How Coupons Bring People To Your Business

How Coupons Bring People To Your Business

Coupons help your business in more ways than one. They attract new customers and inspire your existing clientele to purchase more. You can approach creating coupons in several ways–targeting a specific demographic (e.g. moms with children who are going back to school), having a general all-around free-for-all coupon sale, or doing a little bit of both.

How Coupons Bring People To Your Business

Stay Competitive

Coupons allow you to stay competitive with other businesses and their prices. They can entice customers to come to you rather than someone else, simply because the coupons present lower prices. By staying competitive, you keep yourself from going out of business because there are potentially cheaper options for customers elsewhere.

Attract New Customers

A gleaming 20% off sign will undoubtedly bring in new customers who are interested in the prospect of saving money. Customers who have never visited your business will consider checking you out after seeing there is a discount incentive involved. Most people prefer making purchases when something is on sale, and new customers are no different. Once exposed to your business, customers may discover they like your products and come back for more.

Get Current Clientele To Purchase More

Generally, most of your profit comes from a small percentage of your customers, meaning it is important you keep those customers returning and loyal to your business’s products and/or services. By offering loyalty coupons, this could keep customers interested and engaged with the company.  If you increase the amount of money spent by the most loyal of your customers, your business will grow financially.

Coupons are a fantastic way to promote your business, which opens the door to more opportunities for your business to grow. So give them a try!

We can help you with all of your printing and shipping needs to move your business forward. Call us with your questions and inquiries at (615) 468-2679.


Whether you need digital printing or offset printing, the experts at The Print Authority will find the right way to get your job done so it is affordable and looks fantastic! We have over two decades of experience as a business printing company printing flyers, posters, brochures, business cards, training and marketing materials and much more. Our experts will make your company or organization look great in print. Contact us today for more information!

8 Tips for Designing a Magazine Cover That Turns Heads

8 Tips for Designing a Magazine Cover That Turns Heads

If you want to bring in new customers, you need to make sure your magazine draws plenty of attention to itself. Curious as to how to make your magazine cover stand out? Here are 8 tips for designing a magazine cover that turns heads.

Designing a Magazine Cover

Pops of Color

What better way to capture attention than with a pop of bright color amidst an otherwise neutral and monotone backdrop?

Patterns

While patterns can potentially be overwhelming, they may be exactly the right thing to draw attention to your magazine.

(Don’t!) Fill the Blank Space

Use the minimalism of the blank space to your advantage. Why not accentuate the blank space and make a statement? Emphasize a magazine cover through minimalism–the important message of the text will stand out, and your magazine cover will not be overwhelmed by unnecessary clutter. Do not fear the empty–embrace it.

Silhouettes

A nice silhouette serves as the frame for your story. It hints at the topic, while providing just enough mystery and intrigue for someone to open the magazine.

Color Palette (Aesthetic)

Very few things are more visually appealing in this world than a strong aesthetic–meaning, an image based around a color palette. Utilizing a color palette to style your magazine cover creates a softer, fuller, and more artistic image.

Hand-drawn

Hand-drawn pieces are the epitome of artistry. These types of magazine covers are exceptionally unique, especially in a world of art created and distributed by computers and their respective programs.

Surrealism

Surrealist images are particularly fascinating. Surrealism is jarring, and undoubtedly eye-catching. Try utilizing photographs that are in some way surreal. Surrealism provokes mystery, and will entice the reader to look past the cover.

Black and White

A black and white magazine cover is simple. It tells a story, it is poetic. Black and white portraiture, in particular, allows you to see the object in a more human, and undiluted light. Subjects not surrounded by the clutter and color, allows for a certain realness to leak through.

With these 8 unique ideas, your magazine cover can without a doubt grab a reader’s attention.

If you have any questions about designing a magazine cover, we have a team of graphic designers who can help you out. We strive to make the printing process easier, so you can focus on running your business.


Whether you need digital printing or offset printing, the experts at The Print Authority will find the right way to get your job done so it is affordable and looks fantastic! We have over two decades of experience as a business printing company printing flyers, posters, brochures, business cards, training and marketing materials and much more. Our experts will make your company or organization look great in print. Contact us today for more information!

Magazine or Newsletter: Which One is the Best Option?

magazine or newsletter

It’s great to keep your customers informed on what’s happening with your company. There are many ways to do this, but if you’d like to make a physical copy available, you’ll likely be choosing between a magazine or newsletter. Which one is the better choice? Well, it depends on what you hope to accomplish.

Magazine or Newsletter: Which One is the Best Option?

