It can be stressful finding a printing company, designing the product, printing it, and making sure it arrives at your door when you need it.
So what do you do? Check out how The Print Authority designed, printed, and shipped 174,000 flyers in two days!
Table of Contents
Rush Printing Services – How We Created 174,000 Flyers in 2 Days
A Last Minute Request
It was 12:30 pm on the Wednesday before Christmas, and I received an email from a client, a restaurant company with many locations. Here’s the email our client sent:
I know this is a long shot, but I have to ask.
We are hoping to do a rush print job to be printed and shipped to all [our] locations for delivery by Thursday or Friday, if possible. We need roughly 900-1000 color flyers [for each location], size to be determined.
Do you think this is possible, given the short turnaround time?
The flyers themselves related to a special promotion running at the restaurants beginning the following Monday.
Never one to shrink in the face of a challenge, I quickly replied that it was possible. The stipulation was only if we had the artwork within an hour. I also gave them the flyer size and specifications it would need to be to get the job done.
Shortly after that, I received an email from the Marketing Manager saying that my specifications were fine. However, they couldn’t provide the artwork until the end of the day. She also said delivering the flyers on Monday would also work.
I replied that we would strongly prefer to get the art before the end of the day and that we wanted to make sure the client would be available to proof the flyer that evening. I also let the client know that due to the delay in receiving the artwork, we could guarantee shipping the flyers on Friday for a Monday delivery.
Incredibly, we got the job!
How We Designed, Printed, and Shipped 174,000 Flyers in 2 Days
It turned out to be 174,000 flyers, with 1,000 shipping to 174 different locations.
Once the client confirmed the order, we scrambled and immediately obtained the needed paper, boxes, and supplies. The artwork arrived at 4:30 pm, and we went through several rounds of changes before getting final approval at 6:30 pm. Our early shift arrived at 4:30 am and began running the job.
While running the job, we went through 16 boxes of toner in one day and had to locate more supplies and have them rushed into us. Although there were a few unforeseen challenges, we shipped 80% of the flyers out on Thursday (early!) with the remaining 20% shipping on Friday.
Our client was so happy with our work that they ordered in lunch for our entire team! Kudos to The Print Authority team! It was a crazy 48 hours, but everything got out and delivered on time.
Contact The Print Authority for all Your Printing Needs
Have your special project with unique requirements? While we can’t guarantee we can meet any rush deadline, we can assure you we will give you a personalized experience and do our best to come up with solutions that work. We do our best to make sure our rush printing services are tailored to your needs!
Send us an email or call us at (615) 468-2679, and we will give it our all!
Rush Printing Services for 174,000 Flyers? How We Did It January 24th, 2020The Print Authority
Brochures are a great way to advertise your business. It gives potential customers substantial information about what you do, the services you provide, and more. Additionally, brochures can boost your social media platforms and your website.
However, if your brochure doesn’t have a professional appearance, it may deter people from using your services rather than attract customers. The right paper is thus the best way to leave potential customers with a favorable opinion of your company.
Below we’ve compiled everything you need to know about choosing the best paper for brochures. Read on to determine what paper, weight, and finish are best for you!
A Complete Guide on How to Choose the Best Paper for Brochures
What to Consider Before Choosing a Brochure Paper
The design of your brochure, as well as what it will be used for, will help determine what kind of paper you need to use.
If you are designing a brochure with many folds, you won’t want to use paper that is too thick. Otherwise, it may be challenging to keep the brochure flat when it’s folded.
If you plan on mailing your brochures, be sure that it meets postal regulations. If your folded brochure is too thick, you may not be able to mail the brochure at all. Be sure to take this into account when you choose the paper thickness and number of folds in your brochure.
In the United States, the paper weight is determined by weighing 500 sheets of a particular type of paper. The total weight varies depending on the sheet size and the paper thickness. Because of this, it isn’t easy choosing the paper weight for your brochure. Luckily for you, we have a list of the best paper weights to use.
The best type of paper weight for brochures to use is 70, 80, or 100-lb text. You can also use 80 lb or 100 lb cover.
So, which is the best for your brochure? Let’s explore the benefits and uses of each paper weight type.
