What is Kitting?
Kitting is essentially “marketing in a box.”
Kitting is a way to distribute products or information for a specific purpose. A media kit is an easy way to send information to multiple locations all at the same time.
What are some examples of Kitting
A need for kitting exists whether a restaurant changes their menu or a franchise opens a new location.
Let’s take the franchise opening for example. The new franchise location will need franchise printing services to get supplies such as training documents, marketing materials, business cards, posters, flyers, mugs, and any other items to get the franchise going.
The success of a menu change in a restaurant lies directly with the servers who are responsible for educating customers on the new items. In order for a server to educate customers, they need education themselves. Restaurant chains will utilize kitting services to send out posters or cards to servers to explain the new menu items.
Other examples of kitting:
- Corporate Training Materials
- Human Resources Packets
- New Employee Orientation Kits
- Promotional Kits for Trade Shows
- Catalogs
- Gift Certificates
- And more
Do you offer kitting services and fulfillment?
We can help you with all your media kit needs. It doesn’t matter if you just need to send one or two at a time, or a whole fleet to multiple locations. Contact us with any questions at (615) 468-2679.
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Case Study
One rapidly growing franchise turned to The Print Authority for kitting and fulfillment services as they expanded to over 70 different locations. We developed a “New Store Opening Package” including stickers, training cards, certificates of achievement, party invitations, and other items to help onboard new franchisees.
Learn how we work with individual franchisees to design, print and distribute custom materials suited to their business and market. In addition, learn how we have coordinated large marketing projects to allow each location to use sophisticated New Customer Packets to build their business.