Magazines

A magazine contains multiple topics within its pages and multiple articles and stories to cover those topics. You often see more photos and visuals included in a magazine, as well. Covers typically promote those topics through headlines around a large image.

Magazines are generally for the public. Try to avoid using technical language as much as possible to keep it simple so someone new to your industry will understand your content. Magazines are a great way to attract people who have even just a slight interest in what you do. Keeping your magazine easy to understand will help newcomers feel more welcome as they try to learn about what you do.

When it comes to distribution, you can make your magazine available by subscription only, or you can place it on newsstands for the public. Magazines tend to have a lot of advertisements, and are therefore heavily supported by those ads.

Sizes vary with magazines. They can range anywhere from the smaller digest size to the larger tabloid size. They’re typically longer than newsletters, so they have different binding requirements to hold them together. You can choose to have your magazines bound with saddle stitching or perfect binding, depending on how many pages there are.

Newsletters

A newsletter usually covers only one topic with multiple articles from various authors. These tend to be mostly text, with very few photos. It’s common to see only articles and a smaller photos on the front page of a newsletter.

Newsletters are meant for those who are already interested in your industry and follow you closely. Therefore, you can use more technical terms in your writing knowing your readers will understand. Because of this, newsletters are best distributed as subscriptions. Charging fees for subscriptions or memberships will help support the costs of creating the newsletter.

The size of newsletters can also vary, although letter size is the average format. They also have different binding techniques as they’re typically no longer than 12-24 pages. You may see that you need no binding at all, or you may just use one staple to hold the pages together.

Whether you go with a magazine or newsletter, both are a great way to keep your customers and followers informed. Here at The Print Authority, we can help you with all your printing needs. You have a lot to focus on as it is, let us help you move your business forward. Give us a call today at (615) 468-2679.


Whether you need digital printing or offset printing, the experts at The Print Authority will find the right way to get your job done so it is affordable and looks fantastic! We have over two decades of experience as a business printing company printing flyers, posters, brochures, business cards, training and marketing materials and much more. Our experts will make your company or organization look great in print. Contact us today for more information!

6 Specialty Products for Hotels to Print

6 Specialty Products for Hotels to Print

Your hotel’s main focus is your guests and making sure they enjoy their stay. These specialty products for hotels can help you accomplish that goal and at the same time promote your brand.

6 Specialty Products for Hotels to Print

Notepads/Sticky Notes

Visitors might want to make note of places they want to check out while they’re in town. It will be quick and easy to do that if they have available notepads to write on. People do still physically write notes, so there’s a pretty good chance they might like a notepad to take home. With your logo at the top you’ll be a great recommendation on where they’ll tell people to stay.

Pens

Speaking of writing things down, your guests will need something to write with. Provide a couple pens they can use and take home later. Pens get shared all the time, so if your guests like how they write, they may take them to work where others can borrow them.

Signs

Make sure your guests don’t get lost by putting up some nice signs to point them in the right direction. These signs can be anything from restroom signs to labeling the different rooms found in your hotel. Anything to make things more convenient for the guests.

Beverage Napkins

Make sure your logo is everywhere your guests look. When they’re enjoying a coffee in the room, or a drink at the bar, stick your logo on the beverage napkins to imprint your brand in their brain. If they’re having a good time, this will help them associate that feeling with your hotel.

Mugs

If you have a coffee maker in your rooms, you’ll also have mugs. Make the mugs more interesting by putting your name, slogan, or logo on them.

Room Service Menus

It’s always nice to know what is available from room service. The menus don’t have to be huge, but include the basic information like what the dishes include and prices. Also consider printing an explanation of prices and products found in the minibar.

These specialty products for hotels can do a lot to help move your brand forward. If you have any questions about getting these printed, let us know! We’re here to help make the process easier. Give us a call today at (615) 468-2679.


Whether you need digital printing or offset printing, the experts at The Print Authority will find the right way to get your job done so it is affordable and looks fantastic! We have over two decades of experience as a business printing company printing flyers, posters, brochures, business cards, training and marketing materials and much more. Our experts will make your company or organization look great in print. Contact us today for more information!

A Beginner’s Guide to a Franchise Media Kit

franchise media kit

Whenever new information needs to be provided to multiple locations, it’s convenient to send everything all at once. That’s how it works with a franchise media kit. Here at The Print Authority, we’ll print your materials and send them all together to the right locations.

A Beginner’s Guide to a Franchise Media Kit

Essentially, kitting is “marketing in a box.” It’s a way to distribute products or information for a specific purpose. A media kit is an easy way to send information to multiple locations all at the same time. Get creative with your kit. You can send whatever items you feel will be necessary to moving your business forward. Choose your items, get them printed, and leave the shipping to us.