70 lb Text
The lightest and most cost effective paper weight for brochures is 70 lb text. This paper is similar to the type of paper you would find in a book. Therefore, it can be flimsy and easier to rip. However, if you want to make a thick brochure with more than two folds, the 70 lb text is a good option. Moreover, if you’re going to write on your brochure, this may be a good option.
80 lb Text
The 80 lb text stock is a little more durable than the 70 lb text and thus is slightly heavier. This paper weight holds its shape well while still maintaining a lightweight feel. Therefore, it’s often a more popular choice for brochures that need more than two folds.
100 lb Text
Because the 100 lb text is the most substantial text stock, it’s the ideal paper weight if you are looking for a high-quality look. This paper weight is priced reasonably and works well for standard brochure designs. Moreover, it is sturdy and holds up well after repeated use.
80 lb Cover
The 80 lb cover stock is relatively lightweight and very sturdy. However, because of its thickness, it can be hard to keep flat when its folded. Conversely, if you are handing brochures out at a tradeshow or similar event, you may want a sturdier paper that will retain its shape even after people stuff it in their bags.
100 lb Cover
100 lb cover is the thickest paper recommended for brochures. If you have more than one fold in your brochure, however, it’s probably too thick. However, if you want to make a durable bi-fold brochure that is sturdy and long-lasting, this may be a good option.
Matte vs. Glossy
There are many benefits to both glossy and matte brochure paper. However, your particular brochure design, and the contents in your brochure, will ultimately determine which is the best option for you. Let’s consider the benefits of each.
Glossy brochures often look more high quality. If you have a lot of images in your brochure, the glossy finish can give those pictures more depth by making the colors stand out more. However, if you plan to have more text in your brochure, the gloss can make it difficult to read because of the glare.
Matte coated paper is a good option if you have more text or a good mix of text and images. Matte finishes still have a bit of a shine to them, but don’t have a glare. This will make the brochure easier to read, and your images will look nice.
Using uncoated paper is an option as well. The uncoated paper gives a more organic look to your brochure and is best for brochures with heavy text. Depending on the paper weight you choose, it may be a good option. However, the wrong paper can make the brochure look cheaper and less professional without a matte or glossy finish.
Where is the Best Place to Print Your Brochures?
Now that you know what the best paper for brochures is, you’ll need to finish designing your brochure and partner with a quality printing company that can turn your vision into reality.
The Print Authority is a premier printing company with an array of graphic design and printing services. If you haven’t designed your brochure yet, The Print Authority can help you develop the concept, create the design, and maintain consistent branding.
If you would like to order a continuous supply of brochures, you can do print on demand. On-demand printing is a digital printing method that allows you to order prints when you need them, saving you money, storage space, and backorders. It also means you can change your order at any time without paying extra fees.
Additionally, orders with The Print Authority can often be shipped the same day or next day, meaning you get your brochures within a few days!
With low prices, great quality, and incredible customer service, The Print Authority is your one-stop print shop for any product you would like to print! Start your order by contacting us.
Choosing the Best Paper for Brochures January 20th, 2020The Print Authority
Restaurant goers in Nashville near Madison are in for a real treat if they visit Rock’n Dough Restaurant and Brewery. This new restaurant is the third Rock’n Dough location, with others in Germantown (outside of Memphis) and Jackson, Tennessee.
I recently had the opportunity to visit Rock’n Dough in Nashville and saw first hand the excellent branding used in the restaurant and the terrific food and entertainment there.
See some effective restaurant branding ideas with Rock’n Dough!
What is Rock’n Dough?
Rock’n Dough Wall Decal
Rock’n Dough is primarily a pizzeria, but also offers burgers, pasta, salads, and vegan options. The restaurant is also a brewery with a full variety of their own beers and ales.
By way of background, Rock’n Dough started as a food truck in Memphis, Tennessee. After a stint as a mobile restaurant, the management decided to open a full-sized restaurant and ended operations in the food truck. The rest is history!
At Rock’n Dough, everything is made fresh. They make fresh dough every day and brew many varieties of beer at their Jackson location. However, the Nashville location is the first location that they designed and decorated from scratch, with hip and urban decor.
