a creatively designed program, and high-quality printing, your sports program is sure to attract attention from the players, attendees, and sponsors!

If you are searching for an all-inclusive sports program printing service, look no further! With graphic design experts and state of the art printing equipment, we’ll get the job done right. To hit your sports program printing out of the park, contact us today!

Top 5 Printing Companies In Tennessee

Considering the number of printing companies in Tennessee can be pretty overwhelming. Because of this, finding the right local printer to partner with your company can be quite the challenge. Since you’re trusting this company with your resources, time, and brand image, they should check off all of the requirements, right?

Luckily, the printing companies in Tennessee are some of the best. Below, you will find a compilation of the top 5 printing companies in the state, acting as a convenient go-to guide for when you need local printing.

1. The Print Authority

With 27 years of printing experience, The Print Authority tops the list with exemplary services, products, and commitment to customer satisfaction. With a focus on relationship building, the Print Authority is proud to share that team members stay with them for an average of 12 years.

“I couldn’t have picked two more supportive people than your Luanne B. and Brooke P.
I received help repeatedly with incredible patience. No question from me was taken
lightly by them. At a point, I felt I was straining my new friendship with these “Print
Angels”. If you could give them a “well done!” I would appreciate it.”

– – Owner, Personal Book Publisher

In addition to their “people first” approach, they have also fulfilled more than 36,000 web to print orders… and counting! From printing flyers and posters to training materials and business cards, this isn’t The Print Authority’s first rodeo. They will confidently handle all of your company’s printing needs and provide you with the most hospitable customer service Nashville has to offer.

Learn more about The Print Authority »

2. Franklin’s Printing

Located in Murfreesboro, Franklin’s Printing is the self-proclaimed Middle Tennessee printing leader. They offer a full suite of printing services including traditional printing services, direct mail advertisements, and large format projects. With a 25-year proven track record of continued success, you can depend on Franklin’s Printing to get your job done well AND on time.

3. Dynamark’s Graphic Group

These folks specialize in commercial printing, as well as print stickers and decals. Dynamark’s Graphic Group supports entrepreneurs and small businesses looking to start or expand their printing production.

They’re set to carry you through every stage of your business, whether you have just launched or have been operating for a few years. With this kind of reliability and performance, you can build a good working relationship with a local commercial printer who is able to adapt to any of your needs.

4. Quality Printing Company

Quality Printing Company in Gallatin is a local, family-owned printing business serving individuals and businesses alike. They specialize in wedding printing, but also serve businesses by printing business cards and letterheads. If you’re looking for a more personalized feel with your printing while also supporting a local small business, Quality Printing Company is a great option.

5. Ambrose Printing Company

Ambrose Print in Nashville is a family printing business established in 1865. That’s over 150 years and four generations dedicated to helping businesses and people with all of their printing needs! They can handle your basic printing needs, like flyers and business cards, or support you with more unique and involved ventures such as large signs or catalogs.

Best (and Worst) Fonts For Franchises

We’re not ashamed to admit it: Here at The Print Authority, we love fonts. You may find yourself questioning, “How can something so small be such a big deal?” Trust us, when it comes to representing your brand, your font choice has a bigger impact than you know. With that being said, looking at the best fonts for franchises is one of the most important parts of designing marketing materials!

But, out of the estimated 300,000 fonts available in the world, which are the best fonts for franchises? Today, we’re taking that complex and slightly overwhelming question and creating a simple answer. See below for the best (and the worst) fonts for franchises in 2018!

1. Work Sans

Work Sans

Classic and classy. Work Sans is wonderful for the franchise owner who wants to communicate quality — without appearing stuffy. Its history is loosely based on early Grotesques, but updated for the modern user.

2. Playfair Display

Playfair Display

Claud Eggers Sorensen is the genius behind this beautiful font. He found inspiration from the typefaces of the late 18th century. Its prestigious history makes it perfect for the business owner looking for a beautiful blend of traditional lines with a modern twist. For more of a contrast, Playfair Display pairs nicely with Georgia, where Georgia is used as the body text.