Franchises

It’s great to be able to open a new franchise location. However, this new store is going to need a lot of information to get started. You’ll need to get the proper information to the new employees to help them understand the company and perhaps even the different items they’ll be selling. Promoting the new location is also important, so you’ll need to send some promotional items to help with those efforts.

From training to marketing materials, you can send many different items to your new location. You can print business cards, posters, flyers, mugs, and even stress balls. Anything you need to get the franchise rolling, we’ll print and ship your kit whenever you open a new location.

Restaurant

Menus often change in restaurants. Items will be added or taken away, or there will be a new seasonal item introduced. When that happens, you’ll need to send out new or temporary menus containing the information on the latest additions. Companies will also often send out posters or cards for the servers that explain the dish and what’s in it so they can better answer customer questions.

We can help you with all your media kit needs. It doesn’t matter if you just need to send a one or two at a time, or a whole fleet to multiple locations. Contact us with any questions at (615) 468-2679.


Whether you need digital printing or offset printing, the experts at The Print Authority will find the right way to get your job done so it is affordable and looks fantastic! We have over two decades of experience as a business printing company printing flyers, posters, brochures, business cards, training and marketing materials and much more. Our experts will make your company or organization look great in print. Contact us today for more information!

4 Ways Your Business Can Benefit from Car Window Clings

car window clings

It never hurts to get your company’s name out there. With everyone following the same pattern, why not do something different? Car window clings are simple and inexpensive, but can actually be a great way to subtly put your name out there.

4 Ways Your Business Can Benefit from Car Window Clings

1. Connect with Potential Customers

Cars are always moving from place to place. By having a car window cling displaying your name or logo on the vehicle, you’ll reach countless potential customers. Sharing your brand this way is great because people will be less likely to see this as an advertising scheme. They’ll just see it as a sticker. A sticker that happens to have your company’s name on it.

2. Free Advertising

Whenever a car starts driving around with your name on it, that’s free advertising. Every time someone on the outside of the car catches a glimpse of your logo, that’s an impression that you didn’t have to pay for. If you provide a great service and people love you and what you do, it only takes a nice-looking decal to get them to add it to their vehicle. It’s essentially word-of-mouth for your business.

3. Small Profit Maker

Depending on your business, you can sell your decals for a small price. This works well when your decals have fun sayings or images with your logo on there as a secondary image. If people like what’s on your window clings, and they’re not too expensive, it’s likely people will buy one and share it with the rest of the world. Other people will then see it and think it’s funny or cool and that will put your company in their heads.

4. Utilize Technology

Technology? On a sticker? Yes, it’s possible! Add a QR Code to the sticker and send people straight to your website. People walk past cars all the time in parking lots. So, when they see your awesome window cling, they’ll become interested in your business and, thanks to the QR Code, it’ll be easy for them to learn more about you.

With all the ways you can advertise your business, car window clings are a nice break from the norm. If you have any questions regarding car decals, let us know. We’re committed to helping you move your business forward in any way that we can. Give us a call today at (615) 468-2679.


Whether you need digital printing or offset printing, the experts at The Print Authority will find the right way to get your job done so it is affordable and looks fantastic! We have over two decades of experience as a business printing company printing flyers, posters, brochures, business cards, training and marketing materials and much more. Our experts will make your company or organization look great in print. Contact us today for more information!

Determining Your Restaurant Menu Print Paper

Determining Your Restaurant Menu Print Paper

Restaurant menus go through a lot of wear and tear on a daily basis. Because of this, it’s especially important to choose paper that is durable and capable of standing up to constant usage. In addition to wear and tear, you also have to keep in mind the effects of water and other liquids the menu may encounter. Here’s what to consider when determining your restaurant menu print paper so it holds up well and looks great.

Determining Your Restaurant Menu Print Paper

Textures

Text

This type of paper is thinner (think copy paper). If you choose to go with this type of paper, you would need to consider extra measures to ensure you’re not constantly reprinting your menus. For example, simply laminating it would help each menu last longer than if you left it as just paper. Sticking the menu in a menu cover or sheet protector would also help, but only for a short period of time. The paper may still be exposed upon opening the menu, so there’s still a chance that something could spill over it, or sticky fingers could touch it. There are several different finishes to choose from in text stock. You can opt for a linen or laid finish which gives your menu paper an embossed appearance, or you might go for a smooth finish for a slicker feel.