To enhance the decor, Rock’n Dough employed a Jackson area artist to design beer labels, which are featured prominently on posters in the restaurant and on the beer menu. In addition to the posters, check out the art built into the restaurant and banners they use.
Hip Restaurant Branding Ideas
Rock’n Dough Logo
Not only is Rock’n Dough’s name fun and unique, but the visual logo is eye-catching and exciting. It sets the tone for the rest of the restaurant experience.
Rock’n Dough Menu
Feast your eyes on this striking Rock’n Dough restaurant menu. With the rock and roll hand sign behind the lettering and the pops of color—green, red, and purple—this menu adds to the hip restaurant branding design.
Rock’n Dough Coaster
Coasters a subtle way to make your restaurant unique and fun. At Rock’n Dough, there are many different coasters you can get, each with a fun graphic design and unique logo. Each time you go, you can collect another coaster!
Art and Decor
Rock’n Dough Decor
In addition to decals painted directly on some of the walls, there are many rock and roll posters and pictures all over. This creates a great atmosphere, no matter where you sit!
Check Out Rock’n Dough for Yourself!
Apart from the decor, I had a delicious meal at Rock’n Dough, and can’t wait to get back there for another one! You can find Rock’n Dough attached to a new Hampton Inn. The address is 3451 Dickerson Pike, Nashville, TN 37207. Try it today!
Full disclosure: Rock’n Dough is a customer of The Print Authority, and we printed most of the decor items pictured here. We can help you bring your restaurant branding ideas to fruition. To learn more about how you can create quality branded materials, contact us today!
Hip Restaurant Branding Ideas: A Look at Rock’n Dough January 8th, 2020The Print Authority
In the case of eBooks vs. printed books, have you ever wondered which are better? The answer may surprise you.
Some people might think that it is an open and shut case whether books or eBooks are superior. But then again, the fact that you are reading this indicates that there are two sides to this debate.
As a printing company, we certainly like books, but at the same time, we strive to innovate and embrace change, so this requires us to look carefully at the arguments both ways.
First off, in measuring books against eBooks, it is important to define what factors we are comparing exactly. The arguments over the superiority of books or eBooks seem to break into several categories:
Surprisingly, there are good arguments on both sides of all categories listed above. Without getting too academic, here is a short list of pros and cons for eBooks vs. books.
EBooks vs. Printed Books: Discover the Better Option
Ease of Use
eBooks can be used in most places so long as you can keep the reading devices charged. Most eBooks can even be read in the dark. It is also super convenient to download an eBook since you can have it in seconds so long as there is wifi or a good cellular signal.
Most eBooks will hold your place, so whenever you open your device, you can automatically see where you stopped reading. eBooks can also contain thousands of books at once, allowing you to carry an entire library with you at all times.
Books require no power to operate so that you can read them easily in any environment with light. You don’t need power to “recharge” a book. You can also easily write, highlight passages, or dogear pages in a book, although many book lovers may frown upon.
Many users report having more eye strain reading eBooks than physical books. In addition, it is much easier to work with multiple books and sources (for example, to write a research paper) when dealing with physical books. Is it also usually easier to keep track of specific pages or passages in physical books since the pages never change.
Retention of Information/Learning
There are some specialized situations where eBooks outperform physical books. Some of this depends on the personal preference of individual readers. In addition, some readers with physical limitations, such as poor eyesight or dyslexia, may find electronic text easier since they can magnify the font and enjoy some of the interactive features of eBooks.
Many studies confirm that reading comprehension is better with physical books than eBooks. Although young people may read more quickly on an eReader, the speed, along with the potential distractions of links, scrolling, and ads usually mean people remember and retain what they are reading better in books. Many readers also enjoy the touch and feel of holding and turning the pages of a book.
Impact on the Environment
Taking it at face value, you would think that eBooks win when it comes to the environment. However, evaluating the environmental impact of books and eBooks is complicated. For one, it depends on how many books you read on an eReader.
eReaders take a lot more carbon to produce than books do, so studies indicate you need to read between twenty-two and one hundred books on a reader to make it more environmentally conscious than hard copy books. In addition, you need to consider that eReaders need to be recycled properly, have to recharge regularly, and contain some toxic metals requiring proper disposal.