3. Space Mono

 Space Mono

If you’re hoping to brand your franchise to stand out from the crowd, then Space Mono could well be the font for you. Its daring lines, quirky angles, and geometic shapes are suited for those who want to capture looks and leave a lasting impression.

4. Rubik

Rubik

The slightly-rounded corners of the Rubik font family are simple in design and elegant in execution. Franchise owners looking for a legible, yet fashionable font should look no further.

5. Eczar

Eczar

The Eczar font family started as a student project in a university in the United Kingdom. It is undoubtedly one of the most unique, but usable, on the market. It contains a wonderful mix of personality and performance. Eczar also comes in a variety of different weights, where the strong features become more noticeable with each corresponding increase.

6. Alegreya

Alegreya

Named one of the top “Fonts Of The Decade” in 2011, Alegreya has long been a favorite within the design world. Originally created for literature, the font has proven its worth to many franchise owners. Alegreya is known for adding a dynamic contrast and freshness to any page.

7. Archivo Narrow

Archivo Narrow

The multi-use nature of Archivo Narrow makes it absolutely perfect for a business owner looking for clear and legible text. Since it was made for use simultaneously on both digital and printed platforms, this font is convenient for all angles of branding.

8. Spectral

Spectral

The Spectral font family speaks to the elegance and sophistication of any brand. It was also created to be used in text-heavy documents or for digital use, making it incredibly versatile.

9. Inknut Antiqua

Inknut Antiqua

This quirky yet elegant design was created to keep the idiosyncrasies you might find in the artisanal tradition. This historical-themed font is great for viewing on low-resolution screens or representing your brand in a unique way.

10. Raleway

Raleway

We’ve left the most elegant until last. This stunning sans-serif font works well for the person who is looking for modern and sophisticated text. This font is also incredibly versatile due to the fact that it comes in 9 different weights.

Worst: Comic Sans or Times New Roman

Comic Sans and Times New Roman

There are so many fonts to choose from these days. There isn’t any reason to choose something that was popular in the early 2000s like Comic Sans or Times New Roman.

Styles change, which mean is vital to adopt the latest trends in typography.

If you’re not sure which font speaks to your brand or how to best use different fonts in your advertising materials, contact us today. 

The Print Authority has provided printing services  for franchises for over two decades. Contact us at (615) 468-2679 to learn more about the perfect font for your franchise and how to best tackle your next printing project!

Consistent High Quality Printed Materials Electrify Rapidly Growing Franchises

In today’s digital world, it is easy to think that everything worthwhile can be accomplished online in a few clicks. However, franchisees who rely exclusively on digital marketing and advertising are missing an important part of their marketing effort. High quality printed materials will help franchisees grow faster.

Here are some great ideas for printed marketing materials to help young businesses and emerging franchise organizations grow faster:

Business Cards

If you are looking for effective and cost-effective marketing options, business cards are a great resource for you. Business cards typically cost just a few cents each, and you should give one to every new contact you meet. You never know when a new acquaintance will need your services, or share your information with their colleagues.

In addition, there are many easy ways to make your cards stand out. A professional designer can help by choosing interesting fonts, colors, or paper stocks to make your cards look unique, while also keeping them uncluttered and simple enough to be read and understood.

Brochures and Booklets

To market your business when you are not there, consider using brochures and booklets. With a simple ask, you can often leave brochures in places where your prospects go. Colorful brochures are more effective, and with modern digital production, you can order custom brochures or booklets in small quantities to appeal to various target audiences. Be sure to word your materials carefully and to get professional design help if you can afford it!

Pocket Folders with Inserts

Custom printed pocket folders with inserts can act as Welcome Packets for your new customers and help tie them into your business. The cost per folder of pocket folders drops with volume, so try to make your folders general enough to work for you for some time to come. Inserts can easily be printed in small quantities; use them to communicate your message in more detail.

Letterhead

Nothing screams professionalism more than putting your bids and proposals on professionally printed letterhead and using matching envelopes where appropriate. Use a high-quality stock and be sure to include the company logo. Providing printed bids where appropriate is especially effective for higher dollar products.

Specialized marketing materials

Specialized marketing materials like flyers, door hangers, labels, and notepads will spread the word when you use them at meetings, conferences, trade shows, or just in the neighborhood. For higher dollar value sales, making one new customer will frequently more than pay for your entire print run and repeat business can generate more profits!