Card or Cover Stock

Card stock, also known as cover stock, is thicker and stands up well to folding. This paper can come in many different looks and textures. You can choose anything from a matte texture to a shiny, metallic look for your card stock. There are also a variety of finishes available in cover stock to enhance your menu’s appearance. Because of its durability, you may not need to laminate it as a precaution. However, it will still be susceptible to spills and greasy fingers.

Vellum Finish

Vellum is a finish that is applied during the paper making process to make the sheet more durable. It has an eggshell look and feel, so it appears smooth but has a subtle roughness to it. Don’t confuse the vellum finish with the translucent vellum paper, though.

Weight

The weight of paper refers to its thickness. So the heavier the weight, the thicker the paper. Both standard and premium papers are offered in different basis weights. 80# or heavier cover is one of the best options for menu printing, as it is sturdy and has a soft feel.

Special Effects

In addition to lamination, there are several other things you can do to make your menu look special. One option is to use UV Coating, either glossy or matte, to make the surface the menu more impermeable and shiny. You might consider using a “soft touch” laminate to make your menu feel special. You could even use blind embossing, foil stamping or a combination of the two to make your menu stand out. These are processes which give your menu a different look and feel and may make it stand out.

Do you have any questions regarding restaurant menu print paper or how to make your menu look better or last longer?  Give us a call at (615) 468-2679!  We are happy to help you move your restaurant forward.


Whether you need digital printing or offset printing, the experts at The Print Authority will find the right way to get your job done so it is affordable and looks fantastic! We have over two decades of experience as a business printing company printing flyers, posters, brochures, business cards, training and marketing materials and much more. Our experts will make your company or organization look great in print. Contact us today for more information!

Why Use Screen Printing Fulfillment Services?

Why Use Screen Printing Fulfillment Services

If you’re looking to print out t-shirts to promote your business or event, then screen printing fulfillment services are the best option. By using the stencil created for the screen, ink can be appropriately applied to your garments in a way that will make the colors and design stand out as intended.

Why Use Screen Printing Fulfillment Services?

Screen printing is a great option for designs that are vibrant, as the ink goes on thicker. This is especially helpful when printing on darker fabric. This method isn’t even necessarily meant for only printing on clothing. You can also print on specialty products, such as koozies, because screen printing gives the control needed to print on uniquely shaped products.

How does screen printing work?

Preparing the design

Each color must be printed using a different screen. So, after receiving the digital file of your design, it will be color separated. This is when the color areas within the design are separated to be made into screens. Once the colors have been separated, they will be printed onto clear plastic surfaces, or film positives.

Making the screens

The screens are made by tightly stretching an acrylic mesh fabric over metal frames. A light-sensitive emulsion is then put on the blank screens and the film positives are taped to them. Next, the frames are placed on an “exposure unit” where they are exposed to intense light. During exposure, the black ink on the film positives blocks the light from hitting certain areas of the screen. Once the exposure is done, the screens are rinsed off with water. Because the emulsion is light-sensitive, the areas that were blocked by the ink will dissolve away. This leaves an area where the ink can press through.

Setting up the press

To set up the press, the operator will first print on a scrap shirt or fabric in order to align the other screens accordingly. They will then finish the printing process to ensure everything is lined up. If everything looks good, they can move on to the final step of printing the shirt. However, if that’s not the case, adjustments will be made.

Printing

When it comes time to print, the shirt is placed on a table and moves around to each screen. After all the screens have added their color to the design, the shirt is sent through a dryer. The heat from that dryer will cure the ink.

Here at The Print Authority, we offer screen printing fulfillment services that can help move your business forward. T-shirts are a great way to do that, and screen printing can get you the best quality.  If you have any questions, give us a call at (615) 468-2679.


Whether you need digital printing or offset printing, the experts at The Print Authority will find the right way to get your job done so it is affordable and looks fantastic! We have over two decades of experience as a business printing company printing flyers, posters, brochures, business cards, training and marketing materials and much more. Our experts will make your company or organization look great in print. Contact us today for more information!

7 Benefits of Custom Web To Print Websites

7 Benefits of Custom Web To Print Websites

Custom web to print websites offer many benefits to businesses. They can help streamline the process of creating your design and products and sending them to the printer. With everything you need right there for you to utilize, you can spend more time focusing on your business.

7 Benefits of Custom Web To Print Websites

1. Easy To Use

Our custom web to print websites are very easy to use. You have all the tools you need to order printing right at your fingertips. The ordering process is a snap, much like a typical order you might place for a retail product online everyday. In addition, all proofing is done prior to placing the order, so the ordering process is quick, smooth and painless.

2. Storage of Customized Artwork for Future Orders

Don’t want to upload artwork every time you print something new? Tired of customizing the same business cards or flyers over and over again in the same way? We understand. That’s why our custom web to print websites give you the option of storing your customized artwork right there for when it’s needed in the future. This will save you time and effort the next time you place a routine reorder.