When you buy a book, you can get it new or used, and used books are certainly more environmentally conscious than new. Borrowing books from a library is even more environmentally friendly. In addition, when you are done with a book, you can sell it or gift it to the next reader…a feat, which is very hard to do with eBooks. Lastly, if a book reaches the end of its life or falls into disrepair, you could recycle the book.
Additionally, many printing companies who produce books follow “green” practices that prevent harmful chemicals or excessive amounts of waste from entering the environment.
Typically, eBooks are priced lower than buying brand new books. This reflects the fact that there are no printing costs with eBooks.
You don’t truly own eBooks when you buy them. For instance, if your eReader breaks or your account is shut down, you lose all the books you purchased.
Physical books can be borrowed, gifted, or sold. You can also borrow books easily from the library. Also, in the case of a book that has special value to a reader or is an antique, it can be retained for a lifetime without worrying about eReader compatibility or eBook formatting. Lastly, books have some decorative value as they are placed in bookshelves for later use.
A factor that you should consider before designing the brochure is the brochure fold you would like to use.
The brochure fold affects the way the information is laid out and can have a significant impact on the brochure’s design.
Numerous brochure folds can either complement a design or make your brochure a disorganized mess. Each type of fold is used for a different purpose.
Before you submit your brochure design for print, consider the following brochure fold types and how they’ll affect your design.
Table of Contents
Types of Brochure Folds and Their Uses
The bi-fold brochure—also called the half-fold brochure or single fold brochure—is folded once down the middle. This gives the designer four pages to work with, one being a cover page. The standard size for a bi-fold brochure is 8.5” x 11”.
This brochure is best for product presentations because of the limited number of pages. The minimal number of pages allow businesses to entice potential customers and redirect them to a landing page for more information.
Tri-fold brochures are folded twice, with the right flap folding underneath the left one. This leaves six pages available for content. The standard size of a tri-fold brochure is 8.5” x 11”.
As the most common brochure size, the tri-fold is ideal for general use. It has more content space than the bi-fold, yet is a simple, tasteful folding style for practically any application.
Gate-fold brochures are similar to tri-fold brochures because they have three creases where the brochure folds in on itself, leaving six pages for content. However, with a gate-fold brochure, the right and left panels measure one-half of the size of the central panel. This means that the front of the folded brochure is made up of two halves. The standard size of this brochure is 8.5” x 11”.
If you have a single-product presentation or a graphics-heavy design, the gate-fold brochure may be the right brochure fold for you. However, keep in mind that even though it has six pages like the tri-fold, it has less content space on the edge panels. Therefore, the gate-fold brochure holds about the same amount of information as the bi-fold brochure.
Because the central panel is larger than the side ones, when you open the brochure, it draws the eyes to the center. If you have one major piece of content you would like to display with supplementary information on the sides, the gate-fold has the perfect design.
The Z-fold brochure has three creases similar to the tri-fold brochure. However, the Z-fold design folds in a zig-zag shape with the right-most panel making the cover, rather than the left-most panel. The standard size for the Z-fold brochure is 8.5” x 11”.
Just like the tri-fold brochure, the Z-fold is practical for general product presentations. It has a simple design and holds a fair amount of information.
Accordion Fold Brochure
The accordion brochure either has four or five creases that fold the leaflet in a zigzag formation, like the Z-fold brochure. This leaves you with eight or ten pages for content and images, depending on the size you need. The standard size for this brochure is 8.5” x 14”.
Because the accordion-fold brochure has more pages and a larger standard size than other brochures, it’s best used for detailed information. For instance, if you have a step-by-step tutorial for your customers or have a variety of products or services to display, the accordion fold brochure is best.
Roll Fold Brochure
Similar to the accordion brochure, the roll fold brochure has four or five creases, depending on the amount of space you would like to utilize. Unlike the accordion, however, this brochure folds in a “rolling” motion. Start by folding in the right flap in, and then the two folded flaps fold inward once again. This continues until the left-most flap makes the cover of the brochure. The standard size for this brochure is 8.5” x 14”.
Because the roll fold brochure folds so many times, it can be bulkier than other brochures. Like the accordion fold brochure, this fold type has eight to ten pages available for content and images. Therefore, it’s best used for detailed, content-rich handouts, such as a step-by-step guide or an informational booklet.
French Fold Brochure
The french fold brochure is one of the unique folds. It is folded in half twice, dividing the brochure into four panels. The standard size for the french fold is 8.5” x 14”.
Rather than having four separate pages on the inside of the brochure like other fold styles, the french fold often has one large image on the inside four panels. Therefore, it is commonly used for graphics-heavy designs, such as an invitation to a sales event or a map. For example, many amusement parks and large venues use french fold brochures as a map of the area.
Double Parallel Fold Brochure
The double parallel fold brochure has three creases, creating eight panels for content and images. The paper is folded in half to create two panels to create this fold. Then, the folded page is folded in half again to create two parallel bi-fold brochures in one. The standard size for this brochure is 8.5” x 14”.
This fold works best for reference material. The layout is ideal for lists of products, services, and general information. It holds more content than a tri-fold brochure, but less than a roll-fold or the parallel booklet. Therefore, if you want a general design like the tri-fold, but want as much content as the Z-fold brochure, this is a good choice.
The parallel booklet is very similar to the double parallel fold brochure. However, this brochure folds in half three times to create sixteen panels. It doubles the size of the dual parallel fold brochure. The standard size for this brochure is 8.5” x 14”.
This type of brochure has the largest number of pages available for a folded brochure. Therefore, only use a parallel booklet for large amounts of detailed information — for instance, a reference guide, informational booklet, or extensive product or services list.
Multi-Page Bound Booklet
A multi-page bound booklet is not folded like a brochure. However, it maintains the standard brochure size of 8.5” x 14”. If you would like more than sixteen pages in your brochure or would like a more organized, page-by-page style, the multi-page bound booklet is ideal.
This style is best for informational purposes, such as a guide. If you would like to list content in a particular order throughout the brochure, a bound style will enable you to do that. Thus, the multi-page bound booklet is a great way to organize information alphabetically, chronologically, or in some other fashion.
Print Your Custom Brochures with the Right Printing Company
Now that you know of the various brochure folds, it’s time to design and print them. To do that, you’ll need to partner with an experienced printing company. When you use high-quality printing practices, you can boost your company’s reputation.
The Print Authority can make your vision a reality ! The premier printing company has a full array of graphic design services to help you develop the concept, create the design, have consistent branding, design a logo, and so much more!
Whether you decide to use digital or offset printing, The Print Authority utilizes modern printing techniques to give you the highest quality at the low prices. In fact, their green printing practices lower prices for you and help the environment!
Additionally, if you use digital printing, you have the option to print-on-demand. With print-on-demand, you can order prints when you need them, avoiding pesky backorders, cancellation or destruction fees, and storage costs. This means you can change your order at any time without paying additional fees. If you need a steady stream of brochures ordered, print-on-demand is an efficient way to save money.
Need brochures fast? In many cases, The Print Authority can print your orders the same day or next day, and standard shipping only takes one or two days in many states.
With top quality designs and prints, as well as exceptional customer service, The Print Authority is the best place to order whatever brochure fold you want. To start an order, contact them today!
Complete Guide to Brochure Folds and Their Uses January 2nd, 2020The Print Authority
Have you been looking for restaurant branding inspiration to take your establishment to the next level?
Recently, one of our team members had the opportunity to eat lunch at The Hamilton, a restaurant in Washington D. C. While eating a tasty lunch, he noticed The Hamilton’s excellent branding and started snapping photos. For context, the restaurant is beautifully decorated with wood panels pretty much everywhere, stylized light fixtures, and artwork on the walls. It is a mid to high-end restaurant with reasonable pricing and high quality, delicious food.
Check out The Hamilton’s incredible branding techniques for inspiration!
Restaurant Branding Inspiration from The Hamilton!
Printed Poster for Thanksgiving Meal
Posters advertising Thanksgiving Day meals are located on a door at street level. One of the fonts used on the poster is similar to one used on U. S. currency with lines filling in the letters.
Well Designed Menus
The Hamilton Printed Menu
Clean, crisp printed menus with The Hamilton logo are handed out to each customer while being seated. The restaurant logo has “The” in a script font and “Hamilton” in a non-script font, making for a hip presentation.
Also, the image of Alexander Hamilton in the logo always has sunglasses. The sunglasses theme is carried forward on the restaurant’s website, and the restaurant’s staff are pictured there wearing sunglasses.
Eye-Catching Chopstick Holders
Printed Chopstick Holders
Printed chopstick holders with the Alexander Hamilton logo on one side and the text logo on the other are provided for people who order sushi.
The Hamilton Printed Postcards and Mini Folders
Free beautiful oversized postcards of the restaurant are available at the front counter. Postcards are a great marketing technique because many customers are more likely to grab a postcard than a business card.
Classy Printed Napkins
Classy printed napkins are provided with drinks. This is a subtle touch but surely adds to the classy atmosphere of the restaurant.
Branded Guest Checks
Inside of Mini Thank You Folders
Thank you mini pocket folders come at the end of the meal with the bill inside. Custom restaurant guest checks are another subtle detail that only further customizes a guest’s experience.
Where Can You Print Custom Restaurant Branding
The result of this branding and high-quality food was an enjoyable experience that is hard to forget. The branding effort is consistent, tastefully presented, but not over the top. Kudos to the team at The Hamilton. Hats (and sunglasses) off for a job well done! It is surely a great example of restaurant branding inspiration.
But how can you get top-notch restaurant branding materials for your business?
With their on-demand printing services, you can even order prints when you want, preventing backorders, cancellation or destruction fees, and storage costs. This means you get cheaper prints with the highest quality. In fact, The Print Authority can even print and ship the same day of your order or the very next day.
In addition to its exceptional graphic design and printing services, The Print Authority also has the best customer service initiatives, making sure you get the best experience when you order.
There are many different methods of binding documents together, so here’s your go-to guide to learning about the different types of binding printed products for commercial printing. Read on to find out what kind will work best for you!
Check Out These Types of Binding to Find Out Which is Right for You!
1. Perfect Binding
Perfect binding is typically used for softcover books. With perfect binding, the book pages are gathered in the correct order, and the edges where the book spine would be are ground down. That area is glued into a paper cover.
Because perfect binding only utilizes glue on the spine to keep the book together, it may not be as durable as a hardcover book. However, it is typically less expensive than hardcover binding.
2. Case Binding
Case binding is generally used on hardcover bound books. Pages are collated and then sewn together to provide a strong book spine. The sewn block is then glued into the book spine, the front cover, and the back cover.
3. Coil binding
Coil binding is where a continuous metal or plastic loop is inserted into punched holes along the spine. This binding allows books to lay flat when they are open, but the binding has to be cut off to add or remove pages from the document.
4. Comb binding
Plastic comb binding, also called GBC binding, is when a plastic comb is inserted into rectangular punched holes to hold the pages together. This is useful for manuals that need pages to be replaced or removed from time to time.
5. Wire-O Binding
This type of binding is very similar to coil binding. However, Wire-O Binding refers to double metal loops inserted through holes on one side of the book.
However, like comb binding, you can add pages to the document. This option is more durable than comb binding, which makes it a practical option for long-term use.
Where Can You Get Professional Printing and Binding?
It’s time to print and bind your project with a qualified printing company!
The Print Authority has over three decades of experience helping companies look good in print. They can help print all your book and binding materials, and they even have a design team to help with all your design and layout needs. In fact, The Print Authority even offers integrated binding, which is binding done by a digital or printing press.
You get to choose between digital and offset printing of the best quality and lowest price. With digital printing, you have the option of doing print-on-demand, which can save you money by avoiding backorders, cancellation or destruction fees, and storage costs.
In addition to exceptional printing quality, The Print Authority also integrates top-notch customer service practices into their business, so you are sure to get the service, product, and experience possible!
There are many different types of printing to choose from, and most of them work well with commercial printing. Most printing companies will print any of the above products, including large-format prints. Here are some of the main types of printing:
Offset printing generally produces the highest quality printed products and is good for large numbers of prints of a few originals.
Traditional offset printing uses printing plates and wet ink to create prints. This printing technique affords the technician the highest degree of control over color. As a result, you often get more vibrant colors, clearer pictures, and high-end printing materials.
However, offset printing takes a little longer to complete than digital printing does. Additionally, it can be more expensive.
Digital printing is the quickest way to produce short runs, especially when there are many originals.
While offset printing is often considered the printing type with better quality, digital printing has come a long way over the years. In fact, the quality of digital printing is comparable to that of offset printing.
Likewise, digital printing is also considered a cheaper option.
However, as a rule of thumb, if you purchase more than 1,500 prints, the cost of digital and offset printing will break even. If you purchase under 1,500 prints, however, it’s cheaper because the price per click is lower than the setup costs for offset printing.
Additionally, you can use on-demand printing services with digital printing. Print on demand is a process where the commercial printing company saves a copy of your file and prints your orders on an as-needed basis. Usually, on-demand printing companies can print your order the same day or next day as your order.
This process allows you to avoid backorders, finding storage for your prints, and destruction charges. It’s the most efficient way to print commercially.
Work With a Quality Printing Company!
Now that you know the answer to what is commercial printing, you are ready to start designing, printing, and distributing your products! That means you need to find a quality printing company to work with.
Do you need to design your printing products? The Print Authority can help with concept development, creation, branding, and logo design for printing materials. Their professional graphic design services will allow you to make the best possible product to represent your business.
Whether you are looking for offset, digital, large-format, or on-demand printing, The Print Authority has the services you need! They even have an extensive background in franchise marketing.
A recent survey indicates that 26% of customers will stop using a business after just one bad customer experience, while 92% would end after three or fewer bad experiences. This means your money is on the line when a customer gets poor service at your company, whether you are a large or small enterprise.
So, how do you end bad customer service experiences? The answer to this question is complex and multifaceted, involving training, role-playing, a clear understanding of the importance of the customer, and more.
One fairly simple solution is to increase engagement with the customer. There are many ways to increase customer engagement, from the way we greet customers in person or on the phone to providing thank you gifts.
Here are some concrete customer engagement ideas to increase customer loyalty!
Customer Engagement Ideas That Will Help Your Business Grow
1. Warm Greetings
If you own a retail business, be sure to make eye contact and warmly greet customers when they enter. This costs nothing and goes a long way to establishing a rapport.
2. Business Cards
Have business cards available readily, on the front counter for retail businesses and on hand with salespeople, field or service technicians, and the owner for service-oriented businesses. Whoever meets the customer should have and use business cards. Handing the customer a business card gives the customer confidence and gives your company a higher level of professionalism. Typically, business cards cost pennies per card, so they make for very inexpensive marketing.
Engage customers in conversation during pauses in more business-related conversations. If you can learn something personal, it can open up the conversation and helps create trust. It also gives you something to talk about the next time you see the customer. Again, this costs nothing.
4. Partnerships With The Right Customers
Be sure to have a clear understanding of what the customer wants and make sure it is something your company can provide in a timely fashion. Sometimes, avoiding a bad experience is as simple as admitting a job is not a good fit for your business. You could even send them to someone better suited to handling work that is not suitable for your company. That way, the customer will remember your kind referral when they have appropriate work for you!
5. Welcome Packet
Try creating a welcome packet for new customers. This may not be appropriate for all businesses, but for businesses that involve a lot of repeat business, it really gets the relationship off to a great start. This type of packet can be an investment, so try to make sure the information inside is either easy to change out or won’t change often. Here are some ideas of things you may want to include:
Price lists or lists of services or products offered
Sales Sheets offering more detail
A spot for business cards to be inserted
Company web address
List of key personnel and a short bio for each
Small pocket folders can contain all of this information and look great!
6. Customer Calls
Call or email customers regularly who place over a certain size of the order. Ask about whether they were happy with your service and try to find out how your company can do even better.
7. Promotional Items
Offer customers a customized promotional item that they will use and keep around for some time. There are tons of possibilities here so be creative. For example, you could have custom pens, tote bags, or T-shirts made, among other things.
Hand out coupons or coupon codes periodically that will keep customers coming back. Unexpected surprises can elevate your company’s profile in a customer’s mind.