Banners and Presentation Boards

Custom printed banners and presentation boards will impact people attending sporting or community events and are large enough for everyone to see. Ask permission to place a yard  sign at homes where you are doing work or after the work is complete. This can spur word of mouth referrals from your customers to new prospects!

Promotional Items

Don’t forget promotional items to get the word out! Nowadays, you can put your logo on almost anything; be creative and come up with a unique item which your prospects will use and keep around for many months. A great sales consultant can be an invaluable resource to help guide you to the right products to use.

Conclusion

Many experts suggest spending from 2%-10% of your budget on marketing depending on what stage your business is at. Be sure to maximize your revenue by spending enough on both digital and print advertising. Your business will grow faster and you will ultimately be more profitable over the long run with your investment in high quality printed materials.

Ready to take your branding to the next level? Contact The Print Authority at (615) 468-2679 or by filling out the form to learn more about how you can implement high quality printed materials into your marketing strategy!

10 Amazing Features Of Online Printing Portals

If you could streamline any task and make it more efficient and effective, wouldn’t you do it? Of course, you would. And that’s exactly why it makes sense to combine technology with printing. Online printing portals speed up the printing process and get projects turned around faster, as well as eliminate the possibility of costly errors.

Now, you can order all the printed materials you need from a professional printing company without sacrificing quality for speed. An online printing portal helps you manage your brand by obtaining consistent, high-quality printing from one source. Many businesses with multiple locations or users now use this service to place orders for pre-existing materials with just a few clicks.

Franchisors and manufacturers with distributor networks are natural users of web portals for ordering printing. All designs will be pre-approved by the home office before they are posted and you can be confident that the end users will represent your brand well.

Here are 10 amazing benefits of online printing portals:

1.  Custom Branded Appearance of the Portal

A high-quality portal will incorporate elements of your branding into the portal itself. In this way, your franchisees, distributors or managers will know they are using the officially designated source for all printed items. We can even provide training to the end users so they will know how to place orders!

2.  Great Start-Up Options

We offer two options for new users of custom web to print portals. We can set the portal so your users can create their own passwords if you like, or we can require users to be approved by headquarters. Both options are easy to use and will provide password security.

3.  Advanced Customization Features

We can create your portal to permit as much or as little customization by the end users as you wish. Great portals allow you to preset many design features, while still allowing end users to craft part of the design or even download photos or graphic elements. It is all up to you!

4.  Control of Branding

When creating a new portal, you have complete control over the fonts, styles, and colors. This way, it can match your existing corporate style book, or you can allow users the broad ability to make changes. Well balanced portals ensure that the end product will match corporate standards while empowering the end users to customize and proof products which will look great! The key for franchises and other rapidly growing organizations is to make sure that the printing will look consistent and present the brand well.

5.  Grouping of Material into Kits

Kitting services are all about grouping several types of materials into one packet.  Kits are able to provide a new location with start-up kits, marketing in a box, or human resources packets.  They can also work as promotions for trade shows, training materials, or anything else you can think of. The name of the game is to simplify ordering of materials which will benefit the user!

6.  Automated Approval of Orders (where needed)

Some users want an individual in Human Resources or Franchisee Relations in the home office to approve each order after customization. Great portals allow the approval process to be automated, so long as there is a clear and well-defined approver for each order. This works great to ensure that all items are customized within corporate guidelines and are accurate.

7.  Multiple Shipping Options

Destination, speed, and cost all come into consideration when selecting a shipping option.  Amazing online printing portals give you plenty of options to fit your budget and deadlines, regardless of destination!

8.  Order History

Great online web to print portals automatically store artwork from previously ordered products.  This makes it super easy to place reorders or to tweak the previous order to account for new changes before placing a new order!

9.  Preset pricing and proofing

On-demand web portals for ordering printing should have pre-approved pricing so there will not be any surprises.  In addition, all items which are static and do not need customization should have pre-approved artwork to speed the process along!

10.  Organization

Companies which create outstanding web portals for print ordering allow several ways to organize the process of ordering printed products.  They can be organized in one of two ways. The first option is geographically based on the specific group of users. The second option is by the type of product where signage, marketing or training materials and promotional items can each have their own category.