3. Control of Branding

There’s nothing more important than having complete control of your brand. By using our websites, you maintain 100% control. Your restaurants, locations or franchisees will use the correct logo and company colors and your printed materials will match your brand standards. End the frustration caused by inconsistent artwork and shoddy printing by using The Print Authority for all of your company’s training, marketing or other printed materials.

4. Custom Branded Appearance of the Portal

The look of your Portal should also match your company colors and brand standards. Make sure everyone placing orders on your Portal knows they are in the right place to order company approved printed materials. They will rest easy seeing your logo front and center.

5. Automated Approval of Orders

You’ll never have to wait around for longer than necessary for supervisors or the human resources department to approve your custom order with our automated approval process. Once you have created your design and know what you want to print, all you have to do is submit the order. It will go straight to the approver and you won’t have to lift a finger. Get right to making your mark on your customers.

6. Grouping of Material into Kits

Let us handle the kitting for you. You’re way too busy running your business, so why stress over putting items together into packets and meeting the next shipping deadline?

7. Preset Pricing

It’s never fun to be surprised when it comes time to make your payment. With our preset pricing, that won’t happen. You’ll know what you’re going to pay each time to make things easier on your budget.

In today’s competitive business climate, you need to stay focused on your core mission and keep your customers happy. We are happy to work directly with your franchisees, restaurants or stores. We understand that our success rests on the happiness of each and every customer with every order they place!

If you have any questions about our custom web to print websites, let us know! We’d love to help you in any way we can! Give us a call at (615) 468-2679.

Check out how our web to print portal helped this franchisor grow from a small network of locations to over 70!


Whether you need digital printing or offset printing, the experts at The Print Authority will find the right way to get your job done so it is affordable and looks fantastic! We have over two decades of experience as a business printing company printing flyers, posters, brochures, business cards, training and marketing materials and much more. Our experts will make your company or organization look great in print. Contact us today for more information!

Specialty Products All Franchises Should Print

Specialty Products All Franchises Should Print

If you own a franchise, it’s important to make sure you have all the right stuff to boost your business. Think about what will make your shop stand out and what ways you can get people talking about you. Here are some specialty products all franchises should print.

Specialty Products All Franchises Should Print

Window Clings

Does your store have big windows? Utilize them. Print some window clings to display your products, specials, and even your hours. Make them big and bold to catch the eyes of passersby and draw them in to see what you’re all about.

Magnets

It’s probably pretty safe to assume all of your customers have a fridge at home. Because of this, magnets are a great way to put yourself in front of them every day. Just a small, flat magnet with your address, hours, and phone number on it makes it convenient for customers to get your info. This is especially helpful for restaurants, as people often call to make reservations, put in a pickup order, or ask for delivery.

Loyalty/Club Cards

What better way to get people back in than by a rewards program? Get these printed on plastic to make sure they last a while.

Stickers/Labels

Make sure people know they bought the product from your store by printing stickers and labels with your store’s name on them. Pricing, sales, product descriptions, and much more can be done with labels.

Promotional Products

Sale Signs

Let people know where the best deals are with signs to point the way. Tell them what promotions are happening on what days of the week or month with big, obvious signs.

T-Shirts

Make it comfortable and people will wear your gear around town. That’s some great free advertising. Even a design as simple as your logo is enough to subtly get your company’s image in the brains of hundreds, maybe even thousands of people.

Pens

Even with today’s technology, people still need to use a physical pen to write something down every once in a while. When they use it and share it people will see your logo or read your slogan. Pens can pass through many hands, and if there’s something interesting on the pen, chances are the user will check it out. Plus, they’re easy to pass out.

Mailing Services

Send things like company updates and coupons straight to your customers’ mailbox. As they go through their mail, they’ll come across your name and be reminded of you or look through the pamphlet to see what coupons they can use next time they go shopping. Even if they don’t need to go to your store, the right coupon might make them stop by anyway.

Custom Envelopes

Don’t send your mail in a boring, run-of-the-mill, plain envelope. Print your company’s name and logo right onto them to make them stand out.

Do you have any questions about these specialty products all franchises should print? Let us know! We can help you with your franchise’s printing needs.


Whether you need digital printing or offset printing, the experts at The Print Authority will find the right way to get your job done so it is affordable and looks fantastic! We have over two decades of experience as a business printing company printing flyers, posters, brochures, business cards, training and marketing materials and much more. Our experts will make your company or organization look great in print. Contact us today for more information!