9. Consistent Branding
Make sure all of your printed materials and website look professional and consistent with one another. Use a professional designer if possible. It is important to put your best foot forward.
10. Live Phone Calls
Try to make your phone answering as personal as possible. Although modern phone systems encourage the use of automated answering and voice mail, be careful to keep people involved. Try to encourage live phone answering and return phone calls quickly. Greet people warmly by phone and get to know them if you can.
Printed Materials Keep Customers Engaged!
Looking for customer engagement ideas to end bad experiences? Need help with printed materials that help keep customers engaged? Call or contact the experts at The Print Authority today!
We can create practically anything you need for your small business, including welcome packets, coupons, custom promotional items, business cards, and so much more! We even have professional graphic design services to help you create a high-end, consistent brand across all your printed materials.
You’ve probably heard many stories about poor customer service at businesses or other organizations. Some of the root causes of poor service include the following:
Companies have run reduced payrolls since the Great Recession in 2009.
Labor shortages mean that not all positions can be filled, and it is harder to train everyone properly.
Automation is used to replace customer service personnel on the phone.
Larger companies outsource customer service to call centers overseas.
Online automation results in fewer personal interactions.
While there are many bad stories out there relating to Customer Service, I would like to focus on what outstanding service looks like in the printing industry. Here are five examples of excellent customer service we have done as a company over the last decade.
A Printing Company’s Examples of Excellent Customer Service!
1. Always have a person answer the phone during working hours
This may seem basic, but personal service is next to impossible if there is no person on the line. At The Print Authority, if you call between 8 am and 5 pm Monday through Friday, a person will answer your phone call.
We recently got a new phone system. You will indeed reach a voice mail eventually if no one answers within a certain number of rings. However, our team is trained to answer the phone within three rings, and I would estimate that 99% of calls during working hours go straight to a qualified person!
2. Give people the benefit of the doubt in your production process
In the old days, printing companies used to structure their proofing process to make sure every customer signed off on and was responsible for their order. While we still make proofs an integral part of our process, we go above and beyond.
For example, we try to notice if there are typos in a document. That way, we can inform the client before a document with mistakes is printed. We take responsibility for checking whether things look good, regardless of who designed the artwork. This does not mean we redo things willy nilly, but it does mean we take personal notice of jobs in our operation and try to notify the customer if something seems wrong.
3. Get all the details at the beginning of the process so you can meet or exceed expectations
Although we are sometimes accused of being inquisitive, all members of our customer service team are trained to ask questions about jobs before beginning work. We ask about production and artwork details, delivery expectations, and special concerns or considerations for each job. We have a reputation for asking lots of questions because that leads to outstanding results.
In the end, we don’t cut corners. You can be assured that the product that arrives at your door is exactly what you envisioned!
4. Build a team where everyone cares
This can be a tough initiative for a lot of companies. Some businesses struggle to fill their ranks, and don’t worry so much about training, let alone caring.
At The Print Authority, you get an experienced team of long tenure that cares about you as a customer. We have team members who have been here one to three decades in addition to our fresh talent. This gives you the best combination of youth and experience. Further, we have built a culture of continual improvement where we are always trying to lower redos, increase customer happiness, and better our results.
5. Go above and beyond in making things right!
It’s important to empower employees to make customers happy without having them go through a lot of red tape.
For example, one of our customers was a Director of Learning and Development at a restaurant chain located in our area. She needed to see proof of her product before we printed and shipped it to 200 restaurants. However, the deadline was tight, and there wasn’t enough time to go through the normal proofing process and get her feedback. What did we do?
We made a personal trip to meet her at her hair salon across town so she could see the proofs in person and meet her deadline!
Another example was not charging for a job where the outcome was unsatisfactory—even when the customer’s design may have been part of the problem. At the end of the day, we wanted to make the customer happy. That’s why we always focus on fixing problems proactively!
Work With a Premier Printing Company!
Would you like to experience our first class service yourself?
The Print Authority is a 29-year-old printing company with a heart with many examples of excellent customer service. We are experts in the area of web-to-print and printing fulfillment. Contact us for more information by email, contact form, or phone call, and experience what we can do for you!
5 Examples of Excellent Customer Service From a Printing Company November 19th, 2019The Print Authority