The Print Authority

Given these 10 incredibly useful features of online printing portals, it is a no-brainer why multiple location businesses use this service.  Following implementation, you will find that obtaining consistent, high quality printed materials across your entire organization will be easy and seamless in buying from one source.  It is also the perfect way to save time and money and avoid hassle!

Are you considering a custom web to print website for your company?  Reach out to The Print Authority team today. We would love to assist with the implementation of your online printing portal!  Give us a call anytime at (615) 468-2679 or email us at CustomerService@ThePrintAuthority.com.

Matte vs. Glossy Brochures

Even in a technology-driven world, brochures have stood the test of time. Businesses are still using brochures as a go-to marketing tool. Why? Simply put, they are incredibly versatile, cover a lot of information in a compact size, and are cost effective. So, if you’ve decided that brochures are a marketing-must for your company, it’s time to ask the hardest question: matte vs. glossy brochures?

You see, brochures are all about design, the right blend of colors, and the paper used. Every single detail matters. This is especially true when it comes to the finish of your brochure, which brings us to our next point. Surely, matte and glossy paper have their pros and cons, but what are they?

Like most aspects of marketing, it all comes down to who your customer is and what you are offering. If you consider what they would prefer, weighing out the pros and cons in today’s article should provide you with some guidance.

GLOSSY BROCHURES

PROS —

  • Stand out from the competition. Glossy brochures shine. The smooth and attractive finish will seek to capture the attention of your target audience.
  • Survives wear-and-tear. When bent, marks are less prominent on a glossy brochure. This is an important consideration if you’re delivering them via mail. Glossy brochures are durable with a finish that lasts.
  • Color Quality. Printing your brochures on glossy paper is the best way to ensure a wide color range and high image resolution. If your brochure is very visual and you want your colors to “pop”, use glossy paper!

CONS —

  • Poor readability. Because a glossy finish is so shiny, it can difficult to read in certain lighting. Is your brochure going to have a lot of content with small print? If so, be careful of glossy paper.
  • Lightweight. A glossy brochure is usually thinner and lighter than a matte brochure. This may present a problem if you plan on setting your brochures outside on a particularly windy day.
  • Attracts fingerprints and dust. Basically, this means that glossy brochures are for business offices and dentists, not preschools and construction companies.

MATTE BROCHURES

PROS —

  • A muted finish. The right use of colors on a matte brochure looks amazing and the subtle finish will present a more muted feel.
  • Perfect for reading. Is your brochure text heavy? If yes, you may prefer a matte finish. Matte brochures are easier to read and do not reflect light like a glossy finish would.
  • Black and white. If you plan on printing your brochure in black and white, matte is the best option. Especially if you are including several black and white images, a matte finish will add texture and depth.

CONS —

  • Delicate. A matte finish isn’t as durable. The corners are more likely to peel and the cover might begin to fade.
  • Dull. Depending on the colors you choose, images may appear to be less vibrant and vivid. This could be a pro or a con, depending on what feeling to want to invoke with your brochure.
  • Perception of Quality. Matte brochures may feel similar to ordinary stock paper and might not look as high-quality as glossy paper would.

Which is Right for YOUR Business?

It all comes down to the purpose of your brochures. Are they to canvas? Choose matte, it is more cost-effective. Are you printing a visual and colorful menu? Choose glossy, it will last longer and add vibrancy to the colors. Are you wanting something subtle and muted? Go matte. Or, do you want flashy and eye-catching? Glossy all the way.

At the end of the day, when it comes to contemplating the pros and cons of matte vs. glossy brochures, you may find that your business lies somewhere in the middle. If this is the case you have two options: opt for semi-gloss (a great option between glossy and matte), or print some of each! If you will be using your brochures in multiple scenarios, it’s okay to print your brochures with different finishes to fit the occasion.

Reach out to The Print Authority so we can assist with any printing needs and settle the debate between matte vs. glossy brochures once and for all. Give us a call anytime at (615) 468-2679 or email us at CustomerService@ThePrintAuthority.com.  We’re looking forward to working with